Latest news with #PhilipMorrisMisr
Identity
13 hours ago
- Health
- Identity
Philip Morris Misr Unveils IQOS ILUMA i in Egypt, Marking a New Milestone in Smoke-Free Innovation
Philip Morris Misr successfully launched its latest heat-not-burn device, IQOS ILUMA i, in Egypt on June 23, 2025. The post-event spotlight focused on the brand's continued commitment to scientific innovation and providing better alternatives for adult smokers. IQOS ILUMA i, featuring a cleaner, more user-friendly experience without combustion or residue. The device introduces advanced features such as an interactive touchscreen, Pause Mode, and extended battery life via FlexBattery technology. The launch attracted notable public figures , highlighting strong cultural relevance and public engagement. The event reinforced Philip Morris International's global vision of a smoke-free future and its ongoing investment in developing science-backed smoke-free products to accelerate the shift away from traditional cigarettes.
Identity
13 hours ago
- Entertainment
- Identity
A Night to Remember: IQOS ILUMA i Launch Celebration Blends Innovation with Culture
Following the official launch, Philip Morris Misr hosted an exclusive celebration on June 24, 2025, bringing together innovation, music, and culture in a vibrant atmosphere. The event featured dynamic sets by renowned DJs Los Profundos, Mohasseb, and Shimza, creating an immersive experience for guests. Notable attendees included personality and TV director Tarek El Erian, and radio host Marwan Younis, along with a crowd of Cairo nightlife public figures. The evening served as a cultural extension of the IQOS ILUMA i launch, reinforcing the brand's modern identity and commitment to shaping a smoke-free future through meaningful connections and forward-thinking experiences.
Daily News Egypt
2 days ago
- Business
- Daily News Egypt
Philip Morris Misr announces new price list effective 1 July
Philip Morris Misr has announced updated prices for its full range of tobacco products, including its heated tobacco lines HEETS and TEREA, as well as conventional cigarettes under the Merit, Marlboro, and L&M brands, effective from 1 July 2025. The company affirmed that the new pricing is transparently communicated to adult smokers and nicotine users through QR codes printed on cigarette and heated tobacco packaging—an initiative launched in 2022 to ensure price transparency. Ali Nevzat Karman, Managing Director of Philip Morris Egypt and Levant, stated: 'Philip Morris Misr continues to work diligently to meet the needs of adult smokers and nicotine users in the Egyptian market, while supporting the company's ambitious vision of a smoke-free future.' The updated retail prices (per pack) are as follows: Merit (all variants): EGP 105 Marlboro (all variants): EGP 97 Marlboro Crafted (all variants): EGP 79 L&M (all variants): EGP 76 TEREA (all variants): EGP 76 TEREA Capsules (all variants): EGP 80 HEETS (all variants): EGP 69 Philip Morris Misr has called on retailers and distributors across the country to adhere strictly to the newly declared prices. Philip Morris International (PMI), the parent company of Philip Morris Misr, is a leading global consumer goods firm focused on delivering a smoke-free future. The company is transforming its portfolio to include a growing range of smoke-free alternatives, as well as exploring products beyond the tobacco and nicotine sectors. As of 31 December 2024, PMI's smoke-free products were available in 95 markets and used by an estimated 38.6 million adult consumers worldwide. Smoke-free products accounted for 42% of the company's total net revenues in the first quarter of 2025.
