Latest news with #PeteLau
Time of India
6 days ago
- Business
- Time of India
OPPO and Hasselblad extend strategic partnership to co-develop next-gen imaging system
At an event held today in Gothenburg, Sweden, OPPO announced the extension of its long-standing partnership with iconic camera maker Hasselblad . The collaboration, which began four years ago, has played a key role in shaping the camera systems on OPPO's flagship Find Series. The two companies are now co-developing their next-generation mobile imaging system, aiming to raise the bar for smartphone photography . Explore courses from Top Institutes in Select a Course Category Public Policy Cybersecurity Finance Product Management Others Data Science Design Thinking Healthcare others Technology MCA Degree Project Management healthcare Artificial Intelligence Data Science Data Analytics Operations Management Management CXO Digital Marketing Leadership PGDM MBA Skills you'll gain: Duration: 12 Months IIM Calcutta Executive Programme in Public Policy and Management Starts on undefined Get Details Skills you'll gain: Economics for Public Policy Making Quantitative Techniques Public & Project Finance Law, Health & Urban Development Policy Duration: 12 Months IIM Kozhikode Professional Certificate Programme in Public Policy Management Starts on Mar 3, 2024 Get Details OPPO's Chief Product Officer, Pete Lau, said the partnership is driven by a shared focus on innovation and imaging quality—and that the extended collaboration will continue to push the boundaries of what mobile cameras can do. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Villas For Sale in Dubai Might Surprise You Dubai villas | search ads Get Deals Undo Four Years of Technical Co-Development OPPO and Hasselblad's partnership has been rooted in close engineering collaboration. Over the last four years, R&D teams from both companies have worked together across multiple generations of the Find series, integrating Hasselblad's camera expertise into OPPO's mobile platforms. The result has been a range of imaging features designed to reflect Hasselblad's distinctive visual identity—like the Natural Color Solution , adapted specifically for mobile, and a Portrait Mode that mimics the bokeh of classic Hasselblad lenses. Other outcomes of the partnership include a Master Mode tuned to match the color science of the Hasselblad X2D, and XPAN Mode , which recreates the brand's signature 65:24 wide aspect ratio. Next-Gen Mobile Imaging System: Aiming for a New Standard Looking ahead, OPPO and Hasselblad have confirmed that their collaboration will continue with a focus on developing a next-generation mobile imaging system. The goal is to blend Hasselblad's classic visual style with OPPO's imaging technology to deliver a distinct photographic experience on mobile devices. According to both companies, the upcoming system is expected to set a new benchmark for mobile image quality. Further details are expected to be shared later this year. OPPO's Journey in Mobile Imaging At the event, OPPO reflected on its 17-year history in mobile imaging, tracing a series of key milestones. These included the introduction of the world's first stacked CMOS sensor in the OPPO Find 5 (2012), pixel binning in the OPPO R9 (2016), and the debut of the first periscope telephoto camera in 2017. Since the launch of the Find X6 Pro, OPPO has continued to advance its camera systems through a combination of hardware innovation, software development, and design. The latest flagship, the Find X8 Ultra, builds on this approach. It features a Penta Camera System with a True Chroma Camera, an AI Bokeh Engine for more precise portrait effects, and a new Master Mode that enables ultra-clear 50MP JPEG Max and 16-bit 50MP RAW Max formats. OPPO Photography Awards 2025 Also announced at the event were the OPPO Photography Awards 2025, under the theme 'Super Every Moment' . The global competition offers over $100,000 in prizes and is open to creators using OPPO devices. Submissions will be accepted until November 20, 2025.
Economic Times
6 days ago
- Business
- Economic Times
OPPO and Hasselblad extend strategic partnership to co-develop next-gen imaging system
At an event held today in Gothenburg, Sweden, OPPO announced the extension of its long-standing partnership with iconic camera maker Hasselblad. The collaboration, which began four years ago, has played a key role in shaping the camera systems on OPPO's flagship Find Series. The two companies are now co-developing their next-generation mobile imaging system, aiming to raise the bar for smartphone photography. OPPO's Chief Product Officer, Pete Lau, said the partnership is driven by a shared focus on innovation and imaging quality—and that the extended collaboration will continue to push the boundaries of what mobile cameras can and Hasselblad's partnership has been rooted in close engineering collaboration. Over the last four years, R&D teams from both companies have worked together across multiple generations of the Find series, integrating Hasselblad's camera expertise into OPPO's mobile platforms. The result has been a range of imaging features designed to reflect Hasselblad's distinctive visual identity—like the Natural Color Solution, adapted specifically for mobile, and a Portrait Mode that mimics the bokeh of classic Hasselblad lenses. Other outcomes of the partnership include a Master Mode tuned to match the color science of the Hasselblad X2D, and XPAN Mode, which recreates the brand's signature 65:24 wide aspect ratio. Looking ahead, OPPO and Hasselblad have confirmed that their collaboration will continue with a focus on developing a next-generation mobile imaging goal is to blend Hasselblad's classic visual style with OPPO's imaging technology to deliver a distinct photographic experience on mobile devices. According to both companies, the upcoming system is expected to set a new benchmark for mobile image details are expected to be shared later this year. At the event, OPPO reflected on its 17-year history in mobile imaging, tracing a series of key milestones. These included the introduction of the world's first stacked CMOS sensor in the OPPO Find 5 (2012), pixel binning in the OPPO R9 (2016), and the debut of the first periscope telephoto camera in the launch of the Find X6 Pro, OPPO has continued to advance its camera systems through a combination of hardware innovation, software development, and design. The latest flagship, the Find X8 Ultra, builds on this approach. It features a Penta Camera System with a True Chroma Camera, an AI Bokeh Engine for more precise portrait effects, and a new Master Mode that enables ultra-clear 50MP JPEG Max and 16-bit 50MP RAW Max formats. Also announced at the event were the OPPO Photography Awards 2025, under the theme 'Super Every Moment' . The global competition offers over $100,000 in prizes and is open to creators using OPPO devices. Submissions will be accepted until November 20, 2025.
Stuff.tv
6 days ago
- Business
- Stuff.tv
Oppo's secret camera sauce promises more Hasselbald goodness for future flagships
Phone companies tapping up photography brands is nothing new, but few camera collabs have lasted as long as Oppo and Hasselblad's. The Swedish imaging expert has been lending its expertise for a few years now, resulting in some of the best camera phones on sale – putting big names like Apple and Samsung firmly in the shade – and now the pair have announced they're going to stick it out for the foreseeable. A next-gen mobile imaging system is currently in the works, and will make its debut on the next Oppo flagship. That'll be great news to fans of the firm's HyperTone colour treatment, which closely matches the colour characteristics of Hasselblad's X2D medium format digital camera, and the ProXDR pipeline that does a fantastic job with backlit subjects and skin tones. It also means features like the 65:24 aspect ratio XPAN panorama and Master manual mode aren't going anywhere. The Hasselblad logo first showed up on the Find X5 Pro back in 2012, and made regular appearances on Oppo flagships ever since. Not all of 'em have gone global – the Find X6 Pro and Find X7 Ultra only got a release in the firm's native China – but this year's Find X8 Pro is a lot easier to get hold of. Some of the tech also filters through to sister brand OnePlus' phones, which should keep US phone fans happy. Of course it helps when the hardware is heroic, too. Oppo's currently top-tier handset, the China-only Find X8 Ultra, is rocking four 50MP rear snappers – including a 1in lead lens and twin periscope telephotos for 3x and 6x lossless zoom. There's also a dedicated colour spectrum sensor that measures white balance across 40 different points, not just the scene as a whole. I've been using one for the past week and have been blown away by some its photos. And aside from a few quirks like Breeno voice assistant instead of Gemini and no Circle to Search, the Find X8 Ultra is also a very usable phone for Westerners. It even plays nicely with Android Auto and Google Wallet contactless payments. Fingers crossed the next model will see a wider release. 'Over the past four years, we have brought the truly professional, legendary camera experience of Hasselblad to OPPO's global users,' Oppo chief product officer Pete Lau said at the announcement event in Gothenburg, Sweden. 'With the extension of our collaboration, we will push the boundaries of mobile imaging even further.'
Hindustan Times
08-07-2025
- Hindustan Times
OnePlus Nord 5 review: Nothing incremental about this generational leap
It was in the midst of the year of the pandemic, 2020 if you've forgotten, when OnePlus decided it was the right time to find their true north. The OnePlus Nord series was born, a more affordable take on Android phones, reminiscent to their earlier days of the OnePlus One. Pete Lau, CEO of OnePlus, had revealed these plans in an exclusive conversation with me, a few months prior. Five years later, the Nord 5 arrives with the sort of poise that simply adds a sense of seriousness to OnePlus' already on-point smartphone portfolio. They don't launch many phones in a year, something their rivals also are beginning to replicate, which makes success all the more pivotal. This Marble Sands finish on OnePlus Nord 5 is a salute to the marble-like finish from the first Nord, years earlier. (Vishal Mathur | HT photo) The OnePlus Nord 5, at least as far as the collective of the specs, software, and experience go, is closer to an alternative flagship phone experience, than any predecessor has been at their generational points in time. A 144Hz OLED display, for instance, is being seen on this series for the first time. As is Qualcomm's Snapdragon 8s Gen 3 mobile platform, which makes it the first time a Snapdragon 8 series chip powers a Nord phone. As is the 6,800mAh battery, which becomes the highest capacity pack among like-for-like competition. How much will this significant step forward in terms of performance, cost you? There are two memory options, that is 8GB and 12GB, along with two storage picks, those being 256GB and 512GB (both are UFS 3.1 standard for read and write). The prices start at ₹29,999. This pits it against the impressive Nothing Phone 3(a) Pro, and Xiaomi's very efficient Redmi Note 14 Pro+ phones, and both phones have enough credentials to make this anything but a cakewalk for the OnePlus Nord 5 in terms of convincing potential buyers. In that sense, OnePlus has done enough to differentiate not just the personality (there is a hint of resurrection of the first generation OnePlus Nord), but also elements that'd define longevity. Take for instance the Snapdragon 8s Gen 3 chip, which isn't outright sprightly with handling some serious multitasking, but also does well with a fair amount of time you may spend with some of the recent gaming titles, such as Call of Duty: Mobile. This is where it is important to point out that the chip isn't the only reason. OnePlus has some behind-the-scenes smarts very much in play, that help with overall performance. The Adreno Frame Motion Engine 2.0 is specific for recreating details in gaming visuals and making full use of the high refresh rate display that the Nord 5 has. For most of us, the new Cryo-velocity VC cooling system will deliver everyday value, by keeping the Nord 5 perceptibly cooler than quite a few Android phones in similar workloads. Except when using the camera for clicking photos for a significant amount of time, or recording even a couple of minutes of a 4K 60fps video. It is overall something not easily achieved, with so much power packed in ultra-slim designs. Heating has been a persistent fixture with flagship and mid-range Android phones over the past couple of generations, partly because of ever more powerful chips designed for AI processing too, as well as slimmer designs. There is also less space due to wider footprints cornered by battery and camera modules. Space is at a premium, and is being packed like sardines. Well, almost. I do have an observation about the OxygenOS and its evolution, because with every iteration, choices of fonts, interface colour palette, use of white space and iconography, feel less premium. The long-time OnePlus users reading this review may agree with me, that OnePlus' software design language was more refined a couple of OxygenOS generations prior, than today. The idea never should have been to unify the visual elements of OxygenOS with the software that sibling Oppo's phones use. Yet, this is something you'd have to make do with. OnePlus, with the 6,800mAh battery capacity, outdoes Xiaomi's 6,600mAh battery pack in the competing Redmi Note phone, and is much more than the 5,000mAh battery that Nothing has deployed. Results in terms of real-world usage are impressive. This high density battery, without compromising on thickness and weight, does deliver almost two days worth of usage on a single charge. The OnePlus Nord 5 keeping cool, helps make a case for strong and consistent battery stamina as well. Yet, you'll need to be sure to use the Bypass Charging methodology when gaming, because that'll not charge the battery whilst gaming, and thereby reduce chances of faster degradation due to additional innards heating. There is that much-expected dose of AI as well, led by the Plus Key that has replaced the Alert Slider that found its fans over generations. OnePlus is trying to simplify access to the suite of tools that's now integrated. Relevance and utility will depend on what you're using it for, and much like a few other elements of any tech we use, this is firmly classified as subjective. AI Plus Mind, for instance, wants to be akin to your trusty diary — everything from calendar events to notes to a screenshot you'd saved for context later, all in one place for search later. This may not always work best for everyone, but this is very much work in progress. One could argue that the OnePlus Nord 5 needed a troika of cameras at the back, and not the dual setup this gets (with the context of the Nord CE5 also looming in the shadows). Nevertheless, the primary 50-megapixel wide and the 8-megapixel ultra wide more than deliver across photography scenarios and lighting conditions. Better than one may have initially expected, with slight improvements in the first major firmware update that arrived during the review window. While OnePlus has used a Samsung JN5 sensor for the wide primary camera, its image processing takes a significantly different approach to how photos emerge on Samsung's own A series phones. Or indeed even the Nothing Phone 3(a) Pro, with its impressive camera. Skin tones seem most accurately replicated with the Nord 5, whole overall colours are at par with the Phone 3(a) Pro. Where the Nord 5 gets a significant advantage is with background detailing, with a notch more crispness than competition. One of the reasons why OnePlus phones have delivered value a notch higher than many a competition, is due to the layering of utility. That hasn't changed with the Nord 5. Case in point, Open Canvas for multitasking with more than one app sharing the screen size, or 'Share with iPhone' feature in O+Connect alongside compatibility with Mac and Windows computing devices. The walls between ecosystems stand tall, but instances like the OnePlus Nord 5, do their bit to tear them down. All things considered, the OnePlus Nord 5 is a significant upgrade not just for anyone still holding on to an older generation Nord phone (or any affordable Android phone for that matter), but also last year's OnePlus Nord 4 which was impressive in its own right. OnePlus has largely made the right changes to make the Nord 5 a generational lap, instead of an incremental update. And that defines longevity, which underlines the perception of value.
Android Authority
27-05-2025
- Business
- Android Authority
OnePlus phones are getting AI tools that are bound to make Galaxy and Pixel fans jealous
OnePlus TL;DR OnePlus has announced a new set of AI-powered tools that will soon be available on its devices. These include a consolidated text, voice, camera-based, and screen translation tool, as well as an advanced search feature. The OnePlus AI suite also includes localized tools to help users record, summarize, and translate calls and offer real-time call translations. Earlier this year, OnePlus confirmed plans to replace the alert slider with a customizable button on future phones. At the time, the company's CEO, Pete Lau, said this new button would allow users to switch sound profiles without waking up the device and offer a few additional features. OnePlus has now revealed that the customizable button, the Plus Key, will debut on the upcoming OnePlus 13s and let users switch sound profiles, launch the camera, initiate translation, start recordings, or activate the new AI Plus Mind feature. Along with details about the Plus Key, OnePlus shared that its stock apps will soon offer Gemini integrations and announced a new suite of AI-powered tools for its devices. The OnePlus AI suite includes a few familiar features we've already seen on devices from Google and Samsung, like text, voice, camera-based, and screen translations, but all consolidated into one tool, and advanced search capabilities with support for natural language queries. In addition, it brings a couple of unique features tailored to regional audiences that should help set it apart. OnePlus OnePlus' AI VoiceScribe feature, for instance, will let users record, summarize, and translate calls and meetings directly within popular messaging, video, and online meeting applications. On the other hand, its AI Call Assistant feature will allow users to get automatic call summaries or real-time call translations in the OnePlus Dialer app. Unfortunately, these features will only be available in India, and OnePlus hasn't shared plans for a broader release. OnePlus The OnePlus AI suite will also offer an AI Reframe feature to help users capture better photos. The company claims this feature will intelligently analyze the scene, identify the subject, and adjust the composition, giving users multiple framing options for a better shot. Later this summer, OnePlus will also add an AI Best Face 2.0 feature to the suite, which will enhance group photos by automatically correcting closed eyes or weird expressions. Although OnePlus' AI tools aren't drastically different from the ones found on Google and Samsung phones, the consolidated translations feature and region-specific tools could give its devices a slight edge. We can't wait to try these features and share our thoughts on whether OnePlus' approach is a hit or a miss. Got a tip? Talk to us! Email our staff at Email our staff at news@ . You can stay anonymous or get credit for the info, it's your choice.
