19 hours ago
‘Just 1 point': Insane airline event is back
Virgin Australia's 1 Points store was so popular in Melbourne 2023 they had to hire extra security to make sure the long queues didn't block traffic.
Off the back of its success, it's now popping up across the country with Sydney the first to kick things off with a store on Pitt Street on Friday (August 22), followed by Brisbane (September 5) and Melbourne (September 19).
The stores will be filled with premium brands from Dyson to Bose, to designer fragrances that can be redeemed for just 1 point.
Yes, just 1 point. But the catch is, Velocity members must get in quick as the airline hasn't disclosed how many of each product there is.
'It was an amazing day in Melbourne two years ago. We had a queue that long we had to hire extra security guards just to make sure we didn't block traffic,' Nick Rohrlach, CEO of Velocity Frequent Flyer, told
'There was so many people there, it was a huge reaction. Now it's even bigger – we're doing Sydney, Melbourne and Brisbane – starting off with Sydney this Friday.'
Mr Rohrlach reiterated that for 'literally one point' members can come into the store and redeem products and mystery prizes including flights.
'The only catch is you've got to get here early – history will suggest the most popular items sell out super fast,' he told
'There's multiple (of each product), but we won't say how many.'
They include Dyson Airwrap™ multi-stylers, WellCare LED Face Masks, Prada Paradoxe and Burberry Hero fragrances, Bose QuietComfort headphones and Virgin Australia flights and Lounge access.
Part of Velocity's mission to get Aussies to rewards faster and with 59 per cent of loyalty program members seeking more achievable rewards, the airline said the pop-up highlights just how easily everyday spending can unlock great rewards, a welcome boost for households navigating cost-of-living pressures.
'Right now times are still a little tough, cost of living is still really biting and so people can be savvy and use loyalty programs to get greater value,' Mr Rohrlach said.
'We have seen that across the board and also why our program has grown so fast across the years.'
Mr Rohrlach said some loyalty programs you save up for years and you're not sure what you're going to get but it's not the case with Velocity.
'Velocity has always stood for really great value and try to be fast,' he said.
'For example, we lowered our price from Sydney to Melbourne – redemptions are just 5900 points and this rewards store is just to remind people that for as little as a point, this is what you can get.
'A family holiday from Sydney to the Gold Coast is 5900 points. If you have a look at the other guys, they actually just put up their prices, so people can see that value difference.'
How it works
Virgin cabin crew will be on hand to guide members, alongside live DJ sets to keep the energy high. Doors will open 8am in each city. Redeem 1 reward per member, per location.
Just 1 Point is deducted from your Velocity member account in-store. No Points? No problem. Virgin crew will help you earn on the spot.
Virgin Points partners include 7-Eleven, AGL, DiDi and DoorDash.
