12 hours ago
Showoffff sees revenue cross Rs 200 crore in FY25
Bengaluru-based men's and women's fashion brand Showoffff surpassed Rs 200 crore in revenue in the 2025 financial year, following a strategic brand refresh aimed at deepening its connection with India's youth-driven retail market.
The repositioning helped the label cross 10.5 lakh monthly website visits and achieve a 61% rise in digital engagement, Indian Retailer Bureau reported. Gross merchandise value across online and offline channels rose 75%, contributing to the brand's strongest fiscal performance to date.
Looking ahead, Showoffff plans to triple its digital customer base, launch Luxe Collection lines, and expand into lifestyle categories such as wellness resorts and real estate, while reinforcing its fashion credentials through sustainability and accessible pricing. Renamed from Showoff to Showoffff, the brand now targets Gen Z and millennial shoppers through inclusive sizing, gender-neutral silhouettes, and limited-edition drops.
'We have decoded what Gen Z and young millennials truly want," said the brand's founder Priya Shah. "Every element has been curated to capture the spirit of current fashion culture in India."
Founded in 1993 with a 200 square foot store in Bengaluru's Jayanagar, Showoffff now operates 22 outlets across Karnataka and Maharashtra, with a total retail footprint of over 500,000 square feet. The brand also retails via its direct to customer website and on e-commerce platforms including Amazon and Myntra, according to its website.
