Latest news with #PopUpBagels
Forbes
28-05-2025
- Entertainment
- Forbes
The Dirty Martini Has Entered The Breakfast Game
Dirty Martinis have been trendier than ever in recent years, as this classic cocktail has found its way into everything from dips to pasta dishes and taken over social media each and every time. But the latest incarnation of the trend has taken the Dirty Martini into a place that's rather unexpected – breakfast. PopUp Bagels, itself often the topic of conversation in food circles, is known for seasonal schmears inspired by holidays or pop culture moments, and their latest limited-edition flavor just may be their most exciting one yet. Launching on May 29 and available through June 4 shall be, of all things, the Dirty Martini Schmear. Creamy and briny, it's everything we would expect in a chilled cocktail class, but instead primed to be spread on a bagel….where it seems to make so much sense, it is almost like it was always meant to be. After generations of pairing savory and briny tastes like scallion cream cheese with smoked salmon, why not bring olives into the mix? Some may say they've belonged there all along. The Dirty Martini flavor is the result of a collaboration that evolved over some time and made a lot of sense. 'Mezzetta actually reached out to us about a potential collaboration, and once Dirty Martini was on the table, we knew it was the move. ALB Vodka jumped in too, and the rest came together pretty naturally - it just made sense!' said Adam Goldberg, founder of Popup Bagels, in an email. 'We packed it with everything that makes a Dirty Martini, a Dirty Martini. Mezzetta's briny olives, a splash of ALB Vodka, and just the right balance of salt and tang," said Goldberg. But this is a flavor that's been on the brand's radar for years. "Loyal fans have been asking for a Dirty Martini schmear forever - and with martinis having such a moment right now, it finally felt like the perfect time," said Goldberg. It's also a way to start building excitement for National Martini Day, but don't expect it to be around that long. "We always bring back schmears by popular demand, but this one won't return in time for National Martini Day. That said, we've got even more exciting partnerships lined up for June - stay tuned!' said Goldberg. The Dirty Martini flavor will be available at all PopUp bagel locations through June 4 and is now available for preorder.
Axios
07-04-2025
- Entertainment
- Axios
I tried PopUp Bagels in Boston so you don't have to
PopUp Bagels, the chain that wants you to rip apart pieces of your bagel like a caveman and dump it into a vat of cream cheese, is taking on the Boston breakfast scene. Against my better judgment, I tried it. The intrigue: What began as a pandemic experiment in a man's Westport, Connecticut, home has expanded across that state, New York and now Boston. PopUp appeared in Wellesley and the Seaport and recently secured a lease to set up shop in Harvard Square. Catch up quick: The concept of ripping a bagel chunk and dipping it into a cream cheese container feels wrong. But I volunteered as tribute. Actually, my editors asked me to go. Maybe they were entertained by the shudder I let out when the topic came up. Who am I to deprive them and the readers of some fun at my expense? Anyway, that's what I told myself as I pulled apart a chunk of everything bagel and dunked it into a container of Parmesan-garlic cream cheese. (Yes, I spilled seeds and spices all over my table.) My seven-word review: I wanted to hate it. I couldn't. Zoom in: The bagel was almost as chewy as a New York bagel, with a crispy crunch around the edges. The Parmesan and garlic were tasty, but not overpowering. Between the lines: If you or your kids ever watched SpongeBob SquarePants, you might remember that Squidward, the grumpy squid Krabby Patty employee, insisted he hated the burgers. Then he bit into a morsel of a patty, and — to his dismay — it changed his tastebuds forever. I'm not saying this is Krabby Patty good. It's just better than I'd like to admit.
Yahoo
03-04-2025
- Business
- Yahoo
East Coast Bagel Shop PopUp Bagels Set to Expand to LA
LA may be becoming a bagel Bagels, the viral East Coast bagel chain known for its 'rip-and-dip' serving method and rotating selection of spreads, is now making its way to Southern California. The brand plans to open 35 new locations across Los Angeles, San Diego, and Orange County in the coming years, according to a statement from PopUp in 2020 by Adam Goldberg, PopUp Bagels began as an at-home hobby before opening its first standalone store in New York in 2021. The chain has since grown to operate multiple locations across New York, Connecticut, and Massachusetts. PopUp's unique offering centers around its signature "rip-and-dip" method, where bagels are served with small tubs of whipped spreads for customers to dip their bagel in. Along with classic options like plain and scallion cream cheeses, the shop offers unique spreads each week. Past flavors have included a Guinness-infused cream cheese for St. Patrick's Day. As for the bagels themselves, there are five: everything, sesame, salt, plain, and poppyseed. Keeping with this simple approach, PopUp doesn't cut or toast their bagels, nor do they offer joins the growing presence of East Coast style bagels in Los Angeles. Earlier this year, the legendary New York-based H&H Bagels opened a location in Santa Monica. For the Southern California expansion, PopUp has teamed up with industry figures James Marzouk of Sweetzer Capital, who will handle the opening of 25 locations across Los Angeles and Orange County, as well as with Paul Goodman and Griffin Thall of Bagel Boyz, who will manage 10 locations in San Diego. PopUp's expansion to the West Coast is part of their mission to select locations in "high-traffic" urban and suburban areas, according to the statement.'We're hyper-focused on targeting locations that enhance the brand's momentum and deliver the volume and vibe that have defined its presence in New York. We're looking to plant roots in communities that want to be a part of the story — this is just the start," said is optimistic that the PopUp Bagels brand will resonate with Angelenos.'Whether grabbing a dozen to share with neighbors or bringing a few bagels to the beach with friends, PopUp Bagels is here to fuel connections and create moments that bring communities together," said expansion is part of PopUp's broader goal to be available in cities across the U.S., with a South Florida location slated to open this summer, according to Miami New first PopUp Bagels locations in Southern California are set to open later this year. Never Miss a Beat! Subscribe to Los Angeles Magazine's The Daily Brief for daily updates delivered straight to your inbox. Join below or by clicking here.
Yahoo
17-02-2025
- Climate
- Yahoo
Sunny and cool start to the week before the next storm system arrives
Central Florida will start the work week with sunny and cooler temperatures, but a storm system will bring big changes. Cooler air moved into the region Sunday night, and dry and cool conditions are expected for Presidents' Day. We will see plenty of sunshine for the holiday, with below-average temps. Highs will be in the upper 60s with steady northeasterly winds. Read: President Trump makes pit stop at Daytona 500 Overnight tonight, expect clear skies and cool temps. Tuesday morning's lows will be in the low 50s, with the 40s likely northwest of Orlando. Warmer weather quickly returns for Tuesday afternoon. Read: Central Florida Dragon Parade rings in the year of the Snake Expect partly cloudy skies and highs back in the mid-70s. Rain chances move in for Wednesday as a strong cold front moves into the area. Scattered showers and a few storms are expected, with warm highs in the low 80s. Read: Virally famous PopUp Bagels pursues Central Florida locations Behind the front, another round of cool air is expected. Highs Thursday and Friday will be in the upper 60s with plenty of sunshine. Another storm system moves in for the weekend, with temps holding in the upper 60s. Follow our Severe Weather team on X for updates: Chief meteorologist Tom Terry Kassandra Crimi David Heckard
Boston Globe
05-02-2025
- Entertainment
- Boston Globe
A visit to PopUp Bagels, very viral and now open in Boston
PopUp offers a streamlined menu of plain, everything, poppy, salt, and sesame bagels, sold in packs of three ($15), six ($22), or 12 ($42). The price includes one of PopUp's schmears (or, in the case of the 12-pack, two), a.k.a. cream cheese. Here, things get more trend-driven and fanciful, with plain, scallion, vegan, and limited edition flavors such as spicy vodka sauce, truffle, pumpkin spice, and Grillo's Pickles Pickle de Gallo, a collab with the local company. There are also rotating butters, from pesto to cacio e pepe to brown sugar cinnamon. Get Winter Soup Club [Coming Soon] A six-week series featuring soup recipes and cozy vibes, plus side dishes and toppings, to get us all through the winter. Enter Email Sign Up But PopUp's real signature is how the bagels are served: piping hot and whole. The bagel shop's tagline is 'Not Famous But Known.' Its catch phrase is 'Grip, Rip, and Dip.' Both are trademarked. There will be no slicing at PopUp Bagels. There will be no toasting. There will be no schmearing of the schmears. There will be gripping, ripping, and dipping. And probably waiting. Because due to all those viral videos, there is often a line snaking out of the shop and around the building. Advertisement PopUp Bagels features traditional bagel varieties including everything, sesame, poppy, salt, and plain. Creativity comes into play with limited edition schmears such as spicy vodka sauce, pumpkin spice, and Grillo's Pickles Pickle de Gallo. Erin Clark/Globe Staff/Erin Clark I show up to try the bagels on a cold and rainy day, when the Seaport shop is packed but the line to get inside is short and fast-moving. Suits me. I'm line-skeptical, as in my experience the wait is equally likely to lead to something amazing or deeply mediocre. I'm also bagel-opinionated, because I grew up in New York, where all bagels were New York bagels, with density, form, and flavor that became my benchmark for what bagels should be. I do not want to eat cottony round bread with a hole in the middle that claims the title. I love a Montreal bagel — when I'm in Montreal. Does a shop sell rainbow-hued bagels, or bagels in flavors like sundried-tomato-gochujang-kalamata-kelp-asiago-ube-chocolate-chip? I'm going to have to pass. Advertisement I appreciate the traditional bagel flavors on offer at PopUp. I order six, one of each plus a second everything, because everything bagels are my favorite. (I do not recall them even being an option during my childhood, when my choice was either onion or bialy, but I'm adaptable within reason.) Of course, I get the limited edition schmear, currently spicy scallion. On Customers wait in line to order at PopUp Bagels in the Seaport. The viral bagel shop plans to expand nationally. Erin Clark/Globe Staff/Erin Clark Every single customer is wearing Uggs. Gwyneth Paltrow smiles from the collage that covers the walls. 'They don't have the Pickle de Gallo anymore,' someone laments, and her friend wails, 'Noooo!' (I am also sad about this.) There is a small table to perch at, and a few people are sitting on the floor. I'm taking my bagels to go. 'Appreciate you,' says the staff member handing me the bag. This is what staff members say to everyone when concluding a transaction. But inside my paper bag is real, genuine, unquestionable warmth. Steam wafts from the opening, and in the cold wet of the Seaport, it seems magical. The bagels are small, plump, generously festooned with seeds. Back in Ye Olde Subaru, I rip off a piece of an everything, and more steam wafts forth. The bagels are crisp outside, airy and bouncy inside, so moist they are a step away from underbaked. When I bite in, they squish , visibly compressing. There's a slight sweetness to the dough. It is enjoyable, if not my Platonic ideal. When I try the poppy seed bagel, it's tougher and chewier than the rest. Is the flavor less popular, and thus a little less fresh? Is this a preview of what the bagels might taste like a few hours after they've cooled? Because not that I won't try, but I can't eat six bagels in one go. Advertisement I have gripped, and I have ripped. What am I missing here? Into the schmear the bagel goes, and with a giant glob of spicy scallion cream cheese in the mix, bagel subtleties matter less. This dipping system is fun, but also filling, because cream cheese isn't really a dip. Within a few bites I've eaten a normal bagel's worth. I'll stick to schmearing my schmears in the future. The menu board at PopUp Bagels in the Seaport, featuring limited edition spicy scallion schmear and pesto butter. Erin Clark/Globe Staff/Erin Clark A few hours later, back in my kitchen, I pull a room-temperature bagel from the bag and take a bite. It's tough already. PopUp Bagels offers reheating instructions: Toast the bagel or run it quickly under water and place directly on the rack of a 350 degree oven for 5 to 7 minutes. I try the latter and it works like a charm. But most bagels don't require this treatment until the next day. The truly special thing here may be receiving this warmth, watching steam curl into cold air, even waiting in line to experience something communal, a longing quickly and easily satisfied, a moment shared. Advertisement I'm not so cynical as to dismiss this. But I wouldn't call it the best bagel in New York, as some have, or Boston either. Among others, we have Stand in line for a bagel, why not! But don't forget your local favorites. PopUp Bagels, 70 Pier 4 Boulevard, Suite 330, Seaport, Boston, 617-982-6783, Fresh trays of plain and everything bagels await at PopUp Bagels' new Seaport location in Boston. Erin Clark/Globe Staff/Erin Clark Devra First can be reached at
