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Time of India
a day ago
- Entertainment
- Time of India
Tata Tea Premium's new film celebrates the flavour of Independence Day
Tata Tea Premium , the flagship tea brand from Tata Consumer Products , continues its commitment to honoring India's vibrant cultural heritage with the launch of the 2025 edition of its ' Desh Ka Garv ' campaign. Tata Tea Premium has been celebrating Independence Day over the years by blending everyday tea rituals with regional art -forms—this time through the Desh Ka Garv Collection of hand-painted artisanal kettles inspired by some of India's iconic artforms. Tata Tea Premium has consistently spotlighted India's rich folk and regional art through objects deeply woven into everyday chai rituals—be it the humble kulhad , the classic tea cup, or this year, the iconic kettle. Each edition, going beyond aesthetics; carries a deeper mission to preserve, promote, and pass on India's artistic legacy in ways that are both modern and meaningful. While the world is only beginning to rediscover the beauty of Indian craftsmanship, Tata Tea Premium— Desh Ki Chai —has long celebrated its place in everyday life. This year, in collaboration with Kaushalam —an organisation dedicated to preserving Indian folk art —the Desh Ka Garv Collection features hand-painted kettles inspired by regional art forms like Warli, Gond, Madhubani, Sanjhi, Kalighat, Phulkari and Pattachitra . Each kettle is a cultural artefact, showcasing motifs of regional pride from across India—from the energetic Dhol of Punjab to the timeless Ghats of Uttar Pradesh. These are depicted through art forms that are uniquely regional and deeply woven into the cultural identity of the region. Bringing a contemporary edge to this year's campaign is a visually evocative film, crafted using AI that brings the rich tapestry of Indian art closer to today's generation, while celebrating its intrinsic essence. Celebrity singer Piyush Mishra further adds to the flavor of the film with his distinctive style as he lends his voice to the brand film . 'At Tata Tea Premium, our hyperlocal strategy is rooted in the belief that India's rich diversity is its greatest strength,' said Puneet Das, president – packaged beverages (India and South Asia), Tata Consumer Products. 'With ' Desh Ka Garv – Pradesh Ki Kala' , we are not just celebrating art—but preserving India's rich tapestry, turning every Tea Kettle into a story of pride which consumers can now own. Over the years, this initiative has been our way of celebrating the rich culture of India, not just on Independence Day, but every day, by harnessing the power of art and technology that transcends time, place and generations through visually evocative storytelling. This year's rendition harnesses the power of AI to bring Indian art forms to life, in a celebration worthy of Independence Day.' Arnab Chatterjee, design head, Tree Design, added, 'In our country, there are artists still keeping alive age old traditions of storytelling through hand painting, which we have harnessed to showcase India's diverse art forms and brought them alive on Tea Kettles as a fitting tribute to India's tea drinking tradition.' Azazul Haque, group chief creative officer, Creativeland Asia further states, 'This film is a first of its kind branded content that uses only AI and VFX to create hyperlocal content that proudly celebrates culture and art forms of India. Creating iconic regional motifs like dance forms of Kathak Odissi , in a never seen before ,visually stunning format , using AI was really challenging as not many have tried it before, and we hope consumers enjoy our ode to India.' Mrinalika Jain Bhardwaj, founder of Kaushalam, added, 'This collaboration is about giving folk art a new language. At Kaushalam , we believe that tradition is not just preserved in museums but thrives in everyday life. These kettles are not just functional objects—these are canvases to tell stories. We are proud to be associated with one of India's iconic brands, Tata Tea Premium.' Watch the film here:
Time of India
25-07-2025
- Entertainment
- Time of India
FNPʼs new Raksha Bandhan film melds AI with emotion
FNP ( Ferns N Petals ), Indiaʼs gifting brand, has launched a first-of-its-kind Rakhi brand film created entirely using AI. Continuing the brandʼs thought 'Door ho ya paas, Rakhi banayein khaasˮ, the campaign captures the unshakable sibling bond in todayʼs globalised world — where sisters in Delhi can still surprise brothers in Dublin. Conceptualised with the agency Teen Bandar and voiced by Piyush Mishra, the 30-second film traces a heartwarming journey of brothers across continents receiving FNP Rakhi gifts — each becoming joyful on having their festivities made special. All visuals have been AI-generated with no physical shoot, portraying cross-continent setups with striking realism. What makes this effort truly innovative is the use of personalisation — with versions of the film that dynamically include the sender's or siblingʼs name in the voiceover, making each viewing feel intimate, tailored and deeply emotional, the press note shared with ETBrandEquity stated. Avi Kumar, chief marketing officer, FNP, said, 'With fiamilies more global than ever, we wanted to show that distance doesnʼt weaken the bond— especially on Rakhi. By using AI, weʼve reimagined how we tell this story while staying rooted in our core promise: delivering not just gifits, but emotions, on time and across the world. Itʼs a firesh fiormat, but the heart remains the same.ˮ Savio Joseph, co-founder, Teen Bandar, added, 'Partnering with FNP again was a joy. This time, we used AI to reinfiorce their global promise and bring alive a simple insight — that even across borders, a Rakhi can still fieel personal.ˮ Watch the video here:
India Today
21-05-2025
- Climate
- India Today
Power out, trees uprooted, banners toppled: How massive storm hit Delhi
A powerful dust storm swept across Delhi-NCR on Wednesday evening, leading to heavy rains and hailstorms. The sudden change in weather led to widespread disruption, including power outages, traffic jams and tree storm hit suddenly around 8 pm, reducing visibility drastically as strong winds carrying loose dust blanketed the parts of Delhi, Noida, Gurgaon, and Ghaziabad witnessed intense hailstorms and torrential rain following the dust storm. In Noida, hail battered rooftops and roads shortly after the storm Many areas experienced power outages across Delhi-NCR due to the sudden weather change. Traffic snarls were reported on major stretches, including the Noida-Greater Noida Expressway, Kalindi Kunj border, and DND WELCOME BOARD COLLAPSED, TREES UPROOTEDThe intense wind and rain led to infrastructure damage, including fallen trees and overhead electric (OHE) line Noida Welcome Board also collapsed under the force of the wind, while trees and banners fell at multiple spots, leading to severe traffic jams. Meanwhile, a large tree crashed onto a car at Copernicus Marg, near India Gate. The driver is safe. advertisement METRO DELAYED, SERVICES HALTEDDelhi Metro services were significantly affected, particularly on the Red, Yellow, and Pink Lines. Service was halted temporarily at several stations including Shaheed Nagar, Jahangirpuri, and Mayur Vihar Phase 1, over 30 minutes delay was reported as commuters crowded the station. While Pink Line services resumed by 9:18 PM, disruptions on the Red and Yellow Lines persisted late into the Delhi Metro Rail Corporation (DMRC) confirmed that the issues stemmed from fallen objects and damage to the OHE system, and teams were working swiftly to restore full from Amit Bhardwaj, Piyush Mishra, Arun Tyagi and BhupendraTune InMust Watch
News18
20-05-2025
- Entertainment
- News18
'Unseen, Unstoppable & Unmatched': IAF Drops Video Showcasing Its Combat Prowess
Last Updated: The video features visuals of IAF operations and describes the force as "unseen, unstoppable and unmatched". The Indian Air Force (IAF) on Tuesday released a video titled 'Indian Air Force – Responds with resolve always…" on social media after the successful conduct of India's counter terrorism operation, codenamed as 'Sindoor". The video features visuals of IAF operations and describes the force as 'unseen, unstoppable and unmatched". The clip, which portrays the power of the IAF, features Piyush Mishra's 'Aarambh Hai Prachand" song from the film Gulaal. The clip portrays the swift and precise nature of the IAF's aerial strikes. The video was shared on the IAF's official handle on X shortly after India's strong military response to cross-border terrorism allegedly backed by Pakistan. #IndianAirForce @PMOIndia @rajnathsingh @DefenceMinIndia @SpokespersonMoD @HQ_IDS_India @adgpi @indiannavy @IndiannavyMedia @PIB_India @MIB_India — Indian Air Force (@IAF_MCC) May 20, 2025 Operation Sindoor was launched on May 7 against the April 22 terror attack in Jammu and Kashmir's Pahalgam, in which 26 innocent people were killed. In retaliation to the attack, India launched a missile attack and targeted nine terror camps in Pakistan and Pakistan-occupied Kashmir.
Time of India
20-05-2025
- Politics
- Time of India
'Unseen, unstoppable, unmatched': IAF showcases combat prowess, precision strikes in new video
NEW DELHI: The on Tuesday released a video titled "Indian Air Force - Responds with resolve always...", IAF dropped this clip on social media after the successful conduct of India's recent counterterrorism action against under . Tired of too many ads? go ad free now The video features visuals of IAF operations and describes the force with words such as 'unseen, unstoppable and unmatched.' Set to the powerful track "Aarambh hai prachand" by Piyush Mishra from the film Gulaal, the clip portrays the swift and precise nature of the IAF's aerial strikes. Aircraft are depicted as "swift, lethal and agile," striking targets with "high precision". The video was shared on the IAF's official handle on X, shortly after India's strong military response to cross-border terrorism allegedly backed by Pakistan. Operation Sindoor was launched on May 7 as a strong response to Pakistan-sponsored terror attack in Jammu and Kashmir's Pahalgam, in which 26 innocent people were killed. The Indian Air Force carried out precision strikes on nine terror-linked locations in Pakistan and Pakistan-Occupied Kashmir. Among the targets were the headquarters in Bahawalpur and a key site in Muridke, located deep inside mainland Pakistan. After these strikes, Pakistan responded with shelling across the Line of Control and attempted drone attacks along border areas. In a coordinated retaliation, the Indian Air Force hit radar installations, communication hubs, and airbases at 11 locations inside Pakistan, these included high-value targets like - Nur Khan Airbase and Rahim Yar Khan Airbase. The hostilities de-escalated on May 10 after both nations agreed to a ceasefire, though India has maintained that Operation Sindoor is "paused, not over."
