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Perion Partners with KT Corporation and NHN AD to Drive New Advertising Revenue in Korea's High-Growth Programmatic Market
Perion Partners with KT Corporation and NHN AD to Drive New Advertising Revenue in Korea's High-Growth Programmatic Market

National Post

time6 days ago

  • Business
  • National Post

Perion Partners with KT Corporation and NHN AD to Drive New Advertising Revenue in Korea's High-Growth Programmatic Market

Article content NEW YORK & TEL AVIV, Israel — Perion Network Ltd. (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, today announced strategic partnerships with KT Corporation and NHN AD, two of South Korea's leading digital media and technology companies. This collaboration marks a significant expansion of Perion's programmatic Digital Out-of-Home (DOOH) footprint and strengthens its presence in one of Asia's fastest-growing advertising markets. This partnership reflects Perion's strategic priority to expand premium media supply in high-growth APAC markets. The APAC DOOH Market size is estimated at $21.64 billion in 2025, and is expected to reach $38.71 billion by 2030, representing a CAGR of 12.34% 1. These deals represent Perion's first direct programmatic supply integrations in Korea and will begin contributing to revenue in Q4 2025. With this joint initiative, KT becomes the first Korean media owner to implement Perion's Header Bidding technology, a core element of its Supply Side Platform (SSP), unlocking seamless access to global programmatic demand across both Open Exchange and Private Marketplace (PMP) environments. NHN AD, a leading Korean digital marketing firm, will serve as the local activation partner, facilitating PMP deals and ensuring smooth onboarding for domestic advertisers and publishers. Article content The integration with KT includes 179 high-visibility subway screens along the Shinbundang Line and Seoul Metro Line 9, bringing programmatic DOOH capabilities to premium public transit environments. NHN AD offers access to high-income audiences focused on fitness and self-care through 85 screens located in golf driving ranges and premium fitness clubs across major cities in Korea. Article content Together, these partnerships mark one of Korea's earliest and largest-scale implementations of programmatic DOOH technology beyond retail, accelerating access to valuable audiences in both urban and lifestyle environments. Article content 'Our DOOH continues to expand, and we're thrilled to partner with such a prominent telecom brand. This collaboration can contribute to accelerating our momentum in APAC, one of the largest DOOH markets which is projected to reach $21.64 billion in 2025, with further growth anticipated in the coming years,' said Tal Jacobson, Perion's CEO. 'This partnership supports our commitment to premium, high-margin channels like DOOH and expands our global supply footprint. It validates our strategy of entering high-value markets through deep technology integration and trusted local partners. With KT and NHN AD, we're reinforcing our ability to deliver premium supply and performance at scale for global advertisers across Asia.' Article content 'We are proud to be the first Korean publisher to adopt Perion's full-stack technology,' said Kwangchul Choi, General Manager at KT Corporation. 'This partnership helps us better monetize our digital assets while offering global advertisers access to our high-impact screens.' Article content 'NHN AD is excited to help activate this partnership locally and make global PMP deals more accessible in Korea's dynamic media landscape,' said Jason Kim, SVP at NHN AD. Article content About Perion Network Ltd. Article content Perion is helping agencies, brands and retailers get better results with their marketing investments by providing advanced technology across digital channels. Through the Perion One platform, we are making digital advertising more effective by building solutions that continuously adapt to connect the dots between data, creative and channels. Article content Forward Looking Statements Article content This press release contains historical information and forward-looking statements within the meaning of the Securities Act of 1933, as amended, the Securities Exchange Act of 1934, as amended, and the safe- harbor provisions of the Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words 'will,' 'believe,' 'expect,' 'intend,' 'plan,' 'should,' 'estimate' and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. All statements other than statements of historical fact included in this press release are forward-looking statements. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, but not limited to, political, economic and other developments (including the current war between Israel and Hamas and other armed groups in the region), the failure to realize the anticipated benefits of companies and businesses we acquired and may acquire in the future, risks entailed in integrating the companies and businesses we acquire, including employee retention and customer acceptance, the risk that such transactions will divert management and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses, and general risks associated with the business of Perion including, the transformation in our strategy, intended to unify our business units under the Perion brand (Perion One), intense and frequent changes in the markets in which the businesses operate and in general economic and business conditions (including the fluctuation of our share price), loss of key customers or of other partners that are material to our business, the outcome of any pending or future proceedings against Perion, data breaches, cyber-attacks and other similar incidents, unpredictable sales cycles, competitive pressures, market acceptance of new products and of the Perion One strategy, changes in applicable laws and regulations as well as industry self-regulation, negative or unexpected tax consequences, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. We urge you to consider those factors, together with the other risks and uncertainties described in our most recent Annual Report on Form 20-F for the year ended December 31, 2024 as filed with the Securities and Exchange Commission (SEC) on March 25, 2025, and our other reports filed with the SEC, in evaluating our forward-looking statements and other risks and uncertainties that may affect Perion and its results of operations. Perion does not assume any obligation to update these forward-looking statements. Article content Article content Article content Article content Contacts

Perion Announces Participation in Leading Investor Conferences in August and September 2025
Perion Announces Participation in Leading Investor Conferences in August and September 2025

Globe and Mail

time28-07-2025

  • Business
  • Globe and Mail

Perion Announces Participation in Leading Investor Conferences in August and September 2025

Perion Network Ltd. (NASDAQ and TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, today announced its participation in the following upcoming investor conferences: Tal Jacobson, CEO, and Elad Tzubey, CFO, will host one-on-one meetings with investors. To request a meeting, please contact your representatives at Canaccord Genuity, Oppenheimer, or Lake Street Capital Markets. About Perion Network Ltd. Perion is helping agencies, brands and retailers get better results with their marketing investments by providing advanced technology across digital channels. Through the Perion One platform, we are making digital advertising more effective by building solutions that continuously adapt to connect the dots between data, creative and channels. For more information, visit Perion's website at

Perion Announces Participation in Leading Investor Conferences in August and September 2025
Perion Announces Participation in Leading Investor Conferences in August and September 2025

Yahoo

time28-07-2025

  • Business
  • Yahoo

Perion Announces Participation in Leading Investor Conferences in August and September 2025

NEW YORK & TEL AVIV, Israel, July 28, 2025--(BUSINESS WIRE)--Perion Network Ltd. (NASDAQ and TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, today announced its participation in the following upcoming investor conferences: Canaccord Genuity 45th Annual Growth Conference Boston, August 12 Fireside chat with Perion's CEO, Tal Jacobson at 8:00am ET Watch live webcast: Oppenheimer 28th Annual Technology, Internet & Communications Conference Virtual, August 13 Fireside chat with Perion's CEO, Tal Jacobson at 9:55am ET Watch live webcast: Lake Street Best Ideas Growth (BIG 9) Conference on September 11th in New York Tal Jacobson, CEO, and Elad Tzubey, CFO, will host one-on-one meetings with investors. To request a meeting, please contact your representatives at Canaccord Genuity, Oppenheimer, or Lake Street Capital Markets. About Perion Network Ltd. Perion is helping agencies, brands and retailers get better results with their marketing investments by providing advanced technology across digital channels. Through the Perion One platform, we are making digital advertising more effective by building solutions that continuously adapt to connect the dots between data, creative and channels. For more information, visit Perion's website at View source version on Contacts Contact Information: Perion Network Musler, VP of Investor Relations+972 (54) 7876785dudim@

Perion Announces Participation in Leading Investor Conferences in August and September 2025
Perion Announces Participation in Leading Investor Conferences in August and September 2025

National Post

time28-07-2025

  • Business
  • National Post

Perion Announces Participation in Leading Investor Conferences in August and September 2025

Article content Article content NEW YORK & TEL AVIV, Israel — Perion Network Ltd. (NASDAQ and TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, today announced its participation in the following upcoming investor conferences: Article content Tal Jacobson, CEO, and Elad Tzubey, CFO, will host one-on-one meetings with investors. To request a meeting, please contact your representatives at Canaccord Genuity, Oppenheimer, or Lake Street Capital Markets. Article content About Perion Network Ltd. Article content Article content Article content Article content Article content Contacts Article content Contact Information: Article content Article content Article content Article content

Perion to Announce Second Quarter 2025 Financial Results and Progress on the Perion One Strategy
Perion to Announce Second Quarter 2025 Financial Results and Progress on the Perion One Strategy

Yahoo

time10-07-2025

  • Business
  • Yahoo

Perion to Announce Second Quarter 2025 Financial Results and Progress on the Perion One Strategy

Board of Directors Terminates Shareholders' Rights Plan NEW YORK & TEL AVIV, Israel, July 10, 2025--(BUSINESS WIRE)--Perion Network Ltd. (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, announced today it plans to release its financial results for the second quarter of 2025 prior to the opening of the financial markets on Monday, August 11, 2025. Tal Jacobson, CEO, and Elad Tzubery, CFO, will host a conference call to discuss the results on that day at 8:30 a.m. ET. Earning call registration link: A replay of the call and a transcript will be available within approximately 24 hours of the live event on the "Investors" section of Perion's website at Additionally, the Company's Board of Directors has approved the early termination of the rights plan adopted earlier this year; the termination is effective immediately. The rights plan was adopted to protect the interests of the Company's shareholders after a dramatic decline in the Company's share price. Given the significant value the Company has created to its shareholders since then and the significant increase in Perion's implied enterprise value, the board of directors determined that the rights plan had served its purpose and was no longer necessary to protect the interests of shareholders. Ending the plan reflects the Board and management's confidence in the Company's trajectory for sustainable, long-term growth and commitment to creating long term value for its shareholders, customers and other stakeholders, through execution of its strategy, mainly the Perion One transformation. About Perion Perion is helping agencies, brands and retailers get better results with their marketing investments by providing advanced technology across digital channels. Through the Perion One platform, we are making digital advertising more effective by building solutions that continuously adapt to connect the dots between data, creative and channels. For more information, visit Perion's website at Forward Looking Statements This press release contains historical information and forward-looking statements within the meaning of the Securities Act of 1933, as amended, the Securities Exchange Act of 1934, as amended, and the safe- harbor provisions of the Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words "will," "believe," "expect," "intend," "plan," "should," "estimate" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. All statements other than statements of historical fact included in this press release are forward-looking statements. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, but not limited to, political, economic and other developments (including the current war between Israel and Hamas and other armed groups in the region), the failure to realize the anticipated benefits of companies and businesses we acquired and may acquire in the future, risks entailed in integrating the companies and businesses we acquire, including employee retention and customer acceptance, the risk that such transactions will divert management and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses, and general risks associated with the business of Perion including, the transformation in our strategy, intended to unify our business units under the Perion brand (Perion One), intense and frequent changes in the markets in which the businesses operate and in general economic and business conditions (including the fluctuation of our share price), loss of key customers or of other partners that are material to our business, the outcome of any pending or future proceedings against Perion, data breaches, cyber-attacks and other similar incidents, unpredictable sales cycles, competitive pressures, market acceptance of new products and of the Perion One strategy, changes in applicable laws and regulations as well as industry self-regulation, negative or unexpected tax consequences, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. We urge you to consider those factors, together with the other risks and uncertainties described in our most recent Annual Report on Form 20-F for the year ended December 31, 2024 as filed with the Securities and Exchange Commission (SEC) on March 25, 2025, and our other reports filed with the SEC, in evaluating our forward-looking statements and other risks and uncertainties that may affect Perion and its results of operations. Perion does not assume any obligation to update these forward-looking statements. View source version on Contacts Perion Network Musler, VP of Investor Relations+972 (54) 7876785dudim@

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