Latest news with #Platformance
Campaign ME
17-07-2025
- Business
- Campaign ME
Platformance, Mindshare KSA drive app-led growth for Nova Water KSA
In an ambitious move to take control of its sales channel, leading Saudi bottled water brand Nova Water has successfully transformed its mobile app into a high performing commercial engine, through a results-focused performance campaign executed by Platformance in collaboration with Mindshare KSA. The problem and the business objective In the bottled water category, brands compete in a saturated, commoditised environment. On shelves and in marketplaces, visibility is expensive, customer loyalty is limited and price becomes the only differentiator. Amid fierce shelf competition, Nova Water needed to bypass these constraints. To achieve this, the brand sought to go beyond third party retail channels and grow sales by building a direct line to its customers, improving margins, and gaining control over the end-to-end experience. The brand's goal: boost app orders, increase customer acquisition and enhance margins through a digitally led sales model. Platformance and Mindshare KSA: campaign plan and execution Platformance and Mindshare KSA responded with a full-funnel strategy centred on business outcomes. The agencies devised a strategy that would support Nova's digital growth ambitions. This campaign was designed to shift the brand app from a secondary channel into a core driver of commercial performance. The agencies unfolded the campaign in two phases: Phase one: Acquire high-value users: Targeted lookalike audiences based on Nova's highest spending customers. Activated seasonal campaigns aligned to peak buying intent. Prioritised quality installs from audiences with high conversion potential. Phase two: Convert installs into orders: Shifted optimisation from app downloads to completed purchases. Measured performance based on install to order rate. Used flexible budget allocation to reinforce what was working. The execution: Custom creative built for seasonal and high intent moments. Integrated real time data from Nova's mobile measurement partner. Weekly campaign optimisation based on performance signals. Scaled investment behind the audiences and tactics driving the strongest outcomes. Why the Platformance and Mindshare KSA campaign worked Custom creatives, real-time performance data, and weekly optimisation cycles allowed the team to continually refine the campaign. The campaign was engineered to drive outcomes, not activity. Every stage, from targeting to creative to optimisation, was aligned to sales, not engagement. In coordination with the Nova's agency, Mindshare KSA, Platformance agreed to a cost per acquisition (CPA) buying model and committed improvement of the install-to-purchase rate. This alignment of incentives laid the foundations for Nova's self-owned growth engine around the app, with which Nova Water was able to acquire high value customers at speed, convert them efficiently, and create a repeatable path to revenue. Results of the campaign As a result, the campaign was successful leading to: 4x increase in app installs. in app installs. 200 per cent uplift in conversion rates. in conversion rates. 26 per cent install-to-order rate — far exceeding the industry benchmark of 10 per cent. — far exceeding the industry benchmark of 10 per cent. 55 per cent of orders came from new customers within four months. Praising the effectiveness of the campaign, Najem Awar, Senior Marketing Director at Nova Water, said, 'Platformance proved to be an essential part of our activation, driving results for our performance campaign. The attention to detail with their data-driven strategy allowed our brand to reap results.' 'These outcomes were driven by aligning every media dollar with business goals,' said Waseem Afzal, Founder and CEO of Platformance. 'Rather than optimise for engagement, we focused on what really matters: acquiring and converting high-value users at scale.' The campaign stands as a testament to how brands in the region can reclaim control of their digital sales channels by integrating media, data and business KPIs.
Zawya
14-07-2025
- Business
- Zawya
Platformance and Mindshare KSA drive app-led growth for Nova Water in Saudi Arabia
Riyadh, KSA — In an ambitious move to take control of its sales channel, leading Saudi bottled water brand Nova Water has successfully transformed its mobile app into a high performing commercial engine, thanks to a results focused performance campaign executed by Platformance in collaboration with Mindshare KSA. In a category where shelf competition is fierce and price often becomes the default differentiator, Nova Water sought to go beyond third party retail channels and establish a direct relationship with its customers. The brand's goal: boost app orders, increase customer acquisition, and enhance margins through a digitally led sales model. Platformance and Mindshare KSA responded with a full funnel strategy centred on business outcomes. The campaign unfolded in two phases: first, acquiring high-value users through precision targeting and seasonal campaigns; second, converting installs into orders by shifting optimization toward purchase behavior. Custom creatives, real time performance data, and weekly optimization cycles allowed the team to continually refine the campaign. The results were impressive: 4x increase in app installs 200% uplift in conversion rates 26% install-to-order rate — far exceeding the industry benchmark of 10% 55% of orders came from new customers within four months 'These outcomes were driven by aligning every media dollar with business goals,' said Waseem Afzal, Founder and CEO of Platformance. 'Rather than optimize for engagement, we focused on what really matters: acquiring and converting high-value users at scale.' Najem Awar, Senior Marketing Director at Nova Water, praised the impact: 'Platformance proved to be an essential part of our activation, driving results for our performance campaign. The attention to detail with their data-driven strategy allowed our brand to reap results.' This case stands as a testament to how brands in the region can reclaim control of their digital sales channels by integrating media, data, and business KPIs. Platformance's outcome-based approach continues to redefine what performance marketing can achieve in the MENA region.
Campaign ME
07-03-2025
- General
- Campaign ME
IWD 2025: What real empowerment looks like
International Women's Day means different things to different people. Some see it as a celebration of progress, while others use it as a call to action. For me, it is a reminder that opportunity should be based on merit, not gender. It's a reflection of the hard work that the women in my network have put in to get to where they are, and I celebrate that. I did not earn my position because I am a woman. The other women on our team did not either. We are here because we worked hard, built our expertise and delivered results. That is what real empowerment looks like. Being valued for your skills, not for filling a diversity quota. Championing women for their achievements, not their identity I am proud of the women I work with. I am even prouder of the women who have mentored me. Every one of them has a story of struggle and resilience. They have faced challenges, pushed through setbacks and proved themselves through grit, determination and hard work. These are the women who deserve to be recognised. Not because they are women, but because they have earned their place at the top of their industries. They have broken barriers, not by demanding special treatment, but by showing up every day and delivering results. Diversity without merit is a step backwards There is growing pressure in many industries to hire for diversity first and ability second. That is not how strong teams are built. When companies focus on meeting quotas rather than finding the best talent, they lower standards and weaken their teams. Worse, they send the wrong message. They suggest that women need help to succeed rather than the opportunity to prove themselves. Hiring or promoting someone just because of their gender is not progress. It undermines women by creating doubt about whether they truly earned their place. It also disrespects the men and women who have worked their way up based on ability. We believe in diversity of thought (neurodiversity). Success comes from bringing together people with different perspectives, backgrounds and skills. But that only works when every person is chosen because they are the best for the job. Excellence, not quotas, should be the driving force behind any team. Real equality means equal standards True equality does not mean giving women special treatment. It means ensuring everyone has the same chance to prove themselves. That means removing barriers without lowering expectations. It means recognising leadership, skill and hard work without tokenism. At Platformance, we see the impact of this approach every day. The women in our leadership team are not here to meet a requirement. They are here because they deserve to be. They lead, strategise and deliver results. Not because they are women, but because they are exceptional at what they do. IWD should be about achievement, not symbolism International Women's Day should not be about forced representation. It should be about celebrating those who have earned their place through skill, determination and leadership. It should be a reminder that real empowerment comes from opportunity, not handouts. So this year, let us shift the conversation. Let us champion excellence instead of quotas. Let us celebrate the women who have earned their place at the table through talent and perseverance. And let us create workplaces where the best rise to the top. Not because of their gender, but because of their ability. That is what real progress looks like. By Rawan Hussein, Growth Director at Platformance.
Campaign ME
13-02-2025
- Business
- Campaign ME
Platformance releases ‘Winning Ramadan' playbook guiding brands to conversion
Platformance, a subsidiary of FAST Ventures, has released a 'Winning Ramadan' playbook, which is a comprehensive report that provides brands with a strategic framework to maximise their impact during Ramadan, a crucial period for consumer engagement in the Middle East and North Africa (MENA) region. The MENA ad-tech growth acquisition engine, Platformance, has put together the playbook to provide key insights, trends, and a 'how to win' strategic approach that guides brands from attention to conversion. 'Brands that truly succeed during Ramadan don't just allocate ad budget to drive reach and engagement; they invest strategically to win attention and convert,' said Waseem Afzal, Founder and CEO, Platformance. Ramadan is a season of deep connection, reflection and generosity, presenting brands with a unique opportunity to build meaningful relationships and drive real business impact. However, with increasing ad competition and soaring content consumption, standing out requires a strategic approach that goes beyond traditional advertising tactics. Afzal added, 'This high-index 30-day window isn't about spending more; it's about spending smarter. Start with nailing a creator-led approach. Creators are now central to full-funnel impact, driving discovery, building action and sustaining momentum beyond Ramadan.' The Winning Ramadan playbook addresses these challenges, offering actionable insights and a practical framework for brands to navigate the Ramadan landscape successfully. The report focuses on three key areas: Platformance shares Ramadan insights and trends Providing key MENA data on content consumption spikes and highlighting the pivotal role of creators in driving user engagement. Platformance playbook: How to win The 4Cs approach: Introducing a strategic framework built on four core principles: Create: Leveraging creator content and developing culturally relevant and engaging content that resonates with target audiences. Leveraging creator content and developing culturally relevant and engaging content that resonates with target audiences. Connect: Engaging consumers across multiple touchpoints, from rich media to connected TV. Engaging consumers across multiple touchpoints, from rich media to connected TV. Contact: Reaching consumers at key moments in their journey, guiding them from discovery to action. Reaching consumers at key moments in their journey, guiding them from discovery to action. Convert: Driving measurable business impact through data-led strategies and performance optimization How to get started Offering practical guidance on implementing a smart, outcome-driven approach, including: Leveraging creator-driven content to build trust and authenticity. Utilising rich media and data-driven targeting to enhance engagement. Optimising campaigns with a pay-per-outcome model to maximise business outcomes. The full report delves into the details of how the winning 4C approach, creator-driven content, authentic connections, as well as connecting and contacting users, lead to conversions and real business outcomes.
Zawya
11-02-2025
- Business
- Zawya
Platformance reveals Ramadan Playbook: Guiding brands from attention to conversion
Dubai - Platformance, a subsidiary of FAST Ventures and a leading MENA ad-tech growth acquisition engine, recently released its highly anticipated Ramadan Playbook, "Winning Ramadan" This comprehensive report provides brands with a strategic framework for maximizing their impact during Ramadan, a crucial period for consumer engagement in the Middle East and North Africa (MENA) region. Ramadan is a season of deep connection, reflection, and generosity, presenting brands with a unique opportunity to build meaningful relationships and drive real business impact. However, with increasing ad competition and soaring content consumption, standing out requires a strategic approach that goes beyond traditional advertising tactics. The playbook addresses these challenges, offering actionable insights and a practical framework for brands to navigate the Ramadan landscape successfully. The report focuses on three key areas: Insights & Trends: Providing key MENA data on content consumption spikes and highlighting the pivotal role of creators in driving user engagement. How to Win: The 4Cs Approach: Introducing a strategic framework built on four core principles: Create: Leveraging Creator Content and developing culturally relevant and engaging content that resonates with target audiences. Connect: Engaging consumers across multiple touchpoints, from rich media to Connected TV. Contact: Reaching consumers at key moments in their journey, guiding them from discovery to action. Convert: Driving measurable business impact through data-led strategies and performance optimization. How to Get Started: Offering practical guidance on implementing a smart, outcome-driven approach, including: Leveraging creator-driven content to build trust and authenticity. Utilizing rich media and data-driven targeting to enhance engagement. Optimizing campaigns with a Pay-Per-Outcome model to maximize business outcomes. ''Brands that truly succeed during Ramadan don't just allocate ad budget to drive reach & engagement—they invest strategically to win attention & convert. This high-index 30-day window isn't about spending more; it's about spending smarter. Start with nailing a creator-led approach. Creators are now central to full-funnel impact, driving discovery, building action, and sustaining momentum beyond Ramadan." - Waseem Afzal, Founder and CEO, Platformance The report is available for download at
