logo
Audi's new executive estate keeps typical brand-traits alive

Audi's new executive estate keeps typical brand-traits alive

Yahoo29-04-2025

The launch schedule has been shaken up, the software is full of bugs and the new names and numbers for the cars every few weeks are puzzling. Yes, Audi hasn't exactly made it easy for its fans recently.
The Bavarians are, however, slowly getting back on track. They are launching one new car after another and this spring they will present the next generation of the A6 - first as an Avant estate starting at €58,000 at home in Germany and a few months later as a saloon, which will cost €3,000 less.
It is a bit hard to follow developments at Audi. After all, they already presented a "new" A6 e-tron as their first electric car for the business class last summer. They are now following this up with a second car for the combustion engine group with its own shape and a new, different format.
Fortunately for loyal Audi customers the new A6 feels pleasantly familiar and they will surely like the sharp looks and choice of petrol and diesel power-trains, with a PHEV in the pipeline.
The A6 is sleeker than ever before and, with a drag coefficient of 0.25, is the most streamlined combustion-powered estate car that Audi has so far made.
And as with all new models from Ingolstadt, there are innovative lighting effects, such as signature daytime running lights and tail lights which can be individually programmed.
But where rival German brands have gone for an ultra-modern or visionary look (or simply tried to grab attention with a dash of bling), Audi has opted for restrained, classic lines.
Inside the engineers have also maintained the right balance between tradition and technical avant-garde.
Things look and feel very familiar from other recent Audis, with the interior dominated by a dual- or triple-screen set-up.
Audi estate owners want space and pace and this powerful big car offers plenty of that: with a wheelbase of around 2.92 metres, even adults can sit comfortably in the rear and the boot has a capacity of 446 to 1,497 litres. Although this is slightly less than its predecessor - that is down to the improved aerodynamics - the rear section is now more practical with a better layout.
The large estate offers a dynamic driving experience although the smaller engines are missing some low-end grunt.
By the way, Audi uses the now well-known PPC platform for the A6. The platform and architecture for conventionally powered vehicles with longitudinally installed engines is called the Premium Platform Combustion (PPC).
The A6 is the first in the family to be equipped with rear-axle steering. This features a steering rack that can independently adjust the front and rear steering angles, depending on the driving situation.
At low speeds, the rear wheels turn up to five degrees in the opposite direction of the front wheels, reducing the turning circle. At higher speeds, the rear wheels turn in the same direction as the front wheels, improving stability. Overall it makes the car more agile and also easier to park.
Thanks to air suspension, the V6-powered A6 turns into a superior mileage muncher on the motorway although the set-up is a tad rough on back roads.
Audi is also trying to lure stingy fleet managers by offering two 2.0-litre engines, each delivering 150 kW/204 hp as a petrol and diesel. Big Audi estates tend to be popular with commercial travellers and other business owners in parts of Europe.
The V6 petrol unit is the best of the bunch. It produces 270 kW/367 hp from 3.0 litres of displacement and is even more engaging on the road. The unit comes as standard in the all-wheel drive Quattro version which can dash from 0 to 100 km/h in 4.7 seconds and reach speeds of up to 250 km/h
Oh yes: although it was explicitly made for the "old" combustion engine world, this car can also be driven electrically. As a mild hybrid, it will manage a few metres at crawling pace when manoeuvring and soon as a plug-in hybrid will have a much greater zero-emission range.
The design is not new, but the character hasn't changed either. The latest generation of the Audi A6 relies on tried and tested virtues, making it a recommendable high-end cruiser with plenty of storage space and even more status, thanks to its powerful engines, agile chassis and lively steering. It also craves a few bends from time to time. As a result, this car should appeals to both corporate customers and the family.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Elon Musk's Attack Of Trump's 'Big, Beautiful Bill' Triggers Internet Feeding Frenzy
Elon Musk's Attack Of Trump's 'Big, Beautiful Bill' Triggers Internet Feeding Frenzy

Yahoo

time32 minutes ago

  • Yahoo

Elon Musk's Attack Of Trump's 'Big, Beautiful Bill' Triggers Internet Feeding Frenzy

Elon Musk seemed kinda mad Tuesday ― and the internet couldn't have been happier. President Donald Trump's former adviser for the unofficial Department of Government Efficiency took to his X social media platform to gripe about the passage of the president's so-called Big Beautiful Bill, calling it 'outrageous' and 'a disgusting abomination.' I'm sorry, but I just can't stand it massive, outrageous, pork-filled Congressional spending bill is a disgusting on those who voted for it: you know you did wrong. You know it. — Elon Musk (@elonmusk) June 3, 2025 To be fair, it's not like the man-child mogul was previously hiding his feelings. Back in May, he criticized the version that passed the House as a 'massive spending bill' that increases the federal deficit and 'undermines the work' done by DOGE. On Monday, Republican politicians who worked on the bill pushed back against Musk's attack, saying he didn't understand how it worked. Many social media users on X, formerly Twitter, reacted to Musk's latest attack with a lot of schadenfreude, that oh-so-apt German word that means finding happiness in another person's misery. Elon Musk just went OFF on Donald Trump and the Republicans. Seems like their divorce is happening ASAP! — Harry Sisson (@harryjsisson) June 3, 2025 So the extremely obvious prediction that Musk and Trump would last 3-4 months before they got into a huge fight and broke was, in retrospect, pretty much 100% correct — Jeremiah Johnson 🌐 (@JeremiahDJohns) June 3, 2025 I bet that the Trump Administration will investigate Musk's companies and charge him with something before the end of the year. — Joshua Reed Eakle 🗽 (@JoshEakle) June 3, 2025 Republicans are such big sellouts that even Musk can't stand them. — Juniper (@JuniperViews) June 3, 2025 Somehow Elon is ignoring the part where tariff revenue more than offsets the spend. Odd — Austin Rogers (@MrAustinRogers) June 3, 2025 It will not get better. The hogs are still at the trough and will refuse to move away from it. There are not enough honest people in Congress who are willing to stand up for the harder right thing even at this stage of our monumental national debt. — General Mike Flynn (@GenFlynn) June 3, 2025 I appreciate you for being honest, but Ive been talking about how Trump would undermine DOGEs efforts since the day DOGE was was a very obvious, and predictable outcome. Leave the GOP & Seek Truth. — Dean Withers (@itsdeaann) June 3, 2025 Weird that you're criticizing Congress instead of the guy behind the bill. — Damin Toell (@damintoell) June 3, 2025 President Trump could have exhibited better leadership and threatened to veto any bill that didn't help to further the mandate he was given to slash government spending and balance the fact that he's pressuring them all to go along with it is telling. — Amygator 🐊 *not an actual alligator (@AmyA1A) June 3, 2025 Elon today. — The Lincoln Project (@ProjectLincoln) June 3, 2025 Well, well, well, what will Republicans do now that their Musk doesn't like their Trump's One Big Beautiful Bill? — Grant Stern (@grantstern) June 3, 2025 Billions of that $$ goes towards your gov contacts. We should cancel them, you're right! — Irishrygirl (@irishrygirl) June 3, 2025 Honestly, after you were the reason he was elected, I seriously thought he would be slightly more deferential/respectful to you. No loyalty bc he doesn't need you anymore. You failed to think ahead and you have no leverage now. — A.J. Delgado (@AJDelgado13) June 3, 2025 Elon Musk Is Leaving The Trump Administration After Criticizing 'Big Beautiful Bill' Republicans Big Mad At Elon Musk For Telling The Truth About 'Big, Beautiful Bill' Elon Musk Unloads On Republicans' 'Disgusting Abomination' Big Beautiful Bill

What Happened to All the Corporate Pride Logos?
What Happened to All the Corporate Pride Logos?

Newsweek

timean hour ago

  • Newsweek

What Happened to All the Corporate Pride Logos?

Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. In a notable shift from recent years, a number of blue-chip corporations and sports organizations are quietly scaling back their public-facing support for LGBTQ+ Pride Month in 2025. About 39 percent of corporate executives say their companies are reducing public Pride efforts this year, according to a recent survey from Gravity Research. That includes less frequent use of rainbow-themed logos, fewer social media posts and scaled-back sponsorships of Pride events. The Context The change comes as brands grapple with political pressure and the fallout from past controversies, including 2023's high-profile backlash against Bud Light and Target for LGBTQ-inclusive campaigns. This pivot coincides with the Trump administration's scrutiny over both federal and private sector DEI programs. Multiple federal agencies, including the Equal Employment Opportunity Commission (EEOC) and the Department of Justice (DOJ), have reportedly threatened investigations into corporate diversity practices. What To Know The muted corporate response this year marks a break from recent traditions. BMW, for example, updated its logo across its global social media footprint last June to reflect Pride Month, even going so far as to defend the decision when a user on X questioned why the rainbow flag was conspicuously absent on its Middle East corporate logos. This is an established practice at the BMW Group, which also takes into consideration market-specific legal regulations and country-specific cultural aspects (4/4) — BMW (@BMW) June 1, 2024 But in 2025, the German carmaker has not repeated the gesture, according to a Newsweek analysis of the company's public-facing social media accounts. Cisco, the Silicon Valley tech giant, also skipped updating its logo this year after incorporating the rainbow flag into its logo as recently as 2024. BMW's Facebook page in 2025 versus 2024. BMW's Facebook page in 2025 versus 2024. Facebook Cisco's Facebook page in 2025 versus 2024. Cisco's Facebook page in 2025 versus 2024. Cisco Newsweek reached out to both Cisco and BMW for comment. The NFL, too, has seen reduced visibility: Only four teams—the Minnesota Vikings, Detroit Lions, Buffalo Bills and Los Angeles Chargers—have changed their logos to mark Pride this June. Most others have remained silent, a departure from the broader participation seen in prior years. According to the ML Football account on X, 12 NFL teams haven't posted about Pride Month: the Baltimore Ravens, Cincinnati Bengals, Cleveland Browns, Pittsburgh Steelers, Kansas City Chiefs, New York Jets, New Orleans Saints, Tennessee Titans, Las Vegas Raiders, Indianapolis Colts, Seattle Seahawks and Dallas Cowboys. Recent public backlash to corporate Pride campaigns has cast a long shadow. Bud Light's partnership with trans influencer Dylan Mulvaney spurred boycotts, political outrage and a significant loss of revenue for parent company AB Inbev. Bud Light even lost its long-held position as America's top-selling beer in May 2023, when it was overtaken by Modelo. Target removed Pride merchandise from stores after staff received threats based on viral social media posts. This year, the retailer is limiting Pride products to select stores, with the full collection only available online. Bank of America is also among the brands that appears to have abandoned much of their Pride marketing following the 2023 backlash, dropping the hashtag #BofAPride for the second consecutive year. The campaign had run uninterrupted from 2018 to 2023. Longtime corporate sponsors are also backing away from public Pride involvement. NYC Pride lost support from Nissan and PepsiCo, while San Francisco Pride saw Comcast, Anheuser-Busch and Diageo withdraw sponsorships. Even defense contractor Booz Allen Hamilton dropped its DEI division and abandoned its WorldPride 2025 commitment, despite the global event behind held in its backyard of Washington, D.C. this year. The decisions reflects a broader cultural and political shift, with many executives citing the Trump administration's hostile stance toward diversity programs and transgender rights as a core reason for retreating. In January, shortly after Trump's return to the White House, the State Department enacted a "one flag policy," banning U.S. embassies and overseas missions from flying pride or Black Lives Matter flags. What People Are Saying Jeff Melnyk, founding partner at the corporate consulting firm Within People, on LinkedIn Pulse: "Pride was started as a riot by people shouting for change," he wrote. "Before our flag becomes part of your logo, consider what you are really standing for." Sarah Kate Ellis, president of advocacy group GLAAD, to CNN: "I do see there's pivoting happening (for Pride Month). What I don't see is corporates walking away from the LGBTQ community." What Happens Next A number of events and celebrations will take place in the U.S. during Pride Month. The annual WorldPride event is ongoing in D.C., and pride marches and parades will take place in cities including New York City, Los Angeles and Chicago in the weeks ahead. Those events are expected to have fewer high-profile corporate sponsors than in past years. In New York, the organization behind NYC Pride reported a $750,000 budget shortfall after some sponsors scaled back or ended their support of the annual festivities.

Tesla Losing Steam in Europe: What's Impeding Its Growth?
Tesla Losing Steam in Europe: What's Impeding Its Growth?

Yahoo

time3 hours ago

  • Yahoo

Tesla Losing Steam in Europe: What's Impeding Its Growth?

Tesla's TSLA car sales dropped significantly in several European countries in May, which marks the fifth straight month of declines. This downturn has been attributed to CEO Elon Musk's political controversies and an aging vehicle lineup. Sweden and Portugal saw some of the steepest declines, where Tesla's new car sales fell 53.7% and 68% year over year, respectively. However, overall EV sales in those countries increased by about 25%. Tesla sales also fell 30.5% in Denmark, 36% in the Netherlands, 19% in Spain and 67% in France, according to recent data. However, Norway stood out as an exception where Tesla sales soared 213% in May, thanks to the introduction of updated Model Y SUVs. Sales of both new and previous versions of the Model Y surged to 2,346 units from 690 in May 2024. Although the new Model Y is already available for order in many European markets, deliveries of the most affordable variant, historically Tesla's top seller, are only expected to begin this month in countries like Germany, the United Kingdom, France and Italy. As a result, the number of orders in May has yet to show up in sales data. To stimulate demand, TSLA has been offering various financial incentives in Sweden, Germany, Britain and France. It is also offering interest-free loans for the new Model Y in Norway. Tesla has been facing tough competition from local and Chinese auto makers in Europe. TSLA carries a Zacks Rank #5 (Strong Sell) at present. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. In Europe, total sales of BYD Company Limited BYDDY, a Chinese EV maker, surged 359% year over year in April. BYD surpassed Teslain EV sales in Europe for the first time in April, overtaking the long-time market leader in the region. Per Jato Dynamics, BYD registered 7,231 new battery-electric vehicles in April, up 169% from the same time last year, earning it a spot among the top 10 EV brands in Europe. Tesla registered a drop of 49%, placing it one spot back. In April, Volkswagen AG VWAGY, a German auto manufacturer, gained 1.1% market share in Europe. It led the European EV market in April 2025. Volkswagen's subsidiaries, Skoda and Audi, also saw notable growth in the battery electric vehicle segment. The Skoda Elroq emerged as the top-selling all-electric model in Europe in April, validating the brand's strategy to introduce the SUV-sized Elroq in the niche between the B and C segments. The Elroq was followed by Volkswagen's ID3, ID7 and ID4 models. Tesla has underperformed the Zacks Automotive – Domestic industry and the Auto, Tires and Truck sector year to date. Tesla has lost 15.1% compared with the industry and sector's decline of 14.2% and 9.6%, respectively. Image Source: Zacks Investment Research The Zacks Consensus Estimate for 2025 and 2026 EPS has moved down 13 cents and 16 cents, respectively, in the past 30 days. Image Source: Zacks Investment Research From a valuation perspective, Tesla appears overvalued. Going by its price/sales ratio, the company is trading at a forward sales multiple of 10.56, higher than its industry's 2.77. Image Source: Zacks Investment Research Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Tesla, Inc. (TSLA) : Free Stock Analysis Report Volkswagen AG Unsponsored ADR (VWAGY) : Free Stock Analysis Report Byd Co., Ltd. (BYDDY) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research Sign in to access your portfolio

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store