11-07-2025
ghd's pink campaign is back to support breast cancer research — plus, win a hair tool at their Bondi Beach pop-up this weekend
The iconic ghd pink campaign is back for its 22nd year, and this time, it's pinker, prettier and more powerful than ever.
Known globally for championing breast cancer awareness and raising more than $25 million for charities across the world, ghd's 2025 Pink Sorbet collection is more than just a hair tool launch; it's a statement.
In partnership with the National Breast Cancer Foundation, $20 from every limited-edition Pink Sorbet purchase will go directly towards vital breast cancer research here in Australia.
The limited-edition release includes some of ghd's bestselling stylers, dryers and brushes in a soft sorbet pink that looks just as good on your bathroom shelf as it does in action.
Whether you're replacing your old styler or treating yourself to a next-gen multitasker, it's worth knowing that 2.3 million women are diagnosed with breast cancer globally each year.
While hair and breasts are often tied to identity and femininity, breast cancer can take them both.
ghd's campaign aims to restore confidence and power to women everywhere, with or without hair, through consistent education, empowerment and funding.
The 2025 ghd Pink Sorbet collection includes:
ghd chronos hair straightener, $465
ghd duet blowdry hair dryer brush, $595
ghd duet style hot air styler, $595
ghd gold hair straightener, $350
ghd glide hair straightening brush, $285
Each limited-edition product features the soft Pink Sorbet colourway, with professional-grade performance and that signature ghd sleek, polished finish.
But it's not just about the launch, it's also about the vibe.
This weekend, ghd is bringing the Euro Summer fantasy straight to Bondi Beach for a one-of-a-kind pop-up event that's part beauty, part Italian holiday, part charity celebration.
Here's what's happening at the ghd pop-up at Da Orazio, Bondi:
Free takeaway vodka pasta from Da Orazio (yes, ghd tagliatelle is a thing).
Classic Italian sodas from Santa Vittoria.
DJ sets to soundtrack your glam.
Interactive curl styling with the new Chronos Curve range (four professional tongs and wands).
Free photo booth prints to capture your curls.
A chance to win your very own ghd wand or tong.
And the first 50 arrivals each day will take home a free goodie bag worth over $190, packed with treats from Rare Beauty, Summer Fridays and Byoma.
When: Saturday 12th and Sunday 13th July, 12pm to 3pm
Where: Da Orazio, The Hub, Boheme, Bondi Beach
Whether you're hunting for a new styler, a sunny weekend plan, or just a solid excuse to eat free carbs and get your hair done, the ghd Euro Summer pop-up has you covered.
And with every limited-edition purchase of the pink collection, you're not just investing in great hair.
You're helping fund breast cancer research and supporting thousands of women in the process.
