4 days ago
- Business
- Business of Fashion
Oneskin Announces $20 Million Investment From Prelude Growth Partners
Oneskin, the longevity-focussed skincare brand based in California, has secured a $20 million investment from growth equity firm Prelude Growth Partners, the company announced on Wednesday. Prelude Growth Partners' investment buys out a former investor and will not dilute any other shareholders' equity.
'We were really impressed with Prelude immediately,' said Oneskin chief executive Carolina Reis Oliveira, adding that the firm had reached out with detailed plans and suggestions as to how a partnership could be fruitful.
Oneskin was founded in 2021 by four Brazilian scientists and uses a proprietary peptide known as OS-01 which the company claims has unique anti-ageing properties. It offers products for the face, body and hair. Its primary channels are its own e-commerce site and Amazon; Reis Oliveira said more than two-third of its business are generated by subscriptions.
Prelude Growth Partners' other beauty investments include the premium skin and body care lines Sol de Janeiro, Summer Fridays and Tower28. Two brands it invested in via the brand incubator The Center have now sold — skincare line Naturium to E.l.f Beauty in 2023, and fragrance maker Phlur to TSG Consumer Partners in July 2025. On Tuesday, it announced it has closed a third fund of $600 million earmarked for high-growth consumer brands.
'We're in a good place financially and have a good cushion in terms of cash,' said Reis Oliveira, adding that it will not need to raise again in the near future and that the funds will go towards a brand refresh, supporting clinical trials and on new hires. Oneskin recently appointed a vice president of growth marketing and a creative director, and will soon recruit a head of brand and chief marketing officer.
The brand will continue to weigh up a retail entry for 2027 and invest in product development and marketing.
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