Latest news with #PicknPayasap!
IOL News
30-05-2025
- Lifestyle
- IOL News
South Africa's loyalty pioneer, Pick n Pay Smart Shopper, continues to lead the way
Unlock a world of savings with Pick n Pay's Smart Shopper rewards programme, Image: Supplied Image: Supplied In a space crowded with loyalty programmes, Pick n Pay's Smart Shopper remains a standout. It is one of South Africa's most established grocery rewards programmes and a true innovator in the space, leading to it being one of SA's most favourite loyalty programmes. Launched over a decade ago, Smart Shopper has become deeply embedded in the country's shopping culture, delivering meaningful, tangible savings to millions of customers every day. In the past year alone, it returned savings of several billion rands to its members. What truly sets Smart Shopper apart is its dual approach to value - save now and save for later. Members enjoy instant discounts, exclusive deals, and personalised vouchers tailored to their shopping habits. They also earn Smart Shopper points with every purchase, which can be used as cashback whenever they choose to redeem them. To help customers stretch their budgets even further, Smart Shopper has introduced a range of free-to-join lifestyle Clubs. Members of the Wine, Coffee, Baby, Pet, or Pick n Pay Live Well Clubs receive triple points on thousands of products, plus additional discounts. The Live Well Club, in particular, has seen impressive growth since its launch last year as it has made healthier food choices more affordable, with no joining fees or extra costs. Video Player is loading. Play Video Play Unmute Current Time 0:00 / Duration -:- Loaded : 0% Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Background Color Black White Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Transparent Window Color Black White Red Green Blue Yellow Magenta Cyan Transparency Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Dropshadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Advertisement Next Stay Close ✕ Download the new Pick n Pay Smart Shopper app, Image: Supplied Image: Supplied Adding to the programme's innovation, the newly launched Pick n Pay app has combined the previously separate Pick n Pay asap! and Smart Shopper app, allowing users to view their points balance, access personalised vouchers, join Clubs, and play Smart Hopper, a quick game that unlocks daily bonus vouchers for more savings. The new app also enables Smart Shoppers to earn and spend points when shopping with asap!. These continuous innovations are why Smart Shopper remains one of the country's most popular loyalty programmes. In just the past six months, the programme saw triple digit growth in new sign-ups, showing its continued popularity. Smart Shopper's creativity and impact was recognised at the MMA Smarties Award, Image: Supplied Image: Supplied Smart Shopper was also recognised at the prestigious MMA Smarties Awards, where its "Smart Shopper Price Palooza" campaign earned four accolades for creativity and impact amongst customers. More than just a rewards card, Smart Shopper reflects Pick n Pay's continued commitment to delivering value, convenience, and personalised rewards every day. In an ever-evolving retail landscape, it continues to prove that experience, innovation, and a customer-first approach are a winning combination.
IOL News
26-05-2025
- Business
- IOL News
Pick n Play: Retail giant unveils sizzling new App to swipe back market share
South Africa's second-largest retailer, Pick n Pay, has reached its most significant milestone yet as it continues to try grab market share from rivals Shoprite and Woolworths. South Africa's second-largest retailer, Pick n Pay, has reached its most significant milestone yet as it continues to try grab market share from rivals Shoprite and Woolworths. The loss-making company is in the midst of a turnaround strategy, which targets operational and financial recovery. In releasing its results for the 53 weeks to March 2, it said that its headline loss – a key metric for analysts – improved from minus 172.3c to negative 61.54c. As part of its digital focus, it has launched a new app that pulls together its on-demand delivery service asap!, Smart Shopper loyalty programme, and value-added services into a single, next-generation platform. 'This new app is the biggest moment for Pick n Pay Online since we launched asap! in 2020' said Enrico Ferigolli, retail executive of Online at Pick n Pay on Monday, noting that this is the culmination of a four-year journey. 'Pick n Pay remains focused on innovation, adaptability and income diversification through its popular Smart Shopper programme, growing Retail Media capability, and omnichannel platforms, while expanding value-added services revenue,' it said in a statement to investors on Monday morning. Pick n Pay's new app – 'Pick n Pay asap! and Smart Shopper' – works off an AI platform and has a new user experience that targets making consumers' lives easier when they shop, save through Smart Shopper, and get their groceries delivered. These improvements are expected to drive strong growth in the coming year. The integration of AI means that it will learn from customers' shopping behaviour, offering smarter product suggestions and streamlining the browsing experience. 'Our AI helps customers find what they need faster or discover products they'll love,' said Ferigolli. The original asap! app will remain live until the end of September 2025, before the new app becomes the primary one. Despite making a loss, at Group level, with Pick n Pay as a segment yet to return to profitability, it noted in its annual results that its Pick n Pay's Online business, primarily asap! and PnP groceries on the Mr D app, continues to perform 'strongly'. Online retail sales for the 53 weeks to March 2 grew 48.7% year-on-year, with on-demand growing at 60%. 'Thanks to scale gains, the Online business is now profitable on a fully costed basis,' it said. In a statement to shareholders, the group said that 'while much has been achieved, the challenge to return Pick n Pay to a profitable and future-fit business remains very real'. It added that 'the path back to break even, profitability and ultimately long-term sustainable success is clear; and will be executed on in a considered and methodical manner'. CEO Sean Summers, brought out of retirement to fix the entity, said 'we have started to give much-needed attention to our core Pick n Pay supermarkets and we are pleased to see the early results in reporting positive like-for-like sales growth, notwithstanding the sustained pace of new store openings by our competitors in a restrained and competitive market'. However, getting its Pick n Pay unit right will take longer than expected as it's focusing on building 'retail muscle memory for long-term success'. It now expects this segment will reach breakeven in the 2028 financial year. Summers' contract has been extended to the end of the 2028 financial year. Its new app offers a basket limit of 45 items, access to over 35,000 products, and has grown to 600 locations across South Africa. In addition to the new app, – its online shopping portal – will relaunch with the asap! on-demand service rolling out from June, with streamlined logistics allowing the company to lower the delivery fee to just R35. 'This is just the beginning. In the coming months, we'll introduce even more exciting features to make shopping Pick n Pay easier and launch features to resolve customer queries faster, improving the overall delivery experience,' said Ferigolli. New features on the app, built for iOS and Android, include being able to select their preferred store, load multiple payment cards, place multiple orders at once, schedule deliveries outside of the standard one-hour window, and track orders. Customers can now earn and spend Smart Shopper points with every order, and soon, they'll be able to redeem personalised discounts and Club benefits. IOL
