Latest news with #PourOverCoffeeRoasters
Hindustan Times
17-05-2025
- Lifestyle
- Hindustan Times
Move over matcha: The warm, nutty hojicha is taking over
As India's culinary horizons continue to expand, Japanese cuisine has become a particular favourite. While the madness over matcha caught on with a sudden quickness, another Japanese tea has quietly been making its mark in the country. Meet hojicha — a roasted green tea with a warm, nutty aroma and a sweet, mellow flavour. Unlike its vibrant, almost floral cousin, matcha, hojicha's signature reddish-brown hue and low bitterness make it a soothing and highly approachable gateway into roasted teas. Rich in antioxidants and low in caffeine, it's comfort in a cup that additionally aids digestion and relaxation. Experts in the food and beverage industry tell us it has less to do with wellness, but rather a global matcha shortage. While hojicha hasn't overtaken its green counterpart, this growing preference for something warmer could be the next big wave in tea culture. Chef Suvir Saran says, 'Hojicha is not just a trend—it's the warm, roasted cousin of matcha. It's smooth, comforting, and hits the Indian palate just right. Think roasted barley meets gentle coffee.' At his soon-to-open Jaipur café, hojicha will star in a limited-time special. 'We're also launching a hojicha dessert at Newmar alongside our mango menu—it's soft, bold, and unforgettable.' Yu Sung Eo, one of the founders of bubble tea company Got Tea, shares that they introduced hojicha to their menu a few months ago. 'When we launched matcha in 2020, it didn't get a great response as it is an acquired taste, but as it became a craze, we started seeing an uptick in signs of acceptance from customers. The introduction of hojicha on our menu has had a similarly quiet response, but we're hoping it will become as big,' he muses. Despite its more muted footprint, Umesh Kapoor, co-founder of Pour Over Coffee Roasters sees hojicha becoming a staple in premium beverage offerings. He also envisions a new movement: Indian tea brands roasting local green tea in Hojicha's style, creating a fusion product that's both familiar and exotic. 'Picture hojicha lattes, sparkling hojicha sodas and cold brews in cafés across urban India. It's comforting, photogenic and ripe for Reels and even branding,' Umesh states. Chef Dheeraj Mathur, cluster executive chef at Radisson Blu, Kaushambi adds that India's growing appetite for international cuisine makes it fertile ground for roasted tea. 'Restaurants and cafés could introduce it as a specialty tea to create a distinctive menu experience. Hojicha's toasty flavour and low caffeine content make it ideal for consumption and digestive comfort,' he explains. The best part? 'It pairs beautifully with Indian desserts like gulab jamun or jalebi, and there's exciting potential for use in marinades, sauces, or even fusion creations like Hojicha kulfi,' he notes, before adding, 'But awareness is key — consumers need to understand its benefits and unique flavour.' Hojicha is made by roasting green tea leaves at high temperatures, which gives it a reddish-brown colour and toasty aroma. To prepare, steep one teaspoon of hojicha in hot water (about 80°C) for 30–60 seconds. Available both in powdered and loose leaf forms, It can be enjoyed hot, iced or as a latte with milk. If you're looking to expand your tea repertoire, check out brands offering hojicha products in India, such as ILEM Japan, Karma Kettle, Brown Living, Dancing Leaf, Sancha Tea Boutique, Satori and Chiran Tea. Hojicha and matcha are both Japanese green teas but differ significantly in flavour, appearance, and use. While complementary, they have distinct places in the culinary and wellness worlds. While hojicha is made by roasting green tea leaves at high temperatures, matcha is a powdered, shade-grown tea known for its vibrant green colour, grassy taste. Matcha is bold, intense and high caffeine content — perfect for an energy boost. Hojicha, on the other hand, is a mellower experience that is more soothing and easier on the gut.
Business Standard
28-04-2025
- Business
- Business Standard
Pour Over Coffee Roasters Launches in India, Brewing Global-Standard Coffee with Local Soul
VMPL New Delhi [India], April 28: A bold new entrant is brewing change in India's coffee culture. Pour Over Coffee Roasters, a next-generation specialty coffee brand founded by certified coffee experts, has officially launched with a mission to bring international-grade coffee experiences to Indian consumers -- one ethically-sourced cup at a time. Founded by Ritika Sharma, Umesh Kapoor, and Aditya Sharma (SCA & IBM-certified professionals), Pour Over Coffee Roasters represents a new wave of artisanal coffee, rooted in sustainability, precision roasting, and modern cafe culture. The brand is already making its presence felt across Delhi NCR, Uttarakhand, Himachal, and Goa, with international expansions in progress in the UAE, Czech Republic, and Germany. A New Era for Indian Coffee At the core of Pour Over's philosophy is a commitment to craftsmanship and conscious consumption. The brand exclusively sources 100% Arabica, single-origin beans from high-altitude estates in Chikmagalur and Coorg, using micro-lot roasting and climate-controlled storage to maintain consistency, flavor, and freshness that rival global standards. "We saw a gap in the Indian market for standardized, world-class coffee experiences," said Aditya Sharma. "Pour Over is our answer -- a fusion of technical mastery, global methodology, and Indian roots." Designed for the New-Age Coffee Consumer Pour Over speaks directly to millennials and Gen Z, delivering inventive, flavor-forward beverages like Cold Brew Lemonade, Spiced Latte, The Bullet, and Vietnamese Signature Blends. Each cup is paired with sparkling water to cleanse the palate, enhancing the sensory experience -- a nod to global tasting etiquette. The flagship outlet in Malviya Nagar, South Delhi, features a live roastery and a cafe-bar concept, merging coffee, culture, and gastronomy. This hybrid model is already attracting attention in high-footfall lifestyle hubs. Scalable Business Models & Franchise Growth Pour Over's strategy includes three distinct business models: - Experiential Cafe-Bars that merge premium coffee with curated menus - Dive Bar-Style Cafes with artisanal offerings - Grab-and-Go Kiosks focused on speed and convenience With a robust operational playbook and brand support, franchise opportunities are now open across India and abroad, offering scalable models for investors and entrepreneurs. Built on Sustainability True to its ethical foundations, Pour Over integrates: - Biodegradable packaging - Energy-efficient roasting technology - Upcycling of spent coffee grounds into fertilizer and skincare products - Local sourcing to reduce transportation emissions The company also partners with sustainable estates that prioritize biodiversity and forest conservation, ensuring every cup contributes to a greener future. For franchise inquiries or more information, visit or follow @pourovercoffeeroasters on Instagram. (ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same)
