Latest news with #PineappleInsurance
Associated Press
02-05-2025
- Business
- Associated Press
Pineapple Financial Inc. Partners with CPP to Expand Pineapple Insurance Offering Building on Success and Unlocking a Multi-Billion Dollar Opportunity in Life, Creditor, and Disability Insurance for Mortgage Clients
Toronto, Ontario--(Newsfile Corp. - May 2, 2025) - Pineapple Financial Inc. (NYSE American: PAPL), a leading Canadian fintech platform, is thrilled to announce a new strategic partnership with CPP (Canadian Protection Plan) to further enhance its Pineapple Insurance division. This collaboration is designed to broaden the suite of life, creditor, and disability insurance offerings available to clients, continuing to position Pineapple as a key player in the growing Canadian insurance market. Following the successful launch of Pineapple Insurance earlier this year, which has already received positive adoption across its customer base, this partnership with CPP will further elevate the company's ability to provide comprehensive and tailored financial protection solutions that seamlessly integrate with the mortgage process. Pineapple Insurance, which launched with great enthusiasm, is now expanding its reach and impact, ensuring that clients continue to receive the most relevant and secure coverage for their unique needs. A Multi-Billion Dollar Opportunity with CPP Partnership The addition of CPP to Pineapple Insurance provides clients with enhanced insurance options, allowing the company to offer a more diverse range of life, creditor, and disability coverage. The Canadian life and health insurance sector remains a significant opportunity, with $122 billion CAD in premiums generated in 2022 alone, and a forecasted annual growth rate of 4.5% through 2027. By integrating these offerings into the mortgage process, Pineapple is well-positioned to capture a larger share of this market and further expand its revenue streams. With over 700,000 new mortgages issued annually and nearly 47% of mortgages set to renew within the next three years, the potential for cross-selling insurance products remains immense. The recent regulatory changes, which now require an insurance offer for all mortgage applications, further underscore the timeliness of this partnership. Pineapple Insurance is not only meeting this regulatory requirement but also creating an integrated, value-added solution that improves the client experience, while opening up new opportunities for growth. This partnership marks a pivotal point for the company, building on the early success of Pineapple Insurance and driving its next phase of growth. Strategic Growth for Investors Pineapple's partnership with CPP significantly enhances its revenue-generating potential. With the addition of CPP's insurance products, Pineapple continues to expand its multi-product offerings, positioning itself to tap into Canada's vast insurance market. By bundling insurance with mortgage services, Pineapple is increasing its cross-sell opportunities, building stronger client relationships, and enhancing revenue growth. 'Our launch of Pineapple Insurance has already been well received by our clients, and we're excited to expand upon that success with the addition of CPP's products,' said Kendall Marin, President and COO of Pineapple Financial. 'This partnership not only strengthens our insurance offering but also drives growth by offering our clients a seamless, all-in-one solution for their mortgage and insurance needs.' Driving Client Retention and Long-Term Growth The successful adoption of Pineapple Insurance by clients has already proven to be a key driver of retention, and the CPP partnership will only enhance this trend. Research consistently shows that offering multi-product solutions increases client retention by as much as 30%. By offering tailored insurance coverage alongside mortgage products, Pineapple is deepening relationships with its clients, ensuring they stay loyal over the long term. 'We promised our investors that the proceeds from our IPO would be used strategically to enhance shareholder value, and with the launch of Pineapple Insurance and this new partnership with CPP, we're delivering on that promise,' said Shubha Dasgupta, CEO of Pineapple Financial. 'This partnership strengthens our ability to offer our clients more value, and provides a clear path to sustainable growth and profitability for the company.' Capital Deployment and Long-Term Value Creation Pineapple Insurance's expansion, backed by the strategic deployment of proceeds from the November 2023 IPO, demonstrates the company's commitment to using capital efficiently to drive future growth. The partnership with CPP reflects Pineapple's long-term vision of building a fully integrated financial services platform. It is a key example of the company's efforts to maximize investor capital and create revenue-generating assets that will benefit shareholders in the years to come. 'Through this partnership with CPP, we're furthering our strategic goal of building a comprehensive, end-to-end solution for clients. This is just the beginning of a long-term, profitable journey,' concluded Shubha Dasgupta. A Fully Integrated Financial Ecosystem Pineapple Insurance, enhanced with CPP's offerings, adds a critical layer to Pineapple's all-in-one platform, providing a seamless experience for mortgage, insurance, and financial services. As a licensed Managing General Agent (MGA) operating in Ontario, Manitoba, British Columbia, and Alberta, Pineapple Insurance now offers clients access to personalized and secure coverage with the added benefit of a complete financial service suite. This integration not only strengthens Pineapple's market position but also ensures that the company remains at the forefront of innovation in the Canadian mortgage and financial services sector. About Pineapple Insurance Pineapple Insurance Inc., a wholly owned subsidiary of Pineapple Financial Inc., offers a wide range of insurance products, including life insurance (term and permanent), creditor insurance, critical illness insurance, and disability insurance. Licensed as an MGA, Pineapple Insurance is dedicated to providing comprehensive financial protection to clients across Canada, ensuring that every mortgage client has access to personalized and secure coverage. About Pineapple Financial Pineapple Financial Inc. (NYSE American: PAPL) is a leading Canadian mortgage technology and brokerage company focused on delivering the ultimate experience for mortgage brokers, lenders, and clients. Pineapple provides cutting-edge tools, marketing automation, analytics, and proprietary technology designed to simplify and enhance the mortgage process. With a growing national footprint and a commitment to innovation, Pineapple is setting a new standard for excellence in the mortgage industry. For more information, please visit Forward-Looking Statements Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as 'may,' 'will,' 'expect,' 'anticipate,' 'aim,' 'estimate,' 'intend,' 'plan,' 'believe,' 'is/are likely to,' 'potential,' 'continue' or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions and the completion of the initial public offering on the anticipated terms or at all, and other factors discussed in the 'Risk Factors' section of the registration statement filed with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at Given these uncertainties, you should not place undue reliance on these forward-looking statements. The forward-looking statements included in this press release are made only as of the date hereof. We do not undertake any obligation to update any such statements or to publicly announce the results of any revisions to any of such statements to reflect future events or developments. Media Contact: For media inquiries, please contact Shubha Dasgupta, Chief Executive Officer, at Pineapple. Email: [email protected] Related Links: Investor Relations Contact: For investor relations inquiries, please contact Pineapple Financial Inc. [email protected] To view the source version of this press release, please visit
Yahoo
02-05-2025
- Business
- Yahoo
Pineapple Financial Inc. Partners with CPP to Expand Pineapple Insurance Offering Building on Success and Unlocking a Multi-Billion Dollar Opportunity in Life, Creditor, and Disability Insurance for Mortgage Clients
Toronto, Ontario--(Newsfile Corp. - May 2, 2025) - Pineapple Financial Inc. (NYSE American: PAPL), a leading Canadian fintech platform, is thrilled to announce a new strategic partnership with CPP (Canadian Protection Plan) to further enhance its Pineapple Insurance division. This collaboration is designed to broaden the suite of life, creditor, and disability insurance offerings available to clients, continuing to position Pineapple as a key player in the growing Canadian insurance market. Following the successful launch of Pineapple Insurance earlier this year, which has already received positive adoption across its customer base, this partnership with CPP will further elevate the company's ability to provide comprehensive and tailored financial protection solutions that seamlessly integrate with the mortgage process. Pineapple Insurance, which launched with great enthusiasm, is now expanding its reach and impact, ensuring that clients continue to receive the most relevant and secure coverage for their unique needs. A Multi-Billion Dollar Opportunity with CPP Partnership The addition of CPP to Pineapple Insurance provides clients with enhanced insurance options, allowing the company to offer a more diverse range of life, creditor, and disability coverage. The Canadian life and health insurance sector remains a significant opportunity, with $122 billion CAD in premiums generated in 2022 alone, and a forecasted annual growth rate of 4.5% through 2027. By integrating these offerings into the mortgage process, Pineapple is well-positioned to capture a larger share of this market and further expand its revenue streams. With over 700,000 new mortgages issued annually and nearly 47% of mortgages set to renew within the next three years, the potential for cross-selling insurance products remains immense. The recent regulatory changes, which now require an insurance offer for all mortgage applications, further underscore the timeliness of this partnership. Pineapple Insurance is not only meeting this regulatory requirement but also creating an integrated, value-added solution that improves the client experience, while opening up new opportunities for growth. This partnership marks a pivotal point for the company, building on the early success of Pineapple Insurance and driving its next phase of growth. Strategic Growth for Investors Pineapple's partnership with CPP significantly enhances its revenue-generating potential. With the addition of CPP's insurance products, Pineapple continues to expand its multi-product offerings, positioning itself to tap into Canada's vast insurance market. By bundling insurance with mortgage services, Pineapple is increasing its cross-sell opportunities, building stronger client relationships, and enhancing revenue growth. "Our launch of Pineapple Insurance has already been well received by our clients, and we're excited to expand upon that success with the addition of CPP's products," said Kendall Marin, President and COO of Pineapple Financial. "This partnership not only strengthens our insurance offering but also drives growth by offering our clients a seamless, all-in-one solution for their mortgage and insurance needs." Driving Client Retention and Long-Term Growth The successful adoption of Pineapple Insurance by clients has already proven to be a key driver of retention, and the CPP partnership will only enhance this trend. Research consistently shows that offering multi-product solutions increases client retention by as much as 30%. By offering tailored insurance coverage alongside mortgage products, Pineapple is deepening relationships with its clients, ensuring they stay loyal over the long term. "We promised our investors that the proceeds from our IPO would be used strategically to enhance shareholder value, and with the launch of Pineapple Insurance and this new partnership with CPP, we're delivering on that promise," said Shubha Dasgupta, CEO of Pineapple Financial. "This partnership strengthens our ability to offer our clients more value, and provides a clear path to sustainable growth and profitability for the company." Capital Deployment and Long-Term Value Creation Pineapple Insurance's expansion, backed by the strategic deployment of proceeds from the November 2023 IPO, demonstrates the company's commitment to using capital efficiently to drive future growth. The partnership with CPP reflects Pineapple's long-term vision of building a fully integrated financial services platform. It is a key example of the company's efforts to maximize investor capital and create revenue-generating assets that will benefit shareholders in the years to come. "Through this partnership with CPP, we're furthering our strategic goal of building a comprehensive, end-to-end solution for clients. This is just the beginning of a long-term, profitable journey," concluded Shubha Dasgupta. A Fully Integrated Financial Ecosystem Pineapple Insurance, enhanced with CPP's offerings, adds a critical layer to Pineapple's all-in-one platform, providing a seamless experience for mortgage, insurance, and financial services. As a licensed Managing General Agent (MGA) operating in Ontario, Manitoba, British Columbia, and Alberta, Pineapple Insurance now offers clients access to personalized and secure coverage with the added benefit of a complete financial service suite. This integration not only strengthens Pineapple's market position but also ensures that the company remains at the forefront of innovation in the Canadian mortgage and financial services sector. About Pineapple Insurance Pineapple Insurance Inc., a wholly owned subsidiary of Pineapple Financial Inc., offers a wide range of insurance products, including life insurance (term and permanent), creditor insurance, critical illness insurance, and disability insurance. Licensed as an MGA, Pineapple Insurance is dedicated to providing comprehensive financial protection to clients across Canada, ensuring that every mortgage client has access to personalized and secure coverage. About Pineapple Financial Pineapple Financial Inc. (NYSE American: PAPL) is a leading Canadian mortgage technology and brokerage company focused on delivering the ultimate experience for mortgage brokers, lenders, and clients. Pineapple provides cutting-edge tools, marketing automation, analytics, and proprietary technology designed to simplify and enhance the mortgage process. With a growing national footprint and a commitment to innovation, Pineapple is setting a new standard for excellence in the mortgage industry. For more information, please visit Forward-Looking Statements Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions and the completion of the initial public offering on the anticipated terms or at all, and other factors discussed in the "Risk Factors" section of the registration statement filed with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at Given these uncertainties, you should not place undue reliance on these forward-looking statements. The forward-looking statements included in this press release are made only as of the date hereof. We do not undertake any obligation to update any such statements or to publicly announce the results of any revisions to any of such statements to reflect future events or developments. Media Contact: For media inquiries, please contact Shubha Dasgupta, Chief Executive Officer, at Pineapple. Email: shubha@ Related Links: Investor Relations Contact: For investor relations inquiries, please contact Pineapple Financial Inc. ir@ To view the source version of this press release, please visit Sign in to access your portfolio
Zawya
25-02-2025
- Business
- Zawya
SA: Triple industry award winner talks marketing effectiveness and delivering results that matter
RELATED TOPICS SOUTH AFRICA AFRICA RELATED COMPANIES The Nedbank IMC has always been committed to driving the business case for marketing. This year's 'Marketing is Business®' theme is dedicated to unpacking, showcasing and sharing how integral marketing is to the bottom line. Someone who understands just how valuable an effective marketing campaign can be, is Dean Oelschig, founder and managing partner of independent agency Halo. Dean Oelschig, founder and managing partner at Halo Halo not only took the coveted Grand Effie award at the Effies SA 2024 for most effective campaign but the agency also won the Financial Mail's AdFocus Small Agency of the Year, and the overall Agency of the Year. Effective campaigns are more than just creatively on-mark, they need to deliver real measurable results – as Halo did for Pineapple Insurance – showing a triple-digit growth for a new brand in a notoriously hard-sell industry. The Nedbank IMC caught up with Oelschig and chatted to him about the conference theme and what makes for effective marketing. Halo won the 2024 Grand Effie (helping Pineapple Insurance reach triple-digit growth). What were your key take-outs from the campaign that contributed to this business growth? I believe simplicity (which is almost never 'simple') is key to creative effectiveness and business growth. Brands win when they're easy to remember and easy to buy, a concept coined by the Ehrenberg Bass Institute as "mental and physical availability." I think the Pineapple campaign achieved this with consumers and reaped the rewards by standing out in a sea of sameness, showing that the right distinctiveness can give brands a huge competitive advantage. We also believe that brands that have fun and don't take themselves too seriously tend to get better audience engagement. Great advertising should never feel like an ad. Pineapple spoke about insurance to their audience in the same way the audience would speak about insurance, and that resonated. Why does marketing deserve a seat at the Boardroom table? Marketing is not just about promotion; it is still very much about the other three Ps, too: product, price and placement. If a company doesn't have the right product at the right price for the right people, promotion is pointless. That should be a priority in every boardroom on earth. Great businesses like Apple or Amazon perfect the first three P's long before they begin to promote them. A brand that is the effective culmination of all four elements is a standout brand. How do you set goals for the brands you work on? Although research and brand health checks have greatly improved, they're still not perfect. Ideally, we would have strong and consistent brand health benchmarks to see if we are moving the needle in the right direction. At Halo we set clear, ambitious objectives upfront, like focusing on share of market or sales and aim to unrealistically improve on these indicators. What is the biggest challenge facing agencies today? We have seen South Africa's creative products suffer and we are no longer punching above our weight globally like we have famously done in the past. For me, South Africa's advertising industry faces a talent crisis, with senior, super-experienced talent emigrating to far-off shores and leaving a void in nurturing junior talent. This lack of senior leadership has also led to a breakdown of trust between the boardroom and agencies, making it harder to get the buy-in for breakthrough creative work. I think it's critical to promote dialogue between agencies, clients and the c-suite executives and regain the trust in the overall marketing product. It doesn't always happen but too often a wide spectrum of an organisation gets to have their say on brand, advertising, and marketing activities. The CFO doesn't ask the marketing department for a view on their budget. So it's somewhat strange and unproductive to allow multiple decision-makers on an ad campaign. Agencies are largely to blame for this (for reasons like the above lack of senior leadership) and they must re-establish themselves as trusted specialists, providing confident advice and direction. This will streamline decision-making, and ultimately, the work will be better for it. What's the best way to encourage business to understand the value of marketing? The effectiveness of marketing is indisputable, and the lessons are there for everyone to learn. With resources like the IPA/WARC and experts such as Les Binet, Peter Field, and Adam Morgan publishing a variety of studies and data supporting this golden age of marketing effectiveness. One of my favourite examples is Field and Morgan's ongoing UK study showing that dull marketing campaigns need £10m-£17m more in media investment to match the performance of creatively sound campaigns*. We are really beginning to see the real hard cost of not doing it properly. What's your secret to success? Consistently do the right things over and over, no matter how hard they get. Success is never a single deed but rather the culmination of thousands of small, consistent, deliberate acts. Catch more of Oelschig's business insights at this year's Nedbank IMC on the 18th September where he will be a distinguished first-time speaker at Africa's biggest marketing conference. Attend in person or online. Venue: Mosaiek Teatro, 1 Danielle Street, Fairland, 2030 In-person tickets priced at R3,000 (excl. VAT). First 400 seats. Limited seats available. Virtual tickets priced at R950 (excl. VAT). Book now. For more information visit The annual Nedbank IMC Conference is Africa's foremost integrated marketing conference. Launched in 2019 it has become Africa's biggest marketing conference. The Integrated Marketing Council (IMC) believes that Marketing is Business and that marketing deserves its place at the boardroom table. This conference has more CMOs, senior marketers and agency leaders attending than any other in Africa and is relevant to anyone in the business of communication. One day of 15-minute presentations (with some exceptions), the conference is known for its hard-hitting global agenda with no sales pitches. The Nedbank IMC is presented in association with MASA, in collaboration with the ACA, in partnership with the DMASA and is endorsed by the IAB. The 2025 theme is 'Marketing is Business'.
