Latest news with #PersonalDay
Yahoo
3 days ago
- Business
- Yahoo
EXCLUSIVE: Lili Reinhart's Skin Care Brand Personal Day Set to Enter Ulta Beauty, Marking Its Inaugural Move Into Retail
Lili Reinhart's Personal Day is venturing into retail. Starting Sunday, the acne-safe skin care brand, best known for its TikTok-viral Unplug Blackhead-Melting Nose Strips, will be sold in about 700 Ulta Beauty doors, plus an additional 104 front-of-store towers under the retailer's Sparked program. This milestone comes just 10 months after the brand initially launched in October 2024, operating direct-to-consumer with just five skus under $40. More from WWD The Vitamin Shoppe Brings in a Business Strategist Claire's Files for Bankruptcy in U.S. and Canada as Debt, Increased Competition Weighs on Accessories Firm EXCLUSIVE: Actress Deepika Padukone's Beauty Brand 82°E Launches Distribution Partnership with the PCA Companies 'We want people to be in stores, to go in and be able to touch and feel our products,' Reinhart, 28, told WWD over a video call. 'Ulta Beauty is very accessible to a lot of people, and it feels also very approachable. It kind of feels like, 'Come one, come all,' in those stores. And so, we felt like Ulta Beauty was the right move for us.' Founded on the mission of providing consumers dermatologist-tested products to help manage and soothe breakouts on acne-prone skin, Personal Day infuses ingredients such as mevalonic acid, azelaic acid, zinc hyaluronate, rice powder, niacinamide and chlorophyll into its specialized products, including Trust Me on This Hypochlorus Acid Spray, Emotional Support Lip Balm and Full Clarity Cleansing Powder. Reinhart's foray into beauty was inspired by her robust acne journey, which led her to go on Accutane twice. 'I've had acne since I was 12, but I'm also such a huge product lover, and I love makeup. I think a lot of times, people with sensitive or acne prone skin feel very left out, or we think we can use these products, and then it makes us break out. So, to me, there's been a gap in the industry there,' Reinhart said. 'I wanted to create a brand that was completely acne safe and provide acne safe alternatives for really popular products that everyone wants or needs to use in their skin care routine, but also to provide innovative, cool and exciting formulas that can help keep your skin clear.' These formulas and the story behind Personal Day are what Shelagh Wong, CEO and cofounder of Personal Day, believes set the brand apart from not only other celebrity beauty businesses, but also other skin care products available on the market. 'We're coming into a world where everyone's sick of celebrity brands, right? Our goal is to make it so that she is, yes, a celebrity, but that's not why this brand exists. Reinhart happens to be famous, but her story is real,' Wong said. Customers have seemingly resonated with Reinhart's experience and the products she and Wong have put out. In May, the brand saw a monthly net sales growth of 73 percent from April and a 779 percent jump from January. Four skus — Emotional Support Lip Balm, Trust Me On This Hypochlorous Acid Spray, Unplug Blackhead Melting Nose Strips and Everybody Stay Calm Recovery Mask — sold out in May and June, while 9,000 units, which was the entire inventory, of just the Unplug Blackhead Melting Nose Strips were sold in 26 days. Like the consumers, Ulta Beauty has been impressed with Personal Day's accelerated growth and product development in the last 10 months. 'At Ulta Beauty, we're committed to discovering and elevating the best in emerging beauty. Personal Day is a standout — bringing together dermatologist-developed formulas, breakthrough innovation, and a refreshingly real approach to acne care. With proven momentum and viral buzz, we're excited to help even more guests discover the brand and feel confident in their skin, only at Ulta Beauty,' Lisa Tamburello, vice president of skincare merchandising at Ulta Beauty, told WWD. For Personal Day, Ulta Beauty felt like the obvious choice for its inaugural move into retail, considering its stores were central to the locations where the majority of its consumer sales were coming from. In analyzing the company's consumer data, Wong and Reinhart both recognized that the majority of its consumers were from rural areas. 'That's where Ulta Beauty really came in. When we looked at the store locations and we mapped it to where our consumers are, we were like, 'This is where we can meet them where they're at,'' Reinhart said. 'To have something in a store is just special,' she continued. 'When we're used to ordering everything online, being able to go touch something in person and have a shopping in-store experience is exciting. I'm just super happy that we get to have that experience.' Best of WWD Sesame Oil Skin Care: The Secret to Hydrated Skin or a Recipe for Clogged Pores? How Grooming Is Introducing Men to Self-care and Redefining Masculinity Clean Beauty Brand Ignae Makes Big U.S. Push With a New Look Solve the daily Crossword
Forbes
13-05-2025
- Entertainment
- Forbes
Lili Reinhart Launches Emotional Support Lip Balm For Chronic Dryness
Actress Lili Reinhart models Personal Day Emotional Support lip balm in a makeshift pool Lili Reinhart's Personal Day just launched its first lip care product, but it isn't here to compete with the other glosses, oils and luxury balms on the market. As its name implies, the Emotional Support lip balm ($24), is anything but a vanity project. 'I've been on Accutane twice, which means my lips are chronically dry,' the former Riverdale star said in an interview for this article. 'I remember trying to find the best lip balms on the market while I was on this medication, and everything I tried still wasn't good enough. This formula actually hydrates instead of just sealing in moisture that my lips don't have in the first place.' While TikTok content creators, for example, may be puckering up to the most colorful packaging and viral products du jour, Personal Day is seeking out a different market with its Emotional Support lip balm. 'We know there are a lot of lip products that are glossy and plumping, but we really wanted to focus on creating a truly hydrating lip treatment,' explains Shelagh Wong, the brand's CEO and co-founder. 'It needed to be everything we would want ourselves: buttery texture, non-sticky, long-lasting, and as always, acne-safe. We've been working on this formula since before we launched the brand. We've tested so many formulas that I've lost count. It must have been at least 30 versions that we looked at before we all fell in love with this creation.' While the initial intention wasn't to go viral, Wong says she wouldn't be surprised if the Emotional Support lip balm takes off naturally. 'The funny thing is that I have a feeling this lip balm will speak for itself,' she says. 'I feel like everyone we know is always looking for exactly these characteristics in a lip balm, and oddly it's been so hard to find. We really just want people to try for themselves. One of the things we've heard from our community is that a lot of folks get breakouts around their lips from their lip balms. No one really talks about it and accepts that this would happen. We really wanted to make sure we made a product that even people who are prone to breaking out around their lips could use.' Formulated with squalane, hyaluronic acid, aloe and seed oils, the brand 'took great pains' to remove coconut butter, coconut oil and shea butter—which are known to be comedogenic yet also commonly found ingredients in lip products. 'I can apply this lip balm and it keeps my lips hydrated and soft for hours,' Reinhart says. 'It's the first time I've ever been able to go so long without having to apply a balm over and over. I've been using the product for months. I have about five of these lip balms scattered throughout my house whenever I need it because it's my favorite product.' Model reveals hydrating formula of Personal Day Emotional Support lip balm Acne-prone consumers have much more at stake when they use any lip product at all—which is something the brand took into consideration from the formula to the packaging. 'If you're acne-prone, it's so important to be picky about your lip balm because anything you put around your mouth can easily migrate onto the skin and clog pores,' says Dr. Mamina Turegano, a triple-board certified dermatologist and Personal Day advisory board member. 'The border of lip skin itself can get clogged pores and pimples.' Many balms sneak in ingredients like coconut oil, lanolin or heavy waxes 'that might feel nourishing, but can actually trigger breakouts around the lips and chin,' the expert shares. 'Some common culprits are coconut oil (which is super comedogenic), lanolin, beeswax and certain types of fragrance or flavor oils. Even some plant oils, like cocoa butter, can be too heavy for acne-prone skin. I always tell my patients: Your lip products matter just as much as your skincare when you're trying to keep acne under control.' When in doubt, 'I always recommend scanning the ingredient list if you're breakout-prone, because what you put on your lips can definitely end up clogging the nearby pores,' Dr. Turegano explains. 'Our clean, minimalist formula is free from common irritants like fragrance, menthol and heavy oils that can trigger breakouts or dryness.' In December, shortly following the brand's launch, Reinhart said she rolls her eyes whenever another celebrity-driven beauty brand launches. But the years-long sufferer of acne promised her line would serve a purpose and set itself apart from other seemingly similar skincare brands. And six months later, as the Personal Day Emotional Support lip balm finally comes to fruition, the brand has released a total of nine innovative acne-care products, and swooped up awards and nominations from a variety of platforms, including Cosmopolitan and Allure.
Los Angeles Times
02-05-2025
- Entertainment
- Los Angeles Times
The Best-Selling Products Everyone Was Obsessed with at REVOLVE Festival
LA Times Studios may earn commission from purchases made through our links. Stagecoach and Coachella may be over, but the beauty buzz from the REVOLVE festival hasn't died down. Known for curating the ultimate mix of fashion, lifestyle, and beauty must-haves, REVOLVE proved once again why it's the go-to destination for trendsetters, especially when temperatures rise. Active beauty was the name of the game at the 8th annual fest. And the top products weren't just about looking good, they had to deliver performance. From skincare-makeup hybrids to festival-proof staples, REVOLVE's beauty lineup set a new standard for glow that lasts. Now that the dust has settled, Beauty and Home Buying Director at REVOLVE, Trudy Arnold, details what products sold out fast. Arnold says festival makeup needed to handle heat, humidity, and nonstop action, without wrecking the skin. She said products that combined skin benefits with serious staying power really stole the show. First to vanish? Personal Day's Trust Me On This Hypochlorous Spray, the must-have mist from Lili Reinhart's new brand. Perfect for calming sun-stressed skin. Also gone in a flash: Elliot Cole's Phases Fragrance Oil, a dreamy roll-on that practically bottled up festival magic. Other MVPs? Fazit Beauty Makeup Patches, 4AM Skin Overtime Undereye Masks, and the sparkle-loaded Lemonhead LA x REVOLVE Festival Edit 2025. Adding to the must-have list: Tanielle Jai's Bronzour Sun Kissed Sculpted Cream, a buttery bronzer perfect for festival skin; Sweed's Miracle Powder, which delivers an airbrushed finish even in 90-degree heat; Bask Suncare's Daily Invisible Gel SPF, a clear sunscreen that kept skin protected without a heavy finish; and Kopari's Golden Sunglaze Body Mist SPF 50, which gave festival-goers an instant, lit-from-within glow while shielding them from the sun. Before the crowds even touched down in the desert, virtual carts were filled with festival-proof finds. Sacheu Lip Liner Stay-N stains flew out fast, meanwhile, the 'why didn't anyone think of this sooner?' Standard Procedure Travel Clip Sunscreen became a must-have accessory, clipping onto belt loops and beach totes alike. The REVOLVE Festival Beauty Bag? Instant sellout. Fourteen festival-proof products tucked into a Sunnylife pouch for $75. And because cooling down is crucial, the FanGirl by Remi Bader (a portable fan and selfie light) became crucial to surviving the heat. Because no one has time for clogged pores and parched skin. 'Our customers are non-stop (weddings and travel), they want products that work hard but feel effortless,' Arnold says. Arnold also emphasized the importance of versatility for events. 'In particular, makeup that is good for the skin is important, especially around SPF,' she explains. Long days. Longer nights. Serious recovery required. Festival veterans reached for these glow-savers: Whether you're preparing for a season of travel, long weekends, or simply refining your daily essentials, these standout products deliver a polished, breathable finish that keeps pace with wherever life takes you. Click here for more information on Revolve Beauty
