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Pluxee's Summer Carnival Delivers Value and Aspirational Rewards to India's Workforce
Pluxee's Summer Carnival Delivers Value and Aspirational Rewards to India's Workforce

Business Standard

time7 hours ago

  • Business
  • Business Standard

Pluxee's Summer Carnival Delivers Value and Aspirational Rewards to India's Workforce

NewsVoir Mumbai (Maharashtra) [India], June 27: With rising daily costs and increasing financial mindfulness, India's working professionals are seeking ways to make their paychecks go further; without giving up on every-day joy. Pluxee's Summer Carnival taps into this shift, turning everyday spends into meaningful, high-value rewards. From assured cashback to aspirational giveaways like iPhones and luxury hotel stays, the campaign makes everyday spending feel smarter, more satisfying, and joyfully intentional. Here's how Pluxee consumers are winning big this season. New users receive a flat Rs. 200 joining bonus, while every self-load to the Pluxee Meal Wallet earns an assured 2% cashback. Users who load Rs. 2,500 and above stand a chance to win a luxury Taj stay worth up to Rs. 50,000, while those loading Rs. 1,000 and above are eligible to win Rs. 500 Pluxee Gift Cards. Weekly iPhone 16 giveaways are up for grabs through lucky draws for all active Pluxee consumers. In addition, the premium membership program: Pluxee Pro, is available at just Rs. 99, unlocking over Rs. 8,000 in value across food, lifestyle, travel, finance, entertainment, health, and more. With over 5 million merchant touchpoints across 1,800+ towns in the country and a seamless app experience, Pluxee gives users the freedom to spend flexibly and get rewarded for it. The self-load feature enables instant gratification through cashback, while Pluxee Pro enables more value via exclusive discounts across essential lifestyle categories like travel, food, health & wellness, entertainment and more. "Consumers today are choosing value and flexibility," said Harish Sarma, Marketing & Product Director, Pluxee India. "This campaign reflects a shift towards meaningful, choice-driven spending. We're proud to turn everyday expenses into experiences that truly matter while boosting purchasing power of our consumers." This initiative reinforces Pluxee's vision: enabling users to experience more of what matters - be it a midweek indulgence, a surprise treat, or a long-awaited escape - made possible through smarter everyday spending. Top-up the joy, today, visit, visit Pluxee is a leader in employee benefits and motivation, supporting businesses in attracting, engaging, and retaining talent through a broad range of solutions across Meal, Wellbeing, Learning, Rewards & Recognition & whole range of other offerings. With 28+ years of expertise in India, Pluxee partners with 11,000+ companies across the public and private sectors, fostering a trusted network of 150,000+ merchant partners on meal and 5 million+ merchants on other benefits. Every day, Pluxee India works to support 3.5 million+ consumers in 1,800+ towns nationwide. Powered by innovative technology and a dedicated team, Pluxee India delivers meaningful and personalized experiences through a single card and app to enhance the well-being of its consumers at work and beyond. Carrying forward a 45+ year global legacy, Pluxee is committed to creating a positive impact on local communities, promoting sustainability, and enabling its stakeholders to do what matters the most. For more information, visit

Pluxee's Summer Carnival Delivers Value and Aspirational Rewards to India's Workforce
Pluxee's Summer Carnival Delivers Value and Aspirational Rewards to India's Workforce

Fashion Value Chain

time10 hours ago

  • Business
  • Fashion Value Chain

Pluxee's Summer Carnival Delivers Value and Aspirational Rewards to India's Workforce

With rising daily costs and increasing financial mindfulness, India's working professionals are seeking ways to make their paychecks go further; without giving up on every-day joy. Pluxee's Summer Carnival taps into this shift, turning everyday spends into meaningful, high-value rewards. From assured cashback to aspirational giveaways like iPhones and luxury hotel stays, the campaign makes everyday spending feel smarter, more satisfying, and joyfully intentional. Turn everyday spending into a summer of rewards Here's how Pluxee consumers are winning big this season. New users receive a flat Rs. 200 joining bonus, while every self-load to the Pluxee Meal Wallet earns an assured 2% cashback. Users who load Rs. 2,500 and above stand a chance to win a luxury Taj stay worth up to Rs. 50,000, while those loading Rs. 1,000 and above are eligible to win Rs. 500 Pluxee Gift Cards. Weekly iPhone 16 giveaways are up for grabs through lucky draws for all active Pluxee consumers. In addition, the premium membership program: Pluxee Pro, is available at just Rs. 99, unlocking over Rs. 8,000 in value across food, lifestyle, travel, finance, entertainment, health, and more. With over 5 million merchant touchpoints across 1,800+ towns in the country and a seamless app experience, Pluxee gives users the freedom to spend flexibly and get rewarded for it. The self-load feature enables instant gratification through cashback, while Pluxee Pro enables more value via exclusive discounts across essential lifestyle categories like travel, food, health & wellness, entertainment and more. 'Consumers today are choosing value and flexibility,' said Harish Sarma, Marketing & Product Director, Pluxee India. 'This campaign reflects a shift towards meaningful, choice-driven spending. We're proud to turn everyday expenses into experiences that truly matter while boosting purchasing power of our consumers.' This initiative reinforces Pluxee's vision: enabling users to experience more of what matters – be it a midweek indulgence, a surprise treat, or a long-awaited escape – made possible through smarter everyday spending. Top-up the joy, today, visit, visit About Pluxee India Pluxee is a leader in employee benefits and motivation, supporting businesses in attracting, engaging, and retaining talent through a broad range of solutions across Meal, Wellbeing, Learning, Rewards & Recognition & whole range of other offerings. With 28+ years of expertise in India, Pluxee partners with 11,000+ companies across the public and private sectors, fostering a trusted network of 150,000+ merchant partners on meal and 5 million+ merchants on other benefits. Every day, Pluxee India works to support 3.5 million+ consumers in 1,800+ towns nationwide. Powered by innovative technology and a dedicated team, Pluxee India delivers meaningful and personalized experiences through a single card and app to enhance the well-being of its consumers at work and beyond. Carrying forward a 45+ year global legacy, Pluxee is committed to creating a positive impact on local communities, promoting sustainability, and enabling its stakeholders to do what matters the most. For more information, visit

Pluxee Boosts Merchant Activation by 26% through Strategic Partnership with Worldline's Engagement Program
Pluxee Boosts Merchant Activation by 26% through Strategic Partnership with Worldline's Engagement Program

Fashion Value Chain

time23-04-2025

  • Business
  • Fashion Value Chain

Pluxee Boosts Merchant Activation by 26% through Strategic Partnership with Worldline's Engagement Program

Worldline [Euronext: WLN], a global leader in payment services, has partnered with Pluxee, a leading global employee benefits and engagement partner to address the challenge of inactive merchants through its innovative merchant engagement program: Worldline Maitri. Worldline Maitri is a plug-and-play platform designed to engage with non-transacting merchants and create a sustainable program to increase the activation ratio. In today's dynamic payments ecosystem, merchant engagement remains a key focus area for banks and financial institutions. Inactive or low-transacting merchants pose challenges in terms of missed revenue opportunities and engagement gaps. Without structured engagement programs, banks struggle to maintain active relationships with merchants, leading to poor retention and lower transaction volumes. To address this, Worldline Maitri offers banks and financial institutions a powerful, data-driven solution designed to enhance merchant engagement. Worldline Maitri empowers banks with advanced technology to activate dormant merchants, increase transaction volumes, and foster long-lasting relationships through tailored engagement strategies. These include customized marketing offers, instant rewards, and omni-channel communication-ultimately driving sustainable activation and retention rates. This plug-and-play solution is both scalable and secure, leveraging insightful data to segment and target inactive merchants effectively. Through transaction monitoring and last-mile outreach, Worldline Maitri ensures that merchant activation is not just a short-term boost but a sustainable increase. Since the launch of this engagement platform, Pluxee has achieved a 26% activation rate among its non-transacting merchants, demonstrating the strength of this strategic partnership. Sheik Mohideen, Executive Vice President, Worldline, said, 'We are thrilled with the success of the program helping Pluxee to activate its dormant merchant base. The impressive 26% activation rate is a testament to the power of data-driven engagement and our commitment to providing banks with innovative tools to strengthen merchant relationships. This partnership exemplifies our dedication to enhancing the merchant experience and driving long-term, sustainable growth.' Krishnan Menon, Merchant Relations Director, Pluxee India, said, 'Worldline's intuitive and scalable engagement platform has played a critical role in helping us re-engage with our merchant network. The seamless support and expert guidance from the Worldline team have been instrumental in achieving this outcome. We look forward to continued collaboration that fuels innovation and enhances merchant satisfaction.' This success story demonstrates the transformative potential of targeted engagement programs like Worldline Maitri and highlights how strategic partnerships can create tangible, lasting impact across the payments ecosystem. About Worldline Worldline [Euronext: WLN] helps businesses of all shapes and sizes to accelerate their growth journey – quickly, simply, and securely. With advanced payments technology, local expertise and solutions customised for hundreds of markets and industries, Worldline powers the growth of over one million businesses around the world. Worldline generated a 4.6 billion euros revenue in 2024. In India, Worldline is a leading Omnichannel payments technology player building a robust payment ecosystem for over 26 years. Worldline is the preferred partner for over 30 leading public and private sector banks, leading sectors like NBFCs, insurance companies, e-commerce businesses, startups, retail brands, hotel chains and many more. About PluxeeIndia Pluxee is a leader in employee benefits and motivation, supporting businesses in attracting, engaging, and retaining talent through a broad range of solutions across Meal, Wellbeing, Learning, Rewards & Recognition & a whole range of other offerings. With 28+ years of expertise in India, Pluxee partners with 11,000+ companies across the public and private sectors also fostering a trusted network of 150,000+ merchant partners on meal and 5 million+ merchants on other benefits. Every day, Pluxee India works to supports 3.5 million+ consumers in 1,800+ towns nationwide. Powered by innovative technology and a dedicated team, Pluxee India delivers meaningful and personalized experiences through a single card and app to enhance the well-being of its consumers at work and beyond. Carrying forward a 45+ year global legacy, Pluxee is committed to creating a positive impact on local communities, promoting sustainability, and enabling its stakeholders to do what matters the most. For more information visit

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