Latest news with #President'sChoice
Forbes
4 days ago
- Business
- Forbes
Old Forester President's Choice: First National Release Of Bourbon & New Rye
The latest release of Old Forester President's Choice Bourbon and the first ever President's Choice Rye will be offered in a nation wide sale. In a move set to electrify the American whiskey landscape, Old Forester has just announced the national debut of its highly coveted and historically rare expression, President's Choice Bourbon. Previously, this gem was primarily confined to the Old Forester Distillery in Louisville, Kentucky, and a few Kentucky retailers. Now, for the first time, President's Choice Bourbon will be offered at select retailers nationwide, albeit in limited quantities, opening a new chapter for this exceptional spirit. But the news for whiskey enthusiasts gets even better. Alongside the expanded reach of the bourbon, Old Forester is, for the very first time, introducing President's Choice Rye. This marks a significant expansion of the President's Choice line, which sees its limited-release bottles quickly disappear into the hands of bourbon collectors and whiskey enthusiasts. By offering a line extension and an expanded release opportunity, Old Forester is signaling that it has no intention of dialing back its highly popular limited-release lineups that bourbon aficionados crave. This latest strategic move ensures that more discerning consumers will have the chance to experience these hand-selected, high-proof treasures. Master Taster Melissa Rift underscored the significance of this moment, noting, "President's Choice has always been an incredibly rare and cherished bottle, and most consumers have never seen it, let alone tasted the whisky. We are honored to bring it to a wider audience." Old Forester President's Choice Bourbon. What fundamentally elevates any spirit bearing the President's Choice name is its unwavering commitment to the single-barrel expression. Unlike standard blends that marry multiple barrels for consistency, each bottle of President's Choice originates from an individual barrel, hand-selected by its President for its truly exceptional character. This meticulous practice isn't a new innovation for Old Forester; it began in 1890 and sporadically continued for decades. In 1964, then-president George Garvin Brown II introduced The President's Choice bottles, which were given to VIPs, executives, and other dignitaries. It was first offered to the public in 2018, coinciding with the opening of the Old Forrester Distillery on Louisville's Whiskey Row. Today, that distinguished tradition continues, with the distillery's current leadership or their cadre of seasoned master tasters personally vetting these casks. This rigorous selection process ensures that only barrels displaying remarkable quality and a distinct flavor profile—those that rise above even Old Forester's already high standards—earn the coveted "President's Choice" label. It's a testament to a philosophy that values unique excellence over uniform consistency. "Every barrel selected for President's Choice tells a story,' says Assistant Master Distiller Caleb Trigo. 'These are the barrels that showcase an extraordinary depth of character. Whether it's the bourbon or our new rye, each bottle represents the pinnacle of Old Forester's craftsmanship." Because different barrels are selected and not blended for every President's Choice, it is possible to get several different expressions in one release. This inherent variability is both its defining characteristic and its profound allure. Each barrel, whether bourbon or rye, is aged between seven and nine years. They are bottled at robust proof points, ranging from 110 to 125 proof, designed to showcase the liquid at its finest. Old Forester President's Choice Rye. Both the President's Choice Bourbon and the inaugural Rye (from Rye Barrel #1) will carry a manufacturer's suggested retail price of $225, reflecting their premium status and rarity. However, they will likely command a far higher price on the secondary market. For those who want a bottle, Old Forester Distillery will also be releasing a limited number for in-person purchase at the distillery and through their online store at This online release, scheduled for 10 a.m. ET on Saturday, June 14th, will allow shipping to states where it is legal (D.C., KY, NE, NH, ND only). This date holds special significance, as it coincides with National Bourbon Day and marks the 7th anniversary of the opening of the Old Forester Distillery on Whiskey Row. Follow here for the most up to date information about the ever changing beer, wine, and spirits industry.
Cision Canada
15-05-2025
- Business
- Cision Canada
Your Best Summer Starts with the PC® Summer Insiders Report™ Edition Français
President's Choice® Unveils a World of Flavour, From Canadian Classics to Global Sensations BRAMPTON, ON, May 15, 2025 /CNW/ - Summer is here, and President's Choice (PC) is ready to make it your most flavourful yet, thanks to the 2025 PC Summer Insiders Report. For a season like no other, we're bringing you mouthwatering products that redefine the rules, offering more of Canada alongside the international flavours Canadians love. For more than 40 years PC has been helping Canadians elevate their every day, and our pursuit of what's possible has only grown stronger. "This PC® Insiders Report™ celebrates everything we love about Canadian summers, inviting you to squeeze the most out of the season with epic food adventures that transform the ordinary, loading up on more joy, more value, and more ways to make this the best summer yet ," said Mary MacIsaac, EVP, Chief Marketing Officer, Loblaw Companies Limited. "I'm especially excited about the PC® Halifax Inspired Donair Beef Burger. Donair is a classic Canadian staple, with legendary spiced beef, and it's about to take your taste buds by storm. One bite and you'll understand why this reimagined iconic dish is a true game-changer for your summer meals." This summer, swap the kitchen heat for new sizzling flavours that break the rules like you've never seen before: Fire Up the Grill (Without Burning Through Your Budget) Make the most of your short but sweet Canadian summer with memory-making meals and more. PC® Banana Leaf Spicy Masala Tilapia: Transport your taste buds to South India with this tilapia fillet, expertly seasoned with a unique blend of garlic, chili, and curry leaves, then cooked to perfection in a banana leaf, sealing in a flavour bomb of spices. PC® Atlantic Salmon Burger: Made with large chunks of Atlantic salmon and ready to grill. No texture-less, "meh" minced here. Our salmon is flaky and flavourful for a juicy burger at a juicy price. Cool And Crave Worthy Taste the season with refreshing beverages and irresistible treats that are perfect to enjoy all summer long. PC® Mango Lassi Cheesecake: Inspired by our love for mango lassi, this boundary-breaking dessert combines mango, tangy yogurt, and a chai-spiced biscuit crust for the cheesecake of our dreams. After 40+ years, this might be our best yet. PC® Nimbu Pani Lemonade: The sip of the season — a perfect blend of lemon and lime juice, with hints of cumin and ginger extract, and a pinch of salt for that thirst-quenching summer wow factor. Snack, Sip, Repeat From park picnics to beach bonfires, PC® has you covered for whatever the day throws your way with on-the-go game changers. PC® World of Flavours™ Korma Flavour Rippled Potato Chips: Experience the rich, delicious taste of korma on crispy, Canadian-grown potato chips. With the perfect balance of spices and a hint of coconut flavour, this South-Indian style flavour is sweet, savoury, and utterly irresistible. PC® Cold Pressed Juice with Probiotics: Bringing juice to the next level, with no sweeteners, no food additives, no preservatives—only fruit and vegetable juices, so you get all the benefits at a price that makes it easy to sip daily. Gear Up for Summer Fun Level up your summer with PC®'s must-have essentials — where style meets everyday practicality. PC® The Tote Cooler: Designed as the perfect accessory for hot summer days, this stylish tote with leakproof lining keeps your essentials cool — ideal for beach trips, picnics, or everyday outings. PC® The Stella Stainless Steel Insulated Travel Mug: Big enough for daily needs but sleek enough to take everywhere. Our newest travel tumbler takes hydrating seriously with its double-wall insulation, available in two convenient sizes. PC Optimum® members can unlock even more value throughout the summer with exclusive offers and rewards on their favourite PC® products featured in the PC® Summer Insiders Report™. Find these products and more at Loblaw banner stores across Canada, including Real Canadian Superstore, No Frills, Maxi, Your Independent Grocer, Real Atlantic Superstore, Loblaws, Zehrs, Fortinos, Provigo, valu-mart, Dominion Stores in Newfoundland and Labrador and Shoppers Drug Mart/Pharmaprix, or shop from the comfort of home with PC Express ™ online grocery delivery and pickup. For mouthwatering recipes, summer entertaining tips, and more, be sure to explore the PC® Summer Insiders Report ™, available through the PC Optimum® app or About Loblaw Companies Limited Loblaw is Canada's food and pharmacy leader, and the nation's largest retailer. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,500 corporate franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada's largest private sector employers. Loblaw's purpose – Live Life Well® – puts first the needs and well-being of Canadians who make one billion transactions annually in the company's stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart® and Pharmaprix® locations and close to 500 Loblaw locations; PC Financial® services; affordable Joe Fresh® fashion and family apparel; and four of Canada's top-consumer brands in Life Brand®, Farmer's Market™, no name® and President's Choice®.
Yahoo
04-04-2025
- Business
- Yahoo
Canada trade war: Juice 'prepared in Canada' with U.S. oranges doesn't sit right with Canadian shoppers
As many Canadians commit to boycotting products from the U.S. amid a continuing tariff war by Donald Trump, there is one grocery staple that is proving difficult to spurn entirely: orange juice. Since Canadian year-round temperatures make growing oranges nearly impossible — they need warm subtropical or tropical climates to grow — they are almost always imported from other countries, like the U.S. and Brazil. And only some companies who sell orange juice in Canada actually turn the fruit into juice here — with the fruit itself from other countries. This fact is a point of frustration for some Canadian shoppers who took to Reddit in a post on the popular "Loblaws Is Out of Control" thread titled: "F*** this 'prepared in Canada' BS." The post by user TheUtopianCat, which has garnered more than 400 comments, shows a flyer highlighting products that are "prepared in Canada," and includes a bottle of President's Choice orange juice. But the bottle itself fails to identify where the oranges are actually from. 'As long as the oranges are from anywhere but the U.S. I'm good,' user keylimesicles wrote. 'This seems like a deliberate attempt to hide the fact that these oranges are in fact from the U.S.'One expert tells Yahoo Canada this is a missed marketing opportunity for some juice makers. David Soberman is a marketing professor at Rotman School of Management. He says the recent marketing of where the juice is prepared doesn't mean all the ingredients are from Canada. 'The issue of 'prepared in Canada' is something companies have started to highlight but it doesn't guarantee that the oranges weren't grown in the U.S.,' he tells Yahoo Canada. He says on a recent trip to the grocery store, he noticed orange juice products didn't indicate where the oranges came from. He suspects Canadian companies, like President's Choice, import bulk oranges from the U.S., which are then processed and packaged in Canada, a cheaper method than importing from other countries where oranges are grown. 'Oranges are low value per kilo, and because of that, the geographic distance of something to be transported makes a big difference,' he says. 'There are very convenient highways that trucks can bring oranges into Canada from parts of the U.S., where oranges are grown." Morocco, Mexico, Brazil and Egypt also grow oranges. But the distance the oranges would have to travel to make it to Canada is much larger — simple geography. In 2023, Canada imported $595 million in fruit juice, $281 million of which (about 47 per cent) came from the U.S. Juices from Brazil were second-most imported that year, at $103 million (or 17 per cent). Still, there are other options when it comes to sourcing oranges and orange juice. Brazil is actually the world's largest producer and exporter of oranges, and Oasis, the largest Canadian-owned juice brand, sources its oranges from there. Soberman says now is the time for Canadian companies whose juices are made from non-U.S. oranges to capitalize on this as shoppers shun American items. 'There's a marketing opportunity, given the trends,' he says. 'If you said 'produced 100% with Mexican oranges', I'm sure people would choose that if it cost the same and tasted as good.' Still, it seems like some Canadians are prepared to adjust their diets to exclude orange juice altogether. A New Brunswick bed and breakfast owner recently decided to swap orange juice made from Florida oranges from her menu, to apple cider, pressed by one of her neighbours. Others in the comments of the Reddit posts said they planned to change their OJ habits. 'If it's prepared in Canada, presumably it employs at least a few Canadians,' user 200iso wrote. 'But if you're going to go all vegan about buying Canadian... yeah, you'll probably have to stop drinking orange juice. We don't grow many oranges in Canada.' 'So what about not drinking orange juice,' moldibread wrote. 'I stopped buying it years ago. I do buy citrus fruits from Spain, and Morocco all the time, and I drink water.'
Yahoo
04-04-2025
- Business
- Yahoo
Canada trade war: Juice 'prepared in Canada' with U.S. oranges doesn't sit right with Canadian shoppers
As many Canadians commit to boycotting products from the U.S. amid a continuing tariff war by Donald Trump, there is one grocery staple that is proving difficult to spurn entirely: orange juice. Since Canadian year-round temperatures make growing oranges nearly impossible — they need warm subtropical or tropical climates to grow — they are almost always imported from other countries, like the U.S. and Brazil. And only some companies who sell orange juice in Canada actually turn the fruit into juice here — with the fruit itself from other countries. This fact is a point of frustration for some Canadian shoppers who took to Reddit in a post on the popular "Loblaws Is Out of Control" thread titled: "F*** this 'prepared in Canada' BS." The post by user TheUtopianCat, which has garnered more than 400 comments, shows a flyer highlighting products that are "prepared in Canada," and includes a bottle of President's Choice orange juice. But the bottle itself fails to identify where the oranges are actually from. 'As long as the oranges are from anywhere but the U.S. I'm good,' user keylimesicles wrote. 'This seems like a deliberate attempt to hide the fact that these oranges are in fact from the U.S.' This seems like a deliberate attempt to hide the fact that these oranges are in fact from the expert tells Yahoo Canada this is a missed marketing opportunity for some juice makers. David Soberman is a marketing professor at Rotman School of Management. He says the recent marketing of where the juice is prepared doesn't mean all the ingredients are from Canada. 'The issue of 'prepared in Canada' is something companies have started to highlight but it doesn't guarantee that the oranges weren't grown in the U.S.,' he tells Yahoo Canada. He says on a recent trip to the grocery store, he noticed orange juice products didn't indicate where the oranges came from. He suspects Canadian companies, like President's Choice, import bulk oranges from the U.S., which are then processed and packaged in Canada, a cheaper method than importing from other countries where oranges are grown. 'Oranges are low value per kilo, and because of that, the geographic distance of something to be transported makes a big difference,' he says. 'There are very convenient highways that trucks can bring oranges into Canada from parts of the U.S., where oranges are grown." Morocco, Mexico, Brazil and Egypt also grow oranges. But the distance the oranges would have to travel to make it to Canada is much larger — simple geography. In 2023, Canada imported $595 million in fruit juice, $281 million of which (about 47 per cent) came from the U.S. Juices from Brazil were second-most imported that year, at $103 million (or 17 per cent). Still, there are other options when it comes to sourcing oranges and orange juice. Brazil is actually the world's largest producer and exporter of oranges, and Oasis, the largest Canadian-owned juice brand, sources its oranges from there. Soberman says now is the time for Canadian companies whose juices are made from non-U.S. oranges to capitalize on this as shoppers shun American items. 'There's a marketing opportunity, given the trends,' he says. 'If you said 'produced 100% with Mexican oranges', I'm sure people would choose that if it cost the same and tasted as good.' Still, it seems like some Canadians are prepared to adjust their diets to exclude orange juice altogether. A New Brunswick bed and breakfast owner recently decided to swap orange juice made from Florida oranges from her menu, to apple cider, pressed by one of her neighbours. Others in the comments of the Reddit posts said they planned to change their OJ habits. 'If it's prepared in Canada, presumably it employs at least a few Canadians,' user 200iso wrote. 'But if you're going to go all vegan about buying Canadian... yeah, you'll probably have to stop drinking orange juice. We don't grow many oranges in Canada.' 'So what about not drinking orange juice,' moldibread wrote. 'I stopped buying it years ago. I do buy citrus fruits from Spain, and Morocco all the time, and I drink water.'
Yahoo
21-03-2025
- Business
- Yahoo
Shoppers want to 'buy Canadian,' but experts warn that some 'made in Canada' labels might be deceiving
Grocery stores across the country are riding the "buy Canadian" patriotic wave to boost sales, but experts are urging shoppers to get informed before blindly falling for any maple leaf signage. As customers continue to prefer Canada-made items amid a tariff war brought on by U.S. President Donald Trump, here are some ways to decipher what is truly Canadian on your next trip to the store. 'There's no specific law on what you can put a maple leaf on,' David Soberman, marketing professor at Rotman School of Management, tells Yahoo Canada. 'What we have to think about in marketing is what this actually communicates. When you put a little Canadian flag on something, some people will think it's a Canadian product." On Reddit, users took to the "Loblaws Is Out of Control" page to decry the "downright dirty and wrong" practice of slapping maple leaf signs on anything. The post, titled "Loblaws is truly disgusting," included photos of bags of frozen fruits and vegetables from the company's in-house brands No Name and President's Choice. But the labels on the display featured a maple leaf icon, even though the bags themselves clearly stated that the frozen pineapple is from Costa Rica, the strawberries from Mexico, and the green beans from the U.S. Some in the comments referred to the tactic as 'canuckwashing' and 'Maplewashing,', but Soberman says the company isn't breaking any laws. "You'd have to be a pretty uninformed Canadian to think pineapples are grown in Canada," he adds. The maple leaf sign on frozen pineapples likely signals that No Name is a Canadian brand, even if the products within those labels are sourced elsewhere, Soberman posits. 'I have a feeling they're trying to capitalize on being a Canadian chain,' he says. 'They're trying to distinguish themselves from other places that sell groceries, like Costco or Walmart, which are U.S. owned chains.' Still, something about this didn't sit right with shoppers. 'This is just down right dirty and wrong just to make a sale,' user Vortechtral wrote. 'They slap on random maple leafs on products in hopes people will purchase them over something else.' You'd have to be a pretty uninformed Canadian to think pineapples are grown in Canada. In a statement, a representative from Loblaw says the company is doing what they can to inform customers about Canadian products, while acknowledging that it can be tricky to distinguish between what's made in Canada, packaged in Canada or produced in Canada. 'We know Canadians are looking for more information about where products come from and we're doing what we can, recognizing the complicated supply chain in food production,' it reads. 'We've added the maple leaf symbol … with certain products throughout the store and online.' The statement further says that in all cases, this symbol means the product was "prepared in Canada" with domestic and/or imported ingredients. Some of these products may have "product of Canada" or "made in Canada" claims on their packaging, which means even more aspects of those products come from Canada. Loblaw has also added a page to its website, breaking down how tariffs will impact their products. Along with the maple leaf symbol, the company will add a T label to any product that's impacted by the tariffs. Soberman says grocery chains are doing their best to cater to Canadian customers who want to support local and national producers. "Make it visible and easy for people to choose, you'll create a more pleasant shopping experience for them because that's what they're looking for right now," he says. As for the future of the "buy Canadian" movement, Soberman thinks getting Canadians to buy American products again might be like trying to "unscramble an egg." "What you have is a situation where even when Trump's term ends, and hopefully we get back to a situation that's more normal, where trade is encouraged between countries, I think you'll still have a situation where buying Canadian and being patriotic will be important," he says.
