Latest news with #PerfettiVanMelle
Hans India
22-07-2025
- Entertainment
- Hans India
Chupa Chups' New ‘Samajh Ke Bahar' Campaign Brings Alive Its Sweet & Sour Fun
Chupa Chups, one of the iconic and playful confectionery brands from the house of Perfetti Van Melle, has launched an all-new campaign that brings alive the quirky impact of its signature Sweet & Sour taste. With a refreshing new TVC , the campaign builds on the idea how the fusion of sweet and sour can flip the ordinary into a chaos of pure fun. Rooted in the brand's purpose of infusing fun into everyday moments, the campaign takes a wild yet lighthearted turn as it showcases how Chupa Chups Sweet & Sour jellies spark a hilarious collision of logic and imagination. With a flavour that's anything but ordinary, the film leans into the unpredictable when sweet meets sour, and logic flies out the window. The TVC opens in a casual setting with a group of friends playing carrom. But the moment they bite into Chupa Chups Belts, the familiar game spirals into hilarious unpredictability. It all builds up to a moment that captures the campaign's core thought, 'Samajh Ke Bahar Hai, Jaise Chupa Chups Sweet Hai ya Sour Hai.' Speaking about the campaign, Gunjan Khetan, Director Marketing, Perfetti Van Melle India, said, 'For Chupa Chups, 'Forever Fun' has been our core philosophy. With this campaign, we wanted to take that a step further by transforming a simple tasting moment into an experience of pure, unpredictable fun. The sweet-and-sour fusion in our Belts isn't just about taste, it's about sparking joy, laughter, and a whole lot of chaotic fun in every bite. And the theme 'Samajh Ke Bahar Hai, Jaise Chupa Chups Sweet Hai ya Sour Hai' captures this beautifully. It reflects our vision to build Chupa Chups as the go-to brand for a generation that values expression, unpredictability, and fun without filters. This film is a reminder that sometimes, breaking the rules of logic is exactly what makes a moment memorable.' Conceptualized by Ogilvy, the campaign brings together surreal storytelling, simple everyday cultural cues, and an unmistakable sense of mischief that reflects the brand's irreverent spirit. Speaking about the campaign, Anurag Agnihotri, Chief Creative Officer,West shared, 'This film is a celebration of how even the simplest moments can spiral into fun-filled chaos with Chupa Chups. We imagined a world where an innocent carrom match turns into a genre-bending, rule-breaking riot of fun and confusion. We leaned into the taste profile of Chupa Chups Belts—because when there's a fusion of sweet and sour, fun is guaranteed. And that's where the magic lies.' The campaign is being rolled out across television, digital platforms, and social media. It aims to onboard new users by spotlighting the brand's unique taste profile while reinforcing its distinct identity as a source of spontaneous fun. With 'Samajh Ke Bahar Hai, Jaise Chupa Chups Sweet Hai ya Sour Hai' Chupa Chups continues to strengthen its position as a go-to brand for those who crave not just bold taste, but bold fun in every bite.
Time of India
17-07-2025
- Entertainment
- Time of India
Comic mishaps steal the show in latest Chupa Chups campaign
Chupa Chups , a confectionery brand owned by Perfetti Van Melle , has launched a new advertising campaign . The campaign highlights the sweet and sour taste profile of its products. The new television commercial ( TVC ) for the campaign aims to show how the combination of sweet and sour flavors can lead to unexpected and humorous situations. The advertisement begins with friends playing carrom and after one of them is spotted consuming Chupa Chups Belts, the game devolves into an unconventional and humorous scene. The campaign's central theme is summarised by the tagline, "Samajh Ke Bahar Hai, Jaise Chupa Chups Sweet Hai ya Sour Hai" (It's beyond understanding, like whether Chupa Chups is sweet or sour). Watch the film on ETBrandEquity here: Gunjan Khetan , Director Marketing , Perfetti Van Melle India, stated, "For Chupa Chups, 'Forever Fun' has been our core philosophy. With this campaign, we wanted to take that a step further by transforming a simple tasting moment into an experience of pure, unpredictable fun. The sweet-and-sour fusion in our Belts isn't just about taste, it's about sparking joy, laughter, and a whole lot of chaotic fun in every bite." The campaign was conceptualized by Ogilvy . Anurag Agnihotri, Chief Creative Officer, West, commented, "This film is a celebration of how even the simplest moments can spiral into fun-filled chaos with Chupa Chups. We imagined a world where an innocent carrom match turns into a genre-bending, rule-breaking riot of fun and confusion." The campaign will be distributed across television, digital platforms, and social media. It seeks to attract new consumers by emphasizing the brand's unique taste.
BBC News
05-07-2025
- General
- BBC News
Funding for chewing gum removal given to Devon councils
Funding to help remove chewing gum from the streets has been given to two Devon Hams District Council and West Devon Borough Council both received a £23,590 grant from the Chewing Gum Task Force to clean up affected streets and footpaths across both areas and reduce gum task force grant scheme was established by the Department for Environment, Food and Rural Affairs and is run by Keep Britain Tidy with funding from gum manufacturers including Mars Wrigley and Perfetti Van leaders said the funding would provide a positive impact on their ability to remove gum littering from the streets. Councillor Christopher West, West Devon's lead member for climate change and biodiversity, said he hoped it would "act as a reminder to people that our streets look much nicer without litter like chewing gum". Councillor Jacqi Hodgson, South Hams executive member for waste, added: "As a local council we can only do so much about the problems of chewing gum on the street, but we hope the public will be more thoughtful in how they dispose of their gum to help the streets stay cleaner."
Time of India
21-04-2025
- Business
- Time of India
Ferrero India posts 12% increase in net sales during year ended August 2024
Ferrero India experienced a 12% sales increase, reaching Rs 2172 crore in the year ending August 2024. However, net profit significantly declined by 62% to Rs 81.9 crore due to soaring raw material costs, particularly cocoa. Despite this profit dip, the company is actively investing in India, expanding its facilities, product range, and distribution networks for future growth. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Italian chocolate maker Ferrero India posted a 12% increase in sales during the year ended August 2024, while net profit declined 62% due to surging cost of raw materials, especially maker of Kinder Joy chocolates and Nutella chocolate-hazelnut spread posted revenues of Rs 2172 crore with net profit of Rs81.9 crore during the year to August 2024. A year ago, it had posted a sales increase of 9% to Rs1940 crore with net profit of Rs216.8 crore, which increased due to higher tax rebates and adjustments."The company continues to invest in India and strengthen its manufacturing facilities, product offering and distribution. Your directors are continuously looking for avenues for future growth and improved performance in the coming years," it said in its latest annual which is popular for selling egg-shaped Kinder Joy with a toy inside the pack, entered the country two decades ago, and is the second largest confectioner in the country trailing Mondelez that is by far the market leader with 66% share in the $1.5 billion chocolate growth was higher last fiscal compared to FY23, bucking the sales growth trend of top companies including Mondelez, Perfetti Van Melle, Hersheys and Mars that saw their sales growth rate taper off during a double-digit growth in FY23, these companies' growth rate has either halved or fallen to low single digit last fiscal, according to latest filing. For instance, Mondelez posted 13% growth in FY24 compared to 22% a year ago. Perfetti's growth slowed down to 11% versus 26% in FY23. Hershey saw sales slide 3%, while Mars International revenue expanded 3%, a sharp drop from 24% a year ago. And the slowdown has continued during the current fiscal and confectionery combined is a Rs 25,000-crore market, with each category accounting for roughly half the overall industry in value terms. In 2023, sales of impulse categories such as candies, toffees and chocolate bars saw double digit growth, outperforming the overall FMCG market that sales of indulgence products such as chocolates or lipstick tend to rise during slowdown as such inexpensive purchases provide comfort to buyers when they turn frugal and cut their overall household budget. But the Indian chocolate industry missed the trend last year after record high cocoa prices forced companies to increase the past few years, cocoa prices hovered at around $2,500 per metric ton, but it hit an all-time high of more than $11,000 during the year ended March 2024. While it has eased off to $7000, prices have still more-than-doubled compared to a year ago, which could mean higher per capita consumption of chocolate around 200 grams per year in India against more than 10 kg per year in the UK, the headroom is huge.
