Latest news with #PrestigeSvachhPressureCooker
Mint
08-08-2025
- Entertainment
- Mint
From Kitchen to Community: TTK Prestige's SVACHH Deep Lid Shelter Champions Clean Living
I~ This life-size installation places the Svachh promise of cleanliness and everyday ease at the forefront ~ ~ Encourages consumers to take a selfie and pledge their commitment to a Svachh lifestyle with #SvachhNoSpillShelter~ In a unique fusion of innovation and public art, TTK Prestige, India's most trusted kitchen appliances brand, unveiled a life-size replica of its iconic Deep Lid from the Prestige Svachh Pressure Cooker at Carter Road in Mumbai. Installed as a functional rain shelter, the structure mirrored the product's anti-spillage feature and resonated with its core purpose — keeping not only kitchens but also pedestrians clean and dry during the monsoon downpour. The initiative served as a creative expression to make everyday life cleaner, simpler and more conscious. DDB Mudra transformed a practical product feature into an interactive public experience, creating and installation that people could walk through, stand under and engage with- a first-of-its-kind approach to brand storytelling. Drawing inspiration from the deep lid's role in preventing spills, the structure became a real-world metaphor for kitchen functionality extending into community spaces. It stood as a testament to how thoughtful product design can impact lives beyond homes — especially during Mumbai's rains. A real-world metaphor for kitchen functionality extending into community spaces. As part of the installation,visitors were invited to take a collective pledge to commit to safer and more hygienic cooking habits. This expanded the product's purpose from individual kitchens to the larger community. Attendees also shared selfies and their pledges on social media using #SvachhNoSpillShelter. Those who participated received vouchers, reinforcing the brand's belief in empowering Indian kitchens through meaningful engagement. TTK Prestige To amplify the event's impact, a live performance by indie band Symphony Rush brought energy and excitement to the location, drawing in families, walkers, and curious onlookers. TTK Prestige developed the Svachh Deep Lid to address a common problem in Indian kitchens—spillage during pressure cooking. The innovation focused on making everyday cooking cleaner and more convenient through thoughtful design. By showcasing a life-size installation of the lid in a public space, the brand highlighted how even small product details can improve daily life. This initiative also reflected Prestige's aim to create meaningful engagement and build visibility rooted in real consumer insights, rather than just traditional marketing. TTK Prestige The installation remained open for public viewing at Carter Road for the week, acting as both a talking point and a visual reminder that even the most functional products can carry cultural flair. The concept behind the Prestige Svachh No Spill Shelter was driven by the belief that thoughtful innovation can solve everyday problems. The spillage control lid, designed to prevent kitchen mess, inspired a creative extension beyond the home. To highlight its function in a memorable way, the lid was reconsidered as a life-size rain shelter during the monsoon season. This public installation not only offered protection from rain but also collected and recycled the water it captured—mirroring the lid's role in homes. The idea blended functionality, sustainability and creativity, reflecting the brand's innovative spirit. With this initiative, TTK Prestige once again demonstrated how functional design can evolve into lifestyle innovation, proving that the best ideas are the ones that remain impactful — long after the pressure's off. Note to readers: This article is part of Mint's paid consumer connect Initiative. Mint assumes no editorial involvement or responsibility for errors, omissions, or content accuracy. Want to get your story featured as above? click here!
Time of India
05-08-2025
- Business
- Time of India
TTK Prestige championed the Clean Kitchen Promise with SVACHH Deep Lid installation at Carter Road in Mumbai
In a striking showcase of everyday innovation, TTK Prestige, India's trusted kitchen appliances brand, unveiled a life-size replica of its iconic Deep Lid from the Prestige Svachh Pressure Cooker at Mumbai's Carter Road. Designed to mirror the product's anti-spillage feature visually, the installation turned heads. It doubled up as a functional rain shelter, echoing the deep lid's core purpose of keeping kitchens and now pedestrians clean and dry during a downpour. This first-of-a-kind installation marked a fresh approach to brand storytelling, translating a practical product feature into a public experience that people could walk through, stand under, and interact with. Drawing inspiration from the deep lid's role in preventing spills and promoting cleaner kitchens, the structure reflected the core philosophy of the Svachh range, making everyday life cleaner, simpler and more conscious. It's yet another step toward making life easier for the Indian homemaker. The installation served as a reminder of the value of cleaning not just as a task, but as a thoughtful practice that enhances everyday living. The space also hosted a collective pledge, inviting visitors to commit to safer and more hygienic cooking habits, extending the product's purpose from individual homes to the larger community. Visitors were also encouraged to share selfies and their pledge on social media using #SvachhNoSpillShelter to amplify the Clean Kitchen Promise. Those who participated received vouchers, a simple yet meaningful gesture that reinforced the brand's core belief, making Indian kitchens not just efficient but empowering. To amplify the moment, the launch was followed by a live performance by indie band Symphony Rush, whose set brought energy and attention to the site, drawing in families, walkers, and curious onlookers. Akila Chandrasekar, Sr. General Manager & Head – Marketing, TTK Prestige, shared the journey behind the Svachh deep lid innovation, ' At TTK Prestige, we believe that innovation should serve a purpose beyond the product. The SVACHH Deep Lid was developed to solve a real issue in Indian kitchens — the mess and inconvenience caused by spillage during pressure cooking. This installation takes that simple idea — one that has quietly improved daily cooking for millions — and magnifies its impact in a public space. It's a way for us to show how much thought goes into even the smallest design detail and how those details make everyday lives easier. At a time when attention is hard-won, this initiative allows us to engage people meaningfully, without needing to sell to them. It's visibility with value, a reflection of the brand we aspire to be: intelligent, purposeful, and deeply rooted in consumer insight.' The installation remained open for public viewing at Carter Road for the week, serving as both a talking point and a visual reminder that even the most functional products can have cultural flair. With this activation, TTK Prestige continues to push boundaries, turning kitchen innovation into a lifestyle experience and proving once again that the best ideas are the ones that stay with us long after the pressure's off.
