Latest news with #PillPeople
Yahoo
30-04-2025
- Entertainment
- Yahoo
Angel Reese Featured in Big Announcement on Tuesday
The Chicago Sky closed their 2024 WNBA campaign with a 13-27 record, missing the playoffs. Amid the rebuild, rookie forward Angel Reese emerged as the Sky's most consistent performer. On Tuesday, Beats by Dre unveiled a new 'Pill People' short on its X account, casting Reese as the Blush Pink Beats Pill Person in a retailer-exclusive launch. Advertisement The accompanying caption read, "Just a winner's mentality @Reese10Angel 💘🚨 The long-awaited return of the (Blush) Pink Beats Pill is FINALLY HERE, only at @Target." In the video, Reese, voicing the Pink Pill, tells her counterparts, "Listen, my plan is to be the best Pill in the house. It's nothing personal, but I'm on a mission to become the greatest Pill of all time." When another Pill replies, "It's not a competition, Angel. We're all on the same team here," she simply responds, "Cool, I want to be captain." In 2024, Reese was named both a WNBA All-Star and to the All-Rookie Team after averaging 13.6 points and a league-leading 13.1 rebounds per game. Advertisement The Blush Pink Beats Pill boasts a remodeled 20° upward tilt speaker design, IP67 water and sweat resistance, USB-C charging and 24-hour battery life. This partnership highlights Reese's rapid ascent as a marketable star. Chicago Sky forward Angel Chavez/The Republic / USA TODAY NETWORK For the Sky, it provides a marquee moment to promote their franchise around Reese's growing profile. As training camp opens and the 2025 WNBA season approaches, both Reese and the Sky will look to translate off-court momentum into on-court success. Related: Hailey Van Lith Makes Big Chicago Sky Decision After WNBA Draft Related: Caitlin Clark's Boyfriend Has Two Words for Family's Big Announcement
Business Mayor
29-04-2025
- Entertainment
- Business Mayor
Beats by Dre Expands Its Pill People Family With Angel Reese and Daniel Ricciardo
When the Pill People first debuted in an ad campaign a decade ago, Beats by Dre had a surprise hit on its hands. Fan love was so strong that the brand revived the anthropomorphic spokescharacters last year, coinciding with the return of the re-engineered portable Pill speaker. The mascots—three wise-cracking roomies played by actor-comedians Ben Marshall, Megan Stalter, and Desi Banks—are now expanding their found family with a pair of famous athletes, representing two new colors, in two 15-second spots. WNBA star Angel Reese provides the voice for the Blush Pink Pill, while former Formula 1 champ Daniel Ricciardo brings the Navy Blue Pill to life. Both were already embedded in the high-profile Beats endorser stable. The new Pill People characters, developed with CGI, come from agency Buck, which has been shepherding the campaign since 2024. The ongoing goal has been to infuse personality into characters that are walking, talking pieces of technology with speakers for heads, according to Fernando Bittar, Buck's creative director. 'The idea was to make the spots feel like live action,' Bittar told ADWEEK, 'with characters that are relatable and tactile.' Beats has dubbed the upcoming season 'the summer of speakers,' according to CMO Chris Thorne, noting the importance of the warm-weather months for sales of the go-anywhere product. The addition of Reese and Ricciardo 'brings the perfect mix of attitude and humor that made Pill People iconic in the first place.' The campaign drops as mascots are having a marketing moment. Some brands are leaning into, and sometimes unearthing, classic characters, a la McDonald's and Grimace, while others are creating original mascots as a way to engage and entertain consumers. Read More Amazon to sunset ad server by end of 2024 Instacart, for its Super Bowl 59 ad from TBWA\Chiat\Day, assembled an entire cast of iconic characters, including the Kool-Aid Man, the Pillsbury Doughboy, Old Spice's The Man Your Man Can Smell Like, and Mountain Dew's PuppyMonkeyBaby.
