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Forbes
3 days ago
- Business
- Forbes
The Luxury Travel Market Continues Its Rapid Upward Trajectory
Hotels cater to affluent travelers by offer luxurious accommodations. Courtesy of Fertitta Entertainment The luxury travel market, a substantial and rapidly growing sector with a global reach, generates about $1.5 trillion each year. Projections indicate a continued strong growth trajectory, with the market expected to reach $2.36 trillion within the next five years. Luxury travel is characterized by a focus on bespoke itineraries and exceptional service that caters to affluent travelers seeking premium, personalized and exclusive travel experiences. It encompasses high-end accommodations, luxurious transportation, curated activities and bespoke services designed to offer comfort, privacy and unique cultural engagements. The following properties cater to the needs of high-end travelers by going well beyond standard tourist offerings: The Post Oak Hotel houses Houston's only Bugatti dealership. Courtesy of Fertitta Entertainment The Post Oak Hotel at Uptown Houston, inaugurated in 2018, is the only Texas Forbes Five-Star Hotel and Spa. With a five-diamond AAA rating, it is the epitome of luxury and Houston class. The hotel houses 250 ultra-modern guestrooms and suites, the largest ballroom in the Uptown Houston area, signature dining and sophisticated amenities embracing every desire of savvy business and leisure travelers alike. With its own helicopter pad on the top of the 38-story tower, the Rolls-Royce showroom and Houston's only Bugatti dealership on the ground floor, you will be immersed in luxury from head to toe. Enjoy the unmatched culinary excellence of Mastro's Steakhouse or any of the hotel's eight other restaurants, cafés and bars. Feel pampered with unique treatments at the spa, including a couple's suite. Don't miss exploring The Cellar, the hotel's expansive wine collection valued at $5 million with over 35,000 bottles. The luxurious design features floor to ceiling windowed wall panels Kimpton Seafire Resort + Spa Kimpton Seafire Resort + Spa, located on Grand Cayman's famed Seven Mile Beach, is Kimpton's first luxury property and Caribbean hotel. The majority of its 264 guestrooms and suites have ocean views through floor-to-ceiling windows, and all have private balconies. Inside, calming neutrals and bursts of tropical color surround discerning guests, along with extravagant baths and other contemporary luxuries. Seafire's 4,700-square-foot tenth floor Presidential Suite offers the ultimate in luxury, with the most exceptional views on the island. High ceilings and an open-plan design give guests space and freedom they crave during their stay, with floor to ceiling windowed wall panels that can be opened completely onto the extensive wraparound balcony with spectacular views over Seven Mile Beach. Sleek, custom-made furnishings hail from Spain and Italy and range from a multi-sectional woven white leather sofa to fully upholstered chaise lounges with walnut accents. The Presidential Suite offers two uniquely designed ensuite bathrooms. The master bathroom, wrapped by a private deck, is designed with white onyx, with a floating tub with views to the sea. The Dunlin redefines luxury in the Lowcountry. The Dunlin Set against the picturesque backdrop of the Kiawah River on Johns Island, South Carolina, The Dunlin, part of the prestigious Auberge Resorts Collection, redefines luxury in the Lowcountry. This intimate boutique resort features just 72 meticulously designed cottage-style guest rooms and suites, each a haven of sophistication and comfort. The rooms boast honey oak floors, custom mint green accents and expansive private porches that invite guests to unwind while taking in sweeping views of the serene marshlands, where the sun rises and sets in a brilliant display of light and color. Inside, the rooms are adorned with luxurious touches such as plush bedding, bespoke furniture and curated art, creating a refined sanctuary that blends modern elegance with Southern charm. For those with discerning palates, Linnette's, the resort's signature farm-to-table restaurant, offers a culinary experience that celebrates the finest local ingredients, while the Aster, an Auberge Spa, provides an array of indulgent treatments designed to rejuvenate and restore. JOIA Aruba is a new 5-star luxury resort. JOIA Aruba by Iberostar JOIA Aruba By Iberostar, Eagle Beach, Aruba Aruba has long been one of the Caribbean's most iconic destinations, celebrated for its powdery white sands, swaying divi-divi trees that bend in the wind's direction and calm turquoise waters perfect for swimming and water sports. This stretch of paradise boasts a new 5-star luxury resort. The recently opened JOIA Aruba By Iberostar is a luxurious retreat on Eagle Beach. With 240 suites including swim-up options for total privacy, three different pool options and a world-class spa designed to deliver the ultimate in relaxation with state-of-the-art facilities like a hydrotherapy area and seven distinct treatment rooms, JOIA Aruba By Iberostar offers the ultimate in indulgence. Picture yourself swimming in the infinity pool while enjoying stunning views of the ocean, or relaxing at the pool bar without ever leaving the water. The Salterra features 100 ocean facing rooms and suites. Salterra, a Luxury Collection Resort & Spa Salterra, a Luxury Collection Resort & Spa, South Caicos, Turks & Caicos South Caicos is a hidden gem in the Turks & Caicos, where unspoiled landscapes meet tranquil azure waters. Known for its vibrant coral reefs, secluded beaches and authentic island culture, it's a haven for nature lovers and those seeking peaceful solitude with an elevated feel. The recently opened Salterra, a Luxury Collection Resort & Spa redefines luxury in the Caribbean with 24-hour butler service, 100 ocean facing rooms and suites (two of which are penthouse Governor's Suites). The property's salt inspired signature fine dining restaurant is just one of six culinary destinations, and the rejuvenating spa offers unique services that provide the perfect balance of therapy and serenity. MORE FROM FORBES Forbes UHNW Travelers Are Embracing The Full-Service Super Villa By Roger Sands Forbes Red Roof Advocates For Women In Hotel Leadership And Ownership By Roger Sands
Forbes
01-08-2025
- Entertainment
- Forbes
How To Access The World's Most Alluring Secret Bars in Hotels
There's something irresistible about a well-kept secret—especially when it involves great cocktails, impeccable ambiance, and just the right amount of mystery. And let's be clear, the new buzz word is secret bars, not speakeasy. (As a cocktail writer for two decades, we're in the era of speakeasy fatigue, so please don't utter that 's' word.) But secret bars as the spin-it-to-win-it phrase? Heck, yes. Hidden behind velvet curtains, tucked behind bookshelves, in random hotel rooms or only accessible by boat, these hotel hidden bars redefine what it means to drink in exclusive style. Here's where to find them, how to get in, and what to expect once you're inside. Epilogue – Four Seasons Resort Orlando at Walt Disney World Resort, FL How to access: Located within the adults-only section of the resort, Epilogue is open to resort guests and select visitors. Reserve online on the hotel's site. What to expect: A sophisticated library-meets-Art Deco setting with a literary theme, a cocktail menu inspired by Florida's stories, and high-end mixology led by Jaclyn Keogh. NAVI – The Post Oak Hotel, Houston, TX How to access: By advance reservation only via the hotel's concierge. Guests are led behind a velvet curtain and through a hidden bookcase into the NAVI lounge inside Post Oak Hotel, the only Forbes Five-Star hotel in $125 per guest (includes five bespoke clarified cocktails, five paired small bites, and a take-home gift).Limited-time: Available through August only. La Isla Secreta – Rosewood Mayakoba, Riviera Maya, Mexico How to access: Open exclusively to resort guests, La Isla Secreta is located on a private island tucked deep within the lush waterways of Rosewood Mayakoba. Access is strictly by boat transfer from Zapote Bar, the resort's award-winning cocktail destination. You'll need to book in advance through the concierge—seating is extremely limited, and the exact location remains intentionally under No entry fee, but premium cocktail pricing to expect: A tropical bohemian hideaway with a focus on rare Mexican spirits. It's discreet, transportive, and made for those who love a well-crafted drink with a healthy dose of intrigue. La Botica – Las Ventanas al Paraíso, a Rosewood Resort, Los Cabos, Mexico How to access: Guests of the resort can reserve Las Ventanas al Paraiso's The Pharmacy (La Botica in Spanish) through the concierge. Space is limited, and walk-ins are unlikely. Fee: 1,600 pesos or roughly $85 usd. What to expect: Cuban speakeasy meets vintage apothecary with live music and a cocktail program built for performance and panache. Canes & Tales – Waldorf Astoria Osaka, Japan How to access: Tucked inside the Waldorf Astoria Osaka, the Canes & Tales bar is open to guests and visitors; reservations recommended, especially for to expect: A moody, jazz-inspired space with menus built around literary tales. No password needed—just come ready to sip slowly and soak in the story. Room Nine01 – Hyatt Centric Las Olas, Fort Lauderdale, FL How to Access: Reserve Room Nine01 through the Hyatt's booking system. Once confirmed, you'll receive a password via text to share at check-in. Then, you'll be handed an unmarked room to Expect: Inside, a corner guest room has been transformed into a swanky 1920s–inspired speakeasy—with retro lamps, vintage artwork, and intimate seating for no more than a dozen people. It's small, exclusive, and perfect for connecting with friends without the noise of a normal Vibe: Think Prohibition glamour meets residential cocktail lounge—cozy, nostalgic, and surprisingly quiet for a hotel. Mile High Cocktail Club – Four Seasons Chicago, IL How to Access: Begin your night at the hotel's ground-floor Adorn Bar. You'll be offered champagne before you're escorted up a private elevator to their 46th-floor corner suite—the Mile High Cocktail Club (no relation to the in-flight mile high club). Reservations are recommended, though walk-ins may be accommodated if space to Expect: Stunning city views, plush furnishings, and a refined cocktail experience. It's a lounge hidden in plain sight, ideal for those who want exclusivity without Vibe: Elevated both literally and metaphorically—this venue perfectly balances Chicago skyline drama with cocktail craftsmanship. Iron Door – Holbrooke Hotel, Grass Valley, CA How to access: Hidden in the basement of the historic Holbrooke Hotel. Open to the public—no password to expect: Stone walls, soft amber light, local live music, and a cocktail program with a bold boilermaker twist. Drop in or call ahead on weekends. So & So's – Romer Hotel, Hell's Kitchen, NYC How to access: Look for the discreet blue door inside the Romer Hotel lobby. Open to the public; no password to expect: A casual-cool vibe with a hi-low food and cocktail menu, plus regular live music events under the 'Somebody at So & So's' banner. First-come, first-served, so arrive early on show nights. More hidden hotel bars to check out:
