Latest news with #PreferredHotels
Hospitality Net
28-05-2025
- Business
- Hospitality Net
How Eau Palm Beach Resort & Spa drove $33.5M in direct revenue with smarter email marketing
Revinate's segmentation and marketing automation have been transformative. The ability to send highly personalized emails and target guests at specific points in their journey has directly translated to increased revenue and significantly higher click-through rates. Victoria Gough, Digital Marketing & Communication Specialist, Eau Palm Beach Resort & Spa About Eau Palm Beach Resort & Spa Eau Palm Beach Resort & Spa, a member of Preferred Hotels & Resorts, is a luxury oceanfront property located in Manalapan, Florida. It offers 309 guest rooms and suites, each with a private balcony overlooking either the Atlantic Ocean or lush resort gardens. Spanning seven acres of beachfront property, the resort offers a modern take on Palm Beach luxury, distinct from the more traditional reputation of the area. Eau Palm Beach Resort & Spa combines laidback sophistication with world-class amenities, including an award-winning spa, adults-only Tranquility Pool, nine dining options, and expansive indoor and outdoor event spaces. Ideal for families, couples, and group travelers, Eau Palm Beach is one of Florida's premier destinations for relaxed luxury by the sea. Eau Palm Beach Resort & Spa's challenge When Victoria Gough joined the Eau Palm Beach marketing team, the resort was only scratching the surface of its email marketing capabilities within Revinate Marketing. Emails were limited to monthly broad, generic newsletters and minimal promotional campaigns, missing critical opportunities to engage guests throughout their journey. Automated marketing campaigns were nearly non-existent, and segmentation strategies were minimal, leaving significant direct revenue on the table. How Revinate Marketing automates revenue generation Following an informative and extensive training session with Revinate's education team, the Eau Palm Beach team quickly reimagined their email marketing strategy by launching a series of automated email campaigns, in addition to the cart abandonment campaign that was already in place. This shift allowed the team to reach guests at key moments in their journey, personalize offers, and drive high-value bookings. Automated email results: Cancellation recovery campaign : $493K in direct revenue over eight months : $493K in direct revenue over eight months 'We Miss You' campaigns (180-day and 365-day): Over $645K in direct revenue within three months (featured here) Over $645K in direct revenue within three months (featured here) Cart abandonment campaign: A 60% open rate and $89K direct revenue in just three months How Revinate Marketing drove lucrative direct bookings With Revinate Marketing, one-time campaigns also remained a significant revenue driver for Eau Palm Beach, helping the resort stay top of mind with past guests and promote seasonal offers. By leveraging strong creative and thoughtful audience segmentation, along with timely messaging, Victoria was able to generate impressive results from these individual email sends by increasing send frequency and focusing on segmentation. Campaigns, such as monthly newsletters and special promotions, not only boosted guest engagement but also consistently drove six-figure revenue numbers. One-time campaign results: Monthly newsletter ('In the Kn-Eau'): $276K in revenue from March 2025 edition ('In the Kn-Eau'): $276K in revenue from March 2025 edition One-time campaign revenue: Average of $148K in direct revenue per campaign How focusing on guest data delivered results Beyond basic campaigns, Victoria focused heavily on strengthening Eau Palm Beach's database and segmentation strategy, setting the stage for more personalized communications. By capturing more guest data from the resort's nine restaurants and spa and using that data in their email marketing efforts, she opened the door for highly targeted communications. Guest database improvements: Achieved 77% database email coverage across guests (above 70% is considered good) Integrated spa and dining guest data to broaden marketing reach Segmentation for higher engagement: Focused on hyper-targeted segments like locals within a 30-mile radius and spa experience seekers Spa-focused campaigns achieved an average guest spend of $3,128 How Revinate training empowered the team On-site training with Revinate's education team was a turning point for Eau Palm Beach Resort & Spa. The hands-on sessions not only leveled up the marketing team's skills around segmentation, personalization, and campaign optimization — they also helped bridge the gap between Marketing and Room Sales. Through the training, the marketing team developed a smoother process for campaign follow-up and introduced new practices, such as tagging toll-free numbers back to specific marketing campaigns. This closed the loop between email performance and actual bookings, giving the team real visibility into what was working. Elevated marketing and sales collaboration: Bridged communication between marketing and room sales teams through shared weekly touchpoints Set up new automated lead nurture campaigns focused on warm leads like family and couples' trips Empowered strategic marketing: Gained confidence to build hyper-personalized campaigns with advanced segmentation Sparked a culture of experimentation and optimization, leading to stronger performance across all email initiatives Connected reservations data back to marketing campaigns through toll-free number tagging About Revinate Revinate is a direct booking platform that leads the hospitality industry in driving direct revenue and increased profitability. Our products and our people combine to give hoteliers the superpowers they need to crush their goals. With Revinate, hoteliers shift share away from OTAs and drive tangible results across an individual property or a portfolio. Our industry-leading, AI-powered customer data platform collects, unifies, and synthesizes data to give hoteliers a foundational advantage. Hoteliers gain critical intelligence — guest lifetime spend, stay preferences, ancillary revenue, and more. With Revinate's Rich Guest Profiles™ data, hoteliers don't need to guess who their most profitable guests are or struggle to drive conversions across email, voice, messaging, and digital channels. Revinate's direct booking platform and omnichannel communication technology powers 950+ million Rich Guest Profiles across 12,500+ hotels to drive over $17.2 billion in direct revenue. Media Team Media team | Revinate +1 415 671 4703 Revinate, Inc. View source
Trade Arabia
22-05-2025
- Business
- Trade Arabia
Al Habtoor Palace Dubai wins Preferred Excellence Award
Preferred Hotels & Resorts, one of the largest independent hotel brands, has announced its 2025 Preferred Awards of Excellence, with Al Habtoor Palace among 11 winning hotels. The awards recognise member hotels that embody excellence within the brand's global portfolio of over 600 hotels, resorts, and residences. To qualify for nomination, hotels had to rank among the top in their region as part of the Preferred Hotels & Resorts Integrated Quality Assurance program, which includes third-party on-site inspections and real-time guest feedback from top consumer review sites. 'It is with great pleasure that I extend my warmest congratulations to Al Habtoor Palace Dubai on being named Hotel of the Year – India, Middle East, and Africa. As one of the newest members of the Legend Collection, Al Habtoor Palace Dubai has embraced our partnership with pride and enthusiasm. This esteemed award serves as a distinguished recognition of Al Habtoor Palace Dubai's unwavering commitment to excellence and exceptional hospitality.' Saurabh Rai, Executive Vice President of South Asia, Middle East, Africa and Australasia, Preferred Hotels & Resorts. 'We are truly honored to receive the 2025 Preferred Award of Excellence. This recognition is a testament to the dedication and passion of our entire team, who continuously go above and beyond to create memorable experiences for our guests. Being named Hotel of the Year for the India, Middle East, and Africa region is not only a proud moment for Al Habtoor Palace, but also reinforces our unwavering commitment to delivering excellence at every touchpoint.' Said Stefan Radstrom, General Manager of Al Habtoor City Hotel Collection.
Travel Daily News
22-05-2025
- Business
- Travel Daily News
Preferred Hotels identifies the five emerging forces of luxury travel
New survey fromn Preferred Hotels & Resorts reveals luxury travellers resist the 'beige-ification' of travel and favour distinctive, curated experiences – with loyalty programmes remaining a top priority. LONDON – Preferred Hotels & Resorts released its first Luxury Travel Report – a comprehensive luxury consumer trends study developed in partnership with The Harris Poll. The findings affirm that the desire for travel remains robust, with luxury travellers planning an average of eight leisure trips this year – including three international journeys – and over half expecting to spend more on travel than in 2024. The Luxury Travel Report by Preferred Hotels & Resorts reveals that today's affluent travellers are investing not just money but meaning into their journeys. Luxury travellers seek immersive, curated experiences that feel personal and enduring – avoiding generic, mass-produced offerings in favour of authenticity and emotional connection. The Luxury Travel Report identifies The Five Emerging Forces of Luxury Travel, signalling a new era of expectations: The Beige-ification of Travel Is the Industry's Wake-Up Call Luxury travellers are turning away from sameness in design, service, and experience – nearly 70% say modern luxury hotels have lost their soul to standardisation. The rise of 'dupeΣθρωευs culture' and algorithm-driven itineraries has fuelled a wave of 'destination disillusionment,' where cities and stays feel indistinguishable. Today's affluent traveller craves the unrepeatable: places that excite, environments that surprise, and experiences rooted in individuality. Nearly three-quarters say they won't pay for luxury accommodations that feel generic. Legacy Moments Are the New Luxury Currency Luxury is less about accumulation – it's about transformation. Today's affluent travellers seek rare, authentic experiences that fundamentally shift their worldview and create lasting four-in-five say that insider connections unlock the most unforgettable travel moments and 64% prefer to navigate a destination with advice from locals rather than AI-driven concierge services and digital guides. Curation is the New Standard of Luxury Curation is now as essential as five-star service. Over 90% of luxury travellers say the best journeys feel effortless yet are expertly crafted, with 89% expressing interest in seeing local charm reflected in hotels. Travel advisors are the new power brokers, with 84% of survey respondents agreeing that a trusted travel advisor is more valuable than unlimited internet research. Heritage Is the New Frontier Luxury travellers don't want to just observe history – they want to be part of it. Over 90% seek experiences that immerse them in history and culture, favouring heritage-rich stays. Additionally, with 71% planning multi-generational trips in 2025, demand continues to rise for spacious accommodations that foster connection to each other and their own family roots. Loyalty Programmes Are Lifelines to Consistency and Customisation Amid economic pressures and rising costs, loyalty has become more valuable than ever. For 82% of luxury travellers, loyalty programmes are very important to ensuring hotel quality, while nearly two-thirds say a great past stay drives repeat bookings. Today's loyalty isn't transactional – it's deeply personal, driven by human touch, customisation, and consistent excellence. 'The Luxury Travel Report by Preferred Hotels & Resorts deepens our understanding of the ever-evolving desires of luxury travellers, which is a critical step in reinforcing authenticity and spotlighting the unique, curated experiences that can be found throughout our global portfolio,' said Lindsey Ueberroth, Chief Executive Officer of Preferred Hotels & Resorts. 'We are guided by an ethos that celebrates an independent spirit, transformative experiences, and we remain committed to delivering authentic, memorable stays through our 'Believe in Travel' ideology. Through the Report, we hope to inspire meaningful experiences that resonate with the luxury travel set.' The Luxury Travel Report was conducted by The Harris Poll on behalf of Preferred Hotels & Resorts from February to March, 2025, among over 500 affluent U.S. travellers. Respondents met criteria including an annual household income of more than $250,000, at least $1 million in total assets, and a minimum spend of $10,000 on leisure travel annually.
Globe and Mail
21-05-2025
- Business
- Globe and Mail
The Biltmore Hotel Miami Recognized by Preferred Hotels & Resorts with 2025 Preferred Awards of Excellence
Coral Gables, Florida, May 21, 2025 (GLOBE NEWSWIRE) -- Preferred Hotels & Resorts - the world's largest independent hotel brand - has announced its 2025 Preferred Awards of Excellence with The Biltmore among 11 winning hotels. Presented by the brand's CEO Lindsey Ueberroth and President Michelle Woodley at the annual Preferred Global Conference in Singapore on May 15, 2025 The Biltmore was awarded I Prefer Hotel of the Year 'I would like to extend my sincerest congratulations to The Biltmore Hotel for being awarded the esteemed I Prefer Hotel of the Year award. Awarded the prestigious I Prefer Members' Choice Award in 2022, 2023, and 2024 The Biltmore has truly unlocked the power of loyalty. With a remarkable level of engagement, The Biltmore is a shining example of how a resort can utilize this powerful program to increase repeat guest stays and attract new guests for the future.' Dan Coyle, Executive Vice President, United States & Canada, Preferred Hotels & Resorts. The Preferred Awards of Excellence recognize member hotels that epitomize excellence within the brand's global portfolio of over 600 hotels, resorts, and residences, and inspire the global travel community to pursue #ThePreferredLife. To qualify for nomination, hotels were required to rank among the top in their region as part of the Preferred Hotels & Resorts Integrated Quality Assurance program, which includes third party on-site inspections and real-time guest feedback from the world's top consumer review sites. 'We are honored to be recognized the I Prefer hotel of the year. And it was particularly rewarding to receive the recognition when amongst our fellow PHR-hoteliers at the recent PHR-2025 Awards of Excellence', noted Tom Prescott, President. He continued, 'The Biltmore Hotel endeavors not only to provide all its guests a remarkable experience during their stay but also strives to raise the level of that experience to new heights within the luxury travel segment whenever possible. I am proud of what my team members at the Historic Landmark do each and every day, and even more pleased that our PHR- I Prefer members feel the same way.' The Biltmore Hotel endures as the iconic epicenter of Coral Gables, one of America's first planned cities. Built on a dream in 10 months, the Biltmore and Biltmore Golf will be celebrating a century of rich history in January of 2026. For the full list of the Preferred Awards of Excellence winners, visit
Yahoo
19-05-2025
- Business
- Yahoo
Preferred Hotels & Resorts Announces 2025 Awards of Excellence at the Preferred Global Conference in Singapore
NEW YORK, May 19, 2025 (GLOBE NEWSWIRE) -- Preferred Hotels & Resorts, the world's largest independent hotel brand, is pleased to announce the winners of its 2025 Preferred Awards of Excellence. The awards were presented on May 15 at The Fullerton Bay Hotel at the closing ceremony of the 2025 Preferred Global Conference. Guided by the vision and brand ethos of 'Believe in Travel,' these awards celebrate hotels that go above and beyond excellence in luxury and service. They honor properties that challenge convention and redefine the guest experience through innovation and creativity. This recognition reflects the dynamic nature of hospitality, where staying ahead means continuously adapting to the evolving aspirations of today's travelers. 'It is a true honor to recognize the recipients of the 2025 Awards of Excellence — remarkable hoteliers whose passion, innovation, and unwavering commitment to independent hospitality are shaping the future of our industry," said Lindsey Ueberroth, Chief Executive Officer of Preferred Hotels & Resorts. "Their innovation, dedication, and pursuit of excellence not only set new benchmarks for luxury and service but also serve as a powerful reminder of the transformative impact travel has on individuals and communities worldwide. I am proud to recognize their contributions, which inspire us all to embrace the possibilities of the future, continue raising the standard for what hospitality can achieve, and build authority as a leading voice on the state of the luxury travel market." The 2025 Preferred Global Conference took place from May 13–15 in Singapore, hosted at two iconic members of the Preferred Hotels & Resorts' prestigious Legend Collection — The Fullerton Hotel Singapore and its sister property, The Fullerton Bay Hotel. The conference concluded with a closing ceremony and awards presentation on May 15 at The Fullerton Bay Hotel. Celebrated among an audience of more than 320 hospitality industry leaders, renowned speakers, media, and independent hoteliers from around the world, the awards highlighted the innovative approaches shaping the future of the independent hotel sector. The event underscored the brand's ongoing commitment to its 'Believe in Travel' vision, with a focus on elevating the guest experience and driving meaningful, positive change across the industry. 2025 Preferred Awards of ExcellenceThe Preferred Awards of Excellence recognize member hotels that exemplify excellence within the Preferred Hotels & Resorts global portfolio and inspire the global travel community to pursue #ThePreferredLife. Spanning from New Hotel of the Year to I Prefer Hotel of the Year, the following member properties and hoteliers within the Preferred Hotels & Resorts were honored this year: Hotelier of the Year: Anuraag Bhatnagar, CEO of The Leela Palaces. Hotels and Resorts Hotel of the Year – Overall: Castelfalfi (Montaione, Italy), Legend CollectionHotel of the Year – United States & Canada: The Global Ambassador (Phoenix, United States), Legend CollectionHotel of the Year – Latin America (Mexico, Central, & South America): Rancho Santana (Tola, Nicaragua), L.V.X. CollectionHotel of the Year – Europe: The Alpina Gstaad (Alpina, Switzerland), Legend CollectionHotel of the Year – Asia Pacific: The Fullerton Hotel Singapore and The Fullerton Bay Hotel (Singapore), Legend CollectionHotel of the Year – South Asia, Middle East and Africa: Al Habtoor Palace (Dubai), Legend CollectionNew Hotel of the Year – Resort: MacArthur Place Hotel & Spa (Sonoma, United States), L.V.X. CollectionNew Hotel of the Year – City Center: The RuMa Hotel & Residences (Kuala Lumpur, Malaysia), Lifestyle Collection Hotel of the Year: Biltmore Hotel (Coral Gables, United States), L.V.X. CollectionShiji ReviewPro Award for Online Reputation Management: ATELIER Playa Mujeres (Cancun, Mexico) L.V.X. Collection To qualify for nominations, hotels are required to rank among the top in their region as part of the Preferred Hotels & Resorts Integrated Quality Assurance program – which includes third party on-site inspections and real-time guest feedback from the world's top consumer review sites – and actively demonstrate strong engagement in their partnership with the Preferred Hotels & Resort's brand. From the pool of qualified hotels, the brand's team of regional leaders draw a shortlist across categories with the awards committee, chaired by the Ueberroth Family, selecting the winners. About Preferred Hotels & Resorts Preferred Hotels & Resorts is the world's largest independent hotel brand, representing more than 600 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries. Through its four global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high-quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer™ Hotel Rewards program, Preferred Residences℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit CONTACT: MEDIA CONTACT: Kate Calciano Coordinator, Public Relations Preferred Hotels & Resorts Beyond Green Office: + 1 646-465-9786 Mobile: +1 929-215-6608 kcalciano@ kcalciano@ in to access your portfolio
