Latest news with #PortofinoOrangeGlitter
Indian Express
a day ago
- Entertainment
- Indian Express
Taylor Swift's new album has ‘Portofino Orange Glitter' theme: What is this colour, linked to an Italian village
Taylor Swift's new album, The Life of a Showgirl, will be out on October 3, the singer announced earlier this week. The album's vinyl records are available for pre-order on her website, in the colour 'Portofino Orange Glitter'. As with anything related to Swift, brands swiftly jumped on to the colour, with Netflix, FedEx, Walmart, M&Ms, Playdoh, Sesame Street, United Airlines, Cinnabon, and others featuring orange in their posts and campaigns. On Google, searches for 'Taylor Swift' returned orange digital confetti and an orange heart. Time magazine reported that The Empire State Building, New York Times Square, and the Kansas City Union Station sported orange lights on August 12 evening. new profile pic 🧡 — X (@X) August 12, 2025 But what exactly is Portofino Orange, and what does it denote? We explain Swift has been wearing orange outfits in the last leg of her record-breaking two-year-long Eras Tour. On August 13, when she appeared on the podcast New Heights, hosted by her boyfriend Travis Kelce and his brother Jason Kelce, she spoke about the colour. 'I've just always liked it, Jason,' she said, as quoted by AP. 'It feels like kind of energetically how my life has felt. And this album is about what was going on behind the scenes in my inner life during this tour.' Orange is indeed bright and vibrant, although that has meant the colour being associated with danger and alarm. Think traffic cones, the India Meteorological Association's orange alerts, and the orange uniform of American prisoners, familiar to most of us thanks to TV shows. After the Air India flight crash in June, many of us learnt that aeroplanes' black boxes are actually orange so they can easily be spotted among the wreckage or in water after a crash. Portofino is a fishing village in Italy, known for its charming coastline and a preferred vacation destination for the rich and famous. Portofino is known for its pastel-coloured houses, which often have architectural details like colonnades, ornamental windows, etc. painted on the facade, rather than actually constructed. This makes the houses stand out against the blue of the water, and look specially ethereal in the orange rays of the setting or rising sun. Traditionally, there were practical reasons behind the aesthetic beauty. Fishermen needed their houses to stand out against the sea so they could make out which village they should head to when returning from the ocean. According to the publication Italian Segreta, natural, locally available pigments used in the area gave ochre and terracotta colours, which are shades of orange. Also, in the narrow lanes of these coastal villages, painting on architectural details was easier than moving in heavy machinery to actually build those features. A very brief history of orange While the colour orange has probably been known to humans since the first sunrise, the English word for it is much more recent — as late as the 16th century, according to British historian Kassia St Clair in her book 'The Secret Lives of Colours'. '…before that English speakers had used the cumbersome portmanteau giolureade or yellow-red,' St Clair writes. The colour orange was brought into prominence in art by the Impressionist movement, which originated in France in the 1860s. 'The painting that gave the movement its name, Claude Monet's Impression, Sunrise, has, at its centre, a bright orange sun. This new school of artists, fired up on new optical theories of colour contrasts, made extensive use of orange. Paired with blues (its opposite on the colour wheel) the super-bright chrome and cadmium pigments produced zinging contrasts that were deployed again and again by artists including Toulouse-Lautrec, Munch, Gauguin and Van Gogh,' St Clair writes.
South China Morning Post
2 days ago
- Entertainment
- South China Morning Post
Orange Era? All about the colour linked to Taylor Swift's new album
Taylor Swift swathed her bombshell new album announcement this week in a shade she is calling Portofino Orange Glitter after donning the colour onstage during the latter part of her latest tour. Will The Life of a Showgirl usher in the pop star's Orange Era? On her boyfriend Travis Kelce's New Heights podcast, Swift leaned toward a yes. 'I've just always liked it,' she said. 'It feels like kind of energetically how my life has felt. And this album is about what was going on behind the scenes in my inner life during this tour.' In all its glory, the colour can evoke creativity, enthusiasm, energy, optimism and more. Swift performs at the Paris La Defense Arena during her Eras Tour concert in Paris, on May 9, 2024. Photo: AP While some see a downside in the brighter hues, perceiving them as clownish or silly, orange is more often exuberant or inviting, colour experts said. The positive sentiments are precisely how Swift described the mood she wanted to capture on the album: 'so exuberant and electric and vibrant'.
Yomiuri Shimbun
4 days ago
- Entertainment
- Yomiuri Shimbun
Taylor Swift's New Album Has Everyone Seeing Orange: An Exploration of the Color
NEW YORK (AP) — Orange you ready for it? Taylor Swift swathed her bombshell album announcement in a shade she's calling Portofino Orange Glitter after donning the color onstage during the latter part of her latest tour. So now, will 'The Life of a Showgirl' usher in the pop star's Orange Era? On the 'New Heights' podcast Wednesday night, Swift leaned toward a yes. 'I've just always liked it, Jason,' she said, addressing interlocutor Jason Kelce, while sitting next to boyfriend Travis Kelce. 'It feels like kind of energetically how my life has felt. And this album is about what was going on behind the scenes in my inner life during this tour.' In all its glory, the color can evoke creativity, enthusiasm, energy, optimism and more. While some see a downside in the brighter hues, perceiving them as clownish or silly, orange is more often exuberant or inviting, color experts said. The positive sentiments are precisely how Swift described the mood she wanted to capture on the album: 'so exuberant and electric and vibrant.' Here's an exploration of the color orange, from pale peach to deep terra cotta. Orange brings all the feels Laurie Pressman, vice president of Pantone Color Institute, said Swift's shifting of her color story to a bright orange feels like a 'new personality coming out.' 'And she looks so happy,' Pressman said. 'She's glowing and she's basking.' The orange hue Swift is going with is the perfect expression of positive vibes, Pressman said. The closest shade in Pantone's vast library of color is called 'Exuberance.' 'Even when you go down to the peaches, which are very pale,' she said, referencing the spectrum of orange, 'there's a deliciousness, there's a warmth that comes with that. There's just a softness, a tactility. There's a sweetness to it.' In its deeper tones, orange is also all goodness, Pressman said. 'Going all the way over to the darker terra cottas, there's an earthiness and authenticity, but also warmth. Whereas red is about being bold and dramatic, orange is more friendliness, more approachable,' she said, noting a previous era of Swift's. As saffron, it can have religious connotations The saffron shade is a different story in a contemporary context in India, said Dheepa Sundaram, who researches Hindu nationalist politics as an assistant professor of religion at the University of Denver. In ancient Hinduism and Buddhism, she said, monks and other spiritual figures who renounce worldly life clothe themselves in saffron garb as a way to express their piety. 'Some people have speculated that it's because saffron (the spice) was really cheap as a dye and sort of fit with the poverty roles of monks and aesthetes. Kings and royalty preferred more expensive colors like the colors of rubies and emeralds,' Sundaram said. (Nowadays, though, saffron is among the world's most expensive spices.) Fast forward a couple thousand years, give or take, to a right-wing policy strategy wielded by Prime Minister Narendra Modi's powerful Bharatiya Janata Party that aims to implement Hindu nationalist views and embraces the saffron color as a symbol. Incendiary, anti-Muslim songs have been dubbed 'saffron pop.' 'The color saffron has become their color. They have sort of positioned themselves as true Hindus, and this has become part of that schtick,' Sundaram said. So what about that glittery Portofino orange? Swift and Kelce frolicked last year in Lake Como, but did they also hit up Portofino and soak up some orange-hued charm in the coastal village known for its colorful buildings? That's unclear, which didn't stop the mayor of Portofino and the Portofino Yacht Marina from jointly hopping on the orange Tay train for the album announcement. On Tuesday, the Italian Riviera playground for the rich and famous, via Instagram, issued the 'it' couple an open invitation to visit. 'We are ready to welcome you, and we are already preparing an official Portofino Yacht Marina T-shirt for you… with a logo in perfect orange!,' read the Italian-language post. 'Between sunsets on the sea, music and the magic of the main square, Portofino awaits you. And it already shines in your color.' The luxe destination features ocher- and terra cotta-colored buildings along the port that reflect on the water, particularly during sunsets. The gingers are ready for it! We went directly to the source, redheads, to suss out the orange appeal. Sara Schafer, a 40-year-old lawyer in Fort Lauderdale, Florida, is the ginger-haired mother of two ginger-haired daughters. All three are dedicated Swifties. Schafer also proudly owns a bright orange car. 'We're all really excited. It's a great day when we have Swiftie news,' she said. 'I love everything orange. It's like happy sunshine.' Scott Walls, a hospital operations manager in Norwalk, Connecticut, is also a ginger, but he doesn't count himself among the Swifties. He's a huge New York Knicks fan, though. And what are the Knicks' team colors? Bright orange and blue, often proudly worn by mega-fans like Spike Lee. 'I've got a ton of Knicks stuff,' said Walls, 32. 'And it's funny that growing up in Westchester (New York), I played on a basketball team that had orange and blue as the colors.' He encountered some light teasing as an orange-haired kid growing up in small-town Pelham. 'Sometimes people would make comments. I didn't like it so I'd fight back. My brother is also a redhead and he would celebrate it more,' Walls said. Schafer added: 'You know what they say, redheads are the feistiest. We feel everything more deeply.' Orange has a young appeal in home decor Amy Wax, a color expert focusing on residential and commercial design, called orange a universally feel-good hue that evokes youthfulness in interior spaces. 'I've done dining rooms in a really, really rich rusty orange. It kind of takes the traditional red dining room and updates it. It feels more contemporary,' she said. Swift's stage design featured orange touches, including a projection of a mysterious orange door, confirmed by Swift on the podcast as a clue she was heading into a new era. Orange also works for transitional spaces like hallways. 'A light orange in a hallway can feel very pleasing and energetic,' Wax said. Orange blends beautifully with browns, cream colors and other neutrals, she said. Who can pull off wearing orange? Natalie Tincher, founder of the BU Style consulting company and personal wardrobe stylist, said people shouldn't fear wearing the color. There's likely a shade out there for everyone. Swift's own tour included lots of orange stage costumes, including the work of the late Italian designer Roberto Cavalli. Vibrant orange will pop and softer oranges can lend harmony with softer skin tones, Tincher said: 'Incorporate it into a scarf, a handbag or a trouser if you don't want it reflecting your face.' And what company is known for its orange luxury goods? That's right, Hermès. The 'Hermès Orange' and 'Hermès Amber' are signatures of the French fashion house known for its silk scarves and pricey handbags. On a more egalitarian level, and despite the seasonal nature of — dare we utter the words — pumpkin spice, Tincher sees orange in some shade or another as perfectly acceptable year-round. For the bright, bold shades, consider pairing a loud orange with a lighter tone, Tincher said. Or go all in with a bright monochromatic orange look. 'And browns are very big right now as a neutral so you could do a rich brown with a bright orange,' she said. 'Mom's rules aren't the case anymore.'
Toronto Sun
4 days ago
- Entertainment
- Toronto Sun
Taylor Swift's new album has everyone seeing orange: An exploration of the colour
Published Aug 14, 2025 • 6 minute read Taylor Swift performs at the Paris Le Defense Arena as a part of her Eras Tour concert in Paris, May 9, 2024. Photo by Lewis Joly / AP Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page. This advertisement has not loaded yet, but your article continues below. THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. SUBSCRIBE TO UNLOCK MORE ARTICLES Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. REGISTER / SIGN IN TO UNLOCK MORE ARTICLES Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account. Share your thoughts and join the conversation in the comments. Enjoy additional articles per month. Get email updates from your favourite authors. THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK. Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors Don't have an account? Create Account NEW YORK (AP) — Orange you ready for it? Taylor Swift swathed her bombshell album announcement in a shade she's calling Portofino Orange Glitter after donning the color onstage during the latter part of her latest tour. So now, will 'The Life of a Showgirl' usher in the pop star's Orange Era? On the 'New Heights' podcast Wednesday night, Swift leaned toward a yes. 'I've just always liked it, Jason,' she said, addressing interlocutor Jason Kelce, while sitting next to boyfriend Travis Kelce. 'It feels like kind of energetically how my life has felt. And this album is about what was going on behind the scenes in my inner life during this tour.' In all its glory, the colour can evoke creativity, enthusiasm, energy, optimism and more. While some see a downside in the brighter hues, perceiving them as clownish or silly, orange is more often exuberant or inviting, colour experts said. This advertisement has not loaded yet, but your article continues below. The positive sentiments are precisely how Swift described the mood she wanted to capture on the album: 'so exuberant and electric and vibrant.' Here's an exploration of the colour orange, from pale peach to deep terra cotta. Orange brings all the feels Laurie Pressman, vice president of Pantone Colour Institute, said Swift's shifting of her colour story to a bright orange feels like a 'new personality coming out.' 'And she looks so happy,' Pressman said. 'She's glowing and she's basking.' The orange hue Swift is going with is the perfect expression of positive vibes, Pressman said. The closest shade in Pantone's vast library of colour is called 'Exuberance.' 'Even when you go down to the peaches, which are very pale,' she said, referencing the spectrum of orange, 'there's a deliciousness, there's a warmth that comes with that. There's just a softness, a tactility. There's a sweetness to it.' Your noon-hour look at what's happening in Toronto and beyond. By signing up you consent to receive the above newsletter from Postmedia Network Inc. Please try again This advertisement has not loaded yet, but your article continues below. In its deeper tones, orange is also all goodness, Pressman said. 'Going all the way over to the darker terra cottas, there's an earthiness and authenticity, but also warmth. Whereas red is about being bold and dramatic, orange is more friendliness, more approachable,' she said, noting a previous era of Swift's. As saffron, it can have religious connotations The saffron shade is a different story in a contemporary context in India, said Dheepa Sundaram, who researches Hindu nationalist politics as an assistant professor of religion at the University of Denver. In ancient Hinduism and Buddhism, she said, monks and other spiritual figures who renounce worldly life clothe themselves in saffron garb as a way to express their piety. This advertisement has not loaded yet, but your article continues below. 'Some people have speculated that it's because saffron (the spice) was really cheap as a dye and sort of fit with the poverty roles of monks and aesthetes. Kings and royalty preferred more expensive colours like the colours of rubies and emeralds,' Sundaram said. (Nowadays, though, saffron is among the world's most expensive spices.) Fast forward a couple of thousand years, give or take, to a right-wing policy strategy wielded by Prime Minister Narendra Modi's powerful Bharatiya Janata Party that aims to implement Hindu nationalist views and embraces the saffron colour as a symbol. Incendiary, anti-Muslim songs have been dubbed 'saffron pop.' 'The colour saffron has become their colour. They have sort of positioned themselves as true Hindus, and this has become part of that schtick,' Sundaram said. This advertisement has not loaded yet, but your article continues below. Swift and Kelce frolicked last year in Lake Como, but did they also hit up Portofino and soak up some orange-hued charm in the coastal village known for its colourful buildings? That's unclear, which didn't stop the mayor of Portofino and the Portofino Yacht Marina from jointly hopping on the orange Tay train for the album announcement. On Tuesday, the Italian Riviera playground for the rich and famous, via Instagram, issued the 'it' couple an open invitation to visit. 'We are ready to welcome you, and we are already preparing an official Portofino Yacht Marina T-shirt for you… with a logo in perfect orange!,' read the Italian-language post. 'Between sunsets on the sea, music and the magic of the main square, Portofino awaits you. And it already shines in your colour.' This advertisement has not loaded yet, but your article continues below. The luxe destination features ocher- and terra cotta-colored buildings along the port that reflect on the water, particularly during sunsets. The gingers are ready for it! We went directly to the source, redheads, to suss out the orange appeal. Sara Schafer, a 40-year-old lawyer in Fort Lauderdale, Florida, is the ginger-haired mother of two ginger-haired daughters. All three are dedicated Swifties. Schafer also proudly owns a bright orange car. 'We're all really excited. It's a great day when we have Swiftie news,' she said. 'I love everything orange. It's like happy sunshine.' Scott Walls, a hospital operations manager in Norwalk, Connecticut, is also a ginger, but he doesn't count himself among the Swifties. He's a huge New York Knicks fan, though. And what are the Knicks' team colours? Bright orange and blue, often proudly worn by mega-fans like Spike Lee. This advertisement has not loaded yet, but your article continues below. 'I've got a ton of Knicks stuff,' said Walls, 32. 'And it's funny that growing up in Westchester (New York), I played on a basketball team that had orange and blue as the colours.' He encountered some light teasing as an orange-haired kid growing up in small-town Pelham. 'Sometimes people would make comments. I didn't like it so I'd fight back. My brother is also a redhead and he would celebrate it more,' Walls said. Schafer added: 'You know what they say, redheads are the feistiest. We feel everything more deeply.' Orange has a young appeal in home decor Amy Wax, a colour expert focusing on residential and commercial design, called orange a universally feel-good hue that evokes youthfulness in interior spaces. 'I've done dining rooms in a really, really rich rusty orange. It kind of takes the traditional red dining room and updates it. It feels more contemporary,' she said. This advertisement has not loaded yet, but your article continues below. Swift's stage design featured orange touches, including a projection of a mysterious orange door, confirmed by Swift on the podcast as a clue she was heading into a new era. Orange also works for transitional spaces like hallways. 'A light orange in a hallway can feel very pleasing and energetic,' Wax said. Orange blends beautifully with browns, cream colours and other neutrals, she said. Who can pull off wearing orange? Natalie Tincher, founder of the BU Style consulting company and personal wardrobe stylist, said people shouldn't fear wearing the colour. There's likely a shade out there for everyone. Swift's own tour included lots of orange stage costumes, including the work of the late Italian designer Roberto Cavalli. This advertisement has not loaded yet, but your article continues below. Vibrant orange will pop and softer oranges can lend harmony with softer skin tones, Tincher said: 'Incorporate it into a scarf, a handbag or a trouser if you don't want it reflecting your face.' And what company is known for its orange luxury goods? That's right, Hermes. The 'Hermes Orange' and 'Hermes Amber' are signatures of the French fashion house known for its silk scarves and pricey handbags. On a more egalitarian level, and despite the seasonal nature of — dare we utter the words — pumpkin spice, Tincher sees orange in some shade or another as perfectly acceptable year-round. For the bright, bold shades, consider pairing a loud orange with a lighter tone, Tincher said. Or go all in with a bright monochromatic orange look. 'And browns are very big right now as a neutral so you could do a rich brown with a bright orange,' she said. 'Mom's rules aren't the case anymore.' Love concerts, but can't make it to the venue? Stream live shows and events from your couch with VEEPS, a music-first streaming service now operating in Canada. Click here for an introductory offer of 30% off. Explore upcoming concerts and the extensive archive of past performances. Sunshine Girls Sunshine Girls World Columnists Toronto & GTA
Washington Post
4 days ago
- Entertainment
- Washington Post
Taylor Swift's new album has everyone seeing orange: An exploration of the color
NEW YORK — Orange you ready for it? Taylor Swift swathed her bombshell album announcement in a shade she's calling Portofino Orange Glitter after donning the color onstage during the latter part of her latest tour. So now, will 'The Life of a Showgirl' usher in the pop star's Orange Era? On the 'New Heights' podcast Wednesday night, Swift leaned toward a yes. 'I've just always liked it, Jason,' she said, addressing interlocutor Jason Kelce, while sitting next to boyfriend Travis Kelce. 'It feels like kind of energetically how my life has felt. And this album is about what was going on behind the scenes in my inner life during this tour.' In all its glory, the color can evoke creativity, enthusiasm, energy, optimism and more. While some see a downside in the brighter hues, perceiving them as clownish or silly, orange is more often exuberant or inviting, color experts said. The positive sentiments are precisely how Swift described the mood she wanted to capture on the album: 'so exuberant and electric and vibrant.' Here's an exploration of the color orange, from pale peach to deep terra cotta. Laurie Pressman, vice president of Pantone Color Institute, said Swift's shifting of her color story to a bright orange feels like a 'new personality coming out.' 'And she looks so happy,' Pressman said. 'She's glowing and she's basking.' The orange hue Swift is going with is the perfect expression of positive vibes, Pressman said. The closest shade in Pantone's vast library of color is called 'Exuberance.' 'Even when you go down to the peaches, which are very pale,' she said, referencing the spectrum of orange, 'there's a deliciousness, there's a warmth that comes with that. There's just a softness, a tactility. There's a sweetness to it.' In its deeper tones, orange is also all goodness, Pressman said. 'Going all the way over to the darker terra cottas, there's an earthiness and authenticity, but also warmth. Whereas red is about being bold and dramatic, orange is more friendliness, more approachable,' she said, noting a previous era of Swift's. The saffron shade is a different story in a contemporary context in India, said Dheepa Sundaram, who researches Hindu nationalist politics as an assistant professor of religion at the University of Denver. In ancient Hinduism and Buddhism, she said, monks and other spiritual figures who renounce worldly life clothe themselves in saffron garb as a way to express their piety. 'Some people have speculated that it's because saffron (the spice) was really cheap as a dye and sort of fit with the poverty roles of monks and aesthetes. Kings and royalty preferred more expensive colors like the colors of rubies and emeralds,' Sundaram said. (Nowadays, though, saffron is among the world's most expensive spices.) Fast forward a couple thousand years, give or take, to a right-wing policy strategy wielded by Prime Minister Narendra Modi's powerful Bharatiya Janata Party that aims to implement Hindu nationalist views and embraces the saffron color as a symbol. Incendiary, anti-Muslim songs have been dubbed 'saffron pop.' 'The color saffron has become their color. They have sort of positioned themselves as true Hindus, and this has become part of that schtick,' Sundaram said. Swift and Kelce frolicked last year in Lake Como, but did they also hit up Portofino and soak up some orange-hued charm in the coastal village known for its colorful buildings? That's unclear, which didn't stop the mayor of Portofino and the Portofino Yacht Marina from jointly hopping on the orange Tay train for the album announcement. On Tuesday, the Italian Riviera playground for the rich and famous, via Instagram, issued the 'it' couple an open invitation to visit. 'We are ready to welcome you, and we are already preparing an official Portofino Yacht Marina T-shirt for you... with a logo in perfect orange!,' read the Italian-language post. 'Between sunsets on the sea, music and the magic of the main square, Portofino awaits you. And it already shines in your color.' The luxe destination features ocher- and terra cotta-colored buildings along the port that reflect on the water, particularly during sunsets. We went directly to the source, redheads, to suss out the orange appeal. Sara Schafer, a 40-year-old lawyer in Fort Lauderdale, Florida, is the ginger-haired mother of two ginger-haired daughters. All three are dedicated Swifties. Schafer also proudly owns a bright orange car. 'We're all really excited. It's a great day when we have Swiftie news,' she said. 'I love everything orange. It's like happy sunshine.' Scott Walls, a hospital operations manager in Norwalk, Connecticut, is also a ginger, but he doesn't count himself among the Swifties. He's a huge New York Knicks fan, though. And what are the Knicks' team colors? Bright orange and blue, often proudly worn by mega-fans like Spike Lee. 'I've got a ton of Knicks stuff,' said Walls, 32. 'And it's funny that growing up in Westchester (New York), I played on a basketball team that had orange and blue as the colors.' He encountered some light teasing as an orange-haired kid growing up in small-town Pelham. 'Sometimes people would make comments. I didn't like it so I'd fight back. My brother is also a redhead and he would celebrate it more,' Walls said. Schafer added: 'You know what they say, redheads are the feistiest. We feel everything more deeply.' Amy Wax, a color expert focusing on residential and commercial design, called orange a universally feel-good hue that evokes youthfulness in interior spaces. 'I've done dining rooms in a really, really rich rusty orange. It kind of takes the traditional red dining room and updates it. It feels more contemporary,' she said. Swift's stage design featured orange touches, including a projection of a mysterious orange door, confirmed by Swift on the podcast as a clue she was heading into a new era. Orange also works for transitional spaces like hallways. 'A light orange in a hallway can feel very pleasing and energetic,' Wax said. Orange blends beautifully with browns, cream colors and other neutrals, she said. Natalie Tincher, founder of the BU Style consulting company and personal wardrobe stylist, said people shouldn't fear wearing the color. There's likely a shade out there for everyone. Swift's own tour included lots of orange stage costumes, including the work of the late Italian designer Roberto Cavalli. Vibrant orange will pop and softer oranges can lend harmony with softer skin tones, Tincher said: 'Incorporate it into a scarf, a handbag or a trouser if you don't want it reflecting your face.' And what company is known for its orange luxury goods? That's right, Hermès. The 'Hermès Orange' and 'Hermès Amber' are signatures of the French fashion house known for its silk scarves and pricey handbags. On a more egalitarian level, and despite the seasonal nature of — dare we utter the words — pumpkin spice, Tincher sees orange in some shade or another as perfectly acceptable year-round. For the bright, bold shades, consider pairing a loud orange with a lighter tone, Tincher said. Or go all in with a bright monochromatic orange look. 'And browns are very big right now as a neutral so you could do a rich brown with a bright orange,' she said. 'Mom's rules aren't the case anymore.' ___ Associated Press journalist Colleen Barry contributed to this story from Milan.
