Latest news with #Priceless
Forbes
a day ago
- Business
- Forbes
Blackpink's Lisa Soars To A New Career Peak At Pop Radio
Lisa and Maroon 5's 'Priceless' jumps to No. 19 on the Pop Airplay chart, becoming Lisa's ... More highest-charting hit on that list and first top 20 at pop radio. BANGKOK, THAILAND - FEBRUARY 14: Lalisa Manobal attends "The White Lotus" Season 3 Bangkok Premiere at ICONSIAM River Park on February 14, 2025 in Bangkok, Thailand. (Photo by Billy H.C. Kwok/Getty Images for HBO) In just a few weeks, 'Priceless' has become not only a hit for Lisa, but one of her most successful U.S. radio releases to date. The tune, fronted by pop band Maroon 5 and featuring the Thai rapper and Blackpink member, continues to climb several of Billboard's airplay rankings. After a short time on the charts, the single hits a new, never-before-seen peak for her. 'Priceless' rises from No. 22 to No. 19 on the latest edition of the Pop Airplay chart. That roster ranks the most successful tunes on top 40 pop radio stations across the U.S., and it's where Lisa now earns a brand new career-best. Last week, 'Priceless' sat in second place among Lisa's five appearances on the Pop Airplay chart. It landed just one spot behind the No. 21 peak of 'Moonlit Floor,' a position that track reached in February. Now, as it jumps three spots, the Maroon 5 collaboration allows Lisa to enter the top 20 for the first time. 'Priceless' is now the third-highest-rising hit in Pop Airplay chart history by a solo female K-pop musician. It's just one spot shy of matching the No. 18 peak of 'One of the Girls,' which credits fellow Blackpink singer Jennie, as well as both The Weeknd, and Lily-Rose Depp. The all-time best showing by any female soloist from the K-pop scene on this ranking belongs to Rosé. Her team-up with Bruno Mars, 'Apt.,' is, so far, the only cut to ever hit No. 1 that credits a K-pop musical act of any kind. Just last week, 'Priceless' ranked as the fourth-highest-rising win that fits this description, sitting between Lisa's own 'Moonlit Floor' and 'Toxic Till the End' by Rosé, which was stationed at No. 23. That ranking has changed, and 'Priceless' could very well continue its forward surge in the coming weeks, and perhaps even months. Lisa and Maroon 5 are currently climbing all three of Billboard's pop radio lists. The collaboration may break into the top 10 on the Adult Pop Airplay chart next week, as it now sits at a new high of No. 11. The track, which has spent just two frames on the Adult Contemporary list, is up to No. 28. At the same time, the song debuts at No. 45 on the all-genre Radio Songs roster, marking Lisa's first career appearance on that ranking.
Forbes
2 days ago
- Business
- Forbes
Lisa Joins Her Blackpink Bandmates With Her First Radio Smash
Lisa joins her Blackpink bandmates Jennie and Rose with her first hit on Billboard's Radio Songs ... More chart, as "Priceless" with Maroon 5 debuts at No. 45 this week. NEW YORK, NEW YORK - MAY 05: Lisa attends the 2025 Met Gala Celebrating "Superfine: Tailoring Black Style" at Metropolitan Museum of Art on May 05, 2025 in New York City. (Photo by Theo Wargo/FilmMagic) Lisa has enjoyed historic success on a handful of Billboard's radio tallies as a soloist. A few tunes from her debut album released under her own alter ego have reached the pop lists in the past few months, but until this week, she had never managed to appear on the all-style, all-encompassing Radio Songs chart. Thanks to her most recent collaboration, the Blackpink superstar finally lands on that list — and with her arrival, she joins several of her bandmates in a historic showing. Lisa earns her first hit on Billboard's Radio Songs chart this week alongside Maroon 5. The two musical acts launch "Priceless" at No. 45 on the 50-spot roster, which ranks the tracks that rack up the largest total number of audience impressions across all formats in the United States. Lisa is just the third K-pop solo female musician to appear on the Radio Songs chart. She's originally from Thailand, and not all of the music she's created can be classified as K-pop, but she is usually associated with that style due to her years as a member of Blackpink. The only two other solo women from that genre who have scored a hit on the Radio Songs tally are some of her Blackpink bandmates. Jennie became the first to do so when she joined The Weeknd and Lily-Rose Depp on 'One of the Girls.' That track spent just three frames on the Radio Songs chart and only climbed to No. 48. Rosé matched – and then surpassed – Jennie in this feat in late 2024 alongside Bruno Mars with 'Apt.' That catchy cut has skyrocketed to No. 4 in the 27 frames it has spent somewhere on the list. It still stands as the highest-rising hit ever by any K-pop musical artist. So far, only Blackpink singer Jisoo has missed out on this ranking. "Priceless" is quickly becoming a true radio smash in America, as the cut has now spent three weeks on both the Pop Airplay and Adult Pop Airplay tallies. This frame, it lifts to Nos. 19 and 11, respectively, on those rosters. Just last time around, it debuted at No. 29 on the Adult Contemporary roster, and this week, it pushes forward one spot. In each instance, the poppy collaboration reaches a new high point.
Elle
2 days ago
- Entertainment
- Elle
Lisa's Own Songs Are At The Top Of Her Own Playlist: 'I Listen To My Music All The Time'
Lisa is set on global domination. Not happy settling on starring in one of the world's biggest TV shows (The White Lotus), being in the biggest girlband in the world (Blackpink), and working with the most storied fashion houses including Louis Vuitton, she is now entering the music-tech space with a pair of Earbuds designed with Bose. Inspired by her own taste in ear cuff earrings, the collaboration is bringing a new music experience to her fans. FIND OUT MORE AT ELLE COLLECTIVE 'Bose is known for their high quality sound which really is important for an artist like me, so it just felt right to do it,' she tells ELLE UK over the phone. 'I listen to my music all the time,' she says laughing. On her playlist right now? 'It's Maroon 5's "Priceless", featuring Lisa,' she says. Naturally. Her favourite place to sit back and listen to the track is in Hawaii. 'Everything sounds better in Hawaii,' she adds. For as much as the Earbuds prioritise an unrivalled listening experience, they also look good. Something that has long been at the forefront of this artist's output. ' I like going for a minimalistic look,' she says of the sleek design. Despite a meteoric rise to fame that has expanded her horizons and fanbase from simply Kpop to a whole world of admirers, one thing has not changed: her approach to what she wears. 'I don't think my style has changed over the years. I prefer wearing clothes that are comfortable and that I feel good in.' As summer draws closer, the 28-year-old star is starting to plot her plans. 'I would love to try sky diving! Hopefully, I can also take a short break in summer so looking forward to a vacation would be nice,' she admits. 'I personally love jelly shoes – they are comfortable and perfect for summer.' Upper - Other Materials, Lining & Sock - Other Materials, Sole - Other Materials. You can't be a British journalist and meet with an artist in the run up to Glastonbury without posing the question on if they'd like to headline. Lisa's response? 'I would love to headline Glastonbury, for sure. I would need to think more on what the set would be like! Maybe, hopefully, it would be with some more [new] music.' Her foresight and enthusiasm to the question proves that if anyone is loving life right now then it's Lisa. 'My favourite part of being Lisa is that I get to explore different opportunities and keep doing what I love to do.' And just like that she's off to conquer another corner of the world... whatever next? ELLE Collective is a new community of fashion, beauty and culture lovers. For access to exclusive content, events, inspiring advice from our Editors and industry experts, as well the opportunity to meet designers, thought-leaders and stylists, become a member today HERE. Freelancer
Time of India
3 days ago
- Business
- Time of India
The longevity game
HighlightsCannes Lions 2025 has introduced a new sub-category for Long-Term Brand Platforms to celebrate brands that demonstrate sustained effectiveness in building equity and loyalty through creative communication over a minimum of three years. Industry leaders highlighted enduring brand platforms such as Dove's 'Real Beauty' and Nike's 'Just Do It', which have maintained relevance and cultural significance through continuous innovation and alignment with evolving societal conversations. The article emphasises the importance of long-term brand strategies, showcasing examples like L'Oréal's 'Because You're Worth It' and Mastercard's 'Priceless', which have created emotional connections and significant cultural impact over decades. At a time when most campaigns vanish with a scroll, Cannes Lions 2025 is placing a spotlight on what endures. It recently announced a new sub-category — Long-Term Brand Platforms — to recognise platforms that show long-term effectiveness in building brand equity, fostering loyalty and delivering business results through continuous, creative communication. To qualify, brands must have been in the market for three years. They must show three or more distinct campaigns as part of an overarching brand strategy . What are some ideas that have stayed beyond the buzz (and CMO tenures)? That have transcended media formats and become a part of culture? We asked industry leaders to name some 'brand platforms' they believe exemplify long-term thinking — creatively, strategically, culturally. Rohan Mehta, CEO, FCB Kinnect Global: In advertising, fame can fade fast. But platforms that build brand equity over time, that's legacy. Dove's 'Real Beauty' platform has endured because it taps into a timeless truth: The gap between self-perception and societal beauty standards. The platform has been responsive to evolving conversations, from body positivity to digital distortion. From 'Reverse Selfie' to 'Detox Your Feed', Dove has kept the work real, emotionally resonant and socially progressive. Nike's 'Just Do It' is one of the longest-running platforms in marketing history, staying relevant through reinvention. 'Dream Crazy' proved it could still challenge and lead —spotlighting athletes who rewrote norms. From [Colin] Kaepernick to kids with prosthetics, each story made 'Just Do It' feel urgent again, for a new generation, in a new world. India: HDFC Bank's 'Vigil Aunty' — a platform we've built — became a cultural utility. Fraud prevention isn't a glamorous brief, yet the platform made cybersecurity street-smart and WhatsApp-forwardable. Overall, these platforms have endured by adding new meaning every year. That's what brand equity looks like when it's earned, not engineered. John Thangaraj, Chief strategy officer, creative and media, Dentsu India Global: Michelob Ultra, a premium American beer brand, that has long been positioned around drinkability with the tagline: 'It's only worth it if you enjoy it'. 'Enjoyment' as space for a beer brand might sound generic — until you see the jaw-dropping work they've put out year after year. Rooted in sport, they have activated everything from the NBA and F1 to tennis. But what makes them a shoo-in at Cannes is how they've done it — using cutting-edge tech to create sporting spectacles that are catnip for award juries. Think McEnroe vs McEnroe, Dreamcaster and my personal favourite, Lap of Legends. India: As cliched as it may sound, it would be Surf's 'Daag Achhe Hain'. In two odd decades, it's become the poster child for culture-led creative consistency. 'Daag Achhe Hain'/ 'Dirt Is Good' has been rendered globally in many ways, yet remains instantly recognisable, which is what makes it so powerful. Their recent 'Guess Who Won' campaign marked a bold shift into serious sport — and it's well worth a look. Satbir Singh, Founder, Global: In an age when most brand campaigns last a mere thumb swipe, some of the world's most iconic brands built themselves on long-lasting platforms. The undisputed heavyweight champion is, of course, Nike's 'Just Do It', running well into four decades. 'Real Beauty' by Dove also comes to mind. McDonald's 'I'm Lovin' It' is another. All these campaigns not only mirrored emerging culture, but created a lot of it. They're part of folklore. India: Fevicol and Cadbury spring to mind. Brand managers and ad execs worldwide have envied these, wishing they could create something this long-lasting. Having worked on Incredible India and Red FM's 'Bajaate Raho!' (both going strong after decades), I'm glad Cannes created this category, especially at a time when many brands are happy settling for 200 LinkedIn likes instead of creating something lasting. Jitender Dabas, CEO, Cheil X Global: It has to be L'Oréal's 'Because You're Worth It'. It's timeless, universal and rooted in a powerful emotional truth. It didn't just sell beauty — it sold self-worth. At a time when advertising spoke to women from a male lens, it handed the microphone back. Over five decades, it's evolved without losing its core, enabling premium positioning, inspiring diverse storytelling and building one of the most enduring emotional bonds in beauty. India: I'd pick Thums Up's 'Taste the Thunder'. It may not always get the same applause as more purpose-driven work, but it's a masterclass in sharp, consistent brand building. It didn't chase global cool — it stayed rooted in the Indian intensity. It has driven business impact. It elevates the product truth and lends itself to inspiring story telling. Vikram Pandey, CCO, Leo South Asia Global: This new sub-category was long overdue. In a world increasingly obsessed with short-term impact and real-time metrics, it's important to pause and recognise the brands that have built more than just equity — they have earned trust, relevance and even created movements. Dove is a textbook example. With its 'Real Beauty' platform launched in 2004, Dove didn't just advertise differently — it redefined the conversation around beauty. What's remarkable is how the brand has managed to evolve the idea without diluting its core purpose. India: Whisper has done something powerful with its long-standing efforts towards keeping girls in school. Be it 'Missing Chapter', which championed inclusion of menstrual education in school, or 'Early Period', which addressed changing period biology by preparing eight-year olds, Whisper has, over the years, balanced purpose with business effectiveness while building one of the biggest platforms to help girls in India complete their education. Brands that manage to move the conversation forward, year after year, show us the real power of sustained creativity. Sarvesh Raikar, President, Lowe Lintas Global: I love Geico's '15 minutes can save you 15%'. On the face of it, it doesn't even feel like a big strategic platform — but just an unusual use of statistic to make everyone relook at the category. It's provided some insanely good creative output over the years. Fresh and disruptive, time and again. It helped Geico become one of the giants in the segment and the line entrenched itself in America's pop culture. Now, what more can you ask for? India: Lifebuoy's handwashing education — 'Help A Child Reach 5' and 'H for Handwashing'. These have helped build the world's largest behaviour change programmes over years. Marketing guru David Aaker called it one of the best in the world. The campaign didn't just impart education, it built awareness around the importance of soap, which is critical for market expansion. It also forged public-private partnerships, secured government participation and brought home fame. While [the characters of] 'Gondappa' and 'Chamki' (Future Child) brought global attention on handwash-preventable deaths under the 'Help A Child Reach 5' umbrella, campaigns like 'H for Handwashing and [pygmy hippo] Moo Deng's 'resignation' evolved the platform to make handwashing an unforgettable habit. Shilpa Sinha, Chief strategy officer, APAC, McCann Worldgroup Global: Mastercard and McDonald's. For more than two decades, both brands have delivered business growth and cultural relevance through timeless platforms rooted in universal human truths and activated in timely, resonant ways. Mastercard's 'Priceless' campaign redefined value by championing moments, experiences, inclusion and human impact — exemplified by 'Where to Settle', which used data to provide life-changing support to displaced refugees. McDonald's 'I'm Lovin' It' remains strategically simple and emotionally compelling upholding feel-good moments, brought to life through contemporary moments today. 'Raise Your Arches' reaffirmed its enduring power through wordless and pure brand coded iconic simplicity.
Forbes
4 days ago
- Business
- Forbes
Lisa's New Single Helps Her Accomplish A Special Feat On The Charts
Lisa's new collaboration with Maroon 5 is proving to be not just a commercial hit, but one of the most significant radio successes in her solo career. The Blackpink superstar teamed up with the pop band for the joint single "Priceless," which arrived on several Billboard charts last week. As it disappears from one ranking, it debuts on another and continues its steady climb on several others. "Priceless" opens on the Adult Contemporary chart this week, coming in at No. 29. The song marks Lisa's second release under her own name to reach this ranking, which tracks the most successful singles at U.S. radio stations that focus on adult contemporary — a more mature-leaning subgenre of pop music. Last week, "Priceless" landed on both the Pop Airplay and Adult Pop Airplay tallies. This frame, it improves to new peaks on both, lifting to Nos. 22 and 12, respectively. As "Priceless" debuts on the Adult Contemporary chart, it becomes Lisa's second single to appear on all three of Billboard's pop radio rosters. It's also her first collaboration to manage that feat. Only one other Lisa solo cut has achieved this trifecta: "Moonlit Floor," which also landed on the Pop Airplay, Adult Contemporary, and Adult Pop Airplay lists. That track, featured on her recent solo album Alter Ego, peaked at No. 24 on the AC roster, No. 21 on Pop Airplay, and No. 38 on Adult Pop Airplay. It remains her longest-charting success across all three lists. While Lisa has only reached the Adult Contemporary chart twice, she has placed additional tracks on the two other pop radio rosters. The Blackpink star has now scored three wins on the Adult Pop Airplay list, with her collaboration "Born Again,' featuring Doja Cat and Rare, also reaching a No. 38 peak. She has performed best on the Pop Airplay tally, where she's now landed five smashes. In addition to "Priceless," "Moonlit Floor," and "Born Again," her other Alter Ego single "Rockstar" spent several frames on the chart, as did her 2021 solo breakout "Money," which first brought her to the top 40 list.
