How Eau Palm Beach Resort & Spa drove $33.5M in direct revenue with smarter email marketing

Hospitality Net

28-05-2025

Revinate's segmentation and marketing automation have been transformative. The ability to send highly personalized emails and target guests at specific points in their journey has directly translated to increased revenue and significantly higher click-through rates.
Victoria Gough, Digital Marketing & Communication Specialist, Eau Palm Beach Resort & Spa
About Eau Palm Beach Resort & Spa
Eau Palm Beach Resort & Spa, a member of Preferred Hotels & Resorts, is a luxury oceanfront property located in Manalapan, Florida. It offers 309 guest rooms and suites, each with a private balcony overlooking either the Atlantic Ocean or lush resort gardens. Spanning seven acres of beachfront property, the resort offers a modern take on Palm Beach luxury, distinct from the more traditional reputation of the area.
Eau Palm Beach Resort & Spa combines laidback sophistication with world-class amenities, including an award-winning spa, adults-only Tranquility Pool, nine dining options, and expansive indoor and outdoor event spaces. Ideal for families, couples, and group travelers, Eau Palm Beach is one of Florida's premier destinations for relaxed luxury by the sea.
Eau Palm Beach Resort & Spa's challenge
When Victoria Gough joined the Eau Palm Beach marketing team, the resort was only scratching the surface of its email marketing capabilities within Revinate Marketing. Emails were limited to monthly broad, generic newsletters and minimal promotional campaigns, missing critical opportunities to engage guests throughout their journey. Automated marketing campaigns were nearly non-existent, and segmentation strategies were minimal, leaving significant direct revenue on the table.
How Revinate Marketing automates revenue generation
Following an informative and extensive training session with Revinate's education team, the Eau Palm Beach team quickly reimagined their email marketing strategy by launching a series of automated email campaigns, in addition to the cart abandonment campaign that was already in place. This shift allowed the team to reach guests at key moments in their journey, personalize offers, and drive high-value bookings.
Automated email results:
Cancellation recovery campaign : $493K in direct revenue over eight months
: $493K in direct revenue over eight months 'We Miss You' campaigns (180-day and 365-day): Over $645K in direct revenue within three months (featured here)
Over $645K in direct revenue within three months (featured here) Cart abandonment campaign: A 60% open rate and $89K direct revenue in just three months
How Revinate Marketing drove lucrative direct bookings
With Revinate Marketing, one-time campaigns also remained a significant revenue driver for Eau Palm Beach, helping the resort stay top of mind with past guests and promote seasonal offers. By leveraging strong creative and thoughtful audience segmentation, along with timely messaging, Victoria was able to generate impressive results from these individual email sends by increasing send frequency and focusing on segmentation. Campaigns, such as monthly newsletters and special promotions, not only boosted guest engagement but also consistently drove six-figure revenue numbers.
One-time campaign results:
Monthly newsletter ('In the Kn-Eau'): $276K in revenue from March 2025 edition
('In the Kn-Eau'): $276K in revenue from March 2025 edition One-time campaign revenue: Average of $148K in direct revenue per campaign
How focusing on guest data delivered results
Beyond basic campaigns, Victoria focused heavily on strengthening Eau Palm Beach's database and segmentation strategy, setting the stage for more personalized communications. By capturing more guest data from the resort's nine restaurants and spa and using that data in their email marketing efforts, she opened the door for highly targeted communications.
Guest database improvements: Achieved 77% database email coverage across guests (above 70% is considered good) Integrated spa and dining guest data to broaden marketing reach
Segmentation for higher engagement: Focused on hyper-targeted segments like locals within a 30-mile radius and spa experience seekers Spa-focused campaigns achieved an average guest spend of $3,128
How Revinate training empowered the team
On-site training with Revinate's education team was a turning point for Eau Palm Beach Resort & Spa. The hands-on sessions not only leveled up the marketing team's skills around segmentation, personalization, and campaign optimization — they also helped bridge the gap between Marketing and Room Sales.
Through the training, the marketing team developed a smoother process for campaign follow-up and introduced new practices, such as tagging toll-free numbers back to specific marketing campaigns. This closed the loop between email performance and actual bookings, giving the team real visibility into what was working.
Elevated marketing and sales collaboration: Bridged communication between marketing and room sales teams through shared weekly touchpoints Set up new automated lead nurture campaigns focused on warm leads like family and couples' trips
Empowered strategic marketing: Gained confidence to build hyper-personalized campaigns with advanced segmentation Sparked a culture of experimentation and optimization, leading to stronger performance across all email initiatives Connected reservations data back to marketing campaigns through toll-free number tagging
About Revinate
Revinate is a direct booking platform that leads the hospitality industry in driving direct revenue and increased profitability.
Our products and our people combine to give hoteliers the superpowers they need to crush their goals. With Revinate, hoteliers shift share away from OTAs and drive tangible results across an individual property or a portfolio. Our industry-leading, AI-powered customer data platform collects, unifies, and synthesizes data to give hoteliers a foundational advantage.
Hoteliers gain critical intelligence — guest lifetime spend, stay preferences, ancillary revenue, and more. With Revinate's Rich Guest Profiles™ data, hoteliers don't need to guess who their most profitable guests are or struggle to drive conversions across email, voice, messaging, and digital channels.
Revinate's direct booking platform and omnichannel communication technology powers 950+ million Rich Guest Profiles across 12,500+ hotels to drive over $17.2 billion in direct revenue.
Media Team
Media team | Revinate
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Revinate, Inc.
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