Latest news with #ProRata
Business Wire
8 hours ago
- Business
- Business Wire
ADWEEK and ProRata Bring AI-Powered Answers to ADWEEK.com
LOS ANGELES & NEW YORK--(BUSINESS WIRE)-- ('ProRata'), creator of the AI-powered Gist Answers platform, and ADWEEK, a leading voice in advertising, marketing, and media, today announced the integration of Gist Answers across ADWEEK's digital properties, including and the Cannes Lions Digital Companion. Through this partnership, ADWEEK will offer readers AI-powered search, article summaries, and context-aware answers—all designed to enhance engagement and surface authoritative insights. Exciting partnership! @ProRataAI has teamed up with @Adweek to integrate Gist Answers AI platform, bringing readers powerful search capabilities, intelligent summaries, and context-aware insights. #canneslions #Gistai Share 'As the front page and home page of the marketing, advertising and media industry, we're excited to be the first to offer this enhanced AI experience to our audience,' said Will Lee, CEO of ADWEEK. 'With Gist Answers, we can combine our award-winning journalism with trusted external sources to deliver deeper context and smarter discovery in response to user questions.' Gist Answers is purpose-built for publishers, enabling them to deploy a branded 'AI companion' on their sites. It enriches a publisher's proprietary content with fully-licensed, high-quality material from hundreds of trusted publications, delivering relevant, reliable information while keeping the spotlight on the publisher's original reporting. The platform is fully ad-supported and available to publishers at no cost. 'Publishers shouldn't have to choose between reach and control,' said Annelies Jansen, Chief Business Officer at 'Gist Answers lets them enhance their own content with AI-powered tools—without sacrificing editorial integrity or losing readers to search engines that don't credit the source.' This collaboration addresses the growing demand for ethical, trustworthy generative AI while giving publishers a powerful tool to retain audiences, increase engagement, and build trust through credible, AI-enhanced experiences. About ADWEEK ADWEEK is the leading source of news, insight and intelligence powering and empowering advertising, marketing, and growth. For more than 45 years, ADWEEK's award-winning coverage reaches an engaged community across digital, events, podcasts, newsletters, print, and social media. As a touchstone of the advertising and marketing community, ADWEEK is an unparalleled resource for leaders across multiple industries who rely on its content to give them a competitive advantage. About Founded in 2024 by Bill Gross, ProRata develops ethical AI solutions that ensure content owners are credited and compensated for the use of their work. The company's leadership includes former executives and engineers from Microsoft, Google, and Meta. ProRata is backed by, among others, Mayfield Fund, Revolution Ventures, Prime Movers Lab, dmg media, BOLD Capital, XPV-Exponential Ventures, Calibrate Ventures, MVP Ventures, and Idealab Studio. Learn more at
Yahoo
13 hours ago
- Business
- Yahoo
ADWEEK and ProRata Bring AI-Powered Answers to ADWEEK.com
LOS ANGELES & NEW YORK, June 17, 2025--(BUSINESS WIRE)-- ("ProRata"), creator of the AI-powered Gist Answers platform, and ADWEEK, a leading voice in advertising, marketing, and media, today announced the integration of Gist Answers across ADWEEK's digital properties, including and the Cannes Lions Digital Companion. Through this partnership, ADWEEK will offer readers AI-powered search, article summaries, and context-aware answers—all designed to enhance engagement and surface authoritative insights. "As the front page and home page of the marketing, advertising and media industry, we're excited to be the first to offer this enhanced AI experience to our audience," said Will Lee, CEO of ADWEEK. "With Gist Answers, we can combine our award-winning journalism with trusted external sources to deliver deeper context and smarter discovery in response to user questions." Gist Answers is purpose-built for publishers, enabling them to deploy a branded "AI companion" on their sites. It enriches a publisher's proprietary content with fully-licensed, high-quality material from hundreds of trusted publications, delivering relevant, reliable information while keeping the spotlight on the publisher's original reporting. The platform is fully ad-supported and available to publishers at no cost. "Publishers shouldn't have to choose between reach and control," said Annelies Jansen, Chief Business Officer at "Gist Answers lets them enhance their own content with AI-powered tools—without sacrificing editorial integrity or losing readers to search engines that don't credit the source." This collaboration addresses the growing demand for ethical, trustworthy generative AI while giving publishers a powerful tool to retain audiences, increase engagement, and build trust through credible, AI-enhanced experiences. About ADWEEK ADWEEK is the leading source of news, insight and intelligence powering and empowering advertising, marketing, and growth. For more than 45 years, ADWEEK's award-winning coverage reaches an engaged community across digital, events, podcasts, newsletters, print, and social media. As a touchstone of the advertising and marketing community, ADWEEK is an unparalleled resource for leaders across multiple industries who rely on its content to give them a competitive advantage. About Founded in 2024 by Bill Gross, ProRata develops ethical AI solutions that ensure content owners are credited and compensated for the use of their work. The company's leadership includes former executives and engineers from Microsoft, Google, and Meta. ProRata is backed by, among others, Mayfield Fund, Revolution Ventures, Prime Movers Lab, dmg media, BOLD Capital, XPV-Exponential Ventures, Calibrate Ventures, MVP Ventures, and Idealab Studio. Learn more at View source version on Contacts Media contacts: ADWEEK Julie Farinjulie@ David Shanemedia@
Business Wire
06-06-2025
- Business
- Business Wire
ProRata AI Signs Partnerships With More Than 500 Publications, Giving Gist.ai One of the Largest Licensed Content Libraries in Generative AI Search
LOS ANGELES--(BUSINESS WIRE)--ProRataAI Inc. ('ProRata') – developer of the first AI search engine built entirely on licensed content and committed to sharing revenue with publishing partners, has reached a significant milestone: more than 500 licensed publications now power answers. Recent content signings include Fast Company, Boston Globe Media, New York Magazine, Frommer's, Reader's Digest, The Nation, Newsday, The New Republic, The Philadelphia Inquirer, and Future, owner of specialist media sites such as Tom's Guide, Who What Wear, and Homes & Gardens. by @Prorata_ai now powers answers with content from 500+ licensed publishers—like The Boston Globe, Fast Company, and Vox—sharing revenue with creators and setting a new standard for ethical, reliable AI search. Share 'Publishers everywhere are rallying behind ProRata because we prove that generative AI can both honor creators and deliver an outstanding user experience,' said Bill Gross, CEO of ProRata. ' answers every query using 100 percent licensed content so consumers get authoritative, accurate answers and publishers share in the value their important journalism creates – all made possible by our state-of-the-art attribution technologies.' ProRata's patent pending attribution systems analyze AI output, measure the value of contributing content from contributing sources, and calculate proportional compensation. The company uses a proprietary algorithmic approach to score and determine attribution, enabling copyright holders to share in the upside of generative AI by being credited and compensated for their material on a per-use basis – turning AI from a threat into a new revenue stream. 'AI driven search does not have to be based on theft; publishers can, and should, be compensated for the use of their copyrighted material,' said Pauline Frommer, co-president of Frommer Media LLC. 'That's the radically ethical business model ProRata is pioneering, and why we at Frommer's, a company that has been at the forefront of travel journalism since 1957, are proud to partner with them.' Frommer added: 'No machine can sleep in a hotel bed to review a property, eat at a restaurant, or explore a new museum, amusement park, or monument. These tasks, and the writing that comes from them, will remain the work of human journalists, and compensation for that work is necessary for it to continue. ProRata provides a path forward for travel journalism, and, frankly, all journalism.' 'At Future, we're committed to growing the reach of our trusted brands by connecting global audiences with our high-quality, expert content,' said Andrew Min, VP, Global Partnerships & Licensing at Future. 'Our collaboration with allows us to distribute our specialist content across new and innovative platforms, helping more people find accurate information from sources they can trust.' Other recent additions to include Vox Media (parent company of New York Magazine, The Verge, Vox, and Eater), Spain's news agency EFE, Spanish-language publisher PRISA Media, publications from Johns Hopkins University Press, and local-news group Cherry Road Media, among others. Building on its content momentum, ProRata recently unveiled ProRata Ads, an advertising platform that maximizes the value of high-quality content by using large-language-model agents to place hyper-relevant ads inside AI answers and across digital content in real time. Early pilots on partner sites demonstrate sharp lifts in click-through rates and user engagement. About ProRata Founded in 2024 by Bill Gross, ProRata develops ethical AI solutions that ensure content owners are credited and compensated for the use of their work. The company's leadership includes former executives and engineers from Microsoft, Google, and Meta. ProRata is backed by, among others, Mayfield Fund, Revolution Ventures, Prime Movers Lab, dmg media, BOLD Capital, XPV-Exponential Ventures, Calibrate Ventures, MVP Ventures, and Idealab Studio. More information is available at
