18 hours ago
Philip Morris Egypt raises cigarette, heated tobacco prices - Society
Philip Morris Egypt has released a new price list for its full range of tobacco products, including traditional cigarettes under the Merit, Marlboro, and L&M brands and heated tobacco products such as HEETS and TEREA.
The company confirmed that the updated prices are displayed on product packaging through a QR code, a system introduced in 2022 across both cigarette packs and heated tobacco sticks.
The announcement comes just days after the Egyptian parliament approved limited amendments to the value-added tax (VAT) law.
Ali Nafzat Kerman, Managing Director of Philip Morris Egypt and the Levant, said the company remains committed to addressing the needs of adult smokers and nicotine users in Egypt while also supporting its broader vision of a smoke-free future.
The new official prices are as follows: Merit packs are priced at EGP 105, Marlboro at EGP 97, Marlboro Crafted at EGP 79, and L&M at EGP 76. For heated tobacco products, TEREA packs are listed at EGP 76, TEREA Capsules at EGP 80, and HEETS at EGP 69.
Philip Morris Egypt urged retailers and distributors to adhere strictly to the announced prices.
The company's parent, Philip Morris International, produces a mix of traditional tobacco products and smoke-free alternatives, including heat-not-burn devices, nicotine pouches, and e-vapor products.
In May 2024, Philip Morris International acquired a 14.7 percent indirect minority stake in Eastern Company, Egypt's largest cigarette manufacturer.
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