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Straits Times
a day ago
- Business
- Straits Times
Google unveils latest Pixel phones packed with AI
Sign up now: Get ST's newsletters delivered to your inbox Pixel 10 prices start at US$799 (S$1,027), with the Pixel Pro Fold model starting at $1,799. NEW YORK - Google on Aug 20 unveiled new Pixel 10 smartphones that promise more artificial intelligence capabilities, as it seeks to elbow out competition in the emerging AI-assistant market. Comedian Jimmy Fallon hosted a launch event in Brooklyn that blended Google product pitches with stars such as The Jonas Brothers band and Stephen Curry of the Golden Gate Warriors basketball team. 'This is exciting,' Mr Fallon, host of NBC's 'The Tonight Show,' said in an opening monologue. 'It's like a Taylor Swift announcement for nerds.' The line-up of new products included a foldable phone, improved Pixel smartwatch, and ear buds all synced to work with AI and each other. 'Pixel continues to be the best way for people to try out the latest bleeding-edge AI from Google,' product manager Tyler Kugler said during a briefing with journalists. Pixel phones claim a scant portion of a high-end smartphone market ruled by Apple, Samsung and Xiaomi, but custom Google hardware is an opportunity for the internet giant to highlight what is possible with its Android mobile operating system and the Gemini AI assistant. While Samsung routinely ranks as the world's top smartphone seller, its products run on Android software. Top stories Swipe. Select. Stay informed. World Israel says it has taken first steps of military operation in Gaza City Singapore 3 Sengkang Green Primary pupils suspended for bullying classmate, with 1 of them caned: MOE Singapore 18 persons nabbed and 82 vapes seized in HSA ops in Raffles Place and Haji Lane Business Chinese brands like Pop Mart, BYD, Joocyee expanding into S'pore as gateway to Asean market Life Why should we bear the burden of budget meals and app discounts, some S'pore hawkers ask Singapore Religion growing in importance for Singaporeans: IPS study Asia 'Disastrous, useless': New Zealand to overhaul high school qualification to lift falling standards Opinion Malaysia: The cost of public doubt over high-profile criminal cases 'Initially, Google Pixel devices were designed as a technological showcase to limit Android fragmentation and accelerate innovation,' said Forrester principal analyst Thomas Husson. 'Ten years later, the strategic challenge is still not to become the market leader, but to demonstrate the value of Google's integrated ecosystem.' AI competition The tactic promises to promote use of Google's platform by handset makers and is a spin on the way Apple ties together its iPhones and other devices with its software. Meanwhile, with Apple seen as lagging in the fierce AI race, Google has touted all-out efforts to integrate advanced AI throughout its offerings as it competes with powerhouses such as Amazon, Meta, and Microsoft. 'Its positioning remains premium and its market share is less than 5 percent, but in the age of AI, it is a true laboratory of innovation,' Mr Husson said of the Pixel smartphone line. It is also 'a means of countering Apple's integrated hardware-software-services strategy while remaining a strategic partner for Samsung and the Android ecosystem,' Mr Husson added. AI built into new Pixel phones lets Gemini AI assistant look through the cameras to 'see' what users see, answering questions or providing tips about locations, objects or situations, according to Mr Kugler. Google is not the only one putting AI in phones. South Korean consumer electronics giant Samsung has made AI a centrepiece of its Galaxy smartphone line and recently released a new Galaxy Z Fold7. Google's product team described the new Pixel Watch 4 as a redesigned experience that marks the biggest update to the line. Features include smartwatch fitness tracking fine-tuned to distinguish between activities such as walking, bicycling, or tennis. The Pixel Watch also enables users to command Gemini AI assistant from one's wrist. Gemini detects the mood of whoever is speaking to it and adjusts its responses accordingly, and can even 'look' through the phone camera to offer photo suggestions, according to the Google team. AI was also used to add 100x telephoto lens capability to Pixel smartphone camera. Pixel 10 prices start at US$799 (S$1,027), with the Pixel Pro Fold model starting at $1,799. AFP
News18
a day ago
- News18
Google Pixel 10 Series With Tensor G5 CPU And Gemini AI Camera Announced: Price, Specs
Google Pixel 10 series is finally here and the iPhone 17 rival brings some notable upgrades along with a familiar design touch. Google continues with its tried and tested formula that includes a camera at the back, and the bulky feeling of the Pixel Pro Fold model. The company also introduces the new Android 16 version with the new Pixel phones but it is not the brand to do so this year, and that laurel belongs to Samsung.
