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Associated Press
7 days ago
- Business
- Associated Press
AI CERTs® Launches AI+ Product Manager™ Certification to Equip Future-Ready Professionals in AI-Powered Leadership
NEW YORK, NY, UNITED STATES, July 23, 2025 / / -- AI CERTs®, a leading global provider of vendor-aligned, role-focused certifications in artificial intelligence (AI), proudly announces the launch of its latest flagship program—AI+ Product Manager™. This certification is designed to empower product managers, aspiring professionals, and technology leaders with the cutting-edge skills needed to harness AI across the entire product lifecycle—from ideation to execution—ensuring faster innovation, ethical AI adoption, and smarter market strategies. As AI continues to redefine product development, 85% of global companies are now investing in AI-driven product innovation, according to McKinsey. The AI Product Manager certification program responds to this industry shift by offering a structured, industry-aligned curriculum that covers essential AI concepts, machine learning fundamentals, product lifecycle integration, and responsible AI practices. Participants will learn to leverage AI for better market fit, smarter decisions, reduced bias, and faster go-to-market strategies. This equips them to become key drivers of innovation. They will thrive in dynamic, fast-evolving business ecosystems. The course includes eight core modules such as 'Introduction to AI for Product Managers,' 'AI Ethics and Bias,' and 'Future Trends in AI and Product Management.' An optional module covers deploying AI Agents in product management. Learners will gain hands-on experience with advanced tools such as ChatGPT, AI Fairness 360, Power BI, and IBM Watson OpenScale, enabling them to master the technical fluency and strategic thinking required to lead in AI-integrated roles. Candidates can choose between two flexible learning formats. The instructor-led format offers a 1-day intensive training session (virtual or in-person) delivered by AI certified trainers through Authorized Training Partners. It includes real-time Q&A sessions, live demos, and peer collaboration. Alternatively, the self-paced online format provides approximately 8 hours of on-demand contentincluding, high-quality videos, an e-book (PDF & audio), curated podcasts, and modular quizzes. This allows professionals to learn on their own schedule, from anywhere in the world. All enrollments come with a one-year subscription, providing access to updates, personalized support from AI mentors, comprehensive study materials, and one complimentary retake of the online proctored certification exam. Upon successful completion, learners earn a globally recognized digital credential and badge, affirming their capabilities in AI-powered product leadership. The certification is ideally suited for product managers, business analysts, technology enthusiasts, students, and aspiring PMs looking to break into the AI-driven job market. With demand for AI-skilled professionals rising sharply across sectors such as tech, retail, and manufacturing, AI+ Product Manager™ offers a future-proof pathway to staying ahead in an innovation-first economy. About AI CERTs®: AI CERTs® is a globally recognized certification body specializing in role-based credentials in Artificial Intelligence and Blockchain technologies. Aligned with ISO 17024:2012 standards, its programs set a global benchmark for quality and credibility, empowering professionals with practical, job-ready skills through hands-on, real-world application. Serving a broad spectrum of roles, from developers and data analysts to business leaders and frontline teams—AI CERTs® bridges the global tech skills gap with our ever-expanding portfolio. With 50 established role-based certifications, currently in the market, and 50 new certifications in development, the organization remains firmly positioned at the forefront of emerging technology education. For more information, visit For Media Queries: Email: [email protected] Chintan Dave AI CERTs + 1646-429-0343 email us here Visit us on social media: LinkedIn Instagram Facebook YouTube X Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Forbes
23-07-2025
- Business
- Forbes
How Being A Multipotentialite Can Be A Superpower At Work
Astika Gupta | Product management coach and founder of The Product Seat | Former Big Tech Sr PM at Meta, Microsoft, eBay | Model | LinkedIn. Early in my career, I used to scrub my weekend life from my Monday persona. I'd spend Saturdays walking fashion runways, reading scripts to produce short films or posing for fashion photoshoots, then show up to work on Monday in a blazer, ready to talk OKRs and quarterly product goals. I thought I had to keep those worlds separate. Tech was about logic and staying in your lane. What would they think if they knew I loved the stage, the camera and the mic? But here's what no one told me: That stage presence would one day help me command boardrooms. That storytelling instinct would let me build compelling product visions. The vulnerability I learned as a performer would allow me to lead teams with empathy. Today, I'm the founder of a career coaching and consulting company that helps women break into tech and thrive in leadership roles. I've worked in product management at Meta, Microsoft and eBay, and I continue to coach clients around the world. But I am also still an actor, a model, a coach and a creator. The parts of me I once tried to hide have become the foundation of my brand. Silicon Valley rewards innovation. But true innovation doesn't come from echo chambers. It comes from the collision of disciplines, cultures and experiences. Multipotentialites, by nature, live in that space of creative friction. We're constantly learning, adapting and synthesizing. And that is the very skill set the future of work demands. Being a product leader with a background in performance taught me how to read the room, not just the data. It taught me to listen beyond words, spot nonverbal cues in stakeholder meetings and create roadmaps that tell a story. Coaching taught me to hold space for ambiguity. And entrepreneurship taught me how to weave all my passions into something greater than a job: a purpose. Too often, high-achieving women and minorities in particular are told to simplify their stories. 'Pick a lane,' they say. But what if your lane doesn't exist yet? What if you're here to build it? We need more leaders who reflect the multifaceted reality of life today. Multipotentialites can bring emotional depth, strategic flexibility and unexpected insight. We don't just build products—we build bridges between ideas that rarely meet. But even beyond innovation, there's a deeper reason to embrace your multidimensional self: fulfillment. You only get one life. And if you spend it suppressing your creativity, your joy or your curiosity just to be seen as serious, you might end up resenting the very job that once excited you. I've seen it firsthand: clients earning multiple six figures, leading high-impact teams—yet quietly burning out because they've left their other identities starving. That resentment doesn't stem from the job itself. It comes from what the job demands that we leave behind. So, here's the invitation: Identify what your current role gives you. Maybe it's financial stability, a strong network, industry credibility or access to global impact. Acknowledge that. Then ask yourself: What part of me is still unfed? Is it the writer, the dancer, the parent, the traveler, the activist? You don't have to quit your job to feed it. Maybe it's one hour a week. Maybe it's a personal project. Maybe it's simply permitting yourself. We're told not to chase too many dreams. But I've learned to make space for them instead. You don't need to monetize every passion. You don't need to explain every interest. You just need to live a life that feels whole. Multipotentiality isn't about doing everything at once. It's about not amputating parts of yourself to fit a mold. When you let all your identities breathe, your leadership becomes magnetic. Your creativity expands. And your life—your one precious life—starts to feel fully lived. So, if you're standing at the intersection of multiple passions, unsure which road to take, consider this: Maybe your power isn't in choosing just one. Maybe your superpower is the intersection itself. Forbes Coaches Council is an invitation-only community for leading business and career coaches. Do I qualify?
Forbes
07-07-2025
- Business
- Forbes
From Translator To Builder: The New Role Of Project Managers In The Age Of AI
Shyam Ravindranathan is Senior Director of Product Management at SAP. When I started in product management, the process was deeply collaborative, but also slow. An idea would pass from the product manager to the UX designer to the engineer before it ever reached a prototype. Every step depended on someone else's bandwidth and competing priorities. Now, thanks to generative AI, we're seeing a quiet revolution: Product managers no longer need to wait. AI is changing how we build products, who builds them, and what product management entails in the first place. From Translator To Builder In the past, depending on who you ask, product managers were often described as 'engineers in a blazer' or 'salespeople without a tie.' They operated as translators, bridging business goals, user needs and technical constraints. But in the age of AI, product managers are evolving from orchestrators to builders, and that shift demands a new mindset. With generative tools like Cursor and Claude Code, PMs can now create quick, interactive prototypes without needing a developer or designer in the room. That doesn't mean they're replacing engineering or UX. It means they're able to get to the first proof point faster, gather early feedback, and walk into stakeholder meetings with more than just a concept. They show, not just tell. AI also accelerates foundational work like writing product requirement documents, conducting competitive analysis or summarizing regulatory inputs. What used to take days can now happen in hours. That frees up PMs to focus on higher-value thinking, such as spotting insights in customer conversations or shaping go-to-market strategies. Technical Curiosity Is No Longer Optional This new era doesn't require every PM to become a software engineer, but it does require a higher level of technical fluency. You can't prompt an AI to build something if you don't understand how it works. You don't need to write perfect code, but you do need to know how to create AI-generated code and how to guide it to the right outcome. This is where I see both the biggest opportunity and challenge for today's product managers. If you've historically leaned on business, product or go-to-market skills, now's the time to also build some technical muscle. Take a basic development course. Experiment with prompt engineering. Try generating your own wireframe or high-fidelity prototype. It's like learning to change a tire—you don't need to be a mechanic, but you should know enough to keep things moving when you get a flat tire or when the road gets bumpy. The gap is closing between what used to be considered 'technical' and 'nontechnical' roles. In the same way that using Excel or Google Docs is now table stakes, working with AI tools will soon be second nature. The line between product and engineering won't disappear, but it will become a lot more collaborative and dynamic. Human Insight Still Matters As excited as I am about what AI can do, I'm equally clear-eyed about what it can't. AI may not understand context or nuance like a person does. It doesn't know when a customer is venting or describing a symptom rather than the root problem. It can hallucinate answers when data is incomplete, and it won't pause to say, 'I'm not sure.' That's where human insight still reigns. A good product manager knows how to listen between the lines. They spot opportunities not just from usage data, but from unsaid pain points in customer calls. They understand how to weigh trade-offs, how to prioritize what needs to be developed, and when to challenge the AI's output rather than accept it at face value. These are deeply human skills. And in a world where AI handles more of the heavy lifting, they become even more valuable. AI is an incredible collaborator, but it doesn't replace intuition. We're still in the early innings. Not every team has adopted these tools, and not every product manager has the time or support to explore them. But the direction is clear: Product managers who embrace AI will move faster and collaborate more deeply across functions. The role is being redefined—not because AI is taking work away, but because it's unlocking new forms of ownership. You can go from idea to insight to prototype in days, not weeks. You can show a customer what you're thinking instead of just describing it, without having to wait for engineering bandwidth. And you can make better decisions because you're less bogged down in repetitive tasks. Product management has always been about navigating ambiguity and creating clarity. With AI, we're just doing it faster, with new tools in hand—and with more freedom to focus on what matters most. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
Yahoo
05-07-2025
- Business
- Yahoo
Shopify, Akeneo Partner to Enhance Product Experience for Merchants
Shopify Inc. (NASDAQ:SHOP) is one of the best NASDAQ growth stocks to buy for the next 3 years. On June 26, Akeneo officially joined Shopify's Partner Program as a Premier Partner. This deepened collaboration aims to enhance global commerce by empowering merchants to deliver high-converting, unified product experiences with speed and scalability. Akeneo has hence launched the Akeneo App for Shopify, which allows customers to connect Akeneo's PIM to Shopify storefronts and eliminate manual data entry through accurate and localized product data. The app is available now in the Akeneo App Store and Shopify App Store. An enthusiastic customer completing a purchase and receiving an order confirmation via one of the companies online sales channels. One instance of Akeneo's customer success can be seen at FELCO. With the use of Akeneo and Shopify, FELCO was able to grow the company's eCommerce presence from 10 countries to 170 countries and extend the company's capacity to sell spare parts directly through this channel in under 6 months, as reported by the Head of IT at FELCO, André Dias. Shopify Inc. (NASDAQ:SHOP) is a commerce technology company that provides tools to start, scale, market, and run a business of various sizes internationally. Akeneo is the product experience/PX company and global leader in Product Information Management/PIM. While we acknowledge the potential of SHOP as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the . READ NEXT: and . Disclosure: None. This article is originally published at Insider Monkey. Sign in to access your portfolio
Forbes
26-06-2025
- Business
- Forbes
How To Build A High-Growth SaaS Marketplace
Bharath Balasubramanian, Director of Product Management, AppExchange at Salesforce. A successful marketplace is more than a directory of products. If it's built in a way that helps customers find solutions faster and enables partners to build, sell and scale efficiently, it can unlock a substantial channel for revenue growth. But too often, companies take a 'build it and they will come' approach, and can struggle to gain traction if a marketplace lacks clear value, on both the demand and supply side. I've worked with several organizations trying to create partner marketplaces on top of existing SaaS platforms. In each case, the question wasn't how to build one, it was why would anyone use it? That mindset shift is essential. A marketplace isn't about what you list. It's about the ecosystem you enable. B2B Software marketplaces are a rapidly growing channel, expected to account for 10% of all global enterprise software purchases by 2030. Here's what I've learned about what it takes to build a software marketplace that works. Start With Demand Every marketplace has two sides: supply and demand. Most companies begin by overinvesting in supply, trying to recruit partners before proving that there's a customer base worth building for. That's a common misstep. In reality, partners will only invest if they see evidence of customer interest. They're weighing trade-offs. Do they build for your existing platform or for one that already has a larger audience, more data and faster time to value? That's why it's critical to start by creating customer engagement first. One way to do that is by offering native or homegrown solutions in the marketplace that fill obvious white space—tools that help your users solve simple problems without needing custom development. These kinds of starter solutions build habits. They also help validate a platform's potential. Once customers are active, engaged and searching for more tailored solutions, you have a much stronger case to bring to potential partners. You're not pitching them an empty storefront. You're offering them access to a real, active market. There has been a 460% increase in unique B2B software marketplace buyers between 2020-2024, reflecting a growing interest in purchasing software through the marketplace channel. Make It Easy To Publish And Iterate Once a partner decides to participate, the last thing you want is friction. Getting a product listed and updated should feel intuitive and fast, not like a multi-week project with too many dependencies. This is where self-service tools make a huge difference. In a study cited by The Future of Commerce with manufacturers, 46% of respondents reported that B2B portals significantly reduced costs and saved time. Vendors should be able to create listings, adjust pricing, respond to feedback and optimize SEO directly from a single publishing console. That console should also support iteration because most products don't land perfectly on the first try. Partners need to test, tweak and refine quickly. One lesson I've learned is that self-service is not only convenient, it's a signal of how much you value your partners' time. If they're spending days waiting for edits to go live, they'll think twice about investing further. Design For Flexibility And Scale It's tempting to build a marketplace around one product type or solution category, but most platforms and strategies evolve. You may start with SaaS apps and later expand to APIs, connectors or AI agents. If your infrastructure wasn't designed to accommodate that growth, you'll end up rebuilding more often than shipping. That's why it's important to design your marketplace as a set of flexible services: licensing, publishing, search & discovery, order management, payments, fulfillment and analytics. Each should be able to support new product types as they emerge. Think of it like building a retail store with just the produce aisle open—but leaving space to add electronics, tools or home goods when the time is right. This doesn't mean overengineering from day one. Start simple, but modular. Prioritize the most relevant product type first. Just make sure the backend can grow with you. Build Tools That Serve Both Sides Your marketplace should evolve so that it can serve everyone in the ecosystem. That means helping developers build confidently, helping customers find the right fit and making sure the entire system is trusted and secure. A few building blocks that matter: • A transparent, efficient security review process • Licensing and commerce infrastructure that supports flexible pricing models, free trials and tiered plans • Access to developer tools and documentation without up-front fees • A community where developers can ask questions, share feedback and learn from each other Customers also benefit from marketplace intelligence: better discovery, curated bundles and clear industry use cases. If you're offering solutions for healthcare, finance or logistics, you should be telling those stories, ideally through content that ranks well and speaks directly to real-world needs. Marketplaces Amplify, They Don't Invent A marketplace is meant to amplify value, not innovate solutions from scratch. It reflects what already exists in your platform: customer trust, product extensibility and partner opportunity. If those ingredients are missing, the marketplace will expose the gap. But when the foundation is strong, a marketplace becomes a force multiplier. It accelerates innovation, increases customer stickiness and unlocks new revenue without compromising operating margin. It also shifts your role from being a provider to being an ecosystem enabler. That shift doesn't happen overnight. But with the right focus on customer needs, partner incentives and scalable infrastructure, it's possible to build an ecosystem that grows sustainably. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
