Latest news with #ProEvents
South China Morning Post
22-07-2025
- Business
- South China Morning Post
Sell it like Manchester United: how Hong Kong champions aim to conquer Asia
Enterprising Hong Kong champions Tai Po have set their sights on conquering Asia, both on the field and off it. And to help achieve that, they are looking to tap into the know-how behind Manchester United's recent high-profile visit to the city. The ambitious club have enlisted Paul Kam, whose ProEvents company has staged several marquee matches across the continent over three decades, to arrange around three high-profile overseas friendly fixtures each season. Kam promoted United's tour of Malaysia and Hong Kong in May. 'We want our club to have more exposure in the Asian market,' Francis Yip, who bankrolls Tai Po alongside his wife Catherine, told the Post. Promoter Paul Kam is linking up with Tai Po to arrange overseas fixtures. Photo: Jonathan Wong 'That would bring more attention from sponsors, and more money. Paul has connections and experience in staging matches here and overseas,' he said.
Barnama
29-06-2025
- Sport
- Barnama
SK Lemoi Receives Man Utd Football Equipment From ShekhinahPR, ProEvents
KUALA LUMPUR, June 29 (Bernama) -- Public relations agency ShekhinahPR, together with football marketing and management consultancy ProEvents, has donated football equipment used by Manchester United during their match against the ASEAN All-Stars at the National Stadium in Bukit Jalil last month to Sekolah Kebangsaan (SK) Lemoi. In a statement, ShekhinahPR said the agency also presented 15 pairs of brand-new football boots to the school's pupils in support of football development within the Orang Asli community. "SK Lemoi, a rural school that serves Orang Asli children in Cameron Highlands, Pahang, has its own football team known as The Botaks," the statement read.
Malay Mail
29-06-2025
- Sport
- Malay Mail
Man United gear from Asean All-Stars match donated to SK Lemoi in CSR initiative
KUALA LUMPUR, June 29 — Public relations agency ShekhinahPR, together with football marketing and management consultancy ProEvents, has donated football equipment used by Manchester United during their match against the Asean All-Stars at the National Stadium in Bukit Jalil last month to Sekolah Kebangsaan (SK) Lemoi. In a statement, ShekhinahPR said the agency also presented 15 pairs of brand-new football boots to the school's pupils in support of football development within the Orang Asli community. 'SK Lemoi, a rural school that serves Orang Asli children in Cameron Highlands, Pahang, has its own football team known as The Botaks,' the statement read. ShekhinahPR chief executive officer Christopher Raj said the contribution was part of an ongoing effort to nurture interest in sports among children in remote areas. 'We believe sport can be a catalyst for life-changing opportunities. Through this contribution, we hope to inspire and motivate Orang Asli children to stay active and pursue their passion for football,' he said. 'Seeing the joy on their faces as they received the football boots and gear previously used by Manchester United was truly heartwarming,' he added. Christopher also reaffirmed ShekhinahPR's commitment to grassroots development, especially in underserved rural communities. He said the agency has consistently supported SK Lemoi through donations of sports equipment and team jerseys, with the most recent contribution made in March. — Bernama
South China Morning Post
02-06-2025
- Business
- South China Morning Post
Man behind United's Asian tour already planning for big names to visit Hong Kong in 2026
The man who engineered Manchester United's post-season Asian tour said he was already planning to bring more big clubs to Hong Kong next year. Advertisement Paul Kam called the Premier League strugglers' visit a qualified success, after a combined 105,648 people attended games against Asean All-Stars, in Malaysia, and a select XI in Hong Kong. He did not want to comment on whether his ProEvents business recorded a profit or loss from a venture that reportedly earned money-starved United around £8 million (US$10.8 million). And despite 'thoroughly enjoying' Friday's match at Hong Kong Stadium, Kam said he would need some convincing before arranging any more end-of-season fixtures. Wedged between the climax of a 10-month campaign and the June international window, Manchester United's five-day trip attracted criticism over player welfare concerns. Advertisement A number of head coach Ruben Amorim's squad were reportedly grumpy about being ordered overseas, an impression heightened after Amad Diallo raised his middle finger at a supporter in Malaysia, then surly winger Alejandro Garnacho posted a snap from the flight home on social media, accompanied by the caption 'finally'.
Malay Mail
26-05-2025
- Sport
- Malay Mail
KL's double header: Asean leaders score time for football with Manchester United clash in Bukit Jalil
KUALA LUMPUR, May 26 — The friendly between English football giants Manchester United and the Asean All-Stars for the Maybank Challenge Cup here on Wednesday (May 28) has attracted the attention of several South-east Asian (Asean) heads of state. According to sources close to the organisers, ProEvents, several Asean leaders are expected to attend the 8.45 pm match at the National Stadium in Bukit Jalil. Their presence signals the increasingly important role that football plays as a cultural and diplomatic bridge in South-east Asia, while also highlighting the sport's unique ability to unite diverse nations through a shared passion. Meanwhile, ProEvents Group chief executive officer (CEO) Julian Kam confirmed that over 60,000 tickets have been sold for the match, describing the overwhelming response from fans as a reflection of the deeper significance behind the clash. 'We are truly moved by the overwhelming response from the fans. So far, over 60,000 tickets have been sold, reflecting the immense passion that Malaysians and (others in) the region have for the Red Devils. 'This is more than just a match — it is a football celebration that connects a legendary club with its loyal supporters in South-east Asia,' he told Bernama today. United, under the guidance of Ruben Amorim, are scheduled to arrive this evening after departing for Kuala Lumpur just hours after their final English Premier League match, which saw the Red Devils secure a 2-0 victory over Aston Villa at Old Trafford in Manchester last night. The last time United played in Malaysia was during the 2009 pre-season tour, beating Malaysia XI twice, 3-2 and 2-0, respectively on July 18 and 20 at the National Stadium. The 13-time Premier League champions, who have endured a dismal season by their lofty standards when they ended the season in 15th spot with 42 points, are also scheduled to travel to Hong Kong as part of their pre-season tour to play against the Hong Kong national team at the Hong Kong Stadium on May 30. For the record, leaders from across South-east Asia are converging on the Malaysian capital for the 46th Asean Summit, which began today. — Bernama
