Latest news with #PovidoneIodine
Hindustan Times
08-08-2025
- Health
- Hindustan Times
These emergency-use medicines may get cheaper as govt fixes ceiling price
The ceiling prices of four emergency-use medicines have been fixed by the government, which means manufactures currently selling them for higher will have to lower the amount they charge. An employee sorts medicines in a medicine wholesale shop in Lucknow, India, Thursday, Aug. 7, 2025 (AP Photo/Rajesh Kumar Singh)(AP) According to a Times of India report, four emergency-use medicines -- Ipratropium, Sodium Nitroprusside, Diltiazem and Povidone Iodine, have fixed ceiling prices now, and the retail prices of 37 other drug formulations have also been fixed. The National Pharmaceutical Pricing Authority (NPPA) has reportedly said that manufacturers selling these branded or generic medicines will have to reduce the pricing if the current rate exceeds the ceiling price (plus GST). Ipratropium, usually used to treat pulmonary diseases and for asthma, shortness of breath or runny nose, etc has been fixed at ₹2.96 per ml. Sodium nitroprusside, used for heart-related ailments and to lower dangerously shot up blood pressure, has been fixed at ₹28.99 per ml. Diltiazem, another medicine used to control high blood pressure, and chest pain, has been capped at ₹26.72 per capsule. The last emergency-use medicine is Povidone Iodine, used to treat skin disinfection before and after surgeries or minor wounds, and has been capped at ₹6.26 per gram, the TOI report further added. Besides, the retail prices of 37 drugs from companies has been fixed, including antibiotics and painkillers. "Manufacturers selling branded or generic or both versions of the medicines at a price higher than ceiling price (plus GST) shall revise the prices downward not exceeding the ceiling price...," the publication quoted the NPPA as saying. Meanwhile, those already selling the medicines at a price lower than the cap can continue to do so.
Time of India
07-08-2025
- Health
- Time of India
Ceiling price of 4 emergency-use meds, retail price of 37 others capped
NEW DELHI: Govt has fixed the ceiling price of formulations of four emergency-use medicines and fixed retail price of 37 other drug formulations, including antibiotics and painkillers, of certain companies. The emergency-use medicines include Ipratropium, used to prevent wheezing, shortness of breath, coughing and chest tightness in people with chronic obstructive pulmonary disease. Its ceiling price was fixed at Rs 2.96 per ml. For Sodium Nitroprusside, an injectable used to rapidly lower BP in hypertensive emergencies, during surgery to reduce bleeding, and in cases of acute heart failure, it was fixed at Rs 28.99 per ml; for Diltiazem, used to treat high BP and chest pain, it was fixed at Rs 26.72 per capsule; and for Povidone Iodine, used for skin disinfection before and after surgery and minor wound care, it was fixed at Rs 6.26 per gram. "Manufacturers selling branded or generic or both versions of the medicines at a price higher than ceiling price (plus GST) shall revise the prices downward not exceeding the ceiling price...," National Pharmaceutical Pricing Authority (NPPA) said. Manufacturers having an MRP lower than ceiling price shall continue to maintain the existing MRP, said NPPA.
Time of India
11-06-2025
- Health
- Time of India
Neena Gupta redefines timely care with Cipladine
HighlightsCipla Health launches the campaign 'Cipladine – Aapka Fast Aid Expert' featuring actress Neena Gupta as the brand ambassador, reinforcing its position as India's No.1 trusted solution for cuts, wounds, burns, and infections. The campaign highlights Cipladine's unique Povidone Iodine formula that starts acting within just 30 seconds, promoting it as a true 'Fast Aid Expert' rather than just a first aid product. Conceptualized by Lowe Lintas, the campaign showcases relatable stories of Neena Gupta's character, emphasizing the product's rapid action and engaging viewers through humor and efficiency. Cipla Health , a player in consumer healthcare , has announced the launch of its latest campaign, " Cipladine – Aapka Fast Aid Expert ," featuring actress Neena Gupta as the brand ambassador. The campaign reinforces Cipladine's positioning as India's No.1 trusted solution for cuts, wounds, burns and infections — delivering fast and effective healing when it matters most. Backed by its Povidone Iodine (PVPI) formula, Cipladine is proven to stay longer on the skin, penetrate deeper, and start acting within just 30 seconds, making it not just a first aid but true Fast Aid Expert. Shivam Puri, managing director and chief executive officer, Cipla Health said, 'With our new 'Fast Aid' campaign, we're redefining timely care, delivering quick, effective relief when it's needed most. This latest narrative reaffirms Cipladine's place as a household essential, trusted across both urban and rural India. We're delighted to have Neena Gupta bring her authenticity and wide appeal to help take this message forward." Conceptulised by Lowe Lintas , the new campaign creatively brings the "fast action" benefit of Cipladine to life through a series of films featuring Neena Gupta and Shashie Verma. In these quirky and relatable stories, Gupta, a meticulous and quick-witted character, is often seen outpacing her slow, laid-back assistant, echoing Cipladine's rapid action on wounds. Gupta, actress and brand ambassador, shared her excitement about the association, saying, 'Cipladine is quick, reliable, and versatile, it reminds me of the kind of roles I enjoy doing. Being a part of this campaign was a delightful experience.' Subramanyeswar S, group chief executive officer- India and chief strategy officer – APAC, MullenLowe Global said, 'We asked ourselves: how can a leader lead even more distinctively? The answer emerged in a powerful insight - speed - a critical need in first aid. That's when we reimagined Cipladine not just as a product, but as a solution—a fast aid expert in the world of first aid solutions .' Sarvesh Raikar, president (creative), Lowe Lintas added, 'The idea of an ultra-efficient boss and her quest to set things right without wasting time served as a perfect backdrop to launch our refreshed brand idea – to move from 'first aid' to 'fast aid' expert. The chronicles of Neena Gupta and her secretary Sashi Verma, directed by Vivek Dubey, effortlessly bring alive our new narrative of speed, while also bringing a smile on the viewers faces.' The campaign is now live across TV, digital, print, OOH and trade visibility assets, to ensure maximum reach and engagement. Watch the videos here:
