18-06-2025
Boots CMO Markey exits after almost five years
Pete Markey has stepped down as chief marketing officer at Boots UK after a four-and-a-half-year tenure at the high street health & beauty giant. His next destination is yet to be divulged.
During his time at Boots, Markey 'led widespread, research-driven changes that have seen the loyalty proposition become a core part of the strategy', the retailer said.
He was also responsible for 2022's launch of the brand's new positioning tagline 'With You. For Life'.
'Boots is an incredible business and it's been an honour to work on such an amazing brand and with such a talented group of people over the past 4.5 years,' Markey wrote in a LinkedIn post.
'I'm excited about the next chapter in my career and wish everyone in the Boots UK and Irish business continued success.'
Markey is also currently president of the Incorporated Society of British Advertisers (ISBA), a role he assumed last summer.
Before joining Boots, he held senior marketing roles at TSB, Aviva and the Post Office.
A Boots spokesperson said: 'Pete has made a significant contribution during his time with us, leading our marketing transformation and delivering many creative campaigns alongside our talented marketing team. We would like to thank him for his support and wish him well for the future.'
A replacement for Markey at Boots has yet to be announced.
