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Korea Herald
15-05-2025
- Automotive
- Korea Herald
Audi Korea unveils new A5 sedan, accelerating market comeback
Audi Korea unveiled the new A5 sedan and its performance-enhanced S5 trim at a media preview event on Thursday to reinforce its momentum to reclaim its position as a leading imported car brand in Korea. 'As I mentioned during the New Year media roundtable, 2025 will mark the year with the most new model launches for Audi,' said Steve Cloete, executive director of Audi Korea, during the event held in Gimpo, Gyeonggi Province. 'Today, we are excited to unveil these cars.' The sedans represent Audi's second full redesign unveiled in Korea this year, part of a plan to launch 16 new models this year — the largest number since the company's Korean debut in 2004. Built on Audi's Premium Platform Combustion, the sedans offer class-leading interior spaciousness. By adopting an upgraded mild hybrid electric vehicle powertrain — an advancement over the previous 48-volt hybrid system — the models effectively address the noise and vibration issues often associated with diesel engines, the company noted. 'Audi is evolving, perfectly balancing combustion engine excellence with electric revolution. … The development will further strengthen our brand presence here in the Korean market and serve as a foundation for the next leap forward,' Cloete said. The unveiling event also featured a test drive of the A5 and S5, demonstrating their performance under extreme driving conditions such as sudden acceleration, high-speed cornering and abrupt deceleration. 'The models are not intended to be driven like sports cars, but we wanted to showcase their capability to handle such demanding situations,' an Audi Korea official said. Once recognized as one of the top three imported car brands in Korea alongside Mercedes-Benz and BMW by 2023, Audi slipped to seventh place in sales last year, selling 9,304 units in 2024. The lack of new model launches is believed to be a key factor behind the sluggish sales, prompting the company to accelerate its efforts to reclaim its former position by maximizing new car introductions in Korea. The A5 is scheduled to launch in Korea in July, starting at 57.89 million won ($41,415).
Yahoo
29-04-2025
- Automotive
- Yahoo
Audi's new executive estate keeps typical brand-traits alive
The launch schedule has been shaken up, the software is full of bugs and the new names and numbers for the cars every few weeks are puzzling. Yes, Audi hasn't exactly made it easy for its fans recently. The Bavarians are, however, slowly getting back on track. They are launching one new car after another and this spring they will present the next generation of the A6 - first as an Avant estate starting at €58,000 at home in Germany and a few months later as a saloon, which will cost €3,000 less. It is a bit hard to follow developments at Audi. After all, they already presented a "new" A6 e-tron as their first electric car for the business class last summer. They are now following this up with a second car for the combustion engine group with its own shape and a new, different format. Fortunately for loyal Audi customers the new A6 feels pleasantly familiar and they will surely like the sharp looks and choice of petrol and diesel power-trains, with a PHEV in the pipeline. The A6 is sleeker than ever before and, with a drag coefficient of 0.25, is the most streamlined combustion-powered estate car that Audi has so far made. And as with all new models from Ingolstadt, there are innovative lighting effects, such as signature daytime running lights and tail lights which can be individually programmed. But where rival German brands have gone for an ultra-modern or visionary look (or simply tried to grab attention with a dash of bling), Audi has opted for restrained, classic lines. Inside the engineers have also maintained the right balance between tradition and technical avant-garde. Things look and feel very familiar from other recent Audis, with the interior dominated by a dual- or triple-screen set-up. Audi estate owners want space and pace and this powerful big car offers plenty of that: with a wheelbase of around 2.92 metres, even adults can sit comfortably in the rear and the boot has a capacity of 446 to 1,497 litres. Although this is slightly less than its predecessor - that is down to the improved aerodynamics - the rear section is now more practical with a better layout. The large estate offers a dynamic driving experience although the smaller engines are missing some low-end grunt. By the way, Audi uses the now well-known PPC platform for the A6. The platform and architecture for conventionally powered vehicles with longitudinally installed engines is called the Premium Platform Combustion (PPC). The A6 is the first in the family to be equipped with rear-axle steering. This features a steering rack that can independently adjust the front and rear steering angles, depending on the driving situation. At low speeds, the rear wheels turn up to five degrees in the opposite direction of the front wheels, reducing the turning circle. At higher speeds, the rear wheels turn in the same direction as the front wheels, improving stability. Overall it makes the car more agile and also easier to park. Thanks to air suspension, the V6-powered A6 turns into a superior mileage muncher on the motorway although the set-up is a tad rough on back roads. Audi is also trying to lure stingy fleet managers by offering two 2.0-litre engines, each delivering 150 kW/204 hp as a petrol and diesel. Big Audi estates tend to be popular with commercial travellers and other business owners in parts of Europe. The V6 petrol unit is the best of the bunch. It produces 270 kW/367 hp from 3.0 litres of displacement and is even more engaging on the road. The unit comes as standard in the all-wheel drive Quattro version which can dash from 0 to 100 km/h in 4.7 seconds and reach speeds of up to 250 km/h Oh yes: although it was explicitly made for the "old" combustion engine world, this car can also be driven electrically. As a mild hybrid, it will manage a few metres at crawling pace when manoeuvring and soon as a plug-in hybrid will have a much greater zero-emission range. The design is not new, but the character hasn't changed either. The latest generation of the Audi A6 relies on tried and tested virtues, making it a recommendable high-end cruiser with plenty of storage space and even more status, thanks to its powerful engines, agile chassis and lively steering. It also craves a few bends from time to time. As a result, this car should appeals to both corporate customers and the family.
India Today
24-04-2025
- Automotive
- India Today
Audi Q5L showcased at Auto Shanghai 2025
The Audi Q5L was one of the key models showcased by Audi at the ongoing Auto Shanghai 2025, held from April 23 to May 2, 2025, at the National Exhibition and Convention Center in Shanghai. As part of Audi's robust lineup of 19 models displayed alongside its joint-venture partners FAW and SAIC, the Q5L debuted with a focus on combining premium design and advanced The Q5L features a 125mm longer wheelbase compared to the Q5. Built on Audi's Premium Platform Combustion (PPC), the Q5L combines elegance, performance, and technology to strengthen Audi's position. The Audi Q5L boasts a dynamic and muscular exterior, embodying Audi's modern design philosophy. Its sleek lines and bold proportions are accentuated by a signature single-frame honeycomb grille, sharper LED headlights, and sculpted air intakes, giving it a commanding road presence. Designed specifically for China, the Q5L features a 125mm longer wheelbase (2,907mm) compared to the global Q5, extending the cabin to offer more rear-seat legroom and comfort. The interior is a showcase of luxury, with premium materials like fine leather, wood inlays, and ambient lighting. The minimalist dashboard design emphasises functionality, integrating Audi's advanced digital interfaces for a better user and Powertrain Engines equipped with 48-volt mild-hybrid technology power the Q5L advertisementThe 2.0-litre turbocharged petrol engine delivers 241 bhp and is now enhanced with a 48V mild-hybrid system, boosting fuel efficiency and lowering emissions without compromising performance. The engine is paired to a 7-speed S tronic dual-clutch Alongside the Q5L, Audi also showcased 18 other models. The Q5L's interior is a technological marvel, centred around Audi's next-generation MMI panoramic display and an additional passenger-side touchscreen. These high-resolution screens offer a fully customisable digital cockpit, allowing drivers and passengers to access navigation, entertainment, and vehicle settings intuitively. The infotainment system supports seamless smartphone integration, voice control, and real-time connectivity, tailored to the tech-savvy Chinese market. Additional features include a premium Bang & Olufsen sound system, multi-zone climate control, and heated, ventilated seats for enhanced terms of safety, the car comes with a suite of advanced driver-assistance systems (ADAS) enabling assisted driving capabilities. These include adaptive cruise control, lane-keeping assist, and automated emergency braking, designed to enhance driver confidence and passenger safety. The Q5L also features a 360-degree camera system and parking assist, simplifying navigation in tight urban to Auto Today Magazine
