Latest news with #PlatformMarketsGroup
Mid East Info
16 hours ago
- Business
- Mid East Info
AI Capex Requirements, Risk and Energy Transition Top the Agenda for Platform Global 2025 - Middle East Business News and Information
Following on from a sold-out event in 2024, Platform Global 2025 announces a new programme with the top themes of AI Capex Requirements, Risk, and Energy Transition for the year ahead. Investor sentiment towards data centers is at an all-time high with data center construction in the US alone adding one percentage point to GDP growth in the first quarter but with increased focus from regulators, governments and the general public on the sector, together with the growth in AI, it is crucial that investors and operators fully understand all aspects of this increasingly complex environment. The Platform Global 2025 programme offers the audience high-quality curated content, preparing them for navigating this increasingly volatile landscape whilst balancing risk, return, and operational complexity. AI is rapidly changing the landscape for digital infrastructure. According to McKinsey, almost $7 trillion in capital outlay for data centers will be needed by 2030 to support the global shift to AI-powered digital infrastructure. Investors and operators need to be prepared to manage this evolution and the unique programme content at Platform Global 2025 offers clear insight into the industry response to this huge opportunity for growth. It is crucial that investors and operators in the sector understand the impact of energy transition on funding, investment, and regulation. AI is forecast to drive 165% increase in data center power demand by 2030. With a strong focus on the issues and opportunities related to powering the AI revolution, the programme offers key stakeholders the ability to prepare for increased scrutiny, increased risk, and increased complexity in this area. Whilst risk has always been at the forefront of investor sentiment, digital infrastructure will be impacted by geopolitical and sovereignty challenges. The Platform Global 2025 programme includes experts in these areas who offer real insight into how to manage these within the context of digital infrastructure investment. Platform Global has quickly gained a reputation as the leading event in the sector. Offering quality content, networking, and attendees, the event is a global leadership meeting bringing together senior representatives from private equity, data center operating businesses, law firms, real estate, connectivity, investors in energy transition, advisors, and government. The event is held in the secluded Mediterranean resort town of Antibes/Juan-les-Pins and is highly regarded for senior-level networking (69% of attendees at C-level in 2024) with an enviable variety of social interactions, including a conference dinner and awards ceremony. 'The event has grown to become a recognized quality forum for deal makers in the data center industry,' commented Gregory Gerot, managing director of Platform Markets Group. 'The quality of our content and networking is reflected in the fact that the event sold out in 2024. In response to feedback from delegates, we have again limited the attendee numbers to a maximum of 700 people for 2025.'
Techday NZ
19-05-2025
- Business
- Techday NZ
Data Centre Marketing Club aims to boost industry branding
Senior leaders from across the digital infrastructure sector have come together to form the Data Centre Marketing Club, a new initiative aimed at enabling public relations, marketing and social media professionals to share knowledge and champion best practices throughout the data centre industry. The club, described as the first of its kind, is focused on elevating the role of branding, marketing and storytelling within the digital infrastructure community. The Data Centre Marketing Club was co-founded by a group of experienced industry professionals: Giuseppe Caltabiano, Senior Marketing Director at AVK; Andy Davis, Director of DataX Connect and host of the Inside Data Centre Podcast; Nicola Hayes, Chief Marketing Officer of Platform Markets Group; Adam Nethersole, Vice President of Marketing at Kao Data; and Rory Flashman-Wells, Managing Director of Spa Communications Ltd. According to the founding team, the club's mission is to address what it describes as a "negative perception" of data centres by improving the way the industry communicates its role in technological innovation and sustainability, as well as its contribution to global economic growth. Nicola Hayes, CMO of Platform Markets Group, explained: "Feedback from the initial discussions at Data Centre Marketing Club found that brand and content strategies are often overlooked when it comes to digital infrastructure marketing. As such, we developed the key themes for our first masterclass to meet these challenges head on – explaining the strategic role of brand, PR and storytelling in business growth and enabling marketers to justify budget allocation directly to these areas." The club's first event, a free-to-attend masterclass titled 'Cutting Through the Noise', will be held at the offices of legal firm Norton Rose Fullbright on 22 May 2025. The masterclass is set to explore the role of brand in business growth and how marketers can boost their impact by aligning sales, marketing and communications strategies. The agenda includes sessions on a variety of topics, such as 'The ROI of Brand Building in B2B', led by Professor Charles Graham of the Ehrenberg-Bass Institute; 'Building a standout brand in the data centre sector', featuring James Dunn, Co-Founder and Creative Director of WeDoCo, alongside Giuseppe Caltabiano; and 'The ROI of Storytelling' by Tim Love, Founder of CFH London. Andy Davis, Director of DataX Connect and host of the Inside Data Centre Podcast, will join Josie Hughes, Director of Marketing, Strategy and Culture at DataX Connect, to discuss 'The role of marketing in attracting talent'. Additionally, Adam Nethersole, VP Marketing at Kao Data, and Rory Flashman-Wells, MD of Spa Communications Ltd, will address 'Making Markets' and the role of PR in driving business growth. A highlight of the day will be 'The Storytelling Panel', which includes Georgia Lewis Anderson, Co-Founder of Lantyn and previously Generative AI Content Strategist at Meta; Katryna Turner, Global Brand Strategist at PwC; and Duncan White, Senior Director of Communications & Marketing at AtlasEdge. The event will close with an 'Ask the Experts' session moderated by Kristy Harrower, Partner at Norton Rose Fullbright, featuring Sue Jones, Senior Vice President of Global Marketing at Digital Realty, and Katryna Turner. Giuseppe Caltabiano, Senior Marketing Director at AVK, commented on the need for a shift in how the industry approaches marketing: "Today there's this misconception that marketing in the digital infrastructure sector must be overly technical and driven by activation, but that's absolutely not true. The foundations of marketing – brand building, positioning, and storytelling – don't change just because your product is more complex. Our first event brings together a host of speakers to encourage cross-industry learning, and I'd like to extend our collective thanks to Norton Rose Fullbright for hosting us." Andy Davis reflected on his own experience: "When I first started the Inside Data Centre Podcast I don't think I realised the potential that building a personal brand would have on our business, or how quickly it would transform our growth trajectory. This event will enable attendees to understand what it takes to cut through the noise and learn how different organisations approach PR, marketing and brand – the only question now is, are you in?" The Data Centre Marketing Club intends to provide members with a forum to share best practice and build the confidence and skills needed to deliver impactful campaigns within digital infrastructure organisations. With a programme of expert-led sessions and the opportunity for cross-industry learning, the club aims to help marketing professionals demonstrate the value of their work and contribute to the sector's ongoing growth and evolution.
