Latest news with #PriorityNotifications
Time of India
23-04-2025
- Business
- Time of India
Apple removes "Available Now" for Apple Intelligence from its website
Apple has removed claims that its Apple Intelligence features are "available now" from its website following a recommendation from the National Advertising Division (NAD). The advertising watchdog determined that Apple's marketing materials inaccurately suggested all AI features were immediately accessible when the iPhone 16 launched last year. The NAD, part of the nonprofit BBB National Programs, recommended Apple "discontinue or modify" its claims, stating they "reasonably conveyed the message" that features like Priority Notifications , Genmoji, Image Playground, and ChatGPT integration were fully available at launch. According to an archived webpage, Apple removed the claim from its Apple Intelligence page in late March. Apple has also permanently discontinued its "More Personal Siri" television ad, which featured actor Bella Ramsey demonstrating AI-enhanced Siri capabilities that haven't yet been released. The company announced in March that these specific Siri improvements would be delayed to "the coming year." "While these features are now available, NAD recommended Apple avoid conveying the message that features are available when they are not," the watchdog stated in a press release. The organization also found that Apple's footnotes about feature availability were "neither sufficiently clear and conspicuous nor close to the triggering claims." by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Upto 15% Discount for Salaried Individuals ICICI Pru Life Insurance Plan Get Quote Undo This recommendation represents another setback for Apple's AI initiatives. The company faces class-action lawsuits over its Apple Intelligence advertisements, and in January disabled an AI summary feature for news apps after users discovered it occasionally displayed false information. Apple has made additional marketing adjustments, changing its Apple Intelligence tagline to "AI for the rest of us" and launching new advertisements focused on currently available features like "Clean Up," which can remove unwanted objects from photos. While Apple disagreed with NAD's findings regarding features that are currently available, the company stated it would follow the watchdog's recommendations. Most Apple Intelligence features announced last June have now launched and are enabled by default on new iPhones.
&w=3840&q=100)
Business Standard
23-04-2025
- Business Standard
Apple pulls 'Available Now' tag from Apple Intelligence page after inquiry
Apple has reportedly dropped the 'available now' label from its Apple Intelligence webpage following a review by the National Advertising Division (NAD) in the US. As per The Verge, the tech giant has updated its site, no longer claiming that all Apple Intelligence features are currently available. The change comes after the NAD—part of the non-profit BBB National Programs, which monitors national advertising for accuracy—recommended that Apple either modify or stop making claims about the immediate availability of certain Apple Intelligence features. According to a press release by the NAD, its investigation concluded that Apple's 'unqualified' availability claim suggested that features such as Priority Notifications, Image Playground, Genmoji, Image Wand, and ChatGPT integration were fully accessible at the launch of the iPhone 16 and iPhone 16 Pro. In reality, Apple rolled out these abilities gradually between October 2024 and March 2025. ALSO READ | The NAD also examined Apple's marketing language that suggested Apple Intelligence enabled new Siri functionalities—including on-screen awareness, personal context, and cross-app actions. These features also appeared under the 'Available Now' header, despite not being released yet. In response, Apple said that it has updated its promotional materials and disclosures to 'adequately communicate their status.' The company also discontinued its 'More Personal Siri' video. 'While we disagree with the NAD's findings related to features that are available to users now, we appreciate the opportunity to work with them and will follow their recommendations,' Apple said in a press release. This is not the only scrutiny Apple has faced regarding Apple Intelligence. In March, a lawsuit was filed in a US District Court in San Jose, alleging false advertising. The complaint claimed that Apple's promotional material misled users into believing all AI features would be available at launch of the iPhone 16 series. However, several tools were either missing or only partially functional.
Business Insider
22-04-2025
- Business
- Business Insider
This is Siri-ous: Apple is told it should tone down its bold AI claims
Apple is going overboard with some of its AI claims, an advertising watchdog says. The Better Business Bureau's advertising division says Apple should tone it down a bit. Apple Intelligence has been plagued by delays. Apple's marketing is legendary. Remember the " 1984" and " Think Different" campaigns, and the dancing iPod silhouettes? This only works, though, if the product and technology are on time and actually good. This is the situation Apple finds itself in with its fumbled generative AI launch. The company went on a marketing blitz last year to promote upcoming "Apple Intelligence" features. Apple's big AI splash may have come a little too soon, the Better Business Bureau's advertising watchdog contends. The organization's National Advertising Division said on Tuesday that it recommended that Apple tone down or tweak some of its marketing claims, especially around the timing of certain hyped-up features. The main issue? A bold "Available Now" label splashed across Apple's Apple Intelligence webpage and iPhone 16 marketing materials. NAD said it gave the impression that all the listed features, like Priority Notifications, Image Playground, Genmoji, Image Wand, and ChatGPT integration with Siri, were ready to go at the launch of the new iPhone 16 in September. In reality, Apple rolled out those tools gradually between October 2024 and March 2025. And the big one — that Siri upgrade — has been delayed. NAD didn't love the fine print, either. The group contended that Apple's footnotes and small-print disclosures weren't clear or close enough to the main claims to set the record straight. While the features are now live, NAD's message was clear: Don't say something's "available now" unless it really is. The review also took a look at Apple's promises around next-gen Siri upgrades, including smarter on-screen awareness, personal context understanding, and cross-app actions, all of which were also listed under that same "Available Now" header. Apple told NAD those Siri features were delayed and updated its promotional materials to reflect the change. It pulled the "More Personal Siri" video, so NAD didn't review the specific claims in that clip. The BBB is an independent, nonprofit organization; participation in its NAD is voluntary. "While we disagree with the NAD's findings related to features that are available to users now, we appreciate the opportunity to work with them and will follow their recommendations," Apple said in a statement to the organization. Apple didn't immediately respond to a request for comment from BI. Bottom line: Apple's getting a gentle nudge to be more careful with how it markets cutting-edge features that aren't quite ready for prime time. It's a reminder that in the race to wow consumers, the underlying technology must live up to the hype.
Yahoo
22-04-2025
- Yahoo
National Advertising Division Recommends Apple Discontinue or Modify Availability Claims for Certain Apple Intelligence AI Features
As part of its marketplace monitoring program, BBB National Programs' National Advertising Division recommended that Apple Inc. modify or discontinue advertising claims regarding the availability of certain features associated with the launch of its AI-powered Apple Intelligence tool in the U.S. New York, NY, April 22, 2025 (GLOBE NEWSWIRE) -- As part of its marketplace monitoring program, BBB National Programs' National Advertising Division recommended that Apple Inc. modify or discontinue advertising claims regarding the availability of certain features associated with the launch of its AI-powered Apple Intelligence tool in the U.S. The National Advertising Division's (NAD) inquiry focused on express and implied claims made on the Apple Intelligence webpage and in promotional materials for the iPhone 16 and iPhone 16 Pro that conveyed the availability of certain Apple Intelligence features, including Priority Notifications, Image Generation tools (Image Playground, Genmoji, and Image Wand), ChatGPT integration into Siri and Writing Tools, and new Siri capabilities. Availability Claims NAD found that Apple's unqualified 'Available Now' claim, positioned at the top of its Apple Intelligence webpage and above detailed feature descriptions, reasonably conveyed the message that all listed features—including Priority Notifications, Image Playground, Genmoji, Image Wand, and ChatGPT integration—were available at the launch of the iPhone 16 and iPhone 16 Pro. Although Apple launched these features in staggered software updates between October 2024 and March 2025, NAD found that these claims were not properly supported at the time they were first made. NAD further found that Apple's disclosures—such as footnotes and small-print disclosures—were neither sufficiently clear and conspicuous nor close to the triggering claims. While these features are now available, NAD recommended Apple avoid conveying the message that features are available when they are not. Siri Functionality NAD also reviewed claims that Apple Intelligence enabled new Siri functionality, including onscreen awareness, personal context, and cross-app actions. These claims also appeared under the 'Available Now' heading. During the inquiry, Apple informed NAD that these Siri features would not be available on the original timeline and that it had updated its promotional materials accordingly and modified claims and disclosures to adequately communicate their status. Additionally, Apple also permanently discontinued the 'More Personal Siri' video demonstration. Therefore, NAD did not review these claims and will treat them, for compliance purposes, as though NAD recommended they be discontinued. In its advertiser statement, Apple Inc. stated 'While we disagree with the NAD's findings related to features that are available to users now, we appreciate the opportunity to work with them and will follow their recommendations.' All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, National Advertising Review Board, and Children's Advertising Review Unit decisions, subscribe to the online archive. Per NAD/NARB procedures, this release may not be used for advertising or promotional purposes. About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business. CONTACT: Name: Jennie Rosenberg Email: jrosenberg@ Job Title: Media RelationsSign in to access your portfolio
Yahoo
02-03-2025
- Yahoo
iOS 18.4 has one killer upgrade that will make your life easier — here's how to set it up
When you buy through links on our articles, Future and its syndication partners may earn a commission. There's one iOS 18.4 feature I'm looking forward to trying — here's how to set it up iOS 18.4 may be missing some promised Siri updates, at least for now. But there are plenty of other changes coming to your iPhone courtesy of this update, which is now available as a public beta. And the best of the bunch may be the arrival of Priority Notifications. Priority Notifications is an Apple Intelligence feature so not everyone will benefit from it. But if you have an iPhone 15 Pro, iPhone 15 Pro Max or any iPhone 16 (including the new iPhone 16e), your notifications will soon be presented in a way that makes the most important ones stand out. In a nutshell, Priority Notifications taps into AI to figure out which incoming messages are urgent. The ones deemed to be important or requiring your immediate attention will float to the top of the stack on your lock screen so that you see those notifications first. Additionally, Priority Notifications will use summary capabilities to highlight the most important part of the alerts you receive. Long before Apple Intelligence's debut with iOS 18.1, I was looking forward to the arrival of Priority Notifications, as I figured it had the potential solve a few problems with Apple's current method of notifications. I've found the previous notification summary feature to not be all that useful in highlighting important info. And I also find myself flooded with replies in group texts where it would be helpful to have the truly critical messages stand out from the others — more signal, less noise, in other words. I've only started using the iOS 18.4 beta, so I'm still getting a flavor for Priority Notifications. But I'm happy to share what I've learned so far as well as the steps you need to take in order for Priority Notifications to work on your phone. Let me share an early interaction with Priority Notifications to illustrate how the prioritized alerts work. My daughter takes dance classes, and we're in a carpool with other families to share drop-off and pick-up duties. Without getting into tedious details of my daily life, a scenario arose the other night where we had to pick up my daughter separately, but we wanted to make sure the other dancers in the carpool still had rides home. So the text messages started flying to make sure everyone was on the same page. Because these texts were time sensitive, Priority Notifications leapt into action, and you can see the highlighted alert above confirming that we were picking up my daughter while her other friends confirmed that they had transportation of their own. (I've blacked out individual names for privacy reasons.) In that sense, Priority Notifications succeeds at its mission. The information we needed to see was at the top of the notification stack when we needed to see it, so there was no confusion about who was picking up who. But it's not a complete success, and the feature's summary tools are a big reason why. "Confirmed ride for [name redacted] and three dancers" makes sense in retrospect, because I know that those kids got a ride home. But in the moment, the summary proved unclear. Did it mean my wife and I were trying to confirm that the dancers had a ride home? Or that other parents were confirming the ride? At-a-glance information is not very helpful if you've got to carefully parse what a summary means. Apple's taken some criticism for the quality of its text message summaries, which aren't always as clear as other summary tools for Mail and phone call transcripts are. If that aspect of Apple Intelligence can't be improved, I think Priority notifications might be better served by showing you full alerts instead of summaries. But we'll see if that aspect of the feature improves during the iOS 18.4 beta. To experience Priority Notifications yourself, you've got to do a little groundwork after you've installed iOS 18.4, whether we're talking about the current beta or you wait until the full release of the app. Here's how to get started. (Image: © Future) Launch the Settings app on your iPhone and select Notifications from the menu. (Image: © Future) Tap on Prioritize Notifications underneath the Apple Intelligencer header. On the ensuing screen, slide the toggle next to Prioritize Notifications to on. And that's all there is to it. If you decided Priority Notifications isn't to your liking, just head back to Notifications in the Settings app to turn the feature off. If you're looking for more tips on using Apple Intelligence features, we can show you how to use Visual Intelligence to identify plants and animals or how to use the Image Playground feature to generate images. If you're new to Apple Intelligence because you just bought an iPhone 16e, here are some more Apple Intelligence features to try out first.
