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What I learnt … going live on TikTok
What I learnt … going live on TikTok

Times

time15-05-2025

  • Entertainment
  • Times

What I learnt … going live on TikTok

Marisa Poster, 28, is the co-founder of Perfect Ted, a seller of matcha powder and energy drinks containing matcha, which she started with brothers Teddie and Levi Levenfiche. The company had a turnover of £9.4 million in 2024 and says it is on track to make over £30 million in 2025. The team went on the BBC TV show Dragons' Den in 2023, securing £25,000 in exchange for a 5 per cent share taken by Steven Bartlett and Peter Jones. Perfect Ted did its first TikTok live two weeks ago gaining nearly 200,000 viewers, with 120,000 of those consumers new to the brand. I technically fit within the Gen Z group of consumers but I've been slow to adopt TikTok personally. Yet I've seen how

Obsessed with matcha? Perfect Ted's new flavoured lattes are a 'game-changer'
Obsessed with matcha? Perfect Ted's new flavoured lattes are a 'game-changer'

Metro

time24-04-2025

  • Business
  • Metro

Obsessed with matcha? Perfect Ted's new flavoured lattes are a 'game-changer'

Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more Calling all Matcha fans as we've got some news that you're about to become obsessed with. Europe's top matcha brand and the UK's fastest-growing energy drink company, Perfect Ted, has just launched the nation's first flavoured ready-to-drink matcha lattes. Made with all-natural ingredients, the blend of ceremonial-grade matcha from Uji, Japan, is mixed alongside gluten-free oat milk and natural flavours. The result? A smooth, jitter-free energy boost that will power you through whatever you need – from work to your next work out. Available in two delicious flavours – Strawberry Matcha Latte and Vanilla Matcha Latte – each can provides 60mg of slow-release caffeine (similar to an espresso shot) and the pre-mixed beverages are also naturally sweetened with agave. Best of all? There's no refined sugar, artificial sweeteners, or synthetic caffeine at all. How good is that? Enjoy a chilled vanilla matcha latte with premium Japanese matcha and creamy oat milk. This smooth, natural energy boost has 60mg of caffeine and is sweetened with agave, free from refined sugar and artificial additives. Buy Now at £18 for 12 cans per case Speaking with co-founder Marisa Poster, she said: 'Our mission is to make matcha as accessible as possible. People love the benefits, but not everyone has time to prepare it. Our canned lattes make enjoying high-quality matcha easy—anytime, anywhere.' Stephen, who's managed to get his hands on a can (or two) has rated the ready-made Matcha Latte from Perfect Ted the full five stars. He went as far as calling them 'top notch' in fact. 'These are absolutely banging! They've got the level of sweetness just right to be able to have one first thing in the morning. My wife's ended up stealing half my first box.' Another five-star reviewer called David followed suit, and added: 'Really great flavour, smooth to drink, and has that hint of matcha I love.' He also called them 'smoooth', to which we would have to agree. No idea what matcha is, or ever tried it before? Perhaps you've been looking for an alternative to your morning coffee – and fancy switching it up? Well here at Metro HQ, we've got you. Matcha is a powdered green tea superfood, and celebrated for its ability to deliver long-lasting, focused energy. More Trending Unlike coffee or synthetic energy drinks, matcha's caffeine provides a steady boost for 4–6 hours with thanks to its unique blend of caffeine and L-theanine, ensuring a calm, sustained lift without jitters or crashes. Additionally, matcha helps promote the production of serotonin, dopamine, and alpha brain waves, enhancing relaxation and focus. Pretty cool, right? Rich in antioxidants (we're talking 50 times more than spinach!), matcha is scientifically proven to improve mental clarity and alertness. So what are you waiting for? Add a pack into your online cart before it's too late. Follow Metro across our social channels, on Facebook, Twitter and Instagram Share your views in the comments below MORE: From chaos to clarity – how Noli's AI technology is changing the world of beauty shopping and waste MORE: Shopping expert reveals must-have items for your home and beauty routine from Victoria Beckham, Dusk and more MORE: Marks and Spencer join forces with fashion designer Olivia von Halle for a range of chic loungewear

Tried and tested: These are the best matcha powders, according to a daily matcha latte drinker
Tried and tested: These are the best matcha powders, according to a daily matcha latte drinker

Daily Mail​

time23-04-2025

  • Health
  • Daily Mail​

Tried and tested: These are the best matcha powders, according to a daily matcha latte drinker

A few summers ago, I asked the barista in a small coffee shop in Athens if he had an iced drink that was less strong than a frappé. 'You're not really a coffee drinker,' he laughed, before recommending the homemade iced tea. Some people might have taken offence at his reaction, but the truth is he was right: I wasn't a coffee drinker. And I haven't ordered one since. Instead, I start each day with an oat matcha latte that I make at home. Lauded for its health benefits, matcha is an ultra-fine powder grounded from green tea leaves. Because of the way it's processed and consumed (as whole leaves, rather than just steeped leaves), the vibrant green powder is rich in antioxidants, nutrients, caffeine and L-theanine. The latter combination also gives you a longer-lasting energy boost (without the crash you might get from coffee). When I first started drinking matcha, around five years ago, I could only really buy the powder on Amazon (or in the Japanese supermarket in central London). Today, the matcha market in the UK is booming. Most supermarkets now stock Perfect Ted; matcha bars Jenki and Blank Street have started selling their matcha powders; and even coffee roasters are jumping on the trend, with Grind launching its first at-home matcha range. It's important to note not all matcha powders are created equal, especially if you're going to drink it. 'Always opt for a high-grade ceremonial powder,' says Amy Moulsdale, Grind's group coffee manager. 'Not only does it deliver exceptional taste, but it is also the richest in antioxidants, ensuring you reap maximum health benefits.' 'You can tell if the matcha is good quality as it should be bright, green in colour with a naturally sweet smooth and creamy texture,' she adds. How I tested these matcha powders I used each of these powders to make a matcha latte – I prepared them all in the same way, using the same oat milk (Oatly Organic Barista Oat Drink, in case you were wondering). They only made the cut if I actually finished the tin or pouch. Below, you'll find five of my current favourite matcha powders. The best matcha powders Grind Ceremonial Grade Matcha (30g) Currently sold out, so make sure to sign up for the restock. £20 Shop Perfect Ted Ceremonial Grade Matcha (30g) Cheep and cheerful, this one is also available in most supermarkets. £9.95 Shop Jenki Ceremonial Grade Matcha (40g) It's pricey but oh so good. Plus, the tin is less messy. £27.99 Shop Matcha Union Ceremonial Grade Matcha (30g) I quite like the vanilla version of this one too. And it also comes in a mess-free tin. £26 Shop Clearspring Ceremonial Grade Matcha (40g) An affordable, no-nonsense option, but the packaging isn't resealable. £10.99 Shop How to make the perfect matcha Regardless of whether you're serving up a hot or iced latte, preparation is key – even the highest-quality ceremonial matcha can taste off if it's not made right – and it all starts with the matcha 'shot'. You'll need a bamboo whisk (chasen), a bamboo scoop (chashaku), a matcha bowl (chawan), a tea strainer and, of course, your matcha powder. 1. The start to great matcha is to 'bloom' your whisk: let it sit in hot water to soften the bristles for around 60 seconds before use to ensure a smoother whisking experience. 2. Water temperature is also important. Always use 70-80 degrees water, as anything hotter will burn the matcha, resulting in a bitter taste. 3. To achieve the perfect foam texture, sift your matcha powder before whisking. Then, whisk in a 'W' or 'M' motion until a smooth layer of froth forms. For a hot matcha latte, pour the matcha shot into a mug and top it with your hot frothed milk of choice. For an iced matcha latte, fill a cup two-thirds of the way with ice and your cold milk of choice, and pour the matcha shot over the milk.

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