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Yahoo
3 days ago
- Health
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Ultimate Pet Nutrition Nutra Bites Chicken Liver Treats Named "Cat Treat Product of the Year" by 2025 Pet Innovation Awards
Freeze-Dried Nutra Bites for Cats are Single-Ingredient Cat Treats Recognized for Superior Quality and Taste LOS ANGELES, Aug. 15, 2025 /PRNewswire/ -- Ultimate Pet Nutrition® is proud to announce that one of its best-selling feline products, Nutra Bites™ Chicken Liver Treats for cats, has been honored with the 2025 Pet Innovation Award for Cat Treat Product of the Year. Developed by America's Favorite Veterinarian, Dr. Gary Richter, Nutra Bites are made with a single, high-quality ingredient: premium chicken liver. This high-quality protein provides a nutritious treat that helps support your cat's energy, muscles, and overall health.* Thanks to a gentle freeze-drying process, these bite-sized treats retain the powerful nutrients and mouthwatering aroma of fresh chicken liver, making them an irresistible and healthy choice for cats of all ages. Whether used as a meal topper or a reward, Nutra Bites continue to set the standard for clean, nutritious cat treats in today's pet wellness market. What is Ultimate Pet Nutrition Nutra Bites Chicken Liver Treats for Cats? Ultimate Pet Nutrition Nutra Bites Chicken Liver Treats for Cats are premium, protein-rich treats made from just one simple, nutritious ingredient: freeze-dried chicken liver. These high-protein cat treats are designed to support your cat's energy, muscle health, and weight management — naturally and deliciously.* Each bite-sized treat is made using a gentle freeze-drying process that locks in the powerful nutrients and mouthwatering aroma of fresh chicken liver, creating a treat that cats instinctively crave. Free from fillers, grains, or artificial additives, Nutra Bites deliver the ancestral nutrition cats thrive on, echoing the meaty diet of their wild feline ancestors. Whether used as a daily snack or meal topper, Nutra Bites are a clean-label, single-ingredient cat treat that's as tasty as it is healthy. Other flavors of Ultimate Pet Nutrition Nutra Bites for Cats Nutra Bites Wild Salmon Cat Treats — Bite-sized treats made from wild salmon, rich in protein and omega-3 fatty acids, making it a nutritious treat for your cat that can help support their skin, coat, joints, and heart health.* Why are Ultimate Pet Nutrition Nutra Bites Freeze-Dried? Ultimate Pet Nutrition Nutra Bites Chicken Liver Treats for Cats are preserved using a gentle freeze-drying process, a key difference that sets them apart from most other cat treats on the market. Unlike traditional high-heat cooking methods that can destroy essential nutrients, freeze-drying locks in the natural flavor, aroma, and nutritional value of fresh chicken liver without the need for artificial preservatives or overprocessing. This low-temperature preservation method helps maintain the integrity of vital nutrients like protein, iron, and essential amino acids, supporting your cat's energy, lean muscle maintenance, and healthy weight.* The result? A clean, single-ingredient cat treat that's both nutritious and irresistibly tasty. Inspired by the ancestral diet of wild cats, Nutra Bites deliver the kind of meaty flavor cats instinctively crave. They're perfect as a protein-packed snack, training reward, or meal topper, especially for picky eaters. Ultimate Pet Nutrition Nutra Bites Reviews "As he gets older, he doesn't eat anything much anymore so I was worried about his nutrition. But boy, he lovesNutra Bites Chicken Liver Cat Treat so much! I'm glad we found something nutritious that he loves to eat." - Rie "My senior cat, who can't eat anything without throwing up, LOVES these liver bites. My new kitten who is 6 months old loves them too! I can give them a chunk as a treat but most times I break it up and add it to their dinner along with wet food. I love that it's one I ingredient and I 100% feel good about feeding it to my boys. Would for sure recommend these and will buy again." - Deena "Our kitty is just 4.5 months old but she goes crazy about it as soon as we bring it out. She actually tries to get into the cupboard where it is kept. She was already pretty energetic, but now it has increased by double. This will be something I will be giving her for life. She really does love it."* - Connie Many pet parents using Ultimate Pet Nutrition Nutra Bites report:Cat owners nationwide are raving about the difference they see in their pets after introducing Ultimate Pet Nutrition Nutra Bites Chicken Liver Treats into their daily routines. According to customer feedback: Cats show increased energy and playfulness Coat appears shinier and healthier Improved muscle tone and weight maintenance* Even picky eaters eagerly enjoy these treats No digestive issues or sensitivity reactions reported* Easy to use as a treat, reward, or high-protein meal topper Cats seem drawn to the natural aroma and taste of freeze-dried chicken liver These testimonials highlight why Nutra Bites continues to earn its reputation as one of the best cat treats for health-conscious pet parents. Ultimate Pet Nutrition Nutra Bites Chicken Liver Treats IngredientsNutra Bites stand out for their clean, simple, and transparent formula. Unlike many commercial cat treats loaded with artificial ingredients, Nutra Bites feature: Only one ingredient: 100% premium chicken liver No grains, gluten, soy, or corn No artificial colors, preservatives, or flavors No fillers or additives — just clean, protein-packed nutrition Sourced from high-quality chicken and gently freeze-dried to preserve nutrients This minimalist ingredient list supports clean-label cat nutrition, ideal for cats with sensitivities or pet parents looking for a wholesome, natural option. Ultimate Pet Nutrition Nutra Bites BenefitsThese high-protein cat treats are more than just tasty — they're designed with your pet's wellness in mind. Key benefits include: Supports lean muscle development and healthy weight management Provides a natural boost of energy and vitality Helps maintain a shiny coat and hydrated skin* Aligns with your cat's ancestral carnivore diet Easily digestible — great for sensitive stomachs* Can be used as a meal topper to enhance picky eaters' diets Freeze-dried to retain maximum nutrient density and flavor Veterinarian-formulated for optimal feline nutrition Nutra Bites help bridge the gap between great taste and functional health benefits for cats of all breeds and sizes. Ultimate Pet Nutrition Nutra Bites ProsThere's a reason why thousands of pet parents trust Ultimate Pet Nutrition Nutra Bites — and why veterinarians like Dr. Gary Richter highly recommend them. Here's what makes them a top choice for your cat: Single-ingredient formula: 100% chicken liver High in protein, low in carbs Freeze-dried for freshness, not heat-processed Ideal for cats with food sensitivities or allergies Supports muscle strength, energy, and coat health* Developed by an award-winning veterinarian Perfect for use as a training treat, reward, or meal topper Third-party tested for safety and quality assurance Virtually any cat can enjoy the clean, functional feline nutrition that Nutra Bites provide in every bite. Ultimate Pet Nutrition Nutra Bites ConsWhile Ultimate Pet Nutrition Nutra Bites have earned a stellar reputation, there are a few considerations to keep in mind: Freeze-dried texture may crumble slightly in packaging (but cats love the crumbs as meal toppers!) Strong natural aroma (which cats find irresistible, but can surprise first-time users) Not a meal replacement (Nutra Bites are intended as a treat or supplement to a balanced diet) Limited ingredient (no variety in flavor) These minor points underscore the minimally processed nature of Nutra Bites, a small trade-off for premium, health-forward cat treats. Ultimate Pet Nutrition Nutra Bites FAQ Where can I purchase Ultimate Pet Nutrition Nutra Bites? Ultimate Pet Nutrition Nutra Bites can be purchased directly from the official Ultimate Pet Nutrition website. The pricing for the treats are as follows: 1 bag = $16.99 3 bags = $44.97 (saves 12%) 6 bags = $83.94 (saves 18%) Every U.S. order over $50 receives free shipping as well as a 90-day money-back (less shipping) guarantee. For even more savings, you can sign up for an Ultimate Pet Nutrition VIP Account. It's completely free to join, and your membership guarantees the deepest discount on Nutra Bites (plus free shipping on all orders). Simply go to to join. How do I use Ultimate Pet Nutrition Nutra Bites? Ultimate Pet Nutrition Nutra Bites Chicken Liver Treats are incredibly versatile and easy to incorporate into your cat's daily routine, whether you're rewarding good behavior, encouraging picky eaters, or simply showing your cat some love. Recommended Uses: Serve as a protein-rich cat treat to reward or train your pet Sprinkle on top of meals as a delicious and nutritious meal enhancer Use as a healthy snack between meals to support energy and muscle health* Feeding Tips: Ensure your cat has access to fresh water at all times — that way, they can easily stay hydrated and digest their delicious Nutra Bites more easily. Start with small amounts and monitor your cat's response Storage & Handling Instructions: Seal the bag completely after each use to maintain freshness Store in a cool, dry place away from direct sunlight or moisture For best results, use within 30 days of opening Whether used as a standalone treat or a high-protein meal topper, Nutra Bites are a simple, healthy way to support your cat's energy levels, mood, skin, coat, joints, and more — with every bite.* What if my cat doesn't like Ultimate Pet Nutrition Nutra Bites? If for any reason you (or your cat) aren't completely thrilled with Nutra Bites, simply contact Ultimate Pet Nutrition's friendly customer service team within 90 days of your purchase to return your bags (even if they're empty), and they'll refund your purchase price, minus shipping. About Ultimate Pet NutritionFounded by Dr. Gary Richter, Ultimate Pet Nutrition believes optimal nutrition is the key to a happy life. It's our mission to support your pet's health with premium quality food, treats, and supplements developed by Dr. Richter himself — because we understand your pet is like family, and they deserve only the best. In 2025, Dr. Richter teamed up with award-winning actor Rob Lowe, a dog dad himself and one of the most renowned actors and health advocates in the world, to spread the word about good nutrition and form a community that helps your pet live a happier, healthier life. Best-selling products include the freeze-dried raw dog food, Nutra Complete for Dog. Follow Ultimate Pet Nutrition on Instagram @ultimatepetnutrition and YouTube @ultimatepetnutrition. For retail opportunities, contact retail@ About Dr. Gary RichterDr. Gary Richter is a leader in integrating advanced Western medicine and Eastern holistic practices to provide comprehensive care for pets. As the founder of Holistic Vet Care, his practice in Oakland, California, his unwavering dedication and passion for animals have earned him and his animal hospitals over 30 prestigious awards, including "Best Veterinarian" and "Best Alternative Medicine Provider." Dr. Richter is also the international best-selling author of The Ultimate Pet Health Guide, and his latest books, Longevity for Cats and Longevity for Dogs, offering insights into "biohacking for pets" to help your pet live a healthier, happier life. To learn more, visit or follow him on Instagram @petvetexpert. *All pets are unique. Your results can and will vary. Press Contact:Laura Baumgartner - Asylum PRlbaumgartner@ View original content to download multimedia: SOURCE Ultimate Pet Nutrition
Yahoo
07-08-2025
- Business
- Yahoo
2025 Cat Food Innovation of the Year Award Goes To Natural Balance® Ultra Protein
New Ultra Protein formulas feature nutrient-rich organs for high protein levels & premium taste BROWNWOOD, Texas, Aug. 7, 2025 /PRNewswire/ -- Natural Balance Pet Foods, a leader in premium pet nutrition, has been named a winner in the 2025 Pet Innovation Awards, recognizing the most outstanding companies, services and products within the rapidly expanding pet industry. The brand earned the Cat Food Innovation of the Year award for its innovative Ultra Protein portfolio – a breakthrough in feline nutrition. Ultra Protein's innovative, nutrient-forward diet is made with protein-rich organ meats to deliver high protein levels with unbeatable taste and cat acceptance. Available in both dry kibble and wet varieties, including pâté and cuts in gravy, each recipe provides the strength, energy and premium taste cats crave in every bite. The line also includes Ultra Protein+ formulations, designed to support feline health with nutrient-dense, functional ingredients. These recipes, which build on the foundation of 40%+ protein levels of Ultra Protein, are formulated to help support immune health, digestive function, and healthy skin and coat. Ultra Protein+ recipes are available in dry kibble and wet purée pouches. "It's an honor to be recognized among thousands of nominations with the Cat Food Innovation of the Year award," said Greg Shearson, CEO of Ethos Pet Brands, parent company of Natural Balance. "At Natural Balance, we recognize that cats are natural carnivores who thrive on protein-focused diets and hold high standards in terms of taste and texture. That's why we crafted Ultra Protein and Ultra Protein+ with real organ meats to deliver both the nutrition they need and the taste they instinctively crave." Both Ultra Protein and Ultra Protein+ are cooked in the U.S. and formulated to meet the needs of modern pet parents seeking premium, purposeful nutrition. With 40% protein levels in dry formulas and ingredients like chicken liver and hearts to provide essential amino acids, the recipes are tailored to support lean muscle development, digestion, and daily energy. These new recipes are now available at Pet Supplies Plus, Amazon and Chewy, and coming soon to Petco, starting at $19.99 for dry and $1.99 for wet. For more information, visit or your nearest pet retailer location. To speak with a Natural Balance representative, contact naturalbalance@ to arrange an interview or stop by our booth at SuperZoo (Booth #3152) from Aug. 13-15 to learn more about the product line. About Natural Balance® Founded in 1989, Natural Balance® Pet Foods, Inc. is a premium pet specialty brand with a complete offering of pet foods for both dogs and cats. The Natural Balance product line comprises over 100 dog and cat food and treat varieties, including Limited Ingredient, Health Protection, Specialized Nutrition and Ultra Protein. Natural Balance delivers quality, safety-tested food in every bag. Their Feed with Confidence™ program provides comprehensive, on-demand safety testing data to help eliminate wonder or worry. Their team of Registered Veterinary Technicians is available via online chat and phone to answer questions and ease concerns. Visit for more information. View original content to download multimedia: SOURCE Natural Balance Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
