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Business Insider
8 hours ago
- Entertainment
- Business Insider
MrBeast is killing his video thumbnail generator after creators revolted — but it won't stop the AI tide
MrBeast is shuttering an AI thumbnail generator after backlash from the creator community. YouTube's biggest star was receptive to criticism from his peers. Will Meta, TikTok, or YouTube listen if their AI tools spark similar outrage? The feature allowed users to generate video thumbnails by mimicking aspects of existing video art, including swapping in faces and other modifications. "You've made something that can steal my (and my artists) hard work without a thought," Twitch and YouTube streamer PointCrow (Eric Morino) wrote on X. Now, MrBeast is backpedaling. In a video posted Thursday, he said he's killing the AI feature and instead directing users of his Viewstats platform to hire human designers. "I care more than any of you could ever imagine about the YouTube community," he said. "It deeply makes me sad when I do something that people in the community are upset by." The backlash to MrBeast's tool shows the tightrope walk that companies must navigate when introducing AI features for creators. There's a fine line between automating work to help influencers save time, and offering shortcuts that creators view as displacing or stealing their work. AI is coming hard for creators MrBeast's thumbnail generator is just the tip of the iceberg when it comes to disruptive AI tech hitting the creator community. Meta, TikTok, and YouTube are all marching forward with AI tools that will change how videos are made, and what ultimately gets watched. And I'd wager they're going to be less receptive than MrBeast to backlash. TikTok users can now turn static photos into AI-generated videos, and YouTube is planning to bring its AI video generator tool Veo 3 to Shorts this summer. If Veo 3 is good enough to produce a TV commercial, it's likely to make a big splash on YouTube. YouTube CEO Neal Mohan said earlier this month that he's "incredibly excited by the potential of AI tools to empower human creativity." You'd be hard pressed to find a creator platform that's not getting overrun with AI these days. Pinterest users are finding AI images are taking over their grid, and music streamer Deezer recently revealed that 18% of all new songs uploaded to its platform are fully AI-generated. There's even a wave of startups helping users automate the entire process of creating and uploading videos to TikTok. Creators can rage against MrBeast, but the biggest players in generative AI are racing ahead. Even as MrBeast has shuttered his short-lived AI thumbnail generator, it's still incredibly easy for creators to generate thumbnails using other AI tools from the likes of OpenAI and Midjourney.
Business Insider
9 hours ago
- Entertainment
- Business Insider
MrBeast is killing his video thumbnail generator after creators revolted — but it won't stop the AI tide
MrBeast, the world's top YouTuber, is shutting down an AI thumbnail generator he released last week after receiving heavy criticism from the creator community. The feature allowed users to generate video thumbnails by mimicking aspects of existing video art, including swapping in faces and other modifications. "You've made something that can steal my (and my artists) hard work without a thought," Twitch and YouTube streamer PointCrow (Eric Morino) wrote on X. Now, MrBeast is backpedaling. In a video posted Thursday, he said he's killing the AI feature and instead directing users of his Viewstats platform to hire human designers. "I care more than any of you could ever imagine about the YouTube community," he said. "It deeply makes me sad when I do something that people in the community are upset by." The backlash to MrBeast's tool shows the tightrope walk that companies must navigate when introducing AI features for creators. There's a fine line between automating work to help influencers save time, and offering shortcuts that creators view as displacing or stealing their work. AI is coming hard for creators MrBeast's thumbnail generator is just the tip of the iceberg when it comes to disruptive AI tech hitting the creator community. Meta, TikTok, and YouTube are all marching forward with AI tools that will change how videos are made, and what ultimately gets watched. And I'd wager they're going to be less receptive than MrBeast to backlash. TikTok users can now turn static photos into AI-generated videos, and YouTube is planning to bring its AI video generator tool Veo 3 to Shorts this summer. If Veo 3 is good enough to produce a TV commercial, it's likely to make a big splash on YouTube. YouTube CEO Neal Mohan said earlier this month that he's "incredibly excited by the potential of AI tools to empower human creativity." You'd be hard pressed to find a creator platform that's not getting overrun with AI these days. Pinterest users are finding AI images are taking over their grid, and music streamer Deezer recently revealed that 18% of all new songs uploaded to its platform are fully AI-generated. There's even a wave of startups helping users automate the entire process of creating and uploading videos to TikTok. Creators can rage against MrBeast, but the biggest players in generative AI are racing ahead. Even as MrBeast has shuttered his short-lived AI thumbnail generator, it's still incredibly easy for creators to generate thumbnails using other AI tools from the likes of OpenAI and Midjourney. MrBeast described his AI thumbnail tool at launch as "the future of YouTube thumbnails" in a since-deleted video. He was probably right.
BBC News
15 hours ago
- Entertainment
- BBC News
MrBeast removes AI YouTube thumbnail tool after backlash
MrBeast has removed a YouTube thumbnail generator that used artificial intelligence (AI) after a backlash from world's most-subscribed YouTuber, real name Jimmy Donaldson, released the tool last week and said his intention had been "to help smaller creators make better thumbnails".But he admitted he had "missed the mark" after it was criticised by other high-profile YouTubers, including PointCrow and Jacksepticeye, who said the tool "steals" creators' work. In a post on X, MrBeast said he'd decided to remove the tool from his YouTube analytics platform Viewstats and would replace it with links to human artists available for commission. When he launched the AI thumbnail tool last week, MrBeast said, he "thought people were going to be pretty excited about it".The small preview pictures are a key part of any YouTuber's strategy, and are used to catch the eye of potential viewers as they scroll through a sea of Beast's tool was advertised as "taking the guesswork out" of designing eye-catching images for an $80 (£58) per month gave users the option to insert themselves into existing thumbnails and recreate the work of other AI - or GenAI - tools such as this are trained on mountains of exisiting data, which are then used to create outputs in response to user are several current court cases examining accusations of copyright theft against companies that make AI real name Eric Morino, accused MrBeast of making "something that can steal... hard work without a thought" and alleged that the AI model was "clearly trained on all our thumbnails and uses them without any creator's permission".While the US streamer said the intention of making content creation more accessible was a "great idea", the tool "fundamentally hurts creators as a whole".MrBeast acknowledged the feedback and told his followers: "I care more than any of you could ever imagine about the YouTube community."Obviously I'm the biggest YouTuber in the world and I don't take that responsibility lightly and so it deeply makes me sad when I do something that people in the community are upset by." He said his goal with Viewstats had been to build tools to help creators, "but if creators don't want the tools, no worries". The US YouTuber has more than 385 million subscribers on the site and is thought to be its highest paid has a number of other business ventures and last year hosted Beast Games, an Amazon series which saw 1,000 people competing in a series of elimination challenges for a $5m (£3.9m) cash series was named in a lawsuit where some contestants claimed they'd been "exploited" during filming - allegations MrBeast said had been "blown out of proportion".In May, the Mexican government accused him of "exploiting" the Mayan pyramids for a video and the month before he had to apologise after fans had a "horrible" experience at a Las Vegas event in his name. Listen to Newsbeat live at 12:45 and 17:45 weekdays - or listen back here.
