6 days ago
From Future Collaborates With BWT Alpine F1 Team On Capsule Collection
BWT Alpine Formula One Team x FROM FUTURE launch capsule clothing collection From Future/BWT Alpine Formula One Team
French fashion brand, From Future has announced its exclusive capsule collection with the BWT Alpine F1 Team, and in keeping with the label, the range, which has been designed for men and women, is oh-so-vibrant and playful.
BWT Alpine Formula One Team x FROM FUTURE launch capsule clothing collection From Future/BWT Alpine Formula One Team
Launched in 2018 by Philippe de Hesdin and his children, Pauline and Thomas, the fashion label was built on the ethos of making fine cashmere more accessible. At the heart of the brand is well-crafted knitwear that is both playful and purse friendly, and since its debut, the line has expanded, adding RWS certified extra fine merino wool, supima cotton, and silk into the mix.
With a strong commitment to sustainable, responsible fashion, the brand says, 'sustainability guides our sourcing choices, especially for our noble materials like cashmere and merino wool.' Their cashmere, which is sourced from farms in Inner Mongolia in the Gobi Desert, a region that's famous for this fiber, adheres to the The Good Cashmere Standard® (GCS), 'we ensure that our cashmere comes from farms that focus on animal welfare, environmental preservation and fair working conditions. This commitment to ethical sourcing enables us to offer high-quality products that combine style and integrity, while respecting breeders and the environment.'
BWT Alpine Formula One Team x FROM FUTURE launch capsule clothing collection From Future/BWT Alpine Formula One Team
Now, the Parisian label has joined forces with the BWT Alpine F1 team to create ten limited-edition pieces that draw inspiration from the world of motorsport, combining speed, dynamism, and performance with From Future's signature vibrancy, French flair and sense of fun.
'With Alpine Formula one team, I wanted to tell a different kind of speed story. One that's feminine, instinctive, and fluid. Cashmere is our playground to express that energy differently,' says founder Philippe de Hesdin.
BWT Alpine Formula One Team x FROM FUTURE launch capsule clothing collection From Future/BWT Alpine Formula One Team
On reaching new audiences and especially ones that have an eye for style, Global Marketing Director of the BWT Alpine F1 team, Guy Martin, says, 'Collaborations with fashion brands such as From Future, allow us to shift gears beyond the track, blending performance with style to engage new audiences who value culture as much as speed.'
BWT Alpine Formula One Team x FROM FUTURE launch capsule clothing collection From Future/BWT Alpine Formula One Team
He continues, 'We want to tap into a growing lifestyle audience – especially women – bridging the gap between sport and style to inspire new generations of fans. As luxury and fashion brands accelerate their presence in F1, it transforms the sport into a 'global lifestyle movement' drawing in new, style-conscious fans, who see themselves in its evolving identity.'
BWT Alpine Formula One Team x FROM FUTURE launch capsule clothing collection From Future/BWT Alpine Formula One Team
The genderless capsule line embraces From Future's natural materials for which it's become known and loved, with bold shapes including a race suit-inspired bomber jacket that features embroidered BWT Alpine Formula One Team and motorsport logos, as well as a structured merino wool bodysuit and a top-and-shorts set. Then there's the ultra-cosy cashmere crew neck and trucker sweaters with embroidered detailing, along with three t-shirts and a themed hoodie featuring the A525 car front and center.
BWT Alpine Formula One Team x FROM FUTURE launch capsule clothing collection From Future/BWT Alpine Formula One Team
As the worlds of fashion and motorsport continue to overlap, we'll look forward to this capsule drop on the 8th of September in store and online at
BWT Alpine Formula One Team x FROM FUTURE launch capsule clothing collection From Future/BWT Alpine Formula One Team
