Latest news with #Polk
Yahoo
2 days ago
- Automotive
- Yahoo
OpenX Integrates S&P Global Mobility's Polk Automotive Solutions to Unlock Turnkey Closed-Loop Measurement for Auto Marketers, a First for the Supply Side
The direct integration provides actionable insights throughout the automotive purchase lifecycle, empowering buyers to optimize campaigns throughout the funnel. NEW YORK, August 19, 2025--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world's leading omnichannel supply-side platforms, today announced it has integrated with S&P Global Mobility's Polk Automotive Solutions portfolio. This direct integration brings Polk's measurement to the supply side for the first time, combining audience precision with supply path efficiency to deliver superior, measurable outcomes for auto marketers. With US automotive media ad spend projected to surpass $31 billion in 2025, OpenX — through the integration of Polk's advanced analytics solutions — empowers auto buyers to measure and optimize campaigns, delivering real-time attribution tied to actual vehicle transactions. The integration also includes Polk's predictive audiences, which, unlike traditional solutions that rely on sample data or modeled assumptions, are rooted in more than 30 years of ownership history and scored and trained against census-level vehicle transactions. Together with OpenX's people-based identity graph and premium cross-inventory format, this partnership ensures greater targeting accuracy and meaningful campaign results. With OpenXSelect™, a curation and supply-side targeting platform that makes media buying easier, faster, and more precise across channels, and Polk's 2,000+ auto segments built from a rich understanding of auto buyers, media buyers get high-fidelity offline matching, insights to optimize campaigns in-flight, and accurate closed-loop measurement and attribution across CTV, display, and out-of-home campaigns. "Our mission is to deliver the industry's best automotive insights and data that empowers our users to connect more effectively with their customers," says Joe Kyriakoza, VP and General Manager Polk Automotive Solutions at S&P Global Mobility. "Integrating Polk's automotive intelligence into OpenXSelect extends the reach and performance of Polk solutions, giving marketers the insights and scale needed to drive better business outcomes while streamlining campaign setup." OpenX has led curation and supply-side targeting since 2018, when it launched the industry's first and largest independent supply-side identity graph. Today, OpenXSelect pairs premium omnichannel inventory with turnkey audience, behavioral, attention, and sustainability data and over 200,000 direct publisher sites and apps, delivering unmatched scale across CTV, native, app, and web inventory. "This integration marks a major milestone in delivering more advanced, higher-performing tools," said Brian Chisholm, SVP of Strategic Partnerships at OpenX. "Supply-side targeting and curation are maturing rapidly. Targeting has been a key focus for us, and the ability to measure outcomes with Polk delivers significant advertiser value." About OpenX OpenX is an independent omnichannel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world's largest publishers, working with more than 200,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at View source version on Contacts press contact: Zoey Larsen Sign in to access your portfolio
Business Wire
2 days ago
- Automotive
- Business Wire
OpenX Integrates S&P Global Mobility's Polk Automotive Solutions to Unlock Turnkey Closed-Loop Measurement for Auto Marketers, a First for the Supply Side
NEW YORK--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world's leading omnichannel supply-side platforms, today announced it has integrated with S&P Global Mobility's Polk Automotive Solutions portfolio. This direct integration brings Polk's measurement to the supply side for the first time, combining audience precision with supply path efficiency to deliver superior, measurable outcomes for auto marketers. OpenX Integrates S&P Global Mobility's Polk Automotive Solutions to Unlock Turnkey Closed-Loop Measurement for Auto Marketers, a First for the Supply-Side Share With US automotive media ad spend projected to surpass $31 billion in 2025, OpenX — through the integration of Polk's advanced analytics solutions — empowers auto buyers to measure and optimize campaigns, delivering real-time attribution tied to actual vehicle transactions. The integration also includes Polk's predictive audiences, which, unlike traditional solutions that rely on sample data or modeled assumptions, are rooted in more than 30 years of ownership history and scored and trained against census-level vehicle transactions. Together with OpenX's people-based identity graph and premium cross-inventory format, this partnership ensures greater targeting accuracy and meaningful campaign results. With OpenXSelect™, a curation and supply-side targeting platform that makes media buying easier, faster, and more precise across channels, and Polk's 2,000+ auto segments built from a rich understanding of auto buyers, media buyers get high-fidelity offline matching, insights to optimize campaigns in-flight, and accurate closed-loop measurement and attribution across CTV, display, and out-of-home campaigns. 'Our mission is to deliver the industry's best automotive insights and data that empowers our users to connect more effectively with their customers,' says Joe Kyriakoza, VP and General Manager Polk Automotive Solutions at S&P Global Mobility. 'Integrating Polk's automotive intelligence into OpenXSelect extends the reach and performance of Polk solutions, giving marketers the insights and scale needed to drive better business outcomes while streamlining campaign setup.' OpenX has led curation and supply-side targeting since 2018, when it launched the industry's first and largest independent supply-side identity graph. Today, OpenXSelect pairs premium omnichannel inventory with turnkey audience, behavioral, attention, and sustainability data and over 200,000 direct publisher sites and apps, delivering unmatched scale across CTV, native, app, and web inventory. 'This integration marks a major milestone in delivering more advanced, higher-performing tools,' said Brian Chisholm, SVP of Strategic Partnerships at OpenX. 'Supply-side targeting and curation are maturing rapidly. Targeting has been a key focus for us, and the ability to measure outcomes with Polk delivers significant advertiser value.' About OpenX OpenX is an independent omnichannel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world's largest publishers, working with more than 200,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at
Chicago Tribune
4 days ago
- Business
- Chicago Tribune
Waukegan Community Unit School District 60 receiving additional revenue from state's evidence-based funding program
As Gwen Polk prepares the budget she will present to the Waukegan Community Unit School District 60 Board of Education in September, she has learned that she has approximately $6.2 million in additional revenue courtesy of the State of Illinois' evidence-based funding program. Though every school district receives some of the $9.25 billion appropriated by the Illinois General Assembly, Tier 1 districts like Waukegan and North Chicago School District 187 face a harder time adequately funding education, including a smaller property tax base, and receive the most. When the Illinois General Assembly approved the final $350 million in May — $43 million was held for distribution at a later time — Lake County's 13 Tier 1 districts and the Regional Office of Education were awarded 87.5% of the county's total, with District 60 getting 38% — $6.2 million. Polk, District 60's associate superintendent for business and financial services, said the proposed budget currently sits at slightly less than $327 million. With COVID-19 federal relief funds no longer available, the additional money from the state is a big help. 'We're all affected by the fiscal cliff,' Polk said, referring to the federal money schools received nationwide. 'The increase (from the state) is going to help.' Lake County's 47 school districts and the Regional Office of Education collectively received just under $16.3 million in additional evidence-based funding earlier this month from the state, bringing its total to more than $562 million to augment their budgets. For the Waukegan public schools, Polk said evidence-based funding provides for more than half of its total revenue, which also includes property tax income. The approximate district-wide enrollment for the 2025-2026 school year is 14,000. By contrast, Barrington Community Unit School District 220, a Tier 4 district — they receive the smallest amount of evidence-based funding — with approximately 8,100 students, received just over $6.5 million. State Sen. Adriane Johnson, D-Buffalo Grove, said evidence-based funding became law in Illinois in 2017 to help all schools get to a level of funding to adequately educate youngsters. 'Education is the great equalizer,' Johnson said, 'If students' schools are adequately funded they they get the support and resources they need. This helps students in low-income areas get those resources.' Originally proposing $550 million for the final round of evidence-based funding, Johnson said that with a tight state budget, $350 million was the most she and her colleagues could get passed. In Waukegan, like most school districts, the bulk of the budget goes toward salaries and benefits for teachers, staff, and administrators. The current evidence-based funding is 4.1% more than a year ago, but not close to full adequacy. With the largest share of evidence-based funding in Lake County, District 60's adequacy level is 72%, well below the ideal amount. Barrington's adequacy level is 119%. Some of the highest adequacy levels are found where the property values are also high. Leading Lake County in adequacy is Rondout School District 72 at 255% which includes parts of Lake Forest, Lake Bluff, Green Oaks, and Mettawa. Bannockburn School District 106 is at 202% while Lake Forest High School District 115 is at 193% and Township High School District 113 serving Deerfield and Highland Park High Schools is at 190%. District 187 Principal John Price said the adequacy level in North Chicago dropped from 78% to 71%. A year ago, there was a large influx of migrant children that is not the case this year. The district is receiving $1.67 million, the second-highest amount in Lake County. Price said District 187's budget is approximately $80 million, and its evidence-based funding totals just under $40.1 million.
Boston Globe
30-07-2025
- Sport
- Boston Globe
Patriots receiver Ja'Lynn Polk is excited about this season, not looking back on his disappointing rookie year
But the year ended up being Get Starting Point A guide through the most important stories of the morning, delivered Monday through Friday. Enter Email Sign Up 'I don't even think about last year,' Polk said. 'We've got a new staff, new team. The energy is great around here. I'm here now. I'm stepping each foot forward and keeping my faith in the Lord.' Advertisement It's clear that the Patriots wanted to upgrade the wide receiver room this offseason, signing Stefon Diggs and Mack Hollins in addition to drafting Kyle Williams in the third round. With Polk, DeMario Douglas, Kayshon Boutte, Kendrick Bourne, and Javon Baker all returning, the bottom of the depth chart is tight. Advertisement So, does the 23-year-old Polk feel he's competing for a roster spot? 'No, I think I'm in a fight with myself,' he said. 'I'm competing with myself each and every day, trying to be better than I was yesterday. As long as I've got that mind-set, I'm going to be great.' Despite the obvious change in circumstances, Polk insisted not much has changed for him. He said he's entering the year with 'a new focus,' but wouldn't elaborate. How would he describe his mind set? 'Everything is pretty much the same,' he said. 'Working hard each and every day, trying to earn a role, and go out there and play for the team.' What about his game? 'I don't really think nothing is really different,' Polk said. 'I just got my foot in the water that first year. Now, when I get the opportunity to get going, we're going to make it happen.' Decisions by the coaching staff last season likely affected Polk's production (or lack thereof). His position coach last season, Tyler Hughes, had no prior experience in that role. Executive vice president of player personnel Eliot Wolf also said earlier this year that the team may have 'put too much on [Polk's] plate' and 'stunted his growth.' Now, with a new coaching staff, Polk sounds hopeful that his opportunity hasn't already passed. Even after missing the first four training camp practices, he said he doesn't feel he's behind because he was able to log mental reps instead. He also caught a touchdown pass from Maye on Monday. 'There's been some positive things that he's done since he's been back,' coach Mike Vrabel said Wednesday. 'I didn't see the mental errors, which sometimes occur when you are getting the installation but not able to go and rep it.' Advertisement Polk wouldn't acknowledge any frustrations, instead expressing excitement about the chance to run routes, get physical, and learn a new offense. 'I'm really happy and excited to be out here,' he said. Nicole Yang can be reached at
Axios
15-07-2025
- Health
- Axios
E. coli levels surge at Easter Lake; swim advisory issued
Easter Lake, recently praised as a success story for its water quality and recreational benefits, now has a swimming advisory due to high levels of E. coli. Why it matters: High levels of E. coli bacteria in recreational water can pose serious health risks, particularly for children, the elderly and individuals with weakened immune systems. Driving the news: Polk County Conservation's water monitoring test late last week showed E. coli levels more than doubled from the previous week, exceeding the acceptable range. Signs warning beachgoers at the Athene North Shore Recreation Area were posted by the agency. E. coli itself is not necessarily harmful, but it is often found with other contaminants that can cause illness if the water is ingested, Polk officials wrote in the online notice. State of play: On Monday, more than a dozen state beaches and at least five other city or county beaches across the state, including Lake Ahquabi in Warren County, issued swim warnings. Reality check: E. coli is everywhere and most strains don't cause disease, Polk County Conservation director Rich Leopold tells Axios. The recent spike is likely associated with warm weather and recent rains, with testing levels possibly returning to acceptable levels in the coming days, he said. Catch up fast: Easter Lake was placed on Iowa's Impaired Water List in 2004, which signals areas that fail to meet federal water quality standards. It was added to the list because of poor water clarity from algae, phosphorus and sediment. Zoom in: The lake was taken off the impaired list last year after a multimillion-dollar, multiyear effort to restore wetlands, dredge and refill the lake. The Iowa Department of Natural Resources highlighted the lake earlier this year to showcase the success of water quality improvement initiatives. The intrigue: Jim Bollard, president of the Easter Lake Area Neighborhood Association, tells Axios that goose feces may contribute to the spike.
