Latest news with #Pertex
Hypebeast
01-08-2025
- Entertainment
- Hypebeast
Palace Unveils Fall 2025 Lookbook
Summary Following last week'steaser,Palacenow unveils the lookbook for its upcomingFall 2025 collection. Blending playful graphics with utility-driven silhouettes, the London imprint's latest lineup sets a fresh tone for the upcoming season. Key statement pieces like theDoraemonleather Avirex jacket and matching P90 baggy jeans inject eclectic, nostalgic charm, while the Pertex quilted patchwork jacket channels technical craftsmanship. Midweight staples such as the Palabama shell bottoms and the Grey Roadeo T-shirt ground the lineup in everyday versatility, offering seamless layering across weather conditions. The range also emphasizes utility accents and outdoor-ready fabrics. Frog tec fleece pairs effortlessly with Real Tree Max overpants and a GORE-TEX bucket hat, striking a balance between heritage workwear and modern performance. Accessories like the Frog tec webbing belt and the Palace basic knitted beanie add subtle branding touches, while the Tri-lingual T-shirt and Palace Union polo nod to the label's global reach and graphic roots. Sporting influences and elevated basics converge in pieces like the Palace Pro Team shell joggers and matching hooded shell jacket, perfect for athleisure rotations. The Wingspan skull T-shirt and its embroidered zip-hood counterpart bring a darker edge, contrasting the washed-out heart denim jacket and jeans set. Rounding out the capsule, the Aqlabama mesh jersey and Palace Freedom six-panel cap ensure that even the simplest looks carry distinctive Palace DNA. Check out the full Palace Fall 2025 lookbook above. The collection rollout will begin on August 8 via the brand's website and across its U.K. stores and via Dover Street Market at 11 a.m. BST. The first drop will also be available online in Europe at 12 p.m. local time, online in the US at 11 a.m. EST/8 a.m. PST and in-store in New York at 11 a.m. It will also be released in Japan and Seoul at 11 a.m. on August 10 and via Palace WeChat in China at 11 a.m..
Fashion Network
04-07-2025
- Business
- Fashion Network
Millet and Canyon launch 'Bike to Climb' capsule for gravel and climbing enthusiasts
After exploring the skateboarding world, Millet is now shifting gears toward cycling. The French mountaineering brand—best known for its alpine heritage—is expanding into new territory through strategic partnerships. Following its skate-climb collaboration with Element, Millet has launched a new initiative with German performance bike brand Canyon. The result is an adventure-focused capsule titled 'Bike to Climb.' These partnerships mark a deeper shift in Millet's strategy. The brand is moving away from short-term collaborations and instead focusing on long-term, purpose-driven alliances that support its identity and values. 'We don't collaborate just to launch products. There has to be a clear narrative and added value for our communities,' said Frédéric Fages, brand director at Millet. 'We build long-term projects with brands that complement us—not compete—and combine our expertise in meaningful ways.' Canyon, a fast-growing name in the cycling world, shares Millet's values. The collaboration focuses on gravel biking, a booming discipline that naturally intersects with mountaineering. Millet contributed its ultralight materials and ergonomic backpack design expertise to enhance rider comfort and functionality. But performance wasn't the only objective. 'Our athletes, like Symon Welfringer and Emilie Morier, go from cycling to climbing on the same day. This capsule reflects how they actually live and train,' added the brand manager. The 'Bike to Climb' capsule includes eight gender-neutral items designed for smooth transitions—whether it's from biking to climbing, or road to rock. Highlights include the Route 3L JKT waterproof jacket, made using Polartec and Pertex membranes, and the Route fleece jacket, which features a balaclava-style hood that fits under a helmet and supports high-intensity activities. Every Millet collaboration is assessed using a strict set of criteria: shared market segments, brand culture, community resonance, and alignment with strategic pillars like CSR and regional impact. 'We want to build relationships with communities that reflect our outdoor mindset and grow with them,' said Fages. Gravel cycling gives Millet access to a broader, fast-growing market—one that commands more volume than traditional mountaineering. While performance remains essential, Fages emphasized the importance of authenticity and storytelling. 'Every collaboration must serve a purpose. Customers are smart—they know the difference between something real and something that's just for marketing. The product has to deliver, always.' For Millet, collaborations are not just about reach but about relevance. By building partnerships around active niche communities, the brand increases its credibility and fosters long-term loyalty. The collaboration with Canyon is expected to continue beyond this first release. A follow-up chapter with Element is already underway. With projected revenues nearing €90 million in 2024, Millet is doubling down on thoughtful partnerships to enter new territories—from summit trails to gravel paths to coastal rides.
