23-05-2025
GM Trademarked the Pontiac Name, But Don't Expect a Comeback
It's been 16 years since
General Motors killed the Pontiac brand
, and nearly three years since the
Bring back Pontiac
Facebook page's last official post. There's still a lot of love out there for the brand, with plenty of folks clamoring for its return. But there's little chance GM will resurrect Pontiac, despite the automaker's recent trademark filing.
GM filed a
trademark application
in the United States late last month for the Pontiac name. However, the filing isn't for the automaker to use it on a future automobile. The application specifically states that this is for "Hub caps for vehicles; Horns for vehicles; License plate frames; Novelty license plate frames."
2008 Pontiac G8 ST Concept
It looks like the General wants to keep the Pontiac name under its control. The company has had the name locked down since 2005, and while it no longer builds any Pontiac models, there are still plenty on the road, with owners who want branded accessories, parts, and other memorabilia. So the renewed
trademark
makes sense.
Pontiac was one of several brands that GM discontinued when the automaker faced insolvency in the late 2000s. Not even Bob Lutz could save the iconic brand. He
told us last year
that he still considers the brand's death "to be borderline a tragedy."
We do too, Bob. We do too.
Check Out More From Pontiac:
This Pontiac Trans Sport Is Our New Favorite Lego Set
This Was Pontiac's Last Concept Car
Get the best news, reviews, columns, and more delivered straight to your inbox, daily.
back
Sign up
For more information, read our
Privacy Policy
and
Terms of Use
.
Source:
US Patent and Trademark Office
via
CarBuzz
Share this Story
Facebook
X
LinkedIn
Flipboard
Reddit
WhatsApp
E-Mail
Got a tip for us? Email:
tips@
Join the conversation
(
)