Latest news with #PiniYakuel
Yahoo
2 days ago
- Business
- Yahoo
Optimove Releases 2025 Consumer Summer Shopping Report: Economic Anxiety Spurs Demand for Personalization and Empathy
83% of consumers concerned about inflation; 70% start summer shopping early; personalization, empathy, and omnichannel experiences drive brand loyalty New York, June 11, 2025 (GLOBE NEWSWIRE) -- Optimove, the leader in Positionless Marketing, today released its Optimove Insights 2025 Consumer Summer Shopping Report, revealing that U.S. consumers are entering the season with a cautious yet proactive mindset driven by economic pressures, particularly concerns over inflation and tariffs. The report, based on an April/May 2025 survey of 320 consumers aged 18–65 with household incomes over $75,000, highlights a sharp pivot toward early planning, personalized engagement, and omnichannel expectations. Key findings from the report include: Economic concerns drive behavior: 83% of consumers are concerned about inflation and 55% are 'very concerned' about tariffs, with many adjusting their spending habits accordingly. Early shopping season: 70% of consumers begin their summer purchases before June, with brands already aligning their marketing calendars to this behavior. Relevance matters most: 45% say that relevant content is the #1 reason they open a marketing email. Personalization is increasingly seen as a signal that a brand 'knows them' or 'guides them.' Omnichannel is the norm: 82% of shoppers check prices online while in-store, and ROPIS (Research Online, Purchase In-Store) is now standard across product categories including apparel, beauty, and home goods. Quality beats price: 82% rank product quality as their top purchase factor, though 75% also say price creates urgency. 'This summer, consumer trust is won by brands that communicate clearly, act empathetically, and offer real value,' said Pini Yakuel, CEO of Optimove. 'The data shows that shoppers are more informed, more intentional, and more digitally connected than ever. They are also concerned about economic turmoil. Brands can now be empathic with the communication agility to meet their customers at critical moments in their shopping journey with Positionless Marketing. It empowers marketers to move at the speed of a customer's interaction with the brand.' The report also outlines 12 actionable recommendations for retailers, ranging from smarter email strategies and predictive segmentation to gamified engagement and seamless omnichannel execution. A central theme is the importance of agility, powered by Positionless Marketing, an approach that empowers marketers to act instantly across data, content, and channels without reliance on internal silos. The full report is available here. Take 90 seconds and watch this video to learn more about Positionless Marketing. About Optimove Optimove, the leader in Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. Optimove is recognized as the Visionary Leader in Gartner's Magic Quadrant for Multichannel Marketing Hubs. Being a visionary leader is a hallmark of Optimove. It was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012. Today, its comprehensive AI-powered suite is at the leading edge of empowering marketers to optimize workflows from Insight to Creation and through Orchestration. Optimove provides industry-specific and use-case solutions for leading consumer brands globally. For more information, go to About Optimove Insights Optimove Insights is the research arm of Optimove, dedicated to delivering in-depth industry insights and data-driven analysis to support consumer-focused brands. CONTACT: Rob Wyse Optimove +2129201470 rob_w@ Olivia Arruda Optimove +8585881053 Olivia_a@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Associated Press
05-02-2025
- Business
- Associated Press
Optimove Unveils The 2025 Consumer Marketing Fatigue Report: Insights to Combat Overwhelming Messaging and Build Customer Loyalty
NEW YORK, NY, Feb. 05, 2025 (GLOBE NEWSWIRE) -- Optimove, the first Customer-Led Marketing Platform, today announced the release of its 2025 Optimove Insights Consumer Marketing Fatigue Report. Based on a November/December 2024 survey of 329 U.S. consumers, the report reveals the critical challenges marketers face in maintaining customer engagement while navigating the risks of excessive, irrelevant, or poorly timed messaging. As consumers demand more personalized, relevant, and timely interactions, the report offers actionable insights and strategies to help marketers rise above marketing fatigue, build lasting customer loyalty, and optimize customer lifetime value. Key Findings: Message Overload Leads to Unsubscribes: Seventy percent (70%) of consumers unsubscribed from at least three brands in the past three months due to overwhelming message volume, with 37% identifying email as the most annoying channel for excessive communication. See image 1 Personalization Drives Engagement: Eighty-one percent (81%) of consumers are more likely to open emails tailored to their interests, while 67% are more likely to purchase when recommendations reflect past behaviors. AI as a Marketing Game-Changer: Fifty-nine percent (59%) of consumers trust brands using AI for personalization, but transparency and data privacy remain critical concerns. Loyalty vs. Exploration: While 76% of consumers engage regularly with their favorite brands, nearly half (47%) try new brands weekly, underscoring the importance of retention strategies. A Blueprint for Marketers: The report provides marketers with strategies to tackle fatigue and create meaningful customer connections, including: Embracing personalization beyond basic tactics to tailor offers based on preferences and behaviors. Leveraging real-time analytics and AI to deliver relevant, timely, and impactful communications. Empowering customers with control over message frequency and content to build trust and engagement. Balancing loyalty-building initiatives with dynamic campaigns to attract and retain audiences. 'Marketing fatigue is real and can be avoided. The antidote is personalized, relevant messaging delivered at the right time,' said Pini Yakuel, CEO of Optimove. 'This is an unprecedented opportune time for brands to adopt advanced AI-driven tools and customer-centric strategies to drive deeper engagement and build unwavering customer loyalty. Marketers who do this will catapult themselves as Positionless – processing data, creative and optimization power.' The composite of the Positionless Marketer, whose capabilities are powered by AI and GenAI technology: 1. Data Power: Positionless Marketers excel at analyzing customer behavior in real time. Using predictive insights, they enhance audience segmentation and tailor messaging with precision. By leveraging AI, they no longer rely solely on specialized data teams, enabling them to make informed, data-driven decisions instantly and ensuring campaigns resonate with the right audience at the right time. 2. Creative Power: Creativity is no longer confined to traditional design or copywriting teams. Positionless Marketers use tools like GenAI to create campaign assets, from personalized emails to dynamic website content. These marketers can conceptualize and execute ideas quickly, ensuring that brand messaging remains fresh, relevant, and aligned with customer preferences. 3. Optimization Power: Positionless Marketers dynamically optimize campaigns as they unfold. With self-optimizing AI tools, they adjust messaging, offers, and delivery channels based on real-time customer interactions. This agility ensures campaigns are always relevant, impactful, and efficient, driving better results without requiring extensive manual adjustments. Download the Full Report The 2025 Optimove Insights Consumer Marketing Fatigue Report is available for download here. Marketers can explore the full findings and learn how to turn customer interactions into moments of meaningful engagement. About Optimove Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value. Recognized as the Visionary Leader in Gartner's 2024 Magic Quadrant for Multichannel Marketing Hubs, Optimove also continues as a global leader in journey orchestration in Gartner's companion Critical Capabilities report. Being a visionary leader is a hallmark of Optimove. It was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012. Today, its comprehensive AI-powered suite is at the leading edge of empowering marketers to optimize workflows from Insight to Creation and through Orchestration.
