Latest news with #PlayPoints
Android Authority
4 days ago
- Entertainment
- Android Authority
Google is teaming up with Roblox for a new Play Points experience
Andy Walker / Android Authority TL;DR Google and Roblox have teamed up to create an experience for Play Points members. Players will be able to access an area called the Diamond District that offers an obstacle course, mini-games, and weekly drops. Diamond, Platinum, and Gold members of Play Points will have access to a VIP vault to claim digital items for their avatar. Occasionally, Google does a little something extra for its users. For example, the company created a VIP experience for Play Points members at events like San Diego Comic-Con and G-Star last year. The tech giant is now at it again, this time teaming up with Roblox to create a new experience and give access to new merchandise and collectibles. Google has announced that from now until July 2, Play Points members will be able to visit a new Diamond District area in Roblox. This experience is available in all markets where the Play Points program is available. As Google explains, the Diamond District includes an obstacle course that contains gems and special portals. This area also offers weekly drops you can collect and other mini-games you can play. If you happen to be a Diamond, Platinum, or Gold Play Points member, you'll also have access to the VIP Vault. This exclusive space is said to have special digital items for your avatar. Before you can access the vault, however, Google says you'll need to link your Play Points account to confirm your status. Additionally, all Play Points members will have a chance to get custom merchandise. Some of the items the company lists are a Google Play x Backbone One controller, a mini fingerboard collectible and limited-edition gift box, and portal pins. The blog also mentions that Google is rolling out new merchandise and collectibles to use your points on. The images above show a few of these items, like a shirt, an Android plushie, and a Duolingo plushie. Google says it has partnered with other top developers and lifestyle brands to add even more apparel, accessories, and so on. Got a tip? Talk to us! Email our staff at Email our staff at news@ . You can stay anonymous or get credit for the info, it's your choice.
Time of India
4 days ago
- Entertainment
- Time of India
Google just dropped a whole diamond district in Roblox, and it's giving VIP energy
The tech gods have spoken—and they are wearing diamond-studded headphones. Google Play just launched its first-ever immersive Roblox experience, and yes, it is called the Diamond District. This glitter-filled virtual zone is serving real VIP energy and is exclusively available from now until July 2. Google drops a digital flex in Roblox Tied directly to Google's Play Points rewards programme, the Diamond District lets users link their Play Points accounts and unlock an entire world of perks. We are talking obstacle courses, shiny loot, wild mini-games, and a literal vault for Platinum, Gold and Diamond-tier users. Because why just play Roblox when you can play it in style? This Roblox takeover is more than just a pretty pixel. Google Play is clearly levelling up, blending its rewards system with one of the most popular digital playgrounds on Earth. According to Jackie Titus, Google Play's director of activations and engagement, the idea was to evolve their rewards programme into something bigger, more exciting, and globally interactive. Titus shared that after last year's success with Play Points, the team wanted to go even deeper. Roblox made perfect sense—it is where their users already are, and now it is where their loyalty gets rewarded. Digital drip and real-life rewards Inside the Diamond District, members can snag exclusive digital items, like gliders and headphones, all sparkling with that signature Play diamond flair. But wait—there is actual, physical merch too. We are talking a custom Google Play x Backbone One controller and a limited-edition gift box. And for those who love chaos and education? Duolingo's iconic green owl is crashing the party as a plushie giveaway. Titus explained that they wanted to bridge the gap between the digital and real worlds, offering tangible items to make the Roblox experience even more memorable. Built by the community, for the community Apparently, this Roblox realm was not just a plug-and-play project. Titus revealed the creative process began all the way back in January, with hands-on workshops, testing sessions, and custom builds. From the jump, the focus was on creating something that genuinely delighted Play Points users. If this is the future of loyalty programmes, sign us up, link the accounts, and hand us a glider.
Phone Arena
5 days ago
- Business
- Phone Arena
Roblox players just got a new challenge, and Google Play is behind it
Google is expanding its focus on gaming with a new interactive experience on Roblox called "The Diamond District," now live through July 2. The four-week event is designed for members of Google Play's Points program, giving them access to in-game perks, exclusive virtual items, and even real-world launch builds on Google's ongoing efforts to make Google Play a more competitive destination for gamers. Over the past year, the company has improved cross-device gameplay between Android and PC and added new ways to earn and redeem Play Points. "The Diamond District" continues that momentum, bringing Play Points into one of the most popular gaming platforms today. Inside the experience, players can explore a virtual obstacle course known as an "obby," where they collect gems, complete weekly challenges, and unlock new content over time. Each week will introduce new features, offering regular updates to keep players engaged. Play Points members will have access to special areas in the game. Gold and Platinum users can enter a VIP zone, with a dedicated "VIP Vault" offering exclusive user-generated content (UGC). To access these perks, players must link their Google Play account with Play Points members, regardless of tier, can collect tokens and redeem them for in-game items or real-world merchandise. Rewards include limited-edition pins, a Diamond District-themed controller, and a mini skateboard deck. Google Play says it is the first brand to offer these kinds of perks within Roblox for loyalty program company is also expanding Play Points benefits beyond Roblox. In the US, members will soon be able to claim exclusive merchandise from brands like 100 Thieves and receive more rewards from select apps and games listed in the program's "Use" tab. This move marks another step in Google's broader push to grow its presence in gaming. While the Play Store is still primarily known for mobile apps, Google has been investing in tools and partnerships to attract more gamers, developers, and content creators to its ecosystem. By offering a mix of digital and physical rewards, the Diamond District aims to keep players returning week after week. It also gives Play Points members more reasons to stay active within the Google Play environment. It's a notable shift in strategy, and it will be interesting to see how users respond as the experience continues through early July.
