South Africa's loyalty pioneer, Pick n Pay Smart Shopper, continues to lead the way

IOL News

5 days ago

Unlock a world of savings with Pick n Pay's Smart Shopper rewards programme, Image: Supplied
Image: Supplied
In a space crowded with loyalty programmes, Pick n Pay's Smart Shopper remains a standout. It is one of South Africa's most established grocery rewards programmes and a true innovator in the space, leading to it being one of SA's most favourite loyalty programmes.
Launched over a decade ago, Smart Shopper has become deeply embedded in the country's shopping culture, delivering meaningful, tangible savings to millions of customers every day. In the past year alone, it returned savings of several billion rands to its members.
What truly sets Smart Shopper apart is its dual approach to value - save now and save for later. Members enjoy instant discounts, exclusive deals, and personalised vouchers tailored to their shopping habits. They also earn Smart Shopper points with every purchase, which can be used as cashback whenever they choose to redeem them.
To help customers stretch their budgets even further, Smart Shopper has introduced a range of free-to-join lifestyle Clubs. Members of the Wine, Coffee, Baby, Pet, or Pick n Pay Live Well Clubs receive triple points on thousands of products, plus additional discounts. The Live Well Club, in particular, has seen impressive growth since its launch last year as it has made healthier food choices more affordable, with no joining fees or extra costs.
Video Player is loading.
Play Video
Play
Unmute
Current Time
0:00
/
Duration
-:-
Loaded :
0%
Stream Type LIVE
Seek to live, currently behind live
LIVE
Remaining Time
-
0:00
This is a modal window.
Beginning of dialog window. Escape will cancel and close the window.
Text Color White Black Red Green Blue Yellow Magenta Cyan
Transparency Opaque Semi-Transparent Background Color Black White Red Green Blue Yellow Magenta Cyan
Transparency Opaque Semi-Transparent Transparent Window Color Black White Red Green Blue Yellow Magenta Cyan
Transparency Transparent Semi-Transparent Opaque
Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Dropshadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps
Reset
restore all settings to the default values Done
Close Modal Dialog
End of dialog window.
Advertisement
Next
Stay
Close ✕
Download the new Pick n Pay Smart Shopper app, Image: Supplied
Image: Supplied
Adding to the programme's innovation, the newly launched Pick n Pay app has combined the previously separate Pick n Pay asap! and Smart Shopper app, allowing users to view their points balance, access personalised vouchers, join Clubs, and play Smart Hopper, a quick game that unlocks daily bonus vouchers for more savings. The new app also enables Smart Shoppers to earn and spend points when shopping with asap!.
These continuous innovations are why Smart Shopper remains one of the country's most popular loyalty programmes. In just the past six months, the programme saw triple digit growth in new sign-ups, showing its continued popularity.
Smart Shopper's creativity and impact was recognised at the MMA Smarties Award, Image: Supplied
Image: Supplied
Smart Shopper was also recognised at the prestigious MMA Smarties Awards, where its "Smart Shopper Price Palooza" campaign earned four accolades for creativity and impact amongst customers.
More than just a rewards card, Smart Shopper reflects Pick n Pay's continued commitment to delivering value, convenience, and personalised rewards every day. In an ever-evolving retail landscape, it continues to prove that experience, innovation, and a customer-first approach are a winning combination.