Latest news with #PrimeRoots'
Business Wire
30-06-2025
- Business
- Business Wire
Prime Roots Launches First Plant-Based Whole Cut Deli Meats That Meat Eaters Chose Over Traditional Meat in Blind Taste Tests
NEW YORK--(BUSINESS WIRE)--After seven years of research and development, Prime Roots, the Berkeley-based pioneer in clean-label plant-based meats, has announced a major leap forward in the deli category. Using proprietary mycelium-based whole food protein, Prime Roots is now offering a new line of upgraded plant-based deli meats that are sliced fresh at the deli counter and—according to third-party blind taste tests—are preferred by a majority of meat eaters who would switch to Prime Roots over conventional deli meats. The technological breakthrough positions Prime Roots as a leader in the growing category of better-for-you deli options. Prime Roots' updated recipes are among the only deli meats on the market that are nitrate-free, cholesterol-free, and packed with complete protein—making them a heart-healthy, clean-label alternative. Recent studies also show that fungi-based proteins used by Prime Roots can build muscle more effectively than animal-based proteins such as milk, offering both functional and nutritional advantages. 'As a new-school deli brand, we've always been committed to giving people the flavor and health benefits they expect from their favorite deli classics,' said Kimberlie Le, Co-Founder of Prime Roots. 'We're thrilled to unveil our upgraded recipes and new packaging that has been refined over years of feedback and that will drive real results. With some of our retail partners reporting that Prime Roots is driving 20% growth in deli sales – we're not just taking share—we're growing the category.' With consumers increasingly concerned about preservatives and additives—especially nitrates, which remain classified as a Group 1 carcinogen by the World Health Organization—Prime Roots offers a differentiated, clean-label option in a category long overdue for innovation. Over 77% of consumers are looking to eat healthier and Prime Roots is a part of that movement at the deli meat counter. Prime Roots' products are unique in the deli delivering the flavor of meat but having absolutely no nitrates, not even deceptively hidden nitrates from sources such as celery salt. Prime Roots' upgraded product lineup includes: Smoked Turkey Cracked Pepper Turkey Smoked Ham Black Forest Ham Salami Cupping Pizza Pepperoni Bacon Each product is made from a complete whole food protein and designed to be sliced fresh using commercial deli slicers, making them suitable for use in both delis and restaurants. They can be served hot or cold and are gluten-free, soy-free, GMO-free, nitrate-free, and free from artificial ingredients. Beyond taste and health, Prime Roots delivers a meaningful environmental impact with 91% fewer carbon emissions, 92% less water usage, and 89% lower water eutrophication compared to traditional meat production. Prime Roots is now available at hundreds of locations including delis, grocery stores, and restaurants across 30+ states. To find Prime Roots near you, visit About Prime Roots Founded in 2017 in Berkeley, California, Prime Roots was created by meat eaters—for all eaters—on a mission to deliver killer taste that won't kill you. Prime Roots doesn't aim to imitate meat—it's here to make it better by removing the bad stuff like nitrates, preservatives, and cholesterol, while keeping the full flavor, texture, and protein people crave. Prime Roots offers the first-of-its-kind line of plant-based deli meats and charcuterie designed to be freshly sliced at deli counters and foodservice operations.
Yahoo
04-04-2025
- Business
- Yahoo
Prime Roots Announces Canadian Debut
Bringing the first mycelium-based deli meats to Canada, redefining deli for a new generation with allergen-free, minimally processed options TORONTO, April 04, 2025--(BUSINESS WIRE)--Prime Roots is a new-school deli brand bringing a new generation of consumers to the category with its revolutionary mycelium-based deli meats. Prime Roots is officially launching in Canada with Canada's first mycelium-based deli meats. These products provide an allergen-free, not ultra-processed, and operationally friendly solution for foodservice operators looking to tap into the growing demand for plant-based options. With 35% of Canadians identifying as flexitarian, vegan, or vegetarian, menu innovation with Prime Roots presents an exciting opportunity for restaurants, grocery delis, and foodservice providers. Since its successful U.S. launch two years ago, Prime Roots has delivered proven incremental revenue for partners in grocery deli, restaurants—including pizza parlors, sandwich shops, and breakfast spots—as well as hospitality, healthcare, and more. Prime Roots' mycelium-based deli meats are designed to meet the needs of chefs and foodservice operators seeking high-quality, clean-label plant-based proteins. Prime Roots products tap into consumer demands from meat eaters wanting cholesterol-free, preservative-free, and nitrate-free meats, as well as plant-forward consumers looking for less processed, soy-free, and gluten-free options. Prime Roots Products: Prime Roots Black Forest Ham – Inspired by German tradition, featuring notes of juniper, garlic, and coriander. Prime Roots Classic Smoked Ham – Infused with smoky flavor for a savory depth, honoring smokehouse culture. Prime Roots Classic Smoked Turkey – Delivers a rich, smoked flavor perfect for deli sandwiches. Prime Roots Cracked Pepper Turkey – Simply seasoned with cracked black pepper for a flavorful kick. Prime Roots Pizzeria Pepperoni – Crafted specifically for pizzas, delivering bold pepperoni flavor with the ability to cup and char. Prime Roots Classic Salami – Speckled with fresh peppercorns and spices, delivering the savory slice with everything nice. Prime Roots Bacon – with Applewood smoke, fatty and delicious – enjoy it crispy or chewy. Compared to conventional meats, Prime Roots' deli products use 92% less water, generate 91% fewer carbon emissions, and cause 89% less water eutrophication. Free of gluten, soy, GMOs, nitrates, and artificial ingredients, they can be served hot or cold in any culinary setting. "As a Canadian-founded company, I'm excited to finally bring Prime Roots home to tens of thousands of operators and consumers in Canada who have been demanding it, and we're excited to finally be here," said Kimberlie Le, Co-Founder of Prime Roots. "With our proven success in grocery delis and restaurants across the U.S., we know our mycelium-based meats will bring incremental revenue to partners while meeting the growing demand for delicious, clean, plant-based proteins." Operators coast to coast will be able to experience Prime Roots in their Canadian preview at the Restaurants Canada Show in Toronto from April 9-11th at Booth #601, and at the Canadian Food Health Association show in Vancouver from April 24-27th at Booth 2139. For purchasing, contact: partners@ View source version on Contacts Media Contact:Laura Baumgartner, Asylum Public Relationslbaumgartner@ (855) 462-7958 Sign in to access your portfolio
