16-07-2025
'You can absolutely have it all': finding success in all areas with Jess Redfern
Jess Redfern is the proud owner of National Disability Council, which offers NDIS-funded respite and in-home support across NSW. Jess is the founder of Petal and Palm a bricks and mortar store in Wellington and online shop for homewares, artwork, fashion and gifts.
What do you love about Wellington and the Central West?
Love raising my family, with our parents and siblings just around the corner. I love the sense of community in Wellington and the powerhouse of women working to improve the "Wellington Narrative". We have a gorgeous park overlooking the river and so many new businesses opening their doors this year. Wellington is definitely worth a visit.
What inspired you to start Petal and Palm?
I love colour and decorating my home, I have never been one to save an outfit or "save the napkins" for a special occasion. I really believe in treating everyday as a party so I wanted to create a space for the community, especially the women in the community that focused on decorating each part of their lives. Petal and Palm is a "wonderland of decoration".
How do you juggle motherhood, pregnancy, writing and running your own business? What's your secret?
1. Do something today your future self will be grateful for; I chant this to myself all day. This may mean simply filling the jug and boiling it so next time Bobby needs a bottle it is ready but it can also mean bigger tasks like setting up direct debits into my superannuation.
2. If it's going to take the same amount of time to write something on your to-do list as it is to just do it - then just do it. We have enough to do and there is no prize for being "busy". Sometimes I catch myself "making a plan to make a plan", so now if it can be done straight away, I just do it because chances are my future self won't want to or won't have time to either. Discipline is my biggest asset.
3. Choose exactly what you want your best life to look like and say "NO" to everything that isn't it. I decide who I want to be and what that version of my life would look and feel like and I make decisions based on what that version of me would do
4. You can absolutely have it all (if you want) but that doesn't mean you have to DO it all. I really believe this; I live by my three Ps; passion, purpose and profits. If it doesn't make me happy, I'm not good at it and it's not making me money I find a way to remove it from my life or outsource.
What's something you're working on improving?
Not feeling like I have to DO it all. I'm trying and definitely making some progress. As a new mum (Bobby is 10 months and my second babe coming in early September) I have had to really be kind to myself and accept I can't control each day, routine and balance don't exist and learning to be okay with that.
What's the best advice you've ever received?
Building a successful business isn't about greed, it is about the relentless pursuit of personal freedom.
Central West Recommendations:
Best business: Petal + Palm
Best place to eat: Pellegrini's Italian Orange
Best event to attend: Wellington Boot Race Day 14th April 2024
Hidden Gem: Cameron Park, Wellington
Jess Redfern is the proud owner of National Disability Council, which offers NDIS-funded respite and in-home support across NSW. Jess is the founder of Petal and Palm a bricks and mortar store in Wellington and online shop for homewares, artwork, fashion and gifts.
What do you love about Wellington and the Central West?
Love raising my family, with our parents and siblings just around the corner. I love the sense of community in Wellington and the powerhouse of women working to improve the "Wellington Narrative". We have a gorgeous park overlooking the river and so many new businesses opening their doors this year. Wellington is definitely worth a visit.
What inspired you to start Petal and Palm?
I love colour and decorating my home, I have never been one to save an outfit or "save the napkins" for a special occasion. I really believe in treating everyday as a party so I wanted to create a space for the community, especially the women in the community that focused on decorating each part of their lives. Petal and Palm is a "wonderland of decoration".
How do you juggle motherhood, pregnancy, writing and running your own business? What's your secret?
1. Do something today your future self will be grateful for; I chant this to myself all day. This may mean simply filling the jug and boiling it so next time Bobby needs a bottle it is ready but it can also mean bigger tasks like setting up direct debits into my superannuation.
2. If it's going to take the same amount of time to write something on your to-do list as it is to just do it - then just do it. We have enough to do and there is no prize for being "busy". Sometimes I catch myself "making a plan to make a plan", so now if it can be done straight away, I just do it because chances are my future self won't want to or won't have time to either. Discipline is my biggest asset.
3. Choose exactly what you want your best life to look like and say "NO" to everything that isn't it. I decide who I want to be and what that version of my life would look and feel like and I make decisions based on what that version of me would do
4. You can absolutely have it all (if you want) but that doesn't mean you have to DO it all. I really believe this; I live by my three Ps; passion, purpose and profits. If it doesn't make me happy, I'm not good at it and it's not making me money I find a way to remove it from my life or outsource.
What's something you're working on improving?
Not feeling like I have to DO it all. I'm trying and definitely making some progress. As a new mum (Bobby is 10 months and my second babe coming in early September) I have had to really be kind to myself and accept I can't control each day, routine and balance don't exist and learning to be okay with that.
What's the best advice you've ever received?
Building a successful business isn't about greed, it is about the relentless pursuit of personal freedom.
Central West Recommendations:
Best business: Petal + Palm
Best place to eat: Pellegrini's Italian Orange
Best event to attend: Wellington Boot Race Day 14th April 2024
Hidden Gem: Cameron Park, Wellington
Jess Redfern is the proud owner of National Disability Council, which offers NDIS-funded respite and in-home support across NSW. Jess is the founder of Petal and Palm a bricks and mortar store in Wellington and online shop for homewares, artwork, fashion and gifts.
What do you love about Wellington and the Central West?
Love raising my family, with our parents and siblings just around the corner. I love the sense of community in Wellington and the powerhouse of women working to improve the "Wellington Narrative". We have a gorgeous park overlooking the river and so many new businesses opening their doors this year. Wellington is definitely worth a visit.
What inspired you to start Petal and Palm?
I love colour and decorating my home, I have never been one to save an outfit or "save the napkins" for a special occasion. I really believe in treating everyday as a party so I wanted to create a space for the community, especially the women in the community that focused on decorating each part of their lives. Petal and Palm is a "wonderland of decoration".
How do you juggle motherhood, pregnancy, writing and running your own business? What's your secret?
1. Do something today your future self will be grateful for; I chant this to myself all day. This may mean simply filling the jug and boiling it so next time Bobby needs a bottle it is ready but it can also mean bigger tasks like setting up direct debits into my superannuation.
2. If it's going to take the same amount of time to write something on your to-do list as it is to just do it - then just do it. We have enough to do and there is no prize for being "busy". Sometimes I catch myself "making a plan to make a plan", so now if it can be done straight away, I just do it because chances are my future self won't want to or won't have time to either. Discipline is my biggest asset.
3. Choose exactly what you want your best life to look like and say "NO" to everything that isn't it. I decide who I want to be and what that version of my life would look and feel like and I make decisions based on what that version of me would do
4. You can absolutely have it all (if you want) but that doesn't mean you have to DO it all. I really believe this; I live by my three Ps; passion, purpose and profits. If it doesn't make me happy, I'm not good at it and it's not making me money I find a way to remove it from my life or outsource.
What's something you're working on improving?
Not feeling like I have to DO it all. I'm trying and definitely making some progress. As a new mum (Bobby is 10 months and my second babe coming in early September) I have had to really be kind to myself and accept I can't control each day, routine and balance don't exist and learning to be okay with that.
What's the best advice you've ever received?
Building a successful business isn't about greed, it is about the relentless pursuit of personal freedom.
Central West Recommendations:
Best business: Petal + Palm
Best place to eat: Pellegrini's Italian Orange
Best event to attend: Wellington Boot Race Day 14th April 2024
Hidden Gem: Cameron Park, Wellington
Jess Redfern is the proud owner of National Disability Council, which offers NDIS-funded respite and in-home support across NSW. Jess is the founder of Petal and Palm a bricks and mortar store in Wellington and online shop for homewares, artwork, fashion and gifts.
What do you love about Wellington and the Central West?
Love raising my family, with our parents and siblings just around the corner. I love the sense of community in Wellington and the powerhouse of women working to improve the "Wellington Narrative". We have a gorgeous park overlooking the river and so many new businesses opening their doors this year. Wellington is definitely worth a visit.
What inspired you to start Petal and Palm?
I love colour and decorating my home, I have never been one to save an outfit or "save the napkins" for a special occasion. I really believe in treating everyday as a party so I wanted to create a space for the community, especially the women in the community that focused on decorating each part of their lives. Petal and Palm is a "wonderland of decoration".
How do you juggle motherhood, pregnancy, writing and running your own business? What's your secret?
1. Do something today your future self will be grateful for; I chant this to myself all day. This may mean simply filling the jug and boiling it so next time Bobby needs a bottle it is ready but it can also mean bigger tasks like setting up direct debits into my superannuation.
2. If it's going to take the same amount of time to write something on your to-do list as it is to just do it - then just do it. We have enough to do and there is no prize for being "busy". Sometimes I catch myself "making a plan to make a plan", so now if it can be done straight away, I just do it because chances are my future self won't want to or won't have time to either. Discipline is my biggest asset.
3. Choose exactly what you want your best life to look like and say "NO" to everything that isn't it. I decide who I want to be and what that version of my life would look and feel like and I make decisions based on what that version of me would do
4. You can absolutely have it all (if you want) but that doesn't mean you have to DO it all. I really believe this; I live by my three Ps; passion, purpose and profits. If it doesn't make me happy, I'm not good at it and it's not making me money I find a way to remove it from my life or outsource.
What's something you're working on improving?
Not feeling like I have to DO it all. I'm trying and definitely making some progress. As a new mum (Bobby is 10 months and my second babe coming in early September) I have had to really be kind to myself and accept I can't control each day, routine and balance don't exist and learning to be okay with that.
What's the best advice you've ever received?
Building a successful business isn't about greed, it is about the relentless pursuit of personal freedom.
Central West Recommendations:
Best business: Petal + Palm
Best place to eat: Pellegrini's Italian Orange
Best event to attend: Wellington Boot Race Day 14th April 2024
Hidden Gem: Cameron Park, Wellington
