Latest news with #PrafulAkali
Time of India
3 days ago
- Business
- Time of India
Medulla Communications starts Singapore hub to expand APAC operations
Medulla Communications , a Mumbai-based advertising agency specialising in healthcare , has opened a new office in Singapore. The expansion is intended to provide healthcare marketing services across the Asia-Pacific (APAC) region. The new hub will focus on offering a range of services, including brand strategy , digital campaigns, healthcare professional engagement, and patient support programs. Over the last 15 years, the agency has been recognised with several awards for both creativity and marketing effectiveness in healthcare. Praful Akali, founder and managing director of Medulla Communications, stated, "We're excited to now offer our expertise more directly through a presence on the ground." He noted the agency's goal is to drive impact in the region by solving healthcare challenges. Taffy Ledesma, who has prior experience with companies like Johnson & Johnson and Unilever, will lead Medulla's APAC operations as Managing Partner. Ledesma emphasized his focus on "commercial effectiveness" in healthcare communication. Medulla has previously worked with a number of global healthcare companies, including Pfizer, Novartis, and Bayer. The Singapore expansion is part of the agency's strategy to deliver its marketing solutions to a wider audience in the region.
Malaysian Reserve
3 days ago
- Business
- Malaysian Reserve
Medulla Expands Global Footprint with Strategic Launch in Singapore
SINGAPORE, Aug. 14, 2025 /PRNewswire/ — Medulla Communications Pvt. Ltd., one of the world's most awarded healthcare advertising agencies, has announced its expansion into Singapore, establishing a strategic hub to serve the Asia-Pacific region. Known for its expertise in solving healthcare challenges over 15 years, Medulla is looking to create a new super-specialist category as the first digital healthcare advertising agency in Asia. Medulla is one of the rare healthcare-specialist agencies to win the world's biggest awards for both creativity and marketing effectiveness, including Cannes Lions and Effies. This reinforces Medulla's commitment to delivering comprehensive healthcare marketing services across the region, spanning brand strategy, 'brand love' campaigns, performance marketing, healthcare professional communications, CRM, patient support programs, and targeted digital campaigns. 'We've spent 15 years understanding and addressing the world's healthcare challenges, working with brands in APAC through our global team. With our proven healthcare communication capabilities, we're well-positioned to create meaningful impact across the region,' said Praful Akali, Founder and Managing Director of Medulla Communications. Leading Medulla's APAC operations as Managing Partner is Taffy Ledesma, a seasoned executive with extensive experience across healthcare, FMCG, and agency leadership. Taffy's career began client side, working with Johnson & Johnson, Mead Johnson, and Unilever, before he transitioned to agency leadership roles—including Managing Director at DDB Indonesia and Country Head for Indonesia at Hello Health Group. Taffy added, 'My experience on both the client and agency sides of healthcare puts me in a strong position to be a true partner to our clients, ensuring their products and services reach the people they are intended to serve. My focus is on driving commercial effectiveness—and that's what true partnerships achieve.' Medulla has partnered with some global companies including Pfizer, Novartis, Ferring, Mylan, Braintap, and more. Medulla is poised to further its mission of delivering transformative healthcare marketing solutions across new frontiers. About Medulla Communications: Founded by Praful Akali in 2008, Medulla Communications has consistently been recognized as one of the top healthcare agencies globally. The agency has been honoured as the #1 Healthcare Agency of the Year at Cannes Lions in 2016 and secured a top three global ranking for three consecutive years (2015–2017). Medulla has also been ranked as the #4 Most Effective Independent Agency globally by Effies, and the #4 Most Effective Specialist Agency globally by WARC. For media inquiries, please contact: press@ | Website: Photo:
Business Standard
3 days ago
- Business
- Business Standard
Medulla Communications Expands Global Footprint with Strategic Launch in Singapore
PRNewswire Mumbai (Maharashtra) [India], August 14: Medulla Communications Pvt. Ltd., one of the world's most awarded healthcare-specialist advertising agencies, has announced the launch of its new hub in Singapore. With over 15 years of experience in solving complex healthcare challenges, Medulla is now looking to create a super-specialist category as the first digital healthcare advertising agency in Asia. New Hub to Deliver Scalable, Specialist Healthcare Marketing Solutions Across APAC. Medulla is among the rare agencies globally to win the world's biggest advertising awards for both creativity and marketing effectiveness in healthcare. It has been named Healthcare Agency of the Year at the Cannes Lions and ranked among the Top 3 Brands of the Year at the APAC Effies. The move reinforces its commitment to delivering high-impact, end-to-end healthcare marketing services--including brand strategy, creative 'brand love' campaigns, performance marketing, HCP (healthcare professional) engagement (both virtual and on-ground), CRM, patient support programs (PSPs), and precision-targeted digital campaigns. This expansion also enables Medulla to scale its talent pool and resources more effectively across markets including India. "With over 15 years dedicated to understanding and solving healthcare challenges worldwide--including working with clients in Singapore and Asia--we're excited to now offer our expertise more directly through a presence on the ground," said Praful Akali, Founder and Managing Director of Medulla Communications. "We're passionate about improving lives, and we believe that with our proven capabilities, we're well-positioned to drive real impact across the region." Heading Medulla's APAC operations as Managing Partner is Taffy Ledesma, a seasoned leader with extensive experience across healthcare, FMCG, and agency leadership. Taffy began his career on the client side with Johnson & Johnson, Mead Johnson, and Unilever, before moving into agency leadership roles--most recently as Managing Director at DDB Indonesia and Country Head at Hello Health Group. Speaking about his new role, Taffy said: "My experience across both client and agency ecosystems gives me a unique lens to truly partner with brands--ensuring their healthcare innovations reach the people they're meant for. Commercial effectiveness is my core focus, because that's what makes healthcare communication truly meaningful." Medulla has had the privilege of partnering with some of the world's leading global companies including Pfizer, Novartis, Ferring, Mylan, Braintap, Bayer, Kenvue, Big Muscles, IAPC, Muscle Blaze and more. With this expansion, Medulla is poised to further its mission of delivering transformative healthcare marketing solutions across new frontiers. About Medulla Communications: Founded by Praful Akali in 2008, Medulla Communications has consistently been recognized as one of the top healthcare agencies globally. The agency has been honoured as the #1 Healthcare Agency of the Year at Cannes Lions in 2016 and secured a top three global ranking for three consecutive years (2015-2017).
