Latest news with #Personalization
Globe and Mail
a day ago
- Business
- Globe and Mail
Digital Silk Announces Article: Personalization Statistics Highlight Marketing Trends for 2025
Denver, Colorado--(Newsfile Corp. - August 19, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites and digital marketing campaigns, announces the publication of a new article, "Personalization Statistics: Marketing Trends for 2025." The resource compiles U.S.-based and global data on consumer expectations, campaign outcomes and revenue impact related to marketing personalization. Read the article: Digital Silk Announces Article: Personalization Statistics Highlight Marketing Trends for 2025 To view an enhanced version of this graphic, please visit: Personalization and Consumer Expectations Recent surveys show personalization continues to be a priority for marketers. A 2024 Statista survey found that 76% of U.S. consumers expect some form of personalization from the brands they engage with. This indicates the growing importance of tailored experiences in maintaining competitive visibility. Potential Impact on Business Outcomes Multiple data sources suggest a link between personalization and performance: McKinsey research reports that companies excelling in personalization may achieve revenue growth rates 40% higher than peers. Epsilon's U.S. survey found 80% of consumers are more likely to purchase when brands provide personalized experiences. Salesforce's 2024 State of Marketing report states that over 60% of marketing leaders consider personalization critical to overall strategy. Editorial Team Perspective "The goal of the article was to organize verified statistics into a single resource for businesses reviewing their personalization strategies," said Gabriel Shaoolian, CEO of Digital Silk. "These figures highlight the role personalization can potentially play in supporting brand engagement and performance." Access "Personalization Statistics: Marketing Trends for 2025" is available now on Digital Silk's website. Businesses developing 2025 campaigns may reference the article when aligning personalization initiatives with broader marketing goals. Read the article: About Digital Silk Digital Silk is an award-winning Digital Marketing Agency focused on growing brands online. With a team of seasoned experts, the company creates digital experiences through strategic branding, custom web design and digital marketing services to help improve visibility and support engagement.
The Verge
a day ago
- Business
- The Verge
The tea on Tea.
Posted Aug 19, 2025 at 4:22 PM UTC Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates. Kevin Nguyen Posts from this author will be added to your daily email digest and your homepage feed. See All by Kevin Nguyen Posts from this topic will be added to your daily email digest and your homepage feed. See All Privacy Posts from this topic will be added to your daily email digest and your homepage feed. See All Tech
Yahoo
18-06-2025
- Business
- Yahoo
Fractal Named a Leader in Customer Analytics by Independent Research Firm
The report notes that Enterprises looking for top-of-the-line personalization and AI-powered next best experience should consider Fractal. NEW YORK, June 18, 2025 /PRNewswire/ -- Fractal ( a global provider of enterprise AI solutions and services to Fortune 500® companies, today announced that it has been named a 'Leader' among Customer Analytics Service Providers (CASPs) in the recent report: The Forrester Wave™: Customer Analytics Services, Q2 2025, published by the independent market research company, Forrester Research, Inc. ("Forrester"). The report quotes a reference client who said, "My team gets to see what great looks like," highlighting Fractal's deep data science expertise proficiency. Forrester's report underscores how rapidly evolving customer expectations are pushing businesses to deliver seamless, personalized experiences with faster response times and intuitive, user-centric design. In this context, the report evaluates providers on their ability to transform insights into tangible outcomes using decision intelligence, real-time feedback, and explainable AI to enable smarter, faster customer engagement. "Fractal aims to guide clients through the agentic era with a neuroscience-based approach to customer insights, integrating engineering, design thinking, and advanced AI," writes author Zeid Khater, Analyst at Forrester Research. He adds, "Partnering with AI leaders like OpenAI and NVIDIA, Fractal emphasizes generative AI (genAI) and LLMOps, showcasing advanced AI across sectors and use cases." Download the full report. "Our ability to combine principles of neuroscience and AI helps us understand customers and their context. This is a key differentiator in driving actionable change. Forrester's recognition of Fractal's ability to craft the Next Best Customer Experience for clients reflects our ongoing drive for delivery and innovation," said Ajoy Singh, Chief Artificial Intelligence Officer, Fractal. This report evaluated 10 vendors based on 26 criteria within the categories of current offering and strategy across the vendors. Fractal received a high score in the category for its customer analytics vision, innovation & talent strategy, customer experience & change management tools & services. Fractal has been included as a 'Leader' in customer analytics in all previous versions of the evaluation from 2017 to 2025. This report is among the recent analyst recognitions of Fractal's AI and Analytics abilities. Fractal was also named: A 'Leader' in Generative AI Services 2024, Data Engineering services 2024 & Data Science Services 2024 by Information Services Group (ISG). A Leader in Analytics and AI Services Specialists PEAK Matrix® Assessment 2025 by Everest Global, Inc. A Leader in Customer Analytics Service Providers in The Forrester Wave™: Customer Analytics Service Providers, Q2 2023 by Forrester Research, Inc. To download the full report, please click here. About Fractal Fractal is a trusted partner to some of the most admired Fortune 500® companies. Fractal's businesses include (enabling interconnected decisions for revenue growth), Flyfish (GenAI platform for search & product discovery) and Analytics Vidhya (one of the world's largest data science community). Fractal incubated a leading player in healthcare AI for efficient identification and care of Tuberculosis, lung cancer and stroke. Fractal currently has 5000+ employees across 18 global locations, including the United States, Canada, UK, Netherlands, Ukraine, India, Singapore, South Africa, UAE and Australia. Fractal has been recognized as 'Great Workplace' and 'India's Best Workplaces for Women' in the top 100 (large) category by The Great Place to Work® Institute; a Leader in Customer Analytics Service Providers Wave™ 2025 by Forrester Research, Inc., a Leader in AI and Analytics Services Specialists Peak Matrix Assessment 2025 by Everest Group, a leader in Data Engineering services 2024 & Data Science Services 2024 by Information Services Group. View original content:
