Latest news with #PeterEngland
Fashion Value Chain
07-05-2025
- Entertainment
- Fashion Value Chain
Peter England Launches ‘League of Legends' with Cricket Icons
Peter England, the iconic menswear label from Aditya Birla Fashion and Retail Ltd., has launched a powerful new campaign titled 'The League of Legends', celebrating cricket's unmatched legacy with the help of Kapil Dev, Sir Vivian Richards, and Harsha Bhogle. Timed with the IPL season, the campaign goes beyond the boundaries of sport to introduce 'The Gentlemen's League Collection', a cricket-inspired fashion line that fuses timeless style with legendary spirit. The campaign features four cinematic films: Two dramatized stories showcase Kapil Dev and Sir Vivian Richards mentoring young players, donning collection pieces that embody their legendary poise and strength. Two heartfelt reaction films capture their emotional responses to tribute tees—the '83' and '79' shirts , celebrating their respective World Cup triumphs. Harsha Bhogle's narration adds a rich, nostalgic layer to the storytelling. Kapil Dev said, 'The '83 design brings back a flood of memories. Cricket teaches grace—this collection captures that perfectly.' Sir Vivian Richards added, 'Cricket and confidence go hand in hand. That '79 tee? That's not a shirt—it's a legacy.' Harsha Bhogle, now in his second season with the brand, shared, 'Cricket is storytelling. This campaign lets every fan feel that emotion.' Anil S Kumar, CBO of Peter England, noted, 'Cricket is legacy. And this campaign is our tribute—to the legends and the style they inspire.' The collection—featuring limited-edition polos and graphic tees—is now live across 240+ stores, IPL coverage, leading digital platforms, and on-ground brand activations.
Hindustan Times
05-05-2025
- Business
- Hindustan Times
Massive price drop: Formal pants for men at 50% off only on Amazon Summer Sale 2025
It's not just the heat that's turning up this summer, it's your style! The Amazon Great Summer Sale 2025 is bringing you minimum 50% off on a curated collection of men's formal pants from iconic brands like Raymond, Van Heusen, Peter England, and more. It's your moment to stock up on polished looks without breaking the bank. Be it if you're closing deals or just dressing to impress, these pants have you covered. Clean lines, premium fabrics, and unbeatable prices make it the perfect season to refresh your wardrobe. Don't just walk into summer—strut in style, thanks to the Amazon Great Summer Sale 2025! Top deals for you: Peter England at 50% off on Amazon Summer Sale 2025: Built for comfort, designed for confidence—Peter England pants are your go-to for daily wins. Whether you're heading into meetings or Monday blues, their formal pants keep things sleek and smooth. This Amazon Summer Sale 2025, grab classy fits that keep up with your hustle, now at minimum 50% off! Louis Philippe at 50% off on Amazon Summer Sale 2025: For those who like their wardrobe as refined as their palate, Louis Philippe offers formal trousers that spell luxury. From pitch meetings to dinner dates, walk tall in tailored elegance. With the Amazon Summer Sale 2025, redefine boardroom fashion—at half the price. Raymond at 50% off on Amazon Summer Sale 2025: There's a reason they call it The Complete Man. Raymond's formal pants fuse tradition and trend, delivering effortless sophistication. Soft, structured, and summer-ready, they're now more accessible than ever with Amazon's sizzling sale—minimum 50% off and all class! Park Avenue at 50% off on Amazon Summer Sale 2025: Want to bring a little drama to your 9-to-5? Park Avenue's formal pants are sharp, bold, and anything but basic. Ideal for the man who wants to stand out, not just show up. Add them to your cart during the Amazon Summer Sale 2025 and turn your wardrobe into a runway. Van Heusen at 50% off on Amazon Summer Sale 2025: Smart, stylish, and seriously comfortable—Van Heusen is the triple threat your wardrobe's been missing. These formal pants are engineered for the modern professional. Catch them at half price (or less!) only during the Amazon Summer Sale 2025. Dressing sharp has never been this easy. Arrow at 50% off on Amazon Summer Sale 2025: Arrow knows what men want: precision, comfort, and polished cuts. Their formal pants hit the sweet spot between form and function. Grab your perfect pair this Amazon Summer Sale 2025 and let Arrow point your style in the right direction—at 50% off or more. Amazon Brand – Symbol at 50% off on Amazon Summer Sale 2025: Affordable, fashionable, and made for real life—Amazon's Symbol brand gives you formal pants that work just as hard as you do. Perfect for those who want solid style without the designer price tag. And during the Amazon Summer Sale 2025? They're a no-brainer. From premium picks to everyday power trousers, the Amazon Summer Sale 2025 has turned the heat up on men's formal fashion. With minimum 50% off on top brands, there's never been a better time to upgrade your wardrobe. Suit up, save big, and step out in style because great deals never go out of fashion. Grab a minimum of 40% off on best premium sunglasses at Amazon Sale 2025 Summer deals for easy breezy outfit options! Get up to 60% off and more on short kurtis at the Amazon Sale Unlock your WFH productivity: Up to 80% off on our top picks at The Amazon Sale The Amazon Summer Sale 2025 started on May 1 and is still live. Check the official Amazon site or app for exact dates and live deals. Absolutely! Many of the listed brands offer lightweight, breathable fabrics perfect for summer wear. Yes, Amazon generally allows returns or exchanges on clothing items within the return window, unless otherwise stated. Most sizes and colour variants are included in the sale, but availability may vary by brand and stock. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.
Time of India
29-04-2025
- Entertainment
- Time of India
Peter England endures the cricket legacy with Kapil Dev, Sir. Vivian Richards and Harsha Bhogle
Peter England , a menswear brand from Aditya Birla Fashion and Retail has released a new campaign titled ' The League of Legends '. The campaign is a stirring tribute to the timeless spirit of cricket and its enduring legacy, brought to life by cricketing icons Vivian Richards , Kapil Dev and the voice of international cricket himself, Harsha Bhogle . The brand has taken a bold step by uniting cricket lovers with a dash of fashion —not for sports jerseys, but to create a cricket-inspired collection , 'The League of Legends' collection- an extension to the brands existing 'The Gentleman's League' Collection. At the heart of the campaign are four cinematic films that blend nostalgia, mentorship and personal legacy. Two of these brand films feature cricketing icons Dev and Richards as they step in to guide young players through moments of doubt and pressure, offering wisdom and quiet strength drawn from their own legendary careers. Clad in key pieces from the collection, the legends embody timeless grace and strength. Bhogle's evocative commentary ties the scenes together, elevating the emotional impact. Complementing these are the third and fourth reaction films, where the legends first lay eyes on their tribute tees—the '83' and '79' T-shirts with their iconic poses—designed to honour their World Cup triumphs. The emotion is raw and real, capturing just how much the game—and its legacy—continues to mean to them. Dev shared, 'This campaign brought back so many emotions. To see the spirit of '83 captured in a design—it's very special and I'm grateful to Peter England for making this. I've always believed cricket teaches you how to carry yourself. This collection does exactly that—with style and pride.' Richards said, 'Style is about confidence. And cricket—well, that's a game of confidence. It's amazing to see a collection that reflects both. That '79 tee? That's not just a t-shirt. That's history. And I'm honoured that Peter England chose me.' Bhogle added, 'This is my second season with Peter England, and I've enjoyed being a part of the brands journey in creating fashion for the cricket lover. Cricket is a narrative—a beautiful, unpredictable story. Lending my voice to these films was about celebrating those stories. I think every cricket lover will feel that same emotion when they watch this campaign.' Anil S Kumar, chief business officer, Peter England said, 'With legends like Kapil Dev, Sir Vivian Richards on board, we're paying our humble tribute to the game and everything it stands for. We love how the voice of international cricket, Harsha Bhogle himself has added passion and a real feel of commentary to our films. The League of Legends is about inspiring individuals to carry that same spirit—on and off the field.' The campaign is currently live across more than 240 stores, featuring on IPL and major digital platforms, and a series of on-ground activations, amplified through strategic content collaborations and immersive experiences.
Fashion Value Chain
26-04-2025
- Entertainment
- Fashion Value Chain
Peter England Launches ‘League of Legends' Collection
Peter England, India's leading menswear label under Aditya Birla Fashion and Retail Limited, revives its iconic Gentlemen's League with a bold new chapter: The League of Legends collection. Unveiled during the vibrant cricketing season of JioStar IPL, this exclusive capsule pays homage to cricket legends Kapil Dev, Sir Vivian Richards, and the celebrated commentator Harsha Bhogle. This first-of-its-kind collaboration between Peter England and cricketing greats celebrates the spirit, legacy, and timeless elegance of the gentleman's game. Building on the success of the Gentlemen's League launched in 2023, the new League of Legends collection reimagines cricket-inspired fashion through a modern lens, blending smart casual and sport-formal aesthetics. Featuring meticulously tailored polos, crew necks, and cable-knit sweaters, the collection draws design inspiration from iconic cricket moments, ball textures, signature stripes, and classic cricket hues. With breathable fabrics, precision tailoring, and a strong nod to cricket heritage, these pieces are designed for the modern Indian gentleman – seamlessly transitioning from boardroom meetings to weekend match screenings. Anil S Kumar, Chief Operating Officer at Peter England, shared, 'The League of Legends collection is our tribute to cricket's enduring magic and the legends who embody its spirit. Bringing together icons like Kapil Dev, Sir Vivian Richards, and Harsha Bhogle lends authenticity and inspiration to this bold new offering for today's style-conscious Indian man.' Now available across 240+ Peter England exclusive outlets and the official online store, The League of Legends collection redefines modern gentleman's fashion while honoring India's timeless love for cricket. Explore the collection here
Fashion Network
25-04-2025
- Entertainment
- Fashion Network
Peter England forges closer links with cricket with new campaign
Menswear label Peter England has forged deeper links with the world of cricket and launched a new capsule collection titled 'The League of Legends ' in partnership with cricket names including Kapil Dev, Vivian Richards, and Harsha Bhogle to engage fans of the sport this Indian Premier League season. 'Continuing from the Gentlemen's League collection– the new League of Legends capsule is a celebration and our humble tribute to cricket's timeless appeal and the charisma of the men who shaped it," said Peter England's chief operating officer Anil S Kumar in a press release. "Having legends like Kapil Dev, Sir Vivian Richards, and Harsha Bhogle on board makes this collection authentic and aspirational. It's a bold new chapter for Peter England and for the modern Indian man who dresses with purpose, pride, and passion.' The capsule collection is accompanied by a campaign titled 'The Gentlemen's League,' which has been timed to closely align with the ongoing cricket season in India and stars Dev, Richards, and Bhogle. Timed with the JioStar IPL, the initiative is designed to celebrate cricket's enduring cultural significance while bringing together well known names in the sport. The League of Legends collection features polos, crew necks, and knitwear inspired by historic on-field moments and cricketing aesthetics. Key pieces include cable-knit sweaters and polos with graphics and textures referencing cricket balls and pitch motifs, aiming to merge sport and style. The collection is now available at over 240 Peter England exclusive brand outlets and online. The brand aims to position the line within the smart casual and sport-formal space, to offer a different approach to traditional sports merchandise.
